Xpeng’s monthly sales exceeded 20,000, Ideal’s monthly sales exceeded 40,000, and BYD’s monthly sales exceeded 300,000! Domestic new energy surges in October

October is a month for every company to make great progress.

Xpeng finally achieved monthly delivery of 20,000 vehicles, and Ideal reached 40,000 vehicles. BYD exceeded the 300,000 vehicle mark for the first time, continuing to lead the new energy market.

But the question is, now that it’s the end of the year, can you still achieve your annual goals for new cars?

Bringing the dead back to life all depends on a car

The first half of this year was not easy for Xpeng and AITO Wenjie.

The financial report shows that in the second quarter of this year, Xpeng Motors' revenue was 5.06 billion yuan, down 31.9% year-on-year, and its net loss was 2.8 billion yuan, far exceeding market expectations of a net loss of 2.171 billion yuan. At the same time, Xpeng Motors' gross profit margin also fell to the bottom, at -8.6%.

In today's industry context, having no money means difficult childbirth. Although the Xpeng G6, which has a good product, began to be delivered in July, this popular model immediately fell into production hell after it was launched, and a large number of orders were lost.

But now, Xpeng, whose production capacity has been steadily increasing, is moving in a better and better direction.

In October, Xpeng delivered a total of 20,000 new cars, setting a record high in monthly delivery volume, with a year-on-year increase of 292.12% and a month-on-month increase of 30.65%. As expected, the biggest contributor behind this is Xpeng G6.

Xiaopeng said that the G6 delivered 8,741 units in a single month, accounting for 43.7% of the total sales in the month, making it the best-selling pure electric SUV in the 200,000-250,000-class category in China.

It took a year to pull up from the lowest point in October last year. It was really not easy.

Faced with the hard-won delivery record, He Xiaopeng sighed on Weibo.

While solving the production problem, Xpeng is also making adjustments to its internal organizational structure. He Xiaopeng revealed in an interview in Garage 42 that he not only "killed" 12 senior executives, but also "killed" many middle-level managers and even the entire battery team.

I used to have to make collective decisions on everything, but then I figured out that instead of collective decisions, I make the decisions. Anyone who is not firm will be removed.

Today's He Xiaopeng feels a bit like Musk.

Like Xpeng Motors, AITO's "come back to life" also relies on one car.

On September 12, Huawei officially released the new Wenjie M7. Compared with the pre-sale price of 258,000 yuan, the official starting price of the M7 was reduced by nearly 10,000 yuan to as low as 249,800 yuan. In addition, the price can be determined during the first sales period. Get a cash discount of 6,000 yuan, and the actual price is more than 15,000 yuan cheaper than the pre-sale price.

At last year's Huawei summer flagship new product launch conference, the starting price of the Wenjie M7 was as high as 319,800 yuan – a drop of 76,000 yuan. Stimulated by such prices, orders poured in.

With 80,000 orders placed, the new Wenjie M7 has achieved such results 50 days after its launch. Seeing that the new car can perform like this, Yu Chengdong even shouted, "It's not easy to bring it back to life!"

In terms of delivery, the AITO brand delivered a total of 12,700 new cars in October, of which 10,500 were the new Wenjie M7, which shows the high popularity of this car.

▲Picture from: Daily Economic News

On the other hand, a large number of orders will inevitably be accompanied by heavy production and delivery tasks. In order not to repeat the mistakes of Xpeng G6, AITO also launched a delayed delivery subsidy of "200 yuan per day, up to 10,000 yuan" in October. .

Nowadays, the price range of Wenjie M7 has deviated from that of Li Auto. The tit-for-tat rivals at that time have become just strangers meeting on the road. Without the great rival of the ideal L7, the future of the M7 is bright.

The ideal of achieving goals, the expected NIO

This month, we can challenge the delivery volume of 40,000 in advance.

This was the sales target Li Xiang set in early October. Without any accidents, this goal was achieved ideally.

Li Auto delivered a total of 40,400 vehicles in October, a year-on-year growth of 302.1%. With the breakthrough of 40,000 units, Li Auto has officially become the first luxury brand other than BBA in the Chinese market to reach this level.

Once you achieve a goal, it’s time to move on to the next goal.

Li Xiang said that after completing the monthly delivery of 40,000 units of the three ideal L series models, the next stage will move towards the goal of monthly delivery of 50,000 units, and the L7 will also achieve monthly delivery of 20,000 units. Now, Ideal's Changzhou factory has been upgraded, and with the Beijing factory scheduled to be put into production within the year, Ideal's goal of 50,000 vehicles should not be far away.

Another hit this month is a yet-to-be-released model of Li Auto, the Lili MEGA.

With the extended-range L series models that have been highly recognized by the market, and the promising pure electric model MEGA, Li Auto is confident that it will challenge the sales of Mercedes-Benz, BMW, and Audi in China in 2024 and become the number one seller in the Chinese market. Luxury brand.

But on the other side, Weilai, which is also positioned as a high-end company, is not having a comfortable life.

