Xiaomi ThePaper OS is coming, what has MIUI left behind after thirteen years?

On the evening of August 11, 2020, at Xiaomi’s 10th anniversary public speech, Lei Jun reviewed the passionate years of the past 10 years in a nearly 3-hour speech, and also looked forward to the surging journey of the next 10 years.

He used "Move forward bravely to pay tribute to everyone in the past, present and future who are not afraid of challenges and choose to "move forward"" as the theme of this speech. He also used this sentence to inform all young people who follow his example, Lei Jun is still the passionate entrepreneur he was back then.

That night, Xiaomi 10 Ultra equipped with MIUI 12 was also released with a passionate speech. The mobile phone series number "10" echoes the length of Xiaomi's establishment. The starting price of 5299 also represents Xiaomi's official entry into the high-end mobile phone market above 5,000 yuan. March.

This war of high-end phones did not go smoothly. After many stumblings and criticisms from all walks of life, we finally came out with the Xiaomi 13 Ultra three years later. It was able to stabilize its position in the high-price market and let everyone see it. , Xiaomi not only has "cost-effectiveness" for the people, but it can also produce domestically produced "high-end phones."

Taking a closer look at Xiaomi's 13 years, "smooth" and "steady" have never been synonymous with grain mills. "Ups and downs" and "setbacks" are the main themes of Xiaomi's development. It was precisely this journey of ups and downs that made Lei Jun so excited on Weibo No. 17.

On October 17, 2023, Lei Jun issued a document saying that "Xiaomi Hyper OS" has been packaged and will be launched soon.

The new Xiaomi system will be "people-centered, creating a full ecological operating system for people, cars, and families." Xiaomi's full ecological chain will officially close the loop with the next generation of new phones equipped with Xiaomi Pascal OS.

In order to create this ecological universe, Lei Jun and his Xiaomi have been preparing for 13 years. Behind this 583-character Weibo post are the iterations of 13th generation models, 14th generation systems and hundreds of ecological products for more than ten years.

It starts with porridge and ends with rice—— MIUI V1 – MIUI V3

The story begins with a bowl of porridge and a system.
Before 2010, the domestic mobile phone market faced three problems:

– High price monopoly by international mobile phone giants
– Anti-human design of Android native system
– Domestic copycat phones dominate the market

Lei Jun, who was already famous at Kingsoft at that time, was not convinced by the current market situation and held the vision of "making the best mobile phone in the world". The 40-year-old Lei Jun started from scratch and "visited the thatched cottage thirty times" to build a dozen or so personal mobile phones. The small team officially started the journey of producing domestic mobile phones for more than ten years in 2010.

Lei Jun, who has a technical background, and the start-up team was short of funds, so this small team's problem-solving idea was to start with the best software.

It reorganizes the four most basic functions of the mobile phone system: "telephone", "text message", "address book" and "desktop", and targets the two major shortcomings of the Android native system: "fast power consumption" and "user privacy crisis".

Just two months later, the first version of MIUI came out, but the first batch of users were 100 volunteers recruited.

On September 20, the first-generation system spread abroad was highly recommended by international forum bosses. The fast and smooth operation and newly designed interface became the fundamental reasons for Lei Jun’s first-generation work to be out of the circle.

In the next six months, MIUI underwent three major version updates. From the foundation of the basic functions of V1 to the software optimization of music, network disk, and file management in V2.

With the MAML language and MORE rendering engine introduced in the V3 system, the founding team improved the basic operations of all mobile phone systems and began to greatly distinguish the system styles of other brands.

Among them, what users feel most deeply is the freely customizable "desktop" and "theme" in the V3 system, which will also have a profound impact on Xiaomi's future development.

During a lunch after work, looking at the millet porridge in my hand, the company name "Xiaomi" was decided.

"Small" means ordinary, "Mi" means necessary. Xiaomi means the necessities in ordinary people's lives. If you look at Xiaomi's logo upside down, the word "心" is missing, which means "save a little worry." . All of this is just right.

In 2011, when MIUI V3 was launched, Xiaomi 1 was officially released. Based on the good reputation built by MIUI, Xiaomi's first press conference on August 16th attracted much attention. The 798 Art District in Beijing that day was so full that Lei Jun opened with an apology.

From now on, this conference is a grand event that can be recorded in the history of China's mobile phone development. The launch price of 1999 disrupted the already flooded copycat phone market from its roots. The development of Chinese mobile phones began to move towards formalization and scale.

Xiaomi, a domestic mobile phone manufacturer, has also begun its journey of struggle and will reach that unattainable peak in the near future.

