Less than a month after the last press conference, Apple ushered in its second press conference in the fall. The last Apple conference without an iPhone was like a Spring Festival Gala without Zhao Benshan, which always felt almost meaningless.
The protagonist of this conference is the iPhone 12 series that has been exposed in all aspects.
The first 5G iPhone, the 5.4-inch iPhone 12 mini, the right-angle frame that returns to the iPhone 4 era, supports up to 5x optical zoom photography, unprecedented powerful video shooting capabilities, and new color matching… These are all new generation iPhones. The "Boom" label still has a lot of appeal to consumers.
In accordance with Apple's three-year major replacement in the past few years, the iPhone 12 series is also the new flagship phone that has changed the most after the iPhone X. As Cook said: Today marks the beginning of a new era for the iPhone.
But let me say that it has a "start" and a "end". The end is the salary balance, the Huabei line and the credit card bill. Because of this generation of iPhone, the driving force for replacement is unprecedentedly strong.
iPhone 12 series: The world’s smallest, thinnest and lightest 5G mobile phone is here
There are four new models in the iPhone 12 series this year. The most recognizable design in appearance is the return to the right-angled bezel of the iPhone 4, and the style is more robust, but adults, the times have changed! The iPhone 12 Pro Max’s 6.7-inch screen size is much larger than the iPhone 4’s 3.5-inch screen. Holding such a large phone, you will only feel that it is silently saying "I am a bit square."
But how to put it, as long as the lower the price on the e-commerce platform of a certain spelling, the more the iPhone 12's frame fits the palm of the hand, and the grip is more comfortable.
The first of the 4 mobile phones at the conference is the benchmark iPhone 12. This model uses an aluminum alloy frame and is equipped with a 6.1-inch Super Retina XDR screen. Apple, who never fakes the rendering, tells us , The frame of the last two generations of iPhone 11 and iPhone XR that can run a kart can only be a unicycle now. In addition, thanks to Apple’s exquisite design and manufacturing process and cutting down on battery capacity, although iPhone 12 gets 5G, it is still 11% thinner than iPhone 11, 15% smaller in size, and 16% lighter. This elementary school arithmetic addition and subtraction is worth learning for all Android manufacturers.
In addition, this OLED screen has a higher contrast ratio, with a pixel density of 460 PPI, double that of the iPhone 11, a peak brightness of 1200 nits, and support for Dolby Visual, HLG, HDR10 and other display features. Yes, those LCD parties who shouted "LCD will never be slaves" have lost their most proud support. This time all 4 iPhone 12 models have been replaced with OLED screens. The wheels of the times are rolling forward, and LCD screens are difficult to continue. .
The glass panel of the iPhone 12 also uses Corning’s new material "Super Porcelain Panel", which increases the iPhone 12’s anti-drop performance by 4 times. Apple said this will allow the new iPhone to have a harder glass panel than any smartphone. . It was Steve Jobs and the iPhone that made Corning's century-old glass factory famous; it was also Corning that made the iPhone strong. Who would have thought that Corning headquarters and Apple headquarters are listed on both sides of the United States, thousands of miles apart, but they work closely together. Such a good case is enough for a candidate to come up and say "Make Axxxxxxxx Great Again", but he will not.
In terms of color, iPhone 12 continues the colorful color scheme of the previous generation, with five colors of black, white, red, green and blue, which are basically the same as the iPad Air 4 released last month.
As a 5G mobile phone, the iPhone 12’s iOS system is also optimized for 5G applications and supports the “Smart Data Mode”, which means it will automatically switch to 5G in scenes that require high bandwidth, such as watching videos online. Switch back to the 4G network if it is not necessary, which will make iPhone 12 more power-saving when using mobile networks.
Apple has previously conducted 5G tests with more than 100 operators in 30 markets. It is said that under ideal conditions, the new iPhone can achieve a peak downlink rate of 4Gbps under a 5G network. Of course, you will never encounter this ideal situation, but it is undeniable that compared to 4G networks, 5G networks can greatly improve the speed and connection stability under crowded congestion, even if you are watching a concert in a stadium. You can also watch the short video of Aifaner Video Number.
This time, the four new iPhones all support 5G and 5G millimeter waves in the US market. However, since the domestic 5G network frequency band uses Sub-6GHz, the National Bank version does not support 5G millimeter waves.
As for the "most powerful brain" A14 bionic chip of the iPhone 12, it was unveiled last month. This is the world's first 5nm process chip with 11.8 billion transistors. Equipped with 6-core CPU + 4-core GPU, the neural engine has doubled to 16 cores than the previous generation, and can perform 11 trillion operations per second. As the first commercially available 5nm mobile chip, it is also the Apple A series. We don't need to doubt its performance. After all, even the A13 chip is very lonely.