Although Weilai received a total of 16,100 deliveries in October, a year-on-year increase of 59.8%, and a slight improvement month-on-month. However, compared with the achievement of exceeding 20,000 vehicles in July, there is still a large gap.

However, NIO’s sales trends in the past few months were actually within CEO Li Bin’s expectations.

Li Bin said frankly in the second quarter earnings call:

NIO’s sales staff lag far behind its competitors in the market in terms of number and capabilities.

As we all know, the NIO brand focuses on the high-end pure electric market of more than 300,000 yuan, and its direct competitors are the three mainstream high-end brands of Mercedes-Benz, BMW, and Audi. Although NIO now has a 59% share in the high-end pure electric market, its channels and sales capabilities are far inferior to BBA, which has been in the Chinese market for many years.

Li Bin said that the number of sales personnel for mainstream high-end brands such as Mercedes-Benz and BMW is 6-7 times that of NIO. The shortage of sales personnel will directly affect user satisfaction and cannot meet the demand for simultaneous sales of 8 models. .

Since July, Weilai has been working to solve the problem of insufficient manpower. According to Li Bin's plan, Weilai initially reached its recruitment target of 5,000 people at the end of September and formed sufficient sales capabilities from October to November, and their monthly sales target is 30,000 vehicles.

Obviously, NIO's delivery volume in October is still far from this goal.

In Li Bin's view, if Weilai wants to buy a good car, there is another extremely important thing – expanding the charging and swapping network.

In October, NIO built a total of 255 charging and swapping stations, including 124 battery swapping stations and 131 charging stations. The 2,000th battery swapping station was also launched in the G30 Lianhuo Expressway Baoji West Service Area. As of October, NIO has built 2,052 battery swap stations in China.

Who's leading? Who's chasing?

Among new energy brands, BYD's position remains unshakable.

In October, BYD launched multiple brands of models at the same time, with sales reaching a record of 301,800 units, breaking the 300,000 mark for the first time, a year-on-year increase of 38.4%.

Specifically, the Dynasty series sold 137,800 units, the Ocean series sold 151,700 units, and the Denza sold 11,500 units. What's even more valuable is that BYD sold a total of 30,500 new energy vehicles overseas.

There is no doubt that BYD has successfully dominated the entry-level market, and the next thing to do is to enter the higher-end market. A BYD insider told the Dongqi Auto Conference that BYD's senior management has begun to lean towards more modern and advanced designs. The Song L, unveiled on October 31, is BYD's first step.

However, to achieve its annual sales target of 3 million vehicles, BYD still needs to break its own sales record for two consecutive months.

GAC Aian, another leader in the new energy field, saw a decline in its performance in October – a total of 41,500 new cars were sold, a year-on-year increase of 38% and a month-on-month decrease of 19.56%.

Aian said that the decline in sales is related to the pure electric market situation and production line switching.

In October, sales in the pure electric vehicle market fell by 8%. At the same time, Aion launched the AION Y Plus super wild version, and its high-end sub-brand Haopin also launched Hyper HT. The switch of production lines intensified the impact on Aion's sales.

The last two brands to be mentioned are Lingpao and Jikrypton, which are struggling to catch up behind the First Group and have achieved some success.

Leapao delivered 18,200 new cars in October, a year-on-year increase of 159% and a month-on-month increase of 15.2%. It is second to Xpeng and higher than NIO in the sales ranking of new forces.

Since the delivery volume exceeded 10,000 in May, the momentum of zero sales has not diminished, and in the third quarter of this year, the gross profit margin became positive for the first time, which was 1.2%, earlier than the previous expectation of achieving a positive gross profit margin within the year.

Another piece of good news is Stellantis’s investment in the company. On October 26, Leapmotor and Stellantis Group jointly announced that the latter would invest 1.5 billion euros to become the leading strategic shareholder and acquire approximately 20% of the equity of Leapmotor. The two parties will also establish a joint venture with a shareholding ratio of 51:49 to sell zero-speed models overseas.

Jikrypton, which suffered from a sales decline in September, also hit a new delivery high in October, with a total of 13,100 new cars delivered. From January to October, Ji Krypton delivered a total of 92,100 vehicles, which is about to exceed the 100,000 vehicle mark.

Ji Krypton's sales are rising, which is not unrelated to the extremely powerful discounts it has launched. In August, Jikrypton 001 had a limited-time discount of 30,000 to 37,000 yuan. Then, in October, Jikrypton launched a limited-time benefit that lasted until the end of the year – Jikrypton X, Jikrypton 001, and Jikrypton 009 can enjoy the highest price. 30,000 yuan in benefits, including price drops, charging rights, financial services, etc.

On the other hand, the launch of Jikrypton 001 FR has also greatly enhanced the brand value of Jikrypton, giving the brand the label of "performance".

In general, most of the domestic mainstream car companies are making steady progress, with monthly sales reaching more than 10,000 units. Even the previously unpopular SAIC Volkswagen ID. series has entered the "10,000-unit club" after price cuts.

Those companies whose monthly sales are less than 5,000 must hurry up and catch up.

Anyone with wheels is interested and welcome to communicate. Email: [email protected]

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