This is the “first internet celebrity studio in the design world”? No need to inflatable footballs, keys that can be inserted into them, what are these wonderful products?

What do you think of when you first see this?

Is it a box of fresh and mellow milk that makes you just want to enjoy the silky milk at this moment?

But the truth is-it is a bottle of shampoo, hand sanitizer, and shower gel.

But this is not a three-in-one toiletries, but what you want to make it into the three, it is what.

This is Nendo, known as the "first internet celebrity studio in the design world," recently launched a soap dispenser that can be replaced indefinitely .

An “infinite cycle use'' toiletries

It continues Nendo's "sex cold" style, but the design and ideas behind it are not minimalist at all.

There are also hand sanitizers, shampoos, shower gels, etc. on the market that can be filled continuously, but always using the same container is not hygienic and may even become a breeding ground for bacteria.

When these plastic bottles are thrown away at a rapid frequency and become non-degradable garbage, they will also cause great damage to the environment.

This is also the original intention of Nendo in designing it-convenient, clean and environmentally friendly.

This soap dispenser is called Carton + Pump. As the name suggests, it consists of a paper box and a squeeze pump.

The pump and base are fixed, and the carton in the middle is disposable.

The clever thing is that the paper box is placed upside down.

Everyone must have experienced a kind of painful cry-the shower gel is about to run out, and there is still in it after shaking it, but it can't be pressed no matter how to press it, only a few traces of liquid and the air that seems to be mocking you come out.

When the box is placed upside down, the pipe in the middle can be inserted into the gap on the top of the box without causing a drop of waste.

Put the carton into the pump and the base, and then insert the pump into the round hole at the bottom of the carton to fix the box and press it directly.

But the carton is also risky. In the humid environment of the bathroom, it is possible that the bottle will become softer as it is used.

This is another ingenious feature of this soap dispenser:

The most vulnerable places to be invaded and wetted by water are the bottom and the head. Therefore, the designer placed the replaceable box in the middle, just to prevent the box from being "attacked" by water and avoid getting wet and moldy.

In the middle of the box, a tube touches from the top to the bottom of the box, which can evenly distribute the pressure caused by pressing the pump, so that the carton will not collapse.

In addition, regarding the design of the carton itself, the appearance of the milk carton is also easy to fold. It can be piled in the corner like toilet paper without being obtrusive and taking up space in the house as much as possible.

Of course, its design is also very integrated into the environment. Except for the product name and capacity, the box is only white, and it is not eye-catching when it is placed in the corner.

These boxes are available in two sizes, 250 ml and 400 ml, which are divided into liquid type and foam type. It is another innovative solution proposed by Nendo to revolutionize toiletries.

The small ideas above that make people think "!" are what makes Nendo unique.

Nendo’s official website is marked with this sentence:

There are many "!" moments hidden in daily life. Our goal is to create more exclamation points for life with simple and powerful design.

And these amazing places are often very detailed. They are small troubles that people have always existed in life, but they are often ignored and forgotten by people. So Nendo hopes to use design to solve them and make life become More comfortable.

Because of this, every time they launch a new product, there is always a heated discussion.

In the past few months in 2021, they have relied on their cross-border designs in all walks of life to present nearly 10 surprise moments that look simple at first glance and feel "!" when they change their minds.

Nendo’s new works this year that make people "!"

Nendo, founded in Tokyo in 2002, its name stands for "clay".

This is because Sato Dai hopes that Nendo Studio can "flexibly change shape, size, and shape into various forms like clay, full of free imagination and creative creativity."

This year's work also continues this concept .

[Football without inflatable]

At the beginning of 2021, Nendo created a football without inflatable.

Inflatable is one of the biggest worries of football fans, and the football designed by Nendo is inspired by the Japanese woven bamboo ball, which is composed of 54 parts such as rattan and leather blocks.

It does not rely on internal air pressure, but on the elasticity of the surface material, it can have the same weight and jumping power as a normal football, and it also has more foot protection.

When you go home after kicking the ball, it can be disassembled and repacked. In the past, a basket could only hold 12 footballs, but now a basket can hold 20 footballs.

Moreover, because of its assembleability, you can also turn it into black, white, yellow, green, blue, red, and dazzling rainbow colors at any time according to your own preferences.

When a part of the football is broken, just replace the corresponding module directly, which is much easier to repair.

A simple inspiration is enough to change the football that everyone has played for decades.

[There is no need to distinguish between the positive and negative keys]

Although many people now use fingerprint identification or press passwords to enter the door, the keys are still everywhere in our lives.

