Vivo is not only a mobile phone, but also wants to connect your car and home

Forefoot just released the vivo of the OriginOS Ocean system, and immediately held a huge "2021 vivo developer conference". In this software-focused event, the IoT issue closely related to hardware attracted me more.

I rarely mentioned the vivo of the IoT ecosystem before. Why did you choose to promote your own IoT ecosystem at this time? What is the strength of IoT eco-products with the brand of vivo?

I took a look with curiosity and found that vivo is already an old player, just doing more and saying less

From the car to home, vivo sees far

The Internet of Things represents the interconnection of everything, and we have already seen the ability to connect everything in science fiction movies.

People live a convenient life at home with clothes to stretch out their hands and food to open their mouths; when they go out, the vehicles can drive automatically; they can use their voice to give commands to the devices around them at any time to call the wind and the rain.

Although in reality, we still have a big gap from such a life, brands of all sizes are working hard, and vivo is one of them.

"Everything is worth doing it again in a smart way." Everyone is fighting in the home scene, so Vivo takes another approach and decides to start with the car-machine system and use Jovi InCar to connect the car to the home.

Last year, vivo cooperated with Baidu CarLife+, relying on the underlying architecture of CarLife+, combined with their understanding of their consumers' habits, and brought the user experience on mobile phones into the car scene.

So on 2020 VDC, vivo released Jovi InCar 1.0. When users get in the car, connect their mobile phone to the data cable, they can use some apps for daily use on the car screen.

However, in the face of large and small screens in the car, and even some models have more than one built-in screen, it seems that adapting the car's screen is no simpler or even more difficult than adapting the system to your own mobile phone, but now that you have chosen On this track, no matter how hard the bones are, they must be gnawed.

Vivo announced the latest data on 2021 VDC. They have now cooperated with more than 80 car brands to adapt to more than 900 models (including front-mounted and rear-mounted), covering more than 30 million users. It can be said that vivo’s success The mobile phone manufacturer that understands the car and machine system best.

Although they have not built a car, they have become good buddies for many car owners. The average usage time of active users is more than 90 minutes is the most vivid example.

Facing the busy traffic, car owners have extremely low tolerance limits for unusable car-machine systems, and they can achieve such results. The side shows that vivo's grasp of the user's mind is in place.

On 2021 VDC, vivo also announced the evolution of Jovi InCar to version 2.0, bringing functions such as non-inductive connection , multi-screen linkage , car home interconnection 2.0 , two-wheeled vehicle interconnection , and smart car keys .

The simple summary is: Jovi InCar got rid of the shackles of the data cable and realized wireless interconnection, and Jovi became more comfortable in the car; Jovi walked down from the four-wheeled car to the two-wheeled electric car and the motorcycle screen; the future Vivo mobile phone users can unlock more models through Bluetooth, UWB and NFC.

Under the general trend of unmanned driving, the connection between the car and the home will be closer in the future, and the scene switching will be more insensitive. It happens that vivo is contributing to this and taking advantage of the trend.

The sea water in the IoT field is very red, so you might as well be a bit red

The car connects the home with other scenes, so what kind of connection is used for the intelligence of the home? Vivo has been thinking about this issue for a long time. It can be said that other brands have been in the smart home for many years before Vivo has entered the game.

HomeKit was released in 2014, Xiaomi launched Mijia in 2016, and Huawei launched HiLink in the same year. Vivo, which only started to join the battle in 2018, appears as a later comer, going against the current. They didn't say much about it, but the results were pretty good.

Vivo has quietly developed more than 50 ecological partners including TCL, Hisense, Gree, and Hikvision, covering more than 80 categories and more than 2500 SKUs.

From a quantitative point of view, vivo is by no means lagging behind, but it does not dominate in terms of sound volume. In the vernacular, many people don't know that vivo has smart home products, and in the future, vivo wants to change this impression.

In the future, the vivo smart life certification activity that will be launched by vivo will mark the products under the ecology with the brand of vivo, so that consumers can clearly understand when purchasing related products. If you are a vivo mobile phone user, there is a high probability that you will give priority to the smart products of vivo home, and if you can find it by entering keywords in the e-commerce search box, you can greatly simplify the shopping process.

This is a good thing for consumers and vivo's partners. The former has a broader shopping space, and the latter has more traffic exposure and broadens sales channels.

In the interview, the vice president of vivo and the dean of the vivo AI global research institute said around:

We hope that consumers will have a better and complete experience when experiencing vivo’s IoT ecosystem, and stand at the points of greatest concern to IoT partners. For example, if the industrial environment needs to be prosperous, open, and equal, we have contributed to it; secondly It is to sell on our channels; the third is to get the certification of a complete experience on it.

Three years ago, vivo entered the smart home field. They analyzed the industry, summarized the above concepts, and determined to build an open and inclusive IoT ecosystem, and played the role of lubricant.

Vivo did not rush into the development of the underlying protocol chip, but chose to customize it and focus the rest of its energy on creating the protocol.

Agreement is ecology. For consumers, a smart ecology has a sufficient number of products to have practical value, and no one wants to go to the next App every time a product is bought. Vivo takes advantage of its understanding of the habits of its users and helps partners that access the ecosystem to achieve a better interconnection and adaptation experience.

That's it. Vivo has covered more than 95% of the core scene categories in three years. Last year, the number of active smart home users of Vivo increased by 2.6 times. I believe that the Vivo Smart Life Certification will be opened in the future, and this growth rate will soon be refreshed.

Partners are not required to choose one more, because Vivo believes that iron strikes need to be hard by itself. Vivo can't manage such a wide range, nor does it want to manage such a wide range. All they can do is to continuously polish the product. A good product can naturally win users by relying on word of mouth. This methodology has been verified on vivo mobile products, and they plan to replicate it in the IoT field.

Now that the vivo smart ecology has accumulated experience in protocols, products, and applications, it is time to let more people know the results they have done in the past three years, so they have the aforementioned set of vivo smart life certification.

In addition, vivo puts forward the "heart" element in common IoT functions. Through the "psychological environment model", the research results of the Chinese Academy of Sciences for many years, it designs an interaction method that conforms to the user's intuitive flow and connects people and scenes together.

It sounds too obscure, but a simple example can explain it. If you are wearing a vivo WATCH and looking at your phone in the bed, you don’t have to get up and turn off the lights when you are sleepy. As long as the watch detects that you are asleep, the lights in the room will automatically turn off; the same way when you wake up in the morning, the curtains It will also automatically pull away, and when the sun shines in, people instantly feel refreshed and refuse to stay in bed.

This is the improvement made by vivo to the smart home based on the research of user habits. The application of this flow design on OriginOS has received a good response. This time, vivo wants to move this design to IoT products, which is a good way.

Three years is not enough to make the saplings grow into a towering momentum, but it takes Vivo to develop the IoT family to flourish in three years. Choosing to tell the story of IoT at this point in time, perhaps they are ready to fight a tough battle.

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Ai Faner | Original link · View comments · Sina Weibo