Expressing opinions on the Internet today is like walking through a minefield with a gasoline tank on your back. If you step on a bomb accidentally, the damage is immeasurable.
So people who live on the Internet have learned to protect themselves in various ways, abbreviations, dog heads, and a lot of remarks in parentheses… These are the basic knowledge that users learn after being smashed, scolded, or hurt on the Internet. However, just because everyone is playing on the Internet and communicating according to a set of inherent templates, Zheng Yuanjie, who jumped out of the template, is particularly noticeable.
That's right, it is Zheng Yuanjie, the author of "The King of Fairy Tales", "The Biography of Shuke Beta", "Pipilu" and "Luxi West Biography". After telling the story of your childhood, he tells you again that in fact, we can speak well on the Internet,
Zheng Yuanjie "Zheng" is replying to your comment
It is the Internet platform that brings Zheng Yuanjie back to the public eye again. Under the dual role of Douyin and Weibo, some of Zheng Yuanjie's interesting replies were seen by more people.
He will interact with readers who share his studies, not only being rigorous, but also sharing his life with each other and making suggestions for each other.
@ Hey you kid: Grandpa Zheng, I'm going to take a postgraduate entrance examination on the 26th of this month~ I read your book when I was a kid. Can you cheer for me?
@郑渊洁: I wish you the second place in the country for postgraduate entrance examination. On Douyin, I wish a reader the best in the country for postgraduate entrance examination. Sorry.
▲ Zheng Yuanjie's blessing feature-rigorous
@小欣 Wants revenge: Grandpa Zheng Yuanjie! When I went to the make-up class today, the Chinese teacher was talking about your article.
@郑渊洁: If you are still in the class, tell your teacher that you can let Zheng Yuanjie live broadcast through Douyin and talk about writing experience. Just now, I am waiting.
▲ Such views are difficult to see in 65-year-olds
@ 柚打: Grandpa Zheng, I am memorizing the article you wrote. Tired!
@郑渊洁: Sorry, you are memorizing the article I wrote, but I am playing games. It really shouldn't. I will quit the game now.
He will chat with readers and make up for their regrets. When both parties mentioned each other, they used "you", a word that is less and less seen in the Internet age.
@ Uzumaki Naruto: I think Mr. Zheng eats ginger every day to grow his hair.
@郑渊洁: Please, I didn't leave my bald head look because I was down. My hair must be shaved once a day. Please don't spread rumors.
@ I think Mr. Cat: I once waited for your autograph and didn't queue up all afternoon and cried like a dog.
@郑渊洁: Now make up for you: I wish "I am the uncle cat" happiness, peace and health, and everything will come true.
@ Ta: Is Grandpa Zheng playing games with his granddaughter?
@Zheng Yuanjie: Yes. I was killed in battle, and I don't worry about her being alone on the battlefield, protecting her in the dark.
▲ Share the game experience with readers
Of course, the indispensable dexterity is also there. He will mention the currently hotly discussed divorce cooling-off period in readers' comments, and he is also able to skillfully use the unpopular words of "landing into a box". For a 65-year-old writer, these are not so easy.
@ Moon: Grandpa Zheng's longevity?
@郑渊洁: My father is 89 years old.
@李子璇's special soybean bag: write more books for the children to memorize hahahaha.
@郑渊洁: God forgive me.
Most of the time, the readers of Zheng Yuanjie's comment section are very harmonious. Everyone uses the word Zheng in Zheng Yuanjie's last name to create the word "Zheng Zai", making sentences with joy and interacting passionately. But it is not that there are no commenters who seem to be "provocative." In the comment area, Zheng Yuanjie asked why he hadn't read his book, but this was also resolved by Zheng Yuanjie's wit.
@ 七七 accompany you New Year's Eve: Teacher Zheng, why have I not read your book? [doge]
@郑渊洁: Of course, because my book only sold 300 million copies, it's too little. If you sell 400 million copies, you may not be a slippery fish.
"Mascot" Zheng Yuanjie? Comment content can be learned
Zheng Yuanjie’s comments made people sigh with emotion. Weibo user @ 弄潮儿大总管 said: "Zheng Yuanjie’s comment area is so interesting. There is no quarrel and yin and yang. Everyone is actively interacting with the old gentleman. It seems to be back to the carefree childhood of reading fairy tale books."
Of course, there are many things in this commentary atmosphere that cannot be imitated. After all, not everyone can sell more than 300 million books, and not everyone has created a nationally renowned entertainment IP that can be associated with "childhood memories." But beyond the reason "because he is Zheng Yuanjie", we can still see many ways to reproduce the atmosphere of comment.
"Self-hacking" is one of the fastest ways to pull into each other's relationship at any time. Zheng Yuanjie shares his daily life on social networks, uses his age and bald head to get rid of him, and recalls his creative process with readers, all of which make his relationship with readers in the comment area closer. With the emotional connection, readers in the comment area have more tolerance for him.