And the biggest trouble that the key brings to us is-the front is inserted, cannot be inserted, the reverse is inserted, still cannot be inserted, and then the front is inserted, it still cannot be inserted, and then the reverse is inserted, until you think about whether you are right or wrong. When opening the door of a neighbor's house, and even wondering why the unfair God has given you such a miserable life… The key is inserted.

And Nendo's key, only a small change, solved this maddening problem of the pros and cons of the key:

It adds a "handle" to the key.

In this way, as long as the handle is facing down, you can always insert the right direction and open the door in one second.

The brass material is also resistant to bacteria and viruses, and it is more durable.

[Careful in-flight supplies]

Nendo's in-flight supplies series designed for Japan Airlines JAL vividly reflects their advantage of paying attention to the details of life.

For example, all small packaging items such as cleaning bags and napkins have triangles and dotted lines on the sides or in the middle, which can directly show how to open them.

A bulge is specially designed on the corner of a square dinner plate to facilitate the flight attendants or passengers to pick up or take away the dinner plate.

In addition, this set of flight kits will have different colors on flights in different countries, which makes people feel that these on-board supplies are not rigid and rigid, but because of these heart-warming details, they have a touch of temperature.

[Asymmetric spinning top]

The tops in our memory always maintain perfect symmetry. They have a fixed axis, a pointed lower body, and maintain a certain weight and center of gravity to dance on the plane.

But Nendo broke this law.

They used a calculation program called genetic algorithm, after 100 iterations, each iteration was tested more than 200 times, and finally through 3D printing technology, they designed a black rectangular volumetric wooden top.

This top looks completely irregular in shape, but it can keep spinning for more than 10 seconds.

When you hold the top of the top and spin it easily, and it spins freely under your hands, whether for children or adults, this is a process of developing brains, stimulating imagination and curiosity.

[Commercial space with shared residence]

In some convenient locations in Tokyo, the Marui Group has many unused business districts, which are friendly to office workers, but are not fully utilized.

So Nendo turned them into shared residences, making them lively in the city during the day and night.

Just like the name of the house "Marui TOCLUS: Living with Marui", this place fully demonstrates the characteristics of "sharing".

Residents can cook together in the communal kitchen during the day and enjoy the city scenery of the business district on the terrace.

The space on the first floor is open, people can come and go freely, discuss and chat in the common room, and there is a launderette open to the public.

At night, the residents can sleep peacefully in 43 rooms. Although the space is small, they can have their own places. Every space in the house is fully utilized. You can't even think of a bed at the top of the stairs. There is a charming scenery outside the window.

The storage boxes in the room are foldable, and people can open them when they want to use them, and put them away when they have nothing.

In the future, this place will change from a "place that only sells goods" to a "place where new lifestyles and communities are proposed."

[Reversible Paper Lantern]

In addition to the "infinite recycling" bath products in Nendo's latest work, they also displayed such a work on a virtual design show organized by Vogue Italia:

Traditional Kyoto paper lanterns are no longer tightly tied together at both ends, but have become novel lanterns of different shapes and sizes, tied together by multiple bamboo strips.

With the fine and tightly combined gaps between the bamboo strips, it can expand and stretch loosely from time to time, contract and turn inward from time to time, as people pull.

It is nested layer by layer, changing different images, occasionally like being swallowed by itself, occasionally growing softly like a jellyfish.

Hanging it in the house on a quiet night will surely give you a long and delicate feeling.

In addition to the above-mentioned works, Nendo also designed the UNIVAS (Japan University Athletics Association) logo elements and the conceptual design of the NTT docomo store, Japan’s largest mobile phone operator. In each work, Nendo’s design concept is invisible throughout ——

They are simple, modern, practical, and can help people discover the subtle happiness in daily life.

Sato Dai once revealed that although the Nendo studio has only more than 30 people, it can currently do 400+ projects every year, so one work can be completed almost every day. Not only is the work fast and efficient, the work has also been praised by the industry.

This has also allowed Sato Dai to be hailed as an internationally renowned new generation of top designers.

He is known by fans as "the world's first brain-inspired designer", and the US "Newsweek" rated him as one of the "100 most respected Japanese in the world". His popularity even surpasses that of the well-known Japanese designers Kenya Hara and Kuma. Kengo and so on.

So, how did Sato's design stand out from Japanese design?

Minimalist, natural, and indifferent? What is Sato Dai’s "Happy Planet"?

When it comes to Japanese design, words such as "minimalism, simplicity, and indifference" appear in most of their minds.

▲ Picture from: ITALIANBARK

This is actually traceable.

In the 1950s, Japan had just experienced heavy losses after World War II. The early image of Japanese design history was actually full of words such as "plagiarism", "cheap" and "bad quality".

