After the iPhone 12 mini was released, the voice of the small screen party became even higher.
The ultimate gripping experience with one hand, the compact and lightweight body, and the portability can be said to be "losing alone". The iPhone 12 mini is simply the "white moonlight" in the hearts of the small screen party.
However, its 2227mAh battery capacity and single card persuaded many people, and many people chanted "Long live the small screen", saying that they wanted to be physically honest but were honest, so they turned around and bought the iPhone 12.
The small-screen mobile phones that have been shouting for so many years are really just needed or pseudo-needed?
The past and present of “small'' screen phones
Small-screen mobile phones are actually a pseudo-concept. What many people don’t know is that the small-screen mobile phones we are discussing now belonged to the big-screen mobile phones. Anyone who has experienced the era of feature phones knows that mobile phone screens were like this back then. 2.4 inches is considered a big screen, and 3 inches is simply the big screen in the big screen.
▲ These are the real small screen phones, except iPhone. Picture from: Rayson Tan (Unsplash)
When the original iPhone turned out, a very big selling point was to cut off the physical keyboard and leave space for the 3.5-inch large screen , allowing the screen display and touch area to reach about twice that of 2.4-inch phones.
In order to highlight the advantages of the large screen, Jobs also focused on how the "big screen iPhone" is excellent in experience and how the experience of the "small screen mobile phone from a friend" lags behind.
▲ One of the main selling points of the 3.5-inch iPhone was the larger screen than other mobile phones, which can carry audio and video and browsing experience
Market data is the best standard for testing products, and mobile phone sales data in the following years have confirmed that large-screen mobile phones are really popular among consumers. Even if many people think that cutting off the physical buttons to expand the screen is an extremely stupid decision before buying a 3.5-inch iPhone, it does not prevent them from calling "true fragrance" after experiencing the 3.5-inch large-screen iPhone.
It is precisely to see that the "big screen" can bring a better experience, many manufacturers have begun to increase the size of mobile phone screens, 4 inches, 4.3 inches, 4.7 inches, 5.2 inches, soaring all the way to about 7 inches, feedback from the market From a point of view, consumers are buying it.
▲ The most-selling iPhone is the iPhone 6 series that has jumped from 4 inches to 4.7 inches and 5.5 inches
This is a matter that subverts the perception of many people. The small-screen phones you think are not really small-screen phones. They used to be large-screen phones. The development of large screens is the "initial intention" of smart phones.
The bigger the screen, the better the experience?
In the era of smart phones, the mobile phone is no longer a simple communication tool, but also a handheld reader, movie theater, game console and camera.
Before the birth of the smartphone, the mobile phone was essentially just a relatively simple information transceiver, and its core function was based on basic communication. Making and receiving calls, sending and receiving short messages and low-quality picture transmission were the three most commonly used functions.
A screen with a small area and low pixels can already carry these functions. After all, mobile phones are still blurry, communication basically depends on the phone, and text transmission basically depends on SMS and 2G. When pairing with a clear large screen is a commercial waste .
▲ In the era of functional computers, the proportion of keyboards for information input tools is higher, and the proportion of screens for information output tools is lower
This changed until the mobile phone became an output and input node for comprehensive information.
After the birth of the iPhone, people’s perceptions of mobile phones have changed, and they found that mobile phones can carry so many functions, such as playing games, watching movies, taking pictures, reading e-books, "not dropping", and so on. The basic communication functions of mobile phones have been gradually marginalized, and now many people cannot make a few calls a month.
The information capacity carried and transmitted by these brand-new functions is an explosive growth for the information capacity of basic communication . The small 2-inch screen cannot afford this hard work. It can be said that the larger and clearer screen is an inevitable choice.
▲ Entering the era of smart phones, big screens can take on functions such as audio and video and games
In recent years, with the exception of Nokia occasionally launching one or two 2.4-inch screen phones that support 4G under the nostalgic brand, there are almost no smartphones with screens smaller than 4.5 inches in life. Even for larger display screens, manufacturers such as Huawei, Samsung, etc. Also launched a folding screen mobile phone.
Consumers’ mouths, deceptive "ghosts"
Just search, there are many consumer calls for small-screen phones on various platforms. Most of them are very firm. Small-screen phones are so good, etc., but if there are manufacturers who really believe these words, they have invested heavily. Small screen mobile phones will definitely cry.
▲ The small screen mobile phone has a lot of voice on the Internet
Those who clamored for the iPhone 12 mini, still got into the iPhone 12 after all entanglements, and clamored for a small screen Android phone, quite a few people said they must next time-small screen phones do have many shortcomings, but they are not The place may not obviously surpass that of large-screen mobile phones. After all, the consumer’s sensibility has lost to rationality.
Consumers’ mouths are the most deceptive. Just like the iPhone 6 turned into a rounded border, many people miss Jobs’s Founder era. This voice has never disappeared on the Internet for several years. As a result, the iPhone 12 has not been released yet. After a long time, quite a lot of iPhone 12 right-angle frame "diaphragm" evaluations have come up.
▲ Netizens ridiculed Apple for cutting Apple, the actual right-angle frame of iPhone 12 does not cut their hands. Picture from: Negative Third Generation (Weibo)
Jobs famously said, "Consumers themselves don't know what they want." This sentence is very reasonable in some cases, and it is also true when it is applied to small-screen mobile phones.
Deconstruct real needs, there is no such thing as a small screen phone
When consumers say they want small screen phones, what do they want to say? Let us use rational thinking to deconstruct the implication.
Extreme grip: not difficult to hold with one hand → narrow width / thin thickness
Small and portable: can be easily put into various spaces → narrow width / thin thickness / light weight / height control within a certain range
Smart phone: It can be used for entertainment, photography, social networking, etc.→The screen video experience must be guaranteed/battery life must be guaranteed/social communication must be guaranteed→large screen/large battery/dual card/5G
Is it full of contradictions?
To put it bluntly, when a person says they want a small-screen phone, they actually want a flagship smartphone with a narrow width, thin thickness, light weight, and height control within a certain range and a long screen life. Dual-SIM, full Netcom 5G camera flagship smartphone , The small screen mobile phone is just a pseudo concept.
▲ It is almost 100% predicted that the iPhone on the left will sell better. 12. Picture from: Apple's official website
If the small-screen party really only cares about the size of the mobile phone and can abandon the high-capacity information output and input, Nokia may still be a "big manufacturer" of mobile phones. The market fact is that even small-screen mobile phones that only sacrifice part of the audio-visual experience can hardly sell the sales of large-screen mobile phones of the same brand.
It's not that mobile phone manufacturers don't want to work hard on small screen phones, but they are also shrewd, knowing that our consumers cannot be trusted.
What would a "really small screen phone" look like?
In theory, there is a really small screen mobile phone, a body that can be easily held with one hand, a 7-inch screen audio and video experience, a camera system with 6 cameras with 100x zoom, a battery life of a few days, etc., but the current technical level It can't be done.
Someone might say, isn't there a folding mobile phone, but at present, folding mobile phones do not meet the standards of "really small screen phones", and neither thickness nor weight can be considered "small".
▲ Not small, not thin
If we deconstruct one more layer and analyze from the perspective of pure demand, what users want is not even a mobile phone, but one or more smart devices that are more portable, have better audio-visual experience, better camera effects, and better battery life . To meet further needs.
Obviously, this form of mobile phone can no longer meet these needs, and only wait for technological breakthroughs and the day when new forms of products appear.
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