It is thanks to this powerful performance that the console gaming experience can be realized on the iPhone 12. Apple announced that the "League of Legends" mobile game will land on the iPhone later this year. Judging from the live demonstration, even in the chaotic team battle in the game, it is still smooth and not stuck.
The A14 bionic chip also improves the camera function of the iPhone 12. The iPhone 12 is equipped with a 12-megapixel ultra-wide-angle and a new 1200-pixel wide-angle (f/1.6). The wide-angle main camera uses a 7P lens for the first time, with a 27% improvement in low-light performance. This means that the night scene shooting ability of the iPhone, which was often used by Android manufacturers to hang at the press conference, will be greatly improved. Some small manufacturers may not dare to hang the iPhone boldly.
The new computational photography function Smart HDR 3 can recognize different scenes through machine learning, adjust for different parts of the photo, and also improve Deep Fusion and night mode, which means that iPhone 12 photos will be clearer and brighter. More vivid.
For example, in the photo below, Smart HDR 3 can balance the various elements in the photo, highlighting the details of the subject and the trees while retaining the rich colors of the sky, even at noon when the sun is clear.
In terms of battery life, Apple’s official website did not announce the battery capacity of the four new phones this time. From the point of view of the battery life of video playback, the iPhone 12 mini and Phone XS Max are the same, while the iPhone 12 is thinner and lighter than the iPhone. 11 Equivalent.
According to previously exposed network access information, the battery capacity of the iPhone 12 series has shrunk compared to the previous generation, of which the iPhone 12 mini is only 2227 mAh. According to analyst Guo Mingchi, the lower battery specifications are to offset the increase in the cost of 5G components.
Although the iPhone 12 battery has shrunk, TSMC stated that the 5nm chip can reduce power consumption by 30% compared to the previous generation 7nm chip, so the overall battery life will not change much.
When it comes to charging, a significant change of the iPhone 12 is to support MagSafe magnetic wireless charging technology. The device is accurately positioned and paired with the wireless charger through the attraction of a magnet to improve charging efficiency. Old MacBook users should be familiar with this technology.
iPhone 12 supports up to 15W through Magsafe magnetic wireless charging, and Apple also introduced a new magnet-attached protective case. And specifically designed a foldable charging pad accessory for iPhone and Apple Watch, hoping to create a complete MagSafe ecosystem.
In addition, as previously rumored, Apple officially bid farewell to the "five blessings and one security". Instead of replacing it with a higher-power charger, it did a better job. It no longer included a random charger and wired earphone EarPods, so 4 The packaging box of this iPhone has become smaller, but it will still ship a USB-C to Lightning cable.
Considering that the price of the iPhone is basically the same as in previous years with the addition of 5G, the operation of cutting off the accessories to guarantee the price can only be said that Cook is a good job.
Unlike last year, this time the low-end model also added a 5.4-inch iPhone 12 mini. This is the first time Apple has named the iPhone "mini" .
Except for the size, the iPhone 12 mini has basically the same functions and configurations as the iPhone 12. There are also two important points: the battery capacity of the iPhone 12 mini is only 2227 mAh, and it does not support dual card dual standby.
But there are losses and gains. As Apple said, the iPhone 12 mini is the smallest, thinnest, and lightest 5G phone in the world . It is 7.4mm thick and weighs only 133 grams.
It can be said that the iPhone 12 mini is the ideal "iPhone SE 2" in the hearts of the small screen party. Equipped with a 5.4-inch full screen, but the body is smaller than the 4.7-inch iPhone SE (second generation), which is more suitable for one-handed holding.
It is also worth mentioning that the entire iPhone 12 series will support the Beidou satellite, a satellite navigation system independently developed by my country.
In terms of pricing, the lowest starting price of the iPhone 12 mini is the same as that of the iPhone 11, both at 5499 yuan. The iPhone 12 will be pre-ordered on October 16th, while the iPhone 12 mini will not be available until November 6.
National Bank iPhone 12 mini Price:
- 64GB is priced at 5499 yuan
- 128GB price 5999 yuan
- 256GB price 6799 yuan
National Bank iPhone 12 Price:
- 64GB price 6299 yuan
- 128GB price 6799 yuan
- 256GB priced at 7599 yuan
iPhone 12 Pro series: The imaging system has evolved again, this time Pro "Max"
After the iPhone 12 and iPhone 12 mini, Apple routinely brought us a more powerful and professional iPhone 12 Pro series, which are also two models of large and small, but the screens are slightly larger than last year, and both models are also Super Retina. XDR screen.
