Frenchman Henri Cartier-Bresson has an answer about photography. This modern photography master once wrote in his book "The Decisive Moment":
In photography, the smallest things can make great subjects.
Cartier-Bresson believes that the moment when the shutter is pressed is full of creativity. Everything the photographer constructs and expresses comes from life, and the moment when the shutter is pressed intuitively is all the photographer creates. Once missed, it will be lost. exist.
Such real moments created by intuition and composition often contain full emotions and strong meanings.
There are countless such moments in our lives, but only a few can be discovered, and even fewer can be captured.
When I was walking on the streets of the city, I suddenly stopped in front of Huawei's new huge billboard, and stood and looked at it, which is both a photograph and an outdoor advertisement. The feeling was particularly obvious.
"Play" is a photography work produced by Huawei XMAGE. The sunset in the picture heralds a new dawn. The innocent faces playing under the colorful sky bring hope for tomorrow. Without thinking too much, I already felt the simple joy of childhood. It is different from the pleasure obtained by stimulating dopamine in video games, and also different from the satisfaction and superiority brought by intellectual games. The simpler it is, the longer it lasts.
Images have become the medium to convey this feeling.
Advertising, which is also radio, amplifies and spreads this feeling.
I saw this billboard in the CBD business district of Guangzhou. Even though people were in a hurry, many people still stopped for it. There are 10 groups of billboards like this in seven cities across the country including Beijing, Shanghai, Guangzhou and Shenzhen. It is launched in each city, like a photography exhibition with the city as the exhibition hall.
In July 2022, Huawei released a new imaging brand, Huawei Imaging XMAGE, which means that Huawei is mature enough and leading in the imaging field, and it is in a league of its own. Not long ago, we have seen many extremely powerful works in the Huawei Image Competition, and the multiple sets of photos released offline by Huawei this time bring this power to more people.
See the power of images in streets and buildings
In Galicia, Spain, there is an event called the "Wild Horse Hunting Festival" every year. This traditional festival with a history of 400 years attracts tens of thousands of people to watch and hundreds of people to participate every year. People will go up the mountain in the early morning of the first day of the festival to round up the wild horses and lead them into an open-air enclosure. There are no weapons in the horse pen. People can only tame the wild horse with their bare hands, get on the horse's back and cut off the wild horse's mane, which symbolizes the removal of the wild horse's bestiality.
This festival is full of wildness and strength, and contestants often suffer injuries if they are not careful, but there is still an endless stream. Because in the local culture, conquering horseback is a rite of passage.
This photographic work titled "Power" perfectly captures the moment when humans conquer wild horses from far to near. Whether it is the human face or the horse's demeanor, you can take a closer look. Every horse is looking for itself. The direction makes the picture full of power.
When the huge picture of this work stands up, the viewer seems to become nervous. It is not until he finds the beauty of natural power in the chaotic and orderly picture that the galloping horses in his heart will calm down.
Another favorite photo is "Between Heaven and Earth", which is also a work created using a telephoto lens.
At night, the stork family is waiting in full formation, surrounding the nest. This national bird of Belarus is not afraid of humans and is one of the largest birds in the world. It is more than one meter long and has a wingspan of up to two meters. Large individuals can weigh ten kilograms. White storks usually build their nests on high platforms or on top of trees. Under the light of a dark moon, we can read stories between heaven and earth and beyond the photos. White storks are birds known around the world for their strict upbringing. Birds may be driven out of the nest.
At this moment, it is not only the parents who are waiting around the nest, but the offspring who are about to hatch out of their shells are also about to face severe natural selection. It was extremely cold up there, and the moonlight seemed even colder.
In addition to the creations of the telephoto lens, the photos taken with the macro lens are also impressive – this sunflower macro photography brings a strong sensory impact after the photo is magnified dozens of times. The details of the sunflower petals are clearly visible, and the shallow depth of field of the stamens creates a different sense of space.
