The world may not be perfect, but someone is always trying to make it better.
Hello, everyone is welcome to open the Feel Good Weekly Report, which is a brand-new column for us to focus on sustainable lifestyles.
Who says environmental protection means sacrificing product experience? Who said that to do something good for society must be "powered by love"?
Every week, we will bring you N new cool poses to open a sustainable lifestyle through "Friends·Meaning", hoping to bring you some inspiration and inspiration.
And "Friends · Business Opportunities" will focus on one company every week to explore the possibility of "business for good".
- Big tea cup or seesaw, what kind of public bench makes you the happiest?
- The sex toy designed by this company "Really Free Hands"
- What's so great about pregnancy test sticks that can be washed away after use?
- It’s amazing, you can get a discount if you wear the wrong socks and buy coffee.
- Why did Warby Parker, who broke the monopoly, insist on "selling a pair of glasses for free"?
What kind of public bench attracts you the most?
Sometimes, it is not the magnificent skyline that best demonstrates the personality of a city, but the "small" things around it, such as the public benches scattered in every corner of the city.
As part of the London Architecture Festival, the theme of this year's "City Bench Design Competition" is "Care".
The nine groups of winning designers brought public bench designs of various styles.
The "It Takes Two" form designed by 10F looks like a seesaw. It wants to invite people to sit at both ends of the chair and chat while maintaining a safe social distance.
At the same time, the material of the chair is a recycled material called Blue Dapple, which is made of recycled cutting boards and plastic packaging.
"Do you care about your city?" designed by Nick Green is like a piece of "urban amber".
Nick sealed the pieces of garbage he collected in London-coffee cups, packing boxes, etc., in concrete and gum to remind people that although some supplies are disposable, they have a long-term impact.
The "Quick Getaway" designed by Ex Architectures is just like its name, allowing citizens who have not traveled for a long time to enter the resort atmosphere in one second.
"The Friendly Blob" designed by Jelly Collaborative wants to remind people to pay attention to their mental health and create a lively and attractive public design:
Both children and adults can climb and play in this chair, rest, and even see the chair itself will make people happy.
"Sobremesa" designed by Pebble Haus uses a material combination of "coffee grounds + resin". The word "sobremesa" in Spanish refers to the moment when people eat desserts and chat and relax after a meal. The designer wants to encourage people to meet with friends in coffee shops in the city again.
The "Conversation" designed by NVBL is a tribute to London's material and trade history. This bench only uses stone as a material, which aims to encourage people to rediscover the design and technology of stone.
"A Cuppa" designed by The Mad Hatters is a bright and happy big tea cup. In many cultures, "tea" is not just a drink, but a symbol that condenses social, cultural, and community.
Pay attention, this big tea cup is still full of plants, bringing a touch of nature to the design.
Sohanna Srinivasan's design of "Monuments to Mingling" is inspired by the rich architectural history and diverse modern identities of the Aldgate area in London.
Each chair is integrated into a different historical building, and the bench is a place for communication, so there is almost "Monuments to Mingling".
Plant Yourself Here designed by Lisa McDanell Studio also uses brisk colors, attracting busy Londoners to sit down and stare at the blue sky in a daze.
At the same time, the face-to-face arrangement of this pair of chairs allows citizens to communicate and interact better while maintaining social distance.
Which design made you the happiest to watch?
▲ Picture from Refinery29
If talking about "sex" is "taboo," and talking about "disability" is also "taboo," then the sexual needs of disabled groups are naturally "non-existent."
A pair of siblings decided to change this situation.
Andrew Gurza and Heather Morrison teamed up to found Handi, the first company to design independent sex products for physically disabled groups.
▲ Andrew Gurza and Heather Morrison
The WHO defines sexual health as an existence that can "enhance personality, communication, and love," and stated that "the foundation of this concept lies in people's right to obtain sexual information and sexual pleasure."
▲ Handi's survey found that 56% of people with disabilities have difficulty in self-pleasure
Handi launched the Joystick prototype design in November 2020, and it is still in the testing and adjustment stage. It is expected to start pre-sale in August this year.
Handi calls Joystick a "system" because users can choose to purchase a complete Joystick system with a length of nearly one meter or specific components according to their needs and physical flexibility.
▲ Joystick design interpretation announced by Handi
Although the design has been roughly figured out, Handi is still in close communication with testers, trying to minimize the need for external assistance when users use it-there are many details in every link from unpacking, post-cleaning to storage.
At the same time, many people agree that the sex toy industry has been lazy in innovation for many years , and most of them have only improved packaging or appearance. Moreover, for "hygiene reasons," consumers cannot request a refund even after buying a sex product with a bad experience.
Designing sex toys for the physically handicapped is not only a new market, but also an entry point for designing better products for everyone and the beginning of diversification.
For Heather, Handi was founded not only for his younger brother and other disabled users, but also for the future self:
When I am old, there are tools, products, and open discussions in the society, which means that I can still enjoy myself.
The start-up company Lia has launched the first biodegradable pregnancy test stick that can be thrown away in the toilet after use. What's so great about this?
First of all, the general pregnancy test stick comes with a plastic casing, which means that plastic waste will be generated every time it is used.