The iPhone 12 Pro has grown from the 5.8-inch screen of the previous generation to a 6.1-inch screen the same size as the iPhone 12, with a resolution of 2532×1170, 460PPI.
The screen size of the iPhone 12 Pro Max has increased from 6.5 inches to 6.7 inches, with a resolution of 2778×1284, 458PPI, and a peak brightness of 1200nits. The super-ceramic panels introduced on the iPhone 12 are naturally available. Unfortunately, even the iPhone 12 Pro series does not support high refresh rate screens.
As in previous years, the frame of the new Pro is a surgical grade stainless steel frame. Of course, the design has become the same as the iPhone 12, similar to the tough style of the iPhone 4, and it supports MagSafe magnetic charging.
It is worth noting that the thickness of both models has been "slim", from 8.1mm of the previous generation to 7.4mm, but the weight has not changed. The iPhone 12 Pro weighs 187g, and the iPhone 12 Pro Max is still close to half a catty. 226g. But I still have to say that this is a result of the addition of 5G modules and screen sizes, and Apple has finally lost its way on the wrong road to gain weight.
Both iPhone 12 Pro models also support 5G networks and are equipped with Apple's latest A14 bionic chip.
The iPhone 12 Pro series models are available in four colors, namely silver, graphite, gold and sea blue. The sea blue replaces last year's midnight green color scheme and is expected to be the most popular in the early days of the market. The gold color uses magnetron coating technology, which looks very Bling Bling, and seems to be the favorite of the local tyrants in Dubai.
One of the functions that make the iPhone Pro series "Pro" is the powerful multi-camera system. Although the iPhone 12 Pro still uses a three-camera rear arrangement, the pixels are still 12 million, but the powerful computing power brought by the A14 bionic chip allows the iPhone 12 Pro series to expand the computing and photography capabilities to include all front cameras on.
The improvement of the iPhone 12 Pro is mainly based on the expansion of computational photography to the full camera. The iPhone 12 Pro Max uses a new photosensitive element in the main camera. The photosensitive area has increased by 47%, and the single pixel has reached 1.7um. The low-light shooting capability An increase of 87%. This main camera also supports sensor displacement anti-shake technology, capable of 5,000 adjustments per second, and can produce stable films even with a 2-second long exposure in the hand.
It can be said that this time the iPhone 12 Pro dual camera has a very straightforward improvement in imaging hardware, with a larger base, larger pixel area, and more stable anti-shake, which provides a solid foundation for Apple's characteristic computing photography. Still the same sentence, Apple's camera won't make a difference on the DxO list, but it still doesminates the crowd in terms of camera experience.
In order to make the iPhone 12 Pro Max more powerful, it is different from the iPhone 12 Pro in the selection of telephoto lenses. The iPhone 12 Pro is still an equivalent 52mm telephoto lens, while the iPhone 12 Pro Max is equipped with an equivalent 65mm long lens. The focal lens, starting from the ultra-wide angle, the entire imaging system can provide five times the optical zoom capability .
Apple also provides a stronger Apple ProRAW function for the iPhone 12 Pro series. Simply put, it can shoot in RAW format while retaining higher latitude and editable space, while also supporting multi-frame synthesis, Deep Fusion, Smart HDR, etc. The ability to calculate photography is also supported by the front and rear four cameras, and there will be no shutter delay.
After pressing the shutter, all data will be retained in Apple ProRAW, and this API will be open to third-party software. Apple once again blurs the boundaries of computational photography. High-end photographers will get it on the iPhone 12 Pro dual camera. Higher creative ceiling.
As another rolling wheel of the era, the iPhone 12 Pro dual-camera video shooting has also been upgraded. They are the world's first mobile phone that can directly shoot Dolby Vision HDR format. The front and rear four cameras can be recorded, and the maximum 4K resolution is 60. Frame recording. From shooting, editing, post-production, sharing, all the creation of Dolby Vision HDR format video can be done on the same device.
Like this year’s iPad Pro, the iPhone 12 Pro series has also added a LiDAR lidar scanner to the lower right corner of the triple-camera lens. In addition to scanning objects and rooms that we have seen before, it can also help the iPhone speed up the dark environment. The official said the focus speed can be increased by up to 6 times.