The sincerity outside the previous framework allows his comments to be known to more people. For example, the most out-of-the-box sentence "I wish you the second place in the country for postgraduate entrance examinations" is quite unexpected. What makes many unmarried men and women more sympathetic is that "I would rather have no market for children's books, than wish those who have no fate to have children alone, just because someone buys my children's books."
▲ Picture from: @ 簿祗纛
These two small requirements are actually very easy to meet. Zheng Yuanjie only needs to say "first in the postgraduate entrance examination" or "get off the order as soon as possible" to complete, but he chose another way. The commentators received encouragement and comfort, and the onlookers felt that the blessed people had the heart. The auspicious words are not bad, but they lack a bit of personality, which is really hard to remember.
This kind of "human touch" is actually present in many creations, but it is more difficult than imagined to get out of existing templates and habits and respond to different reader comments.
In fact, Zheng Yuanjie’s initial comments and replies were not so interesting. The three-piece suit of holding a fist, liking, and shaking hands is his primary reply template. After playing later, he also started to use the facial expression that young people like more, and later comments appeared more and more personalized expressions.
The comments are also the most favorite part of Zheng Yuanjie's account. Before posting the first reader comment, Zheng Yuanjie's video playback volume never exceeded 1W, but after the first screen-shot video of the comment content was released, the playback volume soared to 4.5W. Since then, as long as Zheng Yuanjie’s video content is a screenshot of the comment interaction, the number of views has increased significantly, and some people will specifically ask for blessings in the comments and tell their gratitude to the idol.
It can be said that from a well-known writer to a "sightseeing spot" that must be checked in to comment, all this is certainly closely related to the identity of the reviewer, but the personalization of the review content and the expression beyond the template can also be learned by ordinary creators. Perhaps your comments can also become interesting content.
▲ Picture from: Rubik's Cube Building
Comments are content, no creator can’t control their own comments
Today’s comment area is like a minefield. You don’t know which area is a safe area and where there are mines. Even if you disguise yourself under a routine template, you will still be affected by the "battlefield." If "misunderstanding is the destiny of the expresser," Internet users are indeed struggling to fight their own destiny. They argue, they scold each other, they believe they are right.
In this case, many people forget that the comment itself is a supplement to the content. It can affect the content, or it is the content itself.
In 2013, the "Popular Science" website deleted the content of comments on the website . Its editor believes that comments on the Internet (especially anonymous comments) undermine the integrity of science and lead to a culture of aggression and mockery that hinders substantive discussions. Suzanne LaBarre, its content director at the time, said:
Even a grumpy person has enough "power" to distort the reader's view of an article.
Comments can distort opinions, but they can also strengthen opinions.
When a creator publishes an opinion article on a certain event, opinions with different opinions are usually topped in the comment area because users have too many likes. This is not because the creator’s fans have rebelled, but because they agree with the creator’s reply/rebuttal and choose to use likes to express their support.
Now that the content creator has a higher authority, it is also part of the content itself that allows you to see that comments with opposite opinions are refuted.
▲ A popular article's views on plagiarism, and the comment response was highly praised
After all, no matter which social platform, creators have the authority not to post comments, delete comments, or block blackouts. This choice may cause some controversy, but they do have the power to make comments appear in front of others. Even YouTube intends to launch a comment confirmation function to better protect content creators. This new function will first remind users when users want to post comments that may offend others.
With such a high level of authority, the reason why you see some unpleasant comments is probably because these different opinions are beneficial to the creator.
A colleague in the editorial department of Aifaner once did an experiment. He will leave some very anti-intellectual remarks under the Weibo of Big V, and his comments are likely to be flopped, forwarded, and replied. For the big V, replying to a comment and setting up a "target" can better show their intelligence and moral level. This is really a cost-effective "business."
If you initially recognized the creator’s point of view at 60%, after seeing another point that is very silly and proves human diversity, you find that the author has made a clear and powerful refutation to this point of view. The degree of recognition with the author will rise linearly, and even rise to 100% recognition.
At this point, the contrast between the opposite opinions and the author's comments will make you feel like you have won, because you and the author have defeated a little villain together, and you have a deeper connection.
There are many cases where the comment area has undertaken the content function. For example, wishing, mourning, and sharing content, commenting to share one's own stories, pictures, and praying for the realization of wishes are a kind of content supplement; for example, fan reviews that ordinary people hate are meaningless for celebrities and entertainment accounts. Amway’s content is also a supplement to traffic; there are also unique interactions between creators and fans, rappers that fans dislike, digital bloggers who are often reminded of being too edible, and football commentaries that are always hinted of fat are all part of this.
▲"Invincible Destruction King" ridicule the content of the comment
The existence of the comment area is not only an extension of the content, but also a unique community characteristic. Except for the comments that were afraid to delete when a large number of black materials were revealed, the existence of these comments actually met the needs of creators. So you don’t have to be too sympathetic to the Internet bigwigs who are entangled by inexplicable users. After all, the spam messages in the comment area may also be the source of his traffic.
Now that conflicts and disputes will attract more attention, people who speak people's words, speak well, and who can gently express their opinions are valuable enough.
Zheng Yuanjie’s comment area also tells us that it’s actually not that difficult to communicate well.
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