Three axes determine the outcome – MIUI V4 – MIUI 6

Before Lei Jun established the company, he had already determined Xiaomi's development route. He himself called it a triathlon: "software", "hardware" and "Internet". Software has become the leading benchmark for domestic mobile phones at that time. Hardware mobile phones not only brought down the price of smartphones, but also provided a good daily experience.

I vaguely remember the Xiaomi 2 given by a relative at that time. It had a comfortable grip and smooth operation, especially the "jelly-like" side buttons. It is difficult to find another identical product to this day.

The Internet, the trump card, has begun its long-term layout in MIUI V4.

On January 9, 2012, MIUI V4 was officially released with the Internet service model. Music, video, mall and cloud services entered the lives of Xiaomi users. The "Internet + mobile phone" model tightly tied users and the company together. , mobile phones are no longer simply a communication tool, but also a gathering point for people’s basic necessities of life.

Lei Jun summed up the core of this model in 7 words: "focus, perfection, reputation, and speed."

This year, the number of global users of MIUI services exceeded 10 million.

MIUI V4 is Xiaomi's first official system number, so the first three generations of pioneering V1 to V3 really have their names.

However, the UI design of V4 is still a product of the exploratory period. Skeuomorphic and flat icon designs appear in the same system at the same time. This sense of chaos has set the tone of style in the next generation system and has become the benchmark for Xiaomi system design. .

MIUI V5 began to be pushed in March of the following year. The entire operation interface subverted the usual style and made final preparations for MIUI's interface design innovation.

It is worth mentioning that the real value of V5 lies in the improvement of mobile phone functions. Functions such as call interception and QR code sharing Wi-Fi passwords that have been engraved in the DNA of mobile phone usage are pushed on the 5th generation system.

Xiaomi 3 was released on September 5 of this year. It was born with the blessing of MIUI V5, making this mobile phone with a square shape and rounded left and right sides. It not only reorganized the market with the price of 1999, but also passed the new App running permission. The security settings elevate the user's privacy protection to another dimension.

The Xiaomi 3 itself is equipped with Sharp's high-quality 1080P LCD screen, which was negotiated by Lei Jun and his team at Sharp's headquarters despite nuclear radiation.

MIUI's current flat desktop and minimalist design were officially determined from MIUI 6.

The 6th generation system has made two major things for Xiaomi in the era of modernization. First, it determined the development route of the system style. Since then, Xiaomi's system design has been adjusted more, but rarely major changes; secondly, the naming method of "MIUI + digital" Starting from the 6th generation system, it became the standard in the future and continues to this day.

MIUI 6 in 2014 provides services to 100 million users around the world.

The road is difficult and full of dangers——MIUI 7 – MIUI 9

At this point, Xiaomi's development does not seem to be as stumbling as mentioned at the beginning, but is improving steadily. But if you don’t experience the baptism of disaster, you will never be the protagonist of the story. The controversy over MIUI 7 was the beginning of Xiaomi’s journey to the west.

At the system level, the release of MIUI 7 did not continue to ride on the momentum of the sixth generation, but became the laughing stock of everyone.

The words "Updating 4 themes is also called system iteration" became the fuse that detonated Xiaomi's reputation. Xiaomi's three sins, which people have long complained about, were posted on major topics on the Internet, allowing anyone to criticize them.

– Hunger marketing
– Advertising placement
– Mobile phone gets hot

In fact, Xiaomi can find reasons to excuse himself at every point:

"Hungry marketing" is directly caused by the policy of "only making profits within 5%". The capital chain with low profits cannot bear the risk of inventory backlog;

"Ad placement" is a compromise to achieve the company's long-term development without increasing user purchase costs;

"The phone is hot." Everyone knows about the firepower of Snapdragon, but coincidentally, Xiaomi is the worse one among the many "How to Train Your Dragon". To this day, I still remember the ironic commercial with a shirtless monk sitting as steady as a rock in the snow because he had a Xiaomi phone in his arms.

The enthusiastic response from the market in the past four years was a sign of tolerance for newcomers, while the criticism in 2015 was a requirement for those who succeeded.

Lei Jun, who can hold 23 meetings a day, took over Xiaomi's mobile phone department again this year.

"In the mobile phone industry, there has never been a company that can reverse a decline in sales." The giants who fell from the top sounded a heavy alarm to Lei Jun, and the market reaction also issued an ultimatum to Xiaomi.

The elegant appearance of the Xiaomi 5 cannot turn the tide, but Lei Jun, the founder of Xiaomi, can. From 2015 to 2016, the birth of new systems and new series gave Xiaomi another glimmer of hope.

