The “Privacy Report” presented at the Cisco Consumer Privacy Survay 2023

Milan, 24 October 2023. Nestled and perfectly integrated in the splendid setting of the Leonardo da Vinci National Museum of Science and Technology , is the new Cisco Co-Innovation Center . First node in Europe, leader of a global network of laboratories of excellence, which the company has dedicated to innovation, with a particular focus on Cybersecurity and privacy. In this modern "Lair" of technology, where the role of the Sibyl is occupied by highly specialized engineers and technicians and accurate analyses, the result of rigorous data processing combined with the adoption of the most sophisticated scientific criteria, take the place of prophecies, the 2023 edition of the Consumer Privacy Survay took place in the month dedicated to cybersecurity, in which the Privacy Report was presented for the second consecutive year.

The company promoting the Cisco Consumer Privacy Survay 2023 event

Cisco is an American multinational whose core business is oriented towards Networking, with a broad portfolio of products and services: hardware, software and security applications. Given its 80,000 employees, distributed throughout the world, it experiences the need and complexity of data protection management internally. Not only that, on top of this he superimposes a high professional and cultural sensitivity towards the fundamental right of people and consumers to have adequate protection of their sensitive data.

In this regard, the company's commitment is manifested with Educational Privacy , a set of cultural and training activities in which CISCO makes its skills and knowledge on data security and cybersecurity available to people and customers. Sometimes even in the Milanese Co-Innovation Center itself.

Cisco Consumer Privacy Survay 2023: how the conference took place

The meeting, which took place in the meeting room of the Milan Centre, represents the 5th edition of the Consumer Privacy Survay. Meeting in which the Privacy Report was presented, the result of a survey that CISCO carried out on a sample of 2600 consumers from 12 different geographical areas . Including Italy (about 8% of participants). Furthermore, to complete its transparency, the company publishes the Privacy Data Sheet and Privacy Data Map on its sites. Documents that: show with maximum clarity how the data is processed when it arrives at CISCO.

After the warm welcome reserved for the participants, divided into two groups, one in person and one remotely, the first speaker, Marianna Ferrigno Head of Communications Italy & Emea South, introduced the speakers , illustrated the schedule of interventions, and dictated the timing of the conference press. The Agenda, following a single common thread, was divided into three themes: PrivacyArtificial IntelligenceTraining .

Cisco Center photo taken with permission of management personnel
Photo by Carlo Denza

Cisco Consumer Privacy Survey 2023

The survey

Fabio Florio , Business Development Manager and Cybersecurity Innovation Center Leader , with data in hand, immediately went into detail by exposing the results of the statistical exploration. The first slide covered the relationship between people and privacy. The statistical sample was asked: the level of attention paid to the security of their data.

Slide source CISCO
Credits: CISCO

As can be seen, 87% of the sample concerned is concerned about the protection of their data. Only 81% are willing to make investments of time and money in exchange for more security. While the remaining 46%, which also corresponds to the global average, appears to have already implemented actions to improve the security of their data. Comparing the two percentages: global 46% and Italian 32% , the Italian one appears to be a little below average. There seems to be less interest in protecting one's data. The next slide identifies the sample of people interested in data protection, divided by age group.

Credits: CISCO

The data shows that the age groups most interested and active in protecting their data are the younger ones. The trend goes from:

Age range Percentage ( % )
18-24 42%
25-34 42%
35-44 38%
45-54 30%
55-64 25%
65-74 21%

Until reaching the opposite extreme are those over 75 who seem to be associated with a lower interest in privacy.

The previous results are confirmed in the next slide. Those who have already taken actions to protect their privacy and the increase in the number of people who have increased their sensitivity towards data privacy from 2022 to 2023. A part of the sample also asked to change or delete their credentials from the sites website where they registered. With an increase equal to 14% per year and with a trend equal to that of the age groups.

Slide source Cisco
Credits: CISCO

Data localization

Here the sample's point of view changes depending on the presence or absence of costs.

Slide source Cisco
Credits: CISCO

Privacy leadership

To this question, a significant portion of respondents (35%) responded that: Control of privacy should be in the hands of the Government.

Credits: CISCO

In Italy, the percentage is higher. 43% of people are in favor of public institutions.

Relationship with Artificial Intelligence

The survey also asked for opinions on artificial intelligence (AI). Precisely: Can AI improve our lives? Should the data introduced and used by artificial intelligence be anonymized?

Credits: CISCO

On the right of the slide the data expresses the uncertainties regarding AI. Generative artificial intelligence (ChatGPT and/or others)

He asked himself: what information do users introduce into these systems?

Job information 39%
Names 37%
Health information 32%
Financial and religious information respectively 28% and 27%
Account and ID Numbers 25%

A first conclusion of the survey presented at the Cisco Consumer Privacy Survay 2023

The CISCO survey shows that the people most attentive to the privacy and security of their data are the youngest. Consumers are worried about the privacy-AI combination, showing a loss of trust in the organizations that use it. Only half of the people who use generative artificial intelligence (Chat GPT or similar) are careful not to introduce personal or confidential data. Finally, it suggests that in the future, privacy management can transform into something more important for the new generations.