They used to imitate General Electric vacuum cleaners, BMW motorcycles, Leica cameras, and the Fujiya foods that you might like to eat now with Peko sauce. They are all imitations.

In order to break this deadlock, the Ministry of International Trade and Industry of Japan introduced a mandatory policy to prevent plagiarism , and set up a "Good Design Award" to slowly fade Japanese design full of American life, and Japanese design began to have its own flavor. .

Young people with ideas quickly participated in this "movement." The largest industrial design company in Japan-GK Industrial Design Research Institute was founded. In 1958, the first "Good Design Award" was awarded. Sony's AM radio was awarded. , Fuji's electric fan, Toshiba's rice cooker and so on.

At the Tokyo Olympics in 1964, Japan designed the toilet men and women icons that are now used all over the world.

The design of various tickets, commemorative coins, and promotional materials has also received extremely high international reviews .

The book "Sixty Years of Japanese Design" points out that the Japanese economy has developed rapidly after the war, and the Japanese are full of yearning for the good daily life, and they know how to feel the small details of life.

After the 1970s, Japanese commercial design and interior design began to diversify, and Japanese design began to be more daily-based, paying attention to how to bring actual changes to society, human beings, and life.

Under the promotion of the Japan Propaganda Art Association, the Japan Design Center and other groups, high-level Japanese designers swarmed out, and Japanese design began to revive. They absorbed the essence of foreign design, and combined their own simple, concise, gentle, and mysterious Zen. Italian culture has developed its own unique taste.

Japanese designer Shigeru Uchida said that Japan is very good at digging and combining cultural spirits. The connotation of Japanese design is to transform "illusions, wabi-sabi, loneliness, anxiety…" into psychological aesthetics and find out its positiveness. value.

By the 1980s, Japan had become one of the most important powers in design, with tradition and modernity blending, diversity and individuality commensurate.

▲ Picture from: Unsplash

We can also see that well-known Japanese designers-Naoto Fukasawa, Tadao Ando, ​​Yayoi Kusama, Yoji Yamamoto, Tadao Ando, ​​etc. are getting more and more attention, and Japanese brands-Muji, Uniqlo, Sony, etc. are also available Loved by everyone.

Japanese design has become synonymous with high-quality. Although most ordinary people see more designs with "Japanese flavor", it is often easy to distinguish between Sato Dai, Sato Taku, Fukasawa Naoto, Hara Kenya…

In fact, although many Japanese designers are keen on light and concise designs, the concepts behind them are different.

▲ Picture from: Unsplash

For example, Naoto Fukasawa’s design concept is "unconscious design", also known as "intuitive design", hoping to "transform unconscious actions into visible things" and use the fewest elements (upper and lower tolerance of ±0) to show the product All functions.

When you first see something in life, you will feel that everything is just right, everything is what I want in my heart.

▲ This umbrella is one of Naoto Fukasawa’s well-known works. The groove on the handle is designed because when people are waiting for the car or standing, the things in their hands are not easy to hold, and they are used to putting the bag on the umbrella.

Kenya Hara went from redesigning daily life (RE-DESIGN) to exploring the "whiteness" and "nothing but everything" in life.

From the MUJI and Tsutaya bookstores he designed, you can see this idea of ​​simplification, simplicity and rigor. He pays more attention to nature, purity, and the essence behind things and eternal aesthetics.

There is only one word difference between Sato Taku and Sato’s big Chinese names, and Sato Taku believes that the core of design is "all things are related to design" , so he will observe the value behind the surface of things from multiple angles-"No matter how small it is. The details have hidden possibilities that have not yet been discovered."

He believes that designers should start from the consumer's habits and psychology to awaken products, because "honest" design can move people's hearts.

Sato's design is also inseparable from the relationship between people and objects.

But his design has a sense of "functional minimalism" with a sense of contradiction and humor. He once said, "My works are always very simple and simple, but I don't want them to look cold."

Just like the purpose of his studio Nendo, Giving people a small "!" moment-to provide people with "surprise" moments.

▲Nendo stretchable bookshelf

Behind this minimalism, there is a taste of pop culture, it looks more free and young, and it also has a more people-friendly imagination.

These well-known Japanese designers are not all using design to change the world.

But they are all using their own design language to help us understand the surface and the essence of things, and let us solve small problems in life.

As Sato Dai said :

The designer's job is not to make weird things, nor is it simply to make objects look more stylish. The so-called design is essentially to find new ways to solve the problem.

From the time these small problems were solved, we gradually have a more ideal life, that is, these fragments of life constitute the world in our eyes.

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