If the focal length of the lens is more of a reflection of the strength of the hardware, then the color tone is undoubtedly a testament to the strength of the software.
The most impressive part of a good imaging brand is often the color. The color style of Huawei imaging is unique. Whether it is the rich green of "Weaving the Web" or the saturated and rich blue of "Color", they are all rich and undistorted colors, and pictures like "Sunshine" and "Playing" The work has an extraordinarily delicate tonal level. The unique colors and tones make the images extremely impactful and become the most prominent feature of humanistic photography.
When I encounter these photographic works on city streets and buildings, I often feel a subtle touch. The large-scale images bring a more transparent and refreshing look, and the power and vitality of the photographic works are fully revealed. This kind of The sense of reality and breathing is fundamentally different from flipping through a digital photo album on your phone.
What’s more significant is that traditional photography often has strong tool attributes – shooting flat surfaces, shooting blockbusters, shooting materials… The lens is often aimed at a scene that has been carefully lit and prepared, and what is captured is a determined moment.
Mobile images have undergone fundamental changes. The camera of a mobile phone can be opened and taken at any time, focusing on life and the times.
The series of photos Huawei chose to release this time also have strong humanistic attributes. They are not the result of careful lighting and scenery by the photographer, so they have the power to directly touch the soul. The outdoor advertising matrix composed of 10 photographic works is not too dense, but the macro and telephoto night scenes are covered, which is enough for people to perceive the power of images conveyed by Huawei Image XMAGE from a perceptual perspective.
This also makes me more curious about what is supporting the development of mobile imaging and the increasingly abundant power of imaging.
The "decisive moment" you capture also determines the moments of others
Forty-five years ago, a patent titled "Completely Electronic System for Shooting and Displaying Still Pictures" opened the door to digital photography. The prototype of the world's first digital camera weighed four kilograms, and the photos could only exist On a floppy disk, it costs almost $500 to buy this camera, and it may cost another $1,000 to buy all the accessories – and nowadays, you may carry two or three sets of these systems with you, and they are in the lens set of your mobile phone. .
Almost ten years ago, on Flickr, the world's largest community of professional photographers, smartphones have surpassed Canon cameras and become the most commonly used camera device among photographers. Even back then, moving images were already booming. However, it is not easy to transfer the banner of mobile imaging from the hands of tens of thousands of photographers around the world to the hands of hundreds of millions of mobile phone users.
Huawei is the first domestic mobile phone manufacturer to deploy in the field of mobile imaging. As early as 2016, the Huawei P9 was equipped with a dual-camera system and was the pioneer among domestic dual-camera mobile phones. In 2017, Huawei Mate10 added AI photography for the first time. function; later in 2019, Huawei P30 introduced a RYYB sensor, which takes in 30% more light than an RGB sensor, but color adjustment is extremely difficult; in 2021, Huawei P50 introduced hyperspectral imaging technology, which can capture visible light In 2023, the integrated Mate60 series will bring the software and hardware synergy of Huawei’s self-developed technology to a new level.
Developing together with Huawei's mobile photography technology, there is also the Huawei Image Contest – as of 2023, the Huawei Image Contest has been held for seven times. The most recent event had more than 4 million photos submitted, and users from nearly 100 countries participated.
Looking at the award-winning works of the Huawei Image Competition over the years, you will find that the level of submitted works is also constantly improving. In the early years of the competition, there were more landscape and portrait submissions. In recent years, there have been more and more works using techniques such as macro photography and long exposure. Photography scenes are no longer limited to outdoor areas with better lighting. For example, "Good images are not afraid of night" is a track specifically for night scenes, and it has also received a large number of submissions of excellent works – the context of Huawei's imaging culture, with the development of imaging technology It’s becoming clearer.
In fact, the series of video works released by Huawei outdoors this time are from the submissions of previous Huawei Photography Competitions. They were shot by different models of Huawei mobile phones to record different moments. They come from all over the world, but have the same sharp images. and rich colors, with a strong brand imprint of Huawei Imaging XMAGE.