After the press conference, the prices of the iPhone 12 Pro series from the national bank were also released quickly. Yes, compared with last year's iPhone 11 Pro series, the storage capacity has increased, and the price has been lowered. It can be said that California mobile phone manufacturers have opened a shantang.
National Bank iPhone 12 Pro Price:
- 128GB price 8499 yuan
- 256GB price 9299 yuan
- 512GB price 11099 yuan
National Bank iPhone 12 Pro Max Price:
- 128GB price 9299 yuan
- 256GB priced at 10099 yuan
- 512GB price 11899 yuan
The National Bank’s iPhone 12 Pro will be available for pre-order on October 16, while the iPhone 12 Pro Max will be available for pre-order on November 6. Speaking of this, Apple is still sparse, the most expensive iPhone 12 Pro Max should be put on November 11th to open the pre-sale. Firstly, the shopping enthusiasm for double eleven is high, and secondly, the salary day on the 10th of each month is easy. Let everyone consume impulsively.
The HomePod mini of "Small Universe Burst"
In addition to mobile phones, the more noteworthy hardware at this conference is the HomePod mini, which is one of Apple's few products that can be described as "cost-effective".
As a mini version, its appearance is smaller and rounder than the "standard version" HomePod. The mini version is less than 9 cm tall and has a circular design, which looks a bit like a "coconut".
Even if the size is small, but Apple said it can still bring strong sound quality performance. Apple redesigned the internal acoustic structure of the HomePod mini, equipped with a full-frequency unit and two low-frequency passive units, which can achieve 360-degree sound like the "standard version".
HomePod mini has a built-in S5 chip to achieve "compute audio", which is adjusted in real time at a frequency of 180Hz to optimize the loudness and dynamic range of HomePod mini. Simply put, the HomePod mini can simulate the sense of hearing that a large speaker has in its small body.
We are not unfamiliar with the S5 chip, and it was used on Apple Watch Series 5. HomePod mini also has a built-in U1 chip, which can interact with other products that have this chip through UWB. This means that when you walk around the house with other devices with U1 chips, they will be able to accurately track your location, such as smart sensing when the phone is approaching.
Not only can users use two HomePod minis to form a stereo, Apple also emphasized the use of multiple HomePod minis in series at the press conference. Its "broadcast transmission" function allows your voice to be transmitted from Apple's device to any HomePod mini and played in real time, similar to the function of a walkie-talkie.
The most exciting thing is its price, the National Bank version is only 749 yuan. In other words, two HomePod minis can be purchased for 1500 yuan to form a stereo sound, and the hearing experience may be better than a single "standard version" HomePod.
In fact, HomePod mini's price of 749 yuan also reveals Apple's ambitions in the online music market and the IoT market. The former can be seen from the Apple One service mentioned at the press conference, and the latter can be seen from the U1 chip.
However, the release date of the National Bank version is not yet known. Apple's official website shows "The release date will be updated later."
Compared with last year's iPhone conference, today's iPhone family obviously has one more little brother, and a total of four models have been released.
The iPhone 12 should still be the main force of this shipment, with a more beautiful OLED screen, 5G support, and improved camera performance. The boom in the market can already be expected.
The Pro series continues to exert efforts on the imaging system, but the iPhone 12 Pro Max has a certain gap between the imaging system and the iPhone 12 Pro due to the replacement of the main camera sensor, as well as the exclusive sensor displacement stabilization and 2.5x telephoto.
The emergence of the iPhone 12 mini provides a more compact, more practical, and more beautiful choice for those who feel that the iPhone SE is not enough as a "small screen flagship". Of course, the weight of 133g is the only one among all 5G phones today. Thin and light, so don't make it next time.
In the absence of a high refresh rate and the late arrival of 5G, the "new era" of the iPhone seems to be lacking in such a black technology that frequently excels. From mini to Pro Max, the small is smaller and the big is bigger. Apple's response is to subdivide the market again to boost product competitiveness. However, the product strength of the 4 iPhone models can be said to be above the pass and below the excellent, but the sales force is the strongest since the iPhone X.
The two points of appearance weight change and 5G alone are enough to drive brick-and-mortar users who are suffering from signal problems to change their phones, not to mention the full-line OLED screen in detail, the more drop-resistant glass panel, and the still-powerful A series Chips, continuously evolving imaging system, the return of MagSafe wireless charging and so on.
In fact, with the development of smart phones now, it is wishful thinking to expect the iPhone to change the world again, but such a series of iPhones that have completely changed their own iPhones, with the addition of 5G, the capacity and the price reduction, can obviously sell well.
This article was completed by Li Chen, Wang Helong, Li Chaofan and Liu Xuewen
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