Those who choose Apple to repair themselves are all “big injustices”

When your iPhone 12 Pro Max, which has just paid off 12 installments, shatters the screen after the warranty period, whether to repair it or not, this is the question.

Don't fix it, broken glass and looming white lines on the screen have been challenging your upper limit of endurance.

Repair it, the expensive repair price of 2559 yuan out of warranty is challenging the bottom line of your wallet.

Finally, you grit your teeth, get down, and decide to fix it.

Check the Internet, the nearest Apple Store is 2 hours away by car, and the appointment of the genius bar has been arranged in 2 days.

After overcoming all difficulties, you finally came to the Apple Store, but soon a word of genius broke your defense.

The price of out-of-warranty repairs is 2,559 yuan. If you trade in a new iPhone 13 Pro Max for a new iPhone 13 Pro Max, you can get a discount of 4,000 yuan, and then spend 4,999 yuan to get a new one. Do you want to consider it?

Whether you spend 2559 or 4999, you are once again standing at the crossroads of life. You are hesitant, confused, and sinking back and forth between desire and reality. Finally, you hold up your credit card and nodded.

On the 2-hour drive home, you look at your hard-earned new phone and think, if you could fix your phone at home, you wouldn't have to worry about it.

Now, the good news is that you might actually be able to fix your iPhone at home in the future. But at the same time, there's some bad news – repairing your phone at home is more expensive than going to a genius bar.

Let's do the math

On November 17, 2021, Apple issued an announcement saying that it will launch a self-repair program, allowing customers to obtain original Apple parts and tools, repair iPhone 12 and iPhone 13 series devices by themselves, and repair Macs with M1 chips in the future. Computer, solve the problem of difficult maintenance for customers.

Half a year later, this service was first officially launched in the United States. Users with iPhone 12, iPhone 13 series and iPhone SE 3 can apply for a self-repair plan on the Apple Service website. Repairs include displays, batteries, vibration motors, and camera modules. mobile phone parts, etc.

This is indeed good news for most of the friends who want to repair their mobile phones by themselves.

Because this is the first channel through which Apple users can legally "buy" original Apple accessories, they will no longer have to look for dismantling parts of unknown origin in repair shops, second-hand platforms, and other places.

As soon as the news of self-maintenance came out, many friends said that they are finally expected to bid farewell to the "high-priced maintenance" after the warranty period. Doing it yourself can save a lot of expenses. Now let's take the example of repairing the iPhone 13 screen in the United States and see if it really saves money.

First, you need to buy a set of original screen components at an Apple repair store, which includes the display, screws, adhesives and other items, costing a total of $269.95 (1785 yuan).

Of course you could just buy the display for $2 cheaper, but it's best not to do that unless you really want to stick the display with rice paste or 502.

Then, you also need a set of tools that can be disassembled, right? A set of repair tools provided by Apple's original factory costs… $952.51 (6298 yuan), which is more expensive than a new phone.

Apple also considers that no one will buy such a set of equipment for no reason in order to repair a screen, it "intimately" provides a rental tool kit service, the rent is 49 US dollars (324 yuan) a week, and the deposit is 1272 US dollars.

At this time, your repair cost has come to $318.95 (2109 yuan), and what is the price of the repair at the genius bar? For only $279 (1844 yuan), yes, it's only $10 more than buying your own screen.

▲ Picture from: iFixit

If you are willing to send the removed screen to Apple for recycling, Apple will return a discount of $33.6, so the cost of self-repair will "drop" to $285.35 – or $6 more than the genius repair.

If you're repairing the iPhone 13's battery, the difference will widen:

After deducting the discount of Apple's recycling rebate, the price of purchasing the parts package plus the rental kit is $95.84 (633 yuan).

And if you go to a genius bar for repairs, it's only $69 (456 yuan), and you don't have to do anything.

If after much hesitation, you still decide to spend such a sum of money and become a genius yourself, let me remind you that making up your mind to pay is only the easiest part of repairing your iPhone.

The trouble really begins

After you successfully place an order for the self-service repair service, Apple will send you three express boxes, a small box and two large boxes to be precise – the small box contains the expensive original parts, and the two large boxes are more expensive repairs. tool.

The first problem encountered in self-repair is how to handle these two large boxes of tools weighing a total of 35 kilograms, so that Apple also provides tips for handling them on the repair website.

Heavy and expensive repair tools include screen presses, screen heaters, cell phone clamps, repair screwdriver sets, etc. If you have watched the previous leaked Genius Bar repair process video, you will find that this set of tools is the same as Genius Bar .