Secondly, even if it is used up, it will have better privacy-no need to throw it in the trash can, and the result of the pregnancy test may be known to unrelated people.
▲ According to the 30-second hydrolysis test released by Lia, the decomposition degree of Lia is almost the same as that of ordinary paper towels.
Regardless of whether you want to get pregnant or not, the privacy of pregnancy test users is very important.
Most women who do not want to become pregnant are reluctant to let others know that they are doing pregnancy tests; women who are preparing for pregnancy do not want to let others know that they are frequently doing pregnancy tests.
This new pregnancy test product still fails to address a specific group's demand for privacy-the visually impaired group.
Because pregnancy test products basically present test results visually, women with visual impairments cannot use these products on their own. They can only find the results by looking for the help of friends or family members, even if they don’t want others to know about themselves. The pregnancy test.
▲ Prototype design to inform pregnancy test results through tactile prompts
Now, a relatively compromised way may be to obtain manual support through applications.
▲Users call the camera through Be My Eyes, aim at the pregnancy test stick, and the customer service will read the results for them
Clearblue users can use their mobile phone camera to show the results of the pregnancy test to the customer service staff through the Be My Eyes app, and then ask the customer service staff to read the results for them. In this case, at least they can get a relatively independent experience.
It has been more than 40 years since the birth of pregnancy test products, but not much has changed.
Hope that in the near future, we can see more tolerant and environmentally friendly innovative products.
Every Sunday, wearing two different styles of socks flashes to the Coffee Cherry coffee shop in Shanghai. If you say "Wrong socks day is brave and different", you can enjoy a discount of 3 yuan for any coffee purchase.
What's the situation?
WABC Yitu Charity Foundation launched the "Wrong Socks Day" in 2016 (December 23 each year), calling on everyone to use "wrong socks" to express their ingenuity about "uncommon" autism, cerebral palsy, etc. Support from disabled people and their families.
▲ 2020 "Wrong Socks Day" promotional video "Stars in the Wrong Socks", Tencent Video
Normally, WABC will provide art therapy for mentally handicapped groups to help them improve their expression skills. At the same time, the foundation will also launch public advocacy activities to increase public awareness and tolerance of this group.
▲ Li Ning once cooperated with WABC to launch "Environmental Recycled Socks", which printed the works of students
Warby Parker, who broke the monopoly of the American eyewear market, has also done a good job of "buy one donate one"
A pair of $95 glasses (about RMB 607) may not sound particularly cheap, but in the United States, this price has enough impact to break the monopoly.
You should know that the US eyewear market has been monopolized by Luxottica Group for a long time, with a market share of 60%-80%, and the average price of eyewear is more than US$250 (about 1600 yuan).
Four Wharton business school students who have experienced the "meat pain" of losing their glasses, co-founded Warby Parker in 2010, and used the DTC (direct-to-customer) model to eliminate middlemen and bring them to American consumers. "Affordable glasses."
▲ Picture from Wharton Magazine
In addition to the price advantage, Warby Parker has many remarkable business ideas.
They pioneered the "try-on-at-home" model, which allows consumers to choose five frames for free and send them to their homes for a try-on, and only buy the ones they like, dispelling the worries about the inappropriateness of buying glasses online.
The "try-at-home" service also brought "additional gains" to Warby Parker-by encouraging users to share self-portraits and experiences they tried on, Warby Parker instantly became a social media "star", inspiring independent dissemination.
▲ Warby Parker is now also launching virtual try-on on the app. The above is a comparison of the effect of virtual try-on and actual try-on. The picture is from Greatist
In addition, their customer service is also very sincere. If the customer service cannot answer the customer’s question in simple language, they will directly take a video to explain and post it on YouTube, giving the customer a hyperlink.
▲ The staff of Warby Parker took a video to reply to user @Kia_Huntch's questions
In terms of social responsibility, Warby Parker has a move that sounds straightforward, but not as simple as it seems-"Buy a Pair, Give a Pair (Buy a Pair, Give a Pair)".
To put it simply, every time a customer buys a pair of glasses, Warby Parker donates one pair to people who need them but cannot afford them.
But this donation can take two forms.
The first way is to directly provide eye examinations and wear suitable glasses to those in need.
The second way is to donate to Vision Spring, a non-profit organization, to help people in low-income areas start businesses, and let these entrepreneurs sell affordable glasses to people in their hometowns.
This method not only fulfills the promise of "donating glasses", but also helps local businesses develop.
American casual shoe brand TOMS also fulfilled its promise of "buy one, donate one", but it has been criticized by residents in some areas because of this: their donations harm local businesses and weaken local economic independence. The Warby Parker model eliminates this potential impact.
In addition, Warby Parker is one of the few carbon neutral eyewear companies. Although this is achieved through carbon compensation, they are also gradually promoting green transformation of suppliers to reduce emissions.
▲ Warby Parker now has more than one hundred offline stores, providing customers with a more consistent online and offline shopping experience
Within the company, Warby Parker has established a variety of "resource groups" for diverse groups to support ethnic minorities, women, parents, sexual minorities, and groups that lack representation in the field of technology.
Warby Parker's price advantage can help attract consumers in the beginning, but their concise "buy one donate one" strategy can better retain young consumers, and comprehensive social responsibility work can also consolidate future development.
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