"Manners Maketh Man" is the mantra and style of Uncle Colin in "Ace Agent".
In the movie, Uncle Colin played the English gentleman Harry to the fullest. In reality, the slow and methodical style of dealing with things can be said to be a consistent feature of British gentlemen.
Like Harry, gentlemen in reality also like all kinds of sports, snooker, football, horse racing and drag racing. It is also because of their enthusiasm and admiration that indirectly promoted the development of the automobile industry in England.
In addition to the orthodox Silverstone circuit, there are also quite well-known events in the private sector. Among them, the "Blue Train Race" is quite famous, just like the name, it is to compete with the steam train that represented the product of the industrial revolution at that time, in order to show the performance of the car at that time.
In 1926, Woolf Barnato drove a Bentley 6.5L to surpass the famous French "Blue Train". Since then, the Bentley 6.5L has been called "Blue Train Bentley" to show that the Bentley 6.5L is faster than the train.
Later, Bentley also won the 24 Hours of Le Mans for four consecutive years from 1927 to 1930, and the racing pedigree was full. Until now, Bentley also has a considerable speed gene, and has gradually grown into one of the local luxury brands in the UK, and even became the car of Queen Elizabeth II.
It seems that no matter what can happen to the Bentley brand.
iPhone 5s filmed a commercial for Bentley
In 2014, Bentley planned a commercial called "Intelligent Details", mainly in black and white tones, telling how Bentley Mulsanne combines luxury, performance and technology.
From today's perspective, "Smart Details" is more like a small documentary, with a relatively mediocre shooting method. But if you add a premise, this commercial is completely shot by iPhone 5s, maybe it's time to replace "Mediocre" with "Amazing".
Just as cars replace horse-drawn carriages and surpass steam trains, smart phones are gradually replacing small digital cameras, which are the wheels of history.
Compared with other smart phones, the iPhone, to be precise, should be Apple's early involvement in the film (film) industry, constantly introducing and updating video coding. Unlike hardware or systems for the masses, it is rarely known by ordinary people, but it has gradually become a mainstream choice in the film and television industry.
ProRes encoding is favored by Hollywood
In 2007, Apple introduced the Apple ProRes lossy compression format, which can be used for video post-production up to 8K resolution. At the same time, Apple also launched Final Cut Studio 2 corresponding editing software.
Then to the 2018 NAB (National TV Show) migration, on the basis of ProRes, Apple has expanded ProRes RAW, which is also an encoding format.
ProRes RAW retains more original information than ProRes, and the bit rate is higher. The recorded material is very suitable for making HDR standard video.
If ProRes is for high-definition (8K) video, then ProRes RAW was born for HDR standard video.
The advantage of Apple's ProRes series encoding is "convenience", which can be played back and edited without conversion. In this way, the workflow using ProRes will be more efficient and much more convenient.
Therefore, ProRes encoding has gradually become the mainstream encoding for Hollywood film production, and the subsequent ProRes RAW is gradually replacing ProRes as the new mainstream.
▲ Rendering of iPhone 13 Pro series.
Having said so many ProRes codes, one is that Apple has been operating in the film and television industry for many years, and the other is that ProRes may appear in the iPhone 13 Pro series.
IPhone 13 series image upgrade
According to Bloomberg's Mark Gurman, who has always broken the news, there will be quite a few upgrades to the cameras of the iPhone 13 series.
▲ This is the case for the iPhone 13 series.
In addition to the support for ProRes encoding, the video also supports real-time portrait mode and a new filter system to improve the color and look of the photo.
Aside from ProRes, the real-time portrait mode and the new filter system reflect from the side that the A15 chip will have stronger AI computing power, and the iPhone 13's computational photography may be improved again.
These two new functions may face the entire iPhone 13 product line, and may become exclusive functions of the A15 chip, and may not be transferred to the iPhone 12 series.
▲ iPhone 12 Pro Max supports Apple ProRAW format photos.
The support of ProRes video encoding may be more like exclusive to the Pro series to distinguish the different positioning of the iPhone. This is somewhat similar to the ProRAW photo format on the iPhone 12 series.
In terms of the birth history of ProRes and its positioning for the film and television industry, the iPhone 13 Pro series that supports ProRes encoding is more likely to be extended to the extreme professional field and has the potential to integrate into the film and television industry production stream.
However, this seems to be of little use to ordinary consumers. After all, a daily 4K shot is enough. Perhaps in the future, if you hold the iPhone 13 Pro series in your hand, you can brag to your friends that "it has the potential to make Hollywood blockbusters."
Supporting ProRes encoding may be just the beginning
iPhone 4 can record 720p resolution video, iPhone 6s Plus can record 4K, iPhone 7 Plus is equipped with dual lenses, iPhone 11 Pro series supports three lenses, iPhone 12 Pro series can record and display Dolby Vision HDR video.
Just as Apple continues to innovate video coding in the film and television industry, it has also continuously improved video recording capabilities on the iPhone. The addition of ProRes encoding has undoubtedly raised the professional limit of the iPhone 13 Pro series.
At present, smart phones have appeared in ultra-short films, commercial films, documentaries or some movies, and the expansion of tools has also brought a lot of fresh ideas and ideas to the traditional definition of film.
The iPhone 13 Pro series supports ProRes, one foot has stepped into the professional film and television industry process, and the remaining foot depends on how users display their creativity.
However, when ProRes encoding is decentralized to iPhone, there are still some problems to be faced.
The editing of the ProRes format encoding is currently only supported by desktop software such as Final Cut Pro X. Although the material can be transferred in the Apple ecosystem through AirDrop, it is not a reliable way of collaboration.
Obviously, after the iPhone 13 Pro series supports ProRes encoding, perhaps Final Cut Pro will log on to the iOS platform to assist in the preprocessing of ProRes materials, or perhaps the iOS native album will integrate the corresponding editing and exporting functions.
In this way, the productivity of the iPad Pro will be one more point?
In addition, even though ProRes is a compression codec, its bit rate is higher than ordinary video material, which will bring a lot of storage pressure. Either an external hard drive is connected, but the "small water pipe" of the Lightning interface cannot meet the high-speed reading and writing of data, or the capacity of the iPhone is increased.
In this way, the rumored 1TB capacity Jade Emperor Edition iPhone may come true.
In addition, the support for ProRes encoding under the blessing of A15 chip may not be transferred to the iPhone 12 series of A14 chip, but it will be shared with M1 iPad Pro in all likelihood. With the corresponding editing software, it can give iPad Pro productivity. One more point.
The Android camp continues to improve the hardware level, and the gap with the iPhone is getting smaller and smaller. The ecology that Apple is proud of is also being constantly challenged.
Extending the mature technology of ProRes video coding to the iPhone to increase its professionalism is a solution to the competition, but it may be difficult to stimulate the mass market by working in an over-professional field.
Or the video features of the new iPhone are just the tip of the iceberg of the competitiveness of the A15 chip. Apple's A15 chip is the killer of the iPhone 13 series.
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