Not only that, but some bloggers who have experienced self-maintenance said that the maintenance manual provided by Apple should also be based on the maintenance manual of Genius Bar. It is not provided, so this manual is likely to be seen by Apple's own maintenance personnel.

In other words, Apple wants to "train" you into a genius who participates in self-repair services.

It is a pity that Apple will not pay wages and labor costs to "little geniuses" for this, and it will even charge you an "experience fee".

So what is the experience of doing it yourself?

Websites and personal bloggers including MacRumors, Apple Insider, Luke Miani, etc., said that unless you have a strong obsession with hands-on repairs, or you have excellent skills, don't try this service lightly, because the experience is too bad Heart.

Although Apple provides users with professional repair equipment and detailed guides, many unexpected problems will still be encountered during the repair process.

Or take the replacement of the iPhone display as an example, you need to read the lengthy repair manual before starting the repair.

First of all, you need to remove the screws on the frame according to the prompts, and be sure to take good care of these tiny screws, because Apple does not provide magnetized hand pads, if one screw is accidentally dropped, it may never be found again.

The next step is also the most difficult: apply the film to the screen, put it in the fixture, and then put it in the screen heater to heat it until the original adhesive of the screen melts, and then scrape off the remaining glue with a knife to remove the screen.

This $256 screen heater does nothing but heat and suck up the screen, but simplicity doesn't mean ease of use.

Bloggers including Luke Miani have encountered the problem of insufficient heating time for the screen to suck up during use, and they need to overheat or destructively remove the screen to conquer the iPhone's adhesive.

The problem of the adhesive being too sticky also occurs when replacing the battery. Apple recommends using tweezers to remove the adhesive under the battery, but MacRumors said it is almost impossible, and eventually they learned the iFixit method to pour alcohol under the battery, Then use a spudger to pry the stubborn glue successfully.

When you have successfully removed the old parts, the process of installing the new parts is a little easier. After plugging in the flex cable and applying the corresponding new adhesive, it can be placed on the screen presser and stamped.

The machine is also expensive, at $216 to buy, and its function is simple: press the screen with constant pressure for a certain amount of time, and then remind you to turn it on.

After a bit of manipulation, you can get a brand-new iPhone, and then you can send back the rest of the tools and parts that need to be traded in to Apple.

Although this process does not seem complicated, bloggers who have experienced it said that it would take five hours or even a whole day for Xiaobai with 0 operation experience, and he also had to bear the risk of "surgery failure". , compared with cheaper, safer and faster genius bar repairs, self-repair is hardly attractive at all.

The meaning of the drunkard, whether it is wine or not

Apple launched its own maintenance service. Although it failed to fundamentally solve the problem of high maintenance costs for users, it has generally been a breakthrough in the battle between users and manufacturers for "repair rights" for so many years.

In the past, because manufacturers represented by Apple held the "right to repair", many consumers who wanted to repair their mobile phones at a low price were timid. cost.

Because of this, many devices that are damaged due to some parts have become electronic waste. Even if their core parts can still be used normally, users can only discard them in drawers or garbage heaps, because the cost of repairing them is too high.

Some organizations including the United States and the European Union believe that the monopoly of manufacturers on the "right to repair" has caused problems such as waste of resources and environmental pollution. For this reason, they have proposed bills such as the "right to repair", trying to regain the "right to repair" for users through legal means. Right to Repair".

At present, some unreasonable maintenance restrictions by manufacturers are also opposed by some regulatory agencies including the US Federal Trade Commission.

Under the growing regulatory pressure, Apple's "relaxation" on its willingness to repair services on its own is indeed a rare concession.

It’s just that the current self-repair service experience is still far from perfect. Putting aside the more expensive repair prices for the time being, the tools and manuals used in self-repair are more like standard operating procedures designed for employees, not applicable to most people. Human service, which is not fair to consumers who pay more for repairs.

If Apple really wants to facilitate self-repair users, not in response to regulatory bills, it also needs to further optimize repair procedures (such as iFixit's repair kits are much simpler), or consider self-repair in production. Possibly, simplifying assembly steps.

For now, Apple's self-repair service is more like setting a price anchor for official repairs and Apple Care+, attracting more people to buy the high-margin Apple Care+ service.

According to Trefis estimates, Apple’s Apple Care business will generate $8.8 billion in revenue in 2020, far surpassing services such as Apple Music and iCloud. Apple Care's revenue is expected to double to $16 billion by 2025.

On one side is Apple Care, which has a considerable income, and on the other side is the after-sales business that has been losing money all year round. If Apple wants to balance this already inclined claim, it does take more time and the promotion of external forces.

Therefore, before Apple balances the profit and experience of the after-sales business, please don't be a "big grievance" for free labor.

Stop talking nonsense.

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