MIUI 8 met users in May 2016. This is a long-awaited epic upgrade of Xiaomi's system. It has epoch-making functions such as "phone clone", "dual application opening" and "long screenshot", giving mobile phone applications more possibilities. .

Even at the time, the adaptation of these features was not satisfactory, but like the footprints left by Armstrong on the moon, this was a big step in the development of mobile phones.

Five months later, Xiaomi MIX equipped with MIUI 8 came out, which continued the popularity of the new system for more than half a year.

This industrial art piece with mediocre sales but huge reputation has reversed the reputation of Xiaomi, which was "on the verge of bankruptcy"; the collection of the world's three major design museums has allowed the world to see "Chinese design"; at the same time, it has also opened the door for Xiaomi to hit the high end and get rid of the "cost-effectiveness" label era, it was just this road that lasted nearly 7 years.

The era of full screen has kicked off with Xiaomi MIX. MIUI’s system acceleration for full screen has also stepped on the accelerator. The promotional poster of MIUI 9 has said it all.

The lightning on the poster is the core of MIUI 9 optimization – "fast". Quick startup programs, faster system response, streamlined interface optimization, and pure phone directory make system operations simple.

Xiaomi 6, which has been updated to MIUI 9, returned to its peak in 2017 with the martial arts secrets of "Being simple, fast and unbreakable". It is still used by more than 1 million people today, making it Xiaomi's "strongest customer". ”.

Expand the boundaries and reach the top——MIUI 10 – MIUI 12

The ninth generation system has improved the response speed and cleared the final obstacle for the full-screen operating system. MIUI 10 has created the most suitable software platform for Xiaomi's soft landing in the full-screen era.

The routine operations of "swipe up to return to the desktop" and "swipe left and right to return to the previous level" that we repeat hundreds of times every day are the result of MIUI 10's creative integration; the optimization of "Xiao Ai Classmate" makes this not-so-smart robot, It began to come to life and gradually became an important IP of Xiaomi.

  • In 2008, IOS 2.0 broke the habit of keyboard operation and established the development direction of smartphones in the next 10 years;
  • In 2018, MIUI 10 redefined the usage logic of full-screen mobile phones, and its designed gesture operation will dominate the system design of all smartphones in the future.

The Xiaomi 8 of that year was jokingly called the twin brother of the iPhone X. It had the same notch screen, the same vertical dual-camera layout, and the title "Rebus" was once again solidified by this eighth-generation phone.

Although it is no longer possible to verify whether it is plagiarism, in the future, mobile phone manufacturers around the world will really enter a period of "learning from" each other. Nowadays, if you are not a professional, it is really difficult to identify whose product it is when the mobile phone logo is hidden.

MIUI 10 is a lucky one. It has witnessed the beginning of the full-screen era and also witnessed the launch of Xiaomi.

On July 9, 2018, Xiaomi was listed on the Hong Kong Stock Exchange. This was an unforgettable moment in Lei Jun's ten years of entrepreneurship and the best proof that Xiaomi has cleared the clouds.

Immediately afterwards, Xiaomi was selected into the Fortune 500 the following year, and it took only nine years to reach the top.

In the eyes of outsiders, success and fame have already been completed, but in Xiaomi's expectation, only half of it has been achieved: once the success is achieved, the name will be called? The label of "cost-effectiveness" has not yet been removed, and the founding of high-end brands is still on the way.

In 2019, when it reached the top 500 list, Xiaomi continued to innovate the system. MIUI 11 is not satisfied with simple system optimization, but puts its perspective on a grander level.

The addition of "Cross-device mutual transmission", "Screen projection optimization" and "Mi Work Suite" have given workers an additional choice of productivity tools called Xiaomi; "Family Protection", "Earthquake Early Warning" and "Everything Screen Off" make mobile phones deeper Embed into people’s full-scenario life step by step.

MIUI 12, which will be released next year, is an important preparation for Xiaomi's 10th anniversary.

The system had just been updated at that time, and what I experienced the most was the upgrade of "Dark Mode". Unlike other manufacturers that simply turn dark mode, Xiaomi has made a universal global adaptation for the entire system, using an inverse color algorithm to change applications. The advantage of this interface is that it will not let "dark colors" run through the entire process of using your phone.

In addition, many users have reported a "smoother" feeling because of the addition of "non-linear animation", which is infinitely close to the IOS experience.

This is not irony, but a compliment, because such smooth animation is an effect that no manufacturer has been able to achieve so far, but MIUI 11 and its creator, Lei Jun, a fan of Steve Jobs, have fulfilled their promise back then – and iPhone The same smooth experience.