These huge mobile phone photos are the epitome of the development of Huawei's mobile imaging technology and imaging culture.
Today, the Huawei Mate60 Pro equipped with the XMAGE imaging system has a main camera of 50 million pixels and a telephoto lens of 48 million pixels. The meaning of high pixels and multi-focal lengths is "freedom", free cropping, free choice of focal length, and free zooming. These are creative freedoms.
It can capture the moment of willow branches on the moon from a distance, and it can record the microscopic view of a leaf that knows autumn from a close distance. A mobile phone can achieve clear imaging from long distance to macro.
Of course, there is also freedom of display, on 2K screens of mobile phones and tablets, on 85-inch 4K TV screens, and on outdoor billboards that are taller than a person.
In the past, such huge photo advertisements were the home of traditional image brands, but mobile phone manufacturers rarely put them in. The reason behind this is that mobile phone samples cannot withstand the large-size and high-precision printing of billboards.
But with the development of mobile imaging technology – when higher pixels, larger sensors, more light, farther telephoto and closer macro are all condensed in the palm of your hand, when high pixels, When technologies such as clarity and color management have been improved, everyone has the opportunity to shoot advertising movies without relying on any peripherals.
The truly rich image power can withstand magnification and magnification.
More importantly, placing it in the most crowded places in the city means that the imaging capabilities of the mobile phone will be tested by more people. To some extent, this is also a reflection of Huawei's confidence in its imaging capabilities.
Steel is the fence and glass is the wall. The city CBD is home to the busiest people with the slowest perception of the outside world. It is difficult to expect a white-collar worker who walked out of Guangzhou Metro Line 3 to have a good understanding of the surrounding environment of an office building despite lack of sleep. Maintain a strong curiosity.
Perhaps, a little change, a little color, a little humanistic emotion, and that "decisive moment" video work can determine someone else's moment, instantly gain the attention of passers-by, and give the sleepy person some visual stimulation and emotional transmission.
This is another "decisive moment."
This requires the efforts of the imaging culture community. It is because of the shooting, creation, and sharing of so many Huawei imaging users around the world that Huawei can find so many wonderful moments from all over the world. This imaging power spans devices, regions, and time.
Of course, there is also the attraction of XMAGE as the soul force in constructing this moment.
We can understand Huawei Imaging XMAGE from two aspects and three levels.
First of all, just like every passerby who is in a hurry is instantly attracted by the video work billboard, watches, and leaves. In the process, they will feel that these works are "beautiful, attractive, and directly touching people's hearts."
If they can watch and ponder it carefully, there is a high probability that they will gain a further perceptual understanding of the "realism, freshness, transparency, and breathing" of the picture in their minds.
These four feelings are exactly the characteristics of the image style condensed by Huawei Image XMAGE.
If they are more interested in photography and want to explore the technical foundation behind perceptual cognition, they will learn about Huawei's efforts in the research and development of four major imaging modules: optical systems, mechanical structures, imaging technology, and image processing.
Opto-mechanical calculations are simple in words, but are actually extremely complex and exquisite. For example, free-form lenses can solve the problem of wide-angle distortion; periscope cameras can solve the contradiction between telephoto lenses and body thickness; optical anti-shake structures can Balance the opposition between handheld photography and exposure time; the RYYB sensor can obtain more light than the RGB sensor; multi-frame synthesis and AI calculation can further improve the image quality…
The imaging power brought by Huawei Imaging XMAGE is actually the intersection of artistic aesthetics and technical research and development, with soul and bones.
Let’s go back to the title again. When we take pictures with our mobile phones, what exactly are we taking? Huawei also has an answer in mind – not long ago, Li Changzhu, Vice President of Huawei Consumer BG Mobile Product Line, said in a speech at the Golden Rooster Awards:
Through the recording and expression of mobile phone images, ordinary little things in life become extraordinary, giving the works profound content value and new social value.
This is also the power of Huawei Imaging
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