Under the wave of electrification, the entire automobile industry is transforming towards intelligence.
At the beginning of the year, Geely Automobile and Baidu established Jidu Automobile Co., Ltd. and launched the "SEA vast structure." Recently, 360 has once again completed its strategic investment in Nezha Automobile. Became a supplier of incremental components for smart cars, launched the Huawei Inside innovation model, and conducted in-depth cooperation with car companies.
It is not difficult to find that if you want to quickly promote the intelligent development of automobiles, it is not enough to rely on car companies alone. The advantages of traditional car companies are in the fields of vehicle R&D and manufacturing, quality control, and safety standards. In terms of intelligence, OEMs are still It is necessary to unite with technology companies to "make up for shortcomings" and learn from their own strengths in their respective professional fields.
Changan Automobile does the same.
In August of this year, Zhu Huarong, Chairman of Changan Automobile, stated at the Changan Automobile Technology Ecological Conference that Changan will accelerate its transformation into a smart low-carbon mobility technology company.
Although in the field of new energy, Changan is a step behind Geely, BAIC and other brands, Zhu Huarong on the stage seems quite confident. And his confidence may come from the two "allies" of Chang'an-the Ningde era and Huawei.
Today, CATL and Huawei, two new players in the automotive industry, under the leadership of "Changan One Hundred Years", launched a new smart electric vehicle brand Avita and its first model, Avita 11.
A smart car that gathers emotions
Regardless of whether the name "Avita" is good or bad, it is full of deep meaning in itself.
The English name of the Avita brand is AVATR, which means "incarnation". They want to create a smart car that understands users better and make it an "incarnation of wisdom".
Tan Benhong, chairman and CEO of Avita, believes that as a mass consumer product, some basic attributes and needs of automobiles will not undergo subversive changes. However, with the advancement of the intelligent transformation of automobiles, the extension of the concept of automobiles is constantly expanding, bringing some unmet needs. He summarizes these needs as "high-end luxury" and "warm and considerate", and believes that "intelligence" is not cold. The machine is an emotional EI (Emotional Intelligence).
Based on this, Avita proposed an "EI user demand theory system": using technology to give products "high-end luxury" and "warm and considerate", while also making the products full of futuristic sense.
Specific to the product, the appearance is the most direct manifestation of the "futuristic". They hired the former BMW designer Nader Faghihzadeh as the chief design officer, and the BMW i8 came from him.
From the appearance point of view, Avita 11 brings together all the current popular elements, such as slip-back shape, hidden door handles, through-type taillights, large-size wheels, etc., and the slim "F"-shaped split headlights are also very good. The outline of the front face was outlined, round and sharp.
At the scene, Tan Benhong also announced some parameters of Avita 11: It supports 200kW+ high-pressure fast charging within 4 seconds of acceleration from 100 kilometers, has 400tops computing power and 700 kilometers of cruising range.
It's just that we may have to wait for a while, and this time is not short.
Although Tan Benhong gave good news at the meeting such as "the appearance of the mass-produced car will not be deviated" and "the body in white has been rolled off the factory", it cannot be ignored that this Avita 11 will not be until the third quarter of next year. It will be officially mass-produced and the first batch of deliveries will be completed.
Where does the confidence of "New Years" come from?
In addition to this Avita 11, the official also stated that it will bring 3 models to users in the next four years. In other words, the Avita will also need to be "updated every year."
Where does Avita come from the confidence that it can deliver 4 models within five years? The answer is naturally Avita's CHN platform.
Tan Benhong introduced the meaning of these three letters at the meeting: "C" stands for Chang'an, "H" stands for Huawei, and "N" stands for Ningde era.
Let's take a look at the share ratio distribution of Avita Technology first:
- Chongqing Changan Automobile Co., Ltd. holds 39.02%
- Ningde Times Consortium holds 28.99%
- Chongqing Liangjiang Fund Consortium holds 20.88%
- Southern Asset Consortium holds 9.97%
- Shanghai Future Automobile Co., Ltd. holds 1.14%
In other words, Changan is the largest shareholder and CATL is the second largest shareholder. According to Avita, in this cooperation structure, Changan Automobile, as a traditional car company, will provide vehicle manufacturing experience and use Changan's sales network to carry out operations. The CATL will empower Avita in the fields of three power systems, energy management, and charging networks.
Don't forget that in addition to the two shareholders, Huawei also plays an important role in it.
At the press conference, Yu Chengdong, CEO of Huawei Smart Car Solutions BU, also gave a video speech:
We rely on 30 years of technology accumulation in the ICT field, and through Huawei Inside, we provide Avita with a total solution for smart cars.
It is understood that Changan's CHN platform will be equipped with a HarmonyOS-based Huawei CDC smart cockpit platform, an autopilot domain controller ADC, and some three-electric components. The 400tops of computing power will give Huawei ample room for development.
However, with the addition of Huawei, it does not mean that Avita will be successful.
Huawei is not a panacea
As mentioned earlier, this is not the first time Huawei has cooperated with car companies. After the launch of the Huawei Smart Selection Ceres SF5, Huawei and Polar Fox have carried out a more in-depth cooperation and created the first Hi (Huawei Inside) model-Polar Fox Alpha S Hi Edition.
▲ Polar Fox Alpha S Hi Edition
Like Avita 11, this new "Hi version" car also uses Huawei's smart car solution. It adds 3 lidars on the basis of Alpha S, matches Huawei's automatic driving algorithm, and also has HarmonyOS as a smart cockpit. Empowerment.
However, the ensuing high pricing-the price range has increased from 250,000 to 350,000 yuan to 390 to 430,000 yuan. In the face of such a large increase, consumers will inevitably have doubts.
This is confirmed by the dismal sales of Extreme Fox. According to official data, the cumulative sales of Extreme Fox from January to August this year were only 2,200. For comparison, Nezha Motors in the second echelon of the new forces delivered 8,107 vehicles in October. It can be seen that Huawei is not a panacea for automakers.
But in any case, the brand-new industry cooperation model created by Avita is worthy of recognition. Unlike Polar Fox, Avita 11 also aggregates the advantages of the Ningde era, and the cooperation between the two is by no means limited to technical input.
As Tan Benhong said at the meeting:
One person can go fast, and a group of people can go further.
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