Artificial Intelligence and Cybersecurity

In this ideal relay the baton passes into the hands of Giuseppe Massa, National Cybersecurity Officer . CISCO Cybersecurity Governance Representative in Italy. There are two highlighted scenarios. On the one hand, the security threats posed by artificial intelligence. On the other hand, how the same technology can be used to defend the security and privacy of the company and its customers. Does AI understood in all its nuances ( artificial intelligence, machine learning, generative ) represent a risk?

Cisco Consumer Privacy Survey 2023
Credits: Cisco

In summary, yes. Generative artificial intelligence (e.g. GPT Chat) is capable of writing code. This made life easier for anyone interested in creating software, even malicious ones. Despite the restrictions imposed on the use of this tool, an increase in the number of malware has been noticed online. The AI ​​allows all types of attacks (Listed under Swiss Army Knife). Phishing (via email). Stealing private information via Social Engineering. AI is capable of creating even more sophisticated attacks, such as deep fakes. That is, photos and audio created, starting from real content (images and audio), which modify or recreate, in an extremely realistic way, the characteristics of a face and manage to faithfully imitate a given voice.

It should be noted that on the Dark Web there are already versions of Generative AI (Chat GPT or similar) that can be used without any kind of restrictions to generate any type of cyber attack . It doesn't end here, among the many types of cyber attacks, AI allows you to create malware systems that implement artificial intelligence within them, which gives them the ability to hide and escape antiviruses.

AI and vulnerability . In short: despite the very sophisticated algorithms by which they are managed, entering the wrong data into the machine's databases will return wrong decisions. And any software design errors could add to this. All Cisco technologies use artificial intelligence systems. Particularly in Cybersecurity

Credits: Cisco

Another interesting function present in Cisco network equipment is represented by the possibility of analyzing encrypted traffic. This function, by analyzing but not deciphering network traffic, is able to identify the presence of malware through metadata analysis (traffic descriptors).

Cisco Consumer Privacy Survey 2023
Credits: Cisco

As a leading network infrastructure manufacturer, Cisco is very careful about cybersecurity. One of the most effective countermeasures to intercept attacks coming from the network is due to its devices. Tools such as: switches, firewalls or security applications are used as real sensors. These "network sentinels" endpoints monitor and collect information which, once correlated, is sent to platforms.

These platforms, exploiting the full power of Artificial Intelligence, compare the traffic transiting the network with a correct standardized traffic model (a behavioral traffic model), looking for any anomalies. Potential anomalies are then directed to SOCs where cyber security specialists are experts in discriminating between improper behavior of resources or correct behavior.

Unlike in the past, the briefly described and very simplified analysis (Network Telemetry) represents a fundamental aspect of cybersecurity. A new and modern integrated security management that exploits all the layers of the network architecture, allowing the system to identify invisible attacks and critical issues that would otherwise not be immediately identifiable. Thus guaranteeing the state of corporate IT security.

Cisco Consumer Privacy Survey 2023
Credits: CISCO


“On ne passe pas”, the motto with which we could present the SOC ( Security Operation Center ). Just as France, in the last century, built its fortification circuit along the Franco-German border, the Maginot Line, named after its designer, the engineer André Maginot, companies also put up their own "wall" to defend their digital borders Chinese” cybernetics. We make use of structures with cutting-edge technologies and specialized personnel who continuously monitor their digital fort ready to intervene to neutralize any threat or digital attack.


The SOC is nothing more than a complex structure, represented by a centralized operations room, where highly specialized personnel such as: IT engineers, programmer analysts, with the aid of tools that also make use of AI, constantly monitor network traffic, suspicious activities , access and credentials to protect company data and resources . A tool available to the SOC is Extended detection and response (XDR) technology which, in CISCO's vision, must represent the main Dashboard, the fundamental control panel that the operator must use. All the data coming from: Endpoint, Network, Mail, Cloud, Authentications, Control converge in this tool.

All traffic analysis systems are used to populate the XDR, which, by correlating and contextualising the data, is able to automatically report critical issues to the network operator. The advantage offered by Which would result in a waste of time to the detriment of effectiveness and efficiency. Therefore these tools are able to give an immediate response also thanks to policies predefined by the operator himself.

Cisco Consumer Privacy Survey 2023
Credits: CISCO

Conclusions on Cisco Consumer Privacy Survay 2023

Certainly (AI) represents a revolutionary technology also in the field of cybersecurity. Like all technologies, its improper use represents a real risk. Cisco makes significant investments in innovation to increase the security of companies by simplifying the work of the teams dealing with Cyber ​​Security.

Cisco Consumer Privacy Survey 2023


Although CISCO does not do business in training, it is very active in scholarship, education, and cybersecurity education. Its Networking Academies provide both basic and professional training.

Cybersecurity is an area in which there is great demand from companies but there is still a lack of an adequate supply of professional profiles both in terms of number and skills. In the cultural field, the most recent and ambitious initiative was launched in collaboration with Assolombarda and the Municipality of Milan together with other companies, and concerns the Milan Smart City Alliance project.

In particular, the initiative which sees CISCO as leader of this public-private joint venture aims to provide basic training in IT security to all citizens of Milan and beyond. Officially announced by the Municipality of Milan at the end of September, it also saw the participation of the Municipalities of Rome and Monza.

The article The “Privacy Report” presented at the Cisco Consumer Privacy Survay 2023 was written on: Tech CuE | Close-up Engineering .