That’s it, let’s continue the final chapter——MIUI 13 – MIUI 14

At a glance, after ten years, spring has passed and autumn has come, and MIUI updates have also slowed down. The slogan of MIUI 11 "Start·Linking Everything" shows that system updates have begun to expand their scope and gradually spread to Xiaomi's entire ecological products.

How good Xiaomi's ecosystem is doing can actually be seen from the joke of a netizen, "Xiaomi is doing very well except for mobile phones." Of course, it's not that Xiaomi's mobile phones are bad, it's just that users have bad feelings about this Fortune 500 company. , will produce higher standards as it progresses.

Centered on mobile phones, content flows seamlessly between devices. TVs, tablets, watches, speakers and all Xiaomi furniture are all linked on the big network of MIUI 13. We also have a glimpse of the Xiaomi universe without even realizing it. prototype.

At the end of last year, MIUI 14 came to users' update packages amidst the joy of people taking off their masks. However, they did not expect that this would be the sealed version of the MIUI series.

This update covers 1 billion users worldwide.

The MIUI update based on user experience has indeed created many useful functions, but the cost is that the bloated system has caused animation freezes and intermittent operations, and has gradually deviated from the original intention of being "very easy to use." Therefore, Lei Jun announced MIUI 14 "Razor Project".

– Ultra-small system firmware
– Ultra-small system memory footprint
– Very few apps that cannot be uninstalled

Together they form the content of the plan, and at the same time return the "right to uninstall" to the user. From the only 8 applications that cannot be uninstalled, it can be seen that Xiaomi's determination to reform the system, coupled with the driver of the "Photon Engine", makes the system The fluency increased by 60%.

Another "flower pet ornament" that is easily overlooked is actually an "internal return" of Xiaomi, returning to its original intention of focusing on customizing the desktop and focusing on personalization. "Device-side privacy" cannot be separated from mobile phones, and "internet experience" continues to improve, making Xiaomi's "reliable" label bolder.

Xiaomi 13 ranked first in sales of domestic mobile phones in the global market in the first quarter of 2023, which is the biggest reward given by the market for its changes.

More importantly, Xiaomi 13 is the best-selling Android phone in the 4,000-6,000 yuan price range. Xiaomi's "high-end brand" battle, after 7 years of hard work, is bearing fruit on the eve of its rebirth.

What happened next is the story at the beginning. Lei Jun’s Weibo and public accounts on the 17th connected all those who care about Xiaomi, just like the scene of heated discussions on the "Xiaomi Forum" back then.

The new decade brings excitement

Lei Jun also wrote at the end of Weibo that "MIUI will remain in our memories forever." The story of MIUI came to an end with the farewell of its founder, but the story of Xiaomi and Lei Jun continues.

The update of Xiaomi mobile phones and MIUI system is only the main line of this story. What we have not seen is Xiaomi’s insistence on making its ecological products for many years. Some products have nothing to do with mobile phones or even technology, but this is just doing it with the intention of doing it. The goal of a "hundred-year enterprise" and the overall situation laid out.

Now these two completely unrelated fields are integrated together because of MIUI 14, and they will be even more closely integrated with the advent of Xiaomi Hyper OS in the future.

Looking back at the development of MIUI, when Lei Jun introduced the positioning and goals of Xiaomi ThePaper OS, it is difficult not to think of Huawei's Hongmeng system. The positioning of Hongmeng was very clear when it was born:

An operating system that can be deployed on different hardware capabilities and adapt to the rich capabilities of the IoT era in the Internet of Everything era. Through the distributed software bus of the operating system, multiple terminals under the same account can realize the cross-terminal call of hardware capabilities.

Ai Faner first defined Huawei as a "super terminal" company, which has nothing to do with the number of terminals and market share. The core of the HyperTerminal company lies in the control of the supply chain and operating system, as well as the forward-looking exploration of device types and functions.

Different paths lead to the same goal, and Xiaomi is becoming such a company. We are fortunate to see two Chinese companies that "are not afraid of dangers and face difficulties" at the moment.

Xiaomi, which is "born for fever", has also begun preparations for the next ten years with the packaging of Xiaomi OS.

The development of MIUI and the story of Xiaomi are an intriguing history of struggle, a microcosm of the development of China's technology industry, and a personal experience for you and me. Thank you to MIUI for your thirteen years of companionship.

# Welcome to follow the official WeChat public account of aifaner: aifaner (WeChat ID: ifanr). More exciting content will be provided to you as soon as possible.

Ai Faner | Original link · View comments · Sina Weibo