The most comprehensive summary of Apple’s new product launch: no iPhone 12, but iPad Air 4 and Apple Watch SE are really fragrant

The annual Apple Autumn New Product Launch Conference has finally come. Oh no, this year more than "once".

At the press conference held early this morning, just as the industry predicted, the iPhone 12 series did not show up. This year, due to the impact of the epidemic, Apple moved its autumn new product launch conference online for the first time. At the same time, the epidemic has also dragged down production capacity, which has also directly caused the "difficult delivery" of the iPhone 12 series, and the related conference may be postponed to October.

At the one-hour conference, Apple brought two new iPads, namely the fourth-generation iPad Air (hereinafter referred to as iPad Air 4) and the new eight-generation iPad (hereinafter referred to as iPad 8); two new watches: Apple Watch Series 6 and Apple Watch SE launched the "Apple Family Bucket" Apple One service, and announced the push time of iOS 14, iPadOS 14, watchOS 7 and other operating systems.

▲ Tim Cook introduced the new product launch at Apple Park

Although there is no iPhone 12, the first A14 iPad Air is still very eye-catching. This is the first time after 9 years that Apple once again released a new generation of A-series chips on the iPad.

iPad Air 4, full of surprises

The new iPad Air may be the most interesting machine in this conference.

Let's first summarize the highlights:

  • The latest A14 Bionic processor
  • Full screen design
  • Liquid retina display
  • Type-C interface
  • Touch ID integrated on the power button
  • New color

Apple’s latest A14 Bionic processor, unexpectedly debuted on the iPad Air 4, this time the "toothpaste" was a bit crowded.

The A14 bionic chip uses a 5nm process technology, which is also the world's first mass-produced 5nm process chip. Not only represents stronger performance, but also means lower power consumption.

Compared with the 7nm A12 bionic processor, the CPU running speed of the A14 bionic is increased by 40%, and the graphics processing capacity is increased by 30%. The new generation of neural network engine also improves machine learning performance by 70%.

Compared with the previous generation iPad Air 3 equipped with the A12 bionic chip, the AI ​​performance of the new iPad Air has been improved by 10 times. It can easily edit 4K videos and play console games. Through machine learning, problems such as blurred edges of images after cropping can also be improved to further improve work efficiency.

In terms of appearance, iPad Air 4 has also ushered in earth-shaking changes. The Pro-level full-screen design was first released to the Air product line, but the iPad Air 4 has a slightly wider frame than the Pro.

However, as mentioned by Ai Faner in the forecast article, iPad Air 4 does not support Face ID, but integrates Touch ID into the power button on the top. iPad Pro users said they got a touch of psychological comfort. However, in the era of "masks for all people", it seems that Touch ID is more convenient and practical.

The Lightning interface was also cut and replaced with a Type-C interface. Not only the charging efficiency is improved, but the transmission speed is also 10 times faster. It also means that the adapter and data cable of your Mac can be shared with iPad Air 4.

The screen of iPad Air 4 has also been updated. It uses a 10.9-inch Liquid retina display with P3 wide color gamut display, original color display and anti-reflective coating. In addition, the screen resolution of the new product is 2360*1649, with more than 3.8 million pixels.

In order to distinguish it from the iPad Pro 2020, the screen of the iPad Air 4 does not support a high refresh rate of 120Hz, and naturally there is no adaptive refresh technology. There is also a reduction in the maximum brightness, with a maximum brightness of 500 nits.

Nevertheless, the screen parameters of the iPad Air 4 are still very good, and it supports the second-generation Apple Pencil, which is very friendly to heavy stylus users.

The front camera of the iPad Air 4 is still 700W pixels, and the rear camera is upgraded to 1200W pixels, which supports up to 4K 60-frame video shooting. But there is no flash, and no Pro-level LiDAR scanner.

It is worth mentioning that the iPad Air 4 supports magnetically attaching the Apple Pencil to one side for charging and storage. It also supports the latest Magic Keyboard and keyboard-style smart double-sided folder.

In terms of color matching, iPad Air 4 is by far the most colorful iPad. Compared with the previous generation, three colors of rose gold, green and sky blue have been added.

"I am strong, but also expensive." In terms of price, the iPad Air 4 is a bit more expensive than the previous generation, starting at 4799 yuan for the 64GB version and 5999 yuan for the 256GB version. The release date is scheduled to October.

iPad 8 upgrade is not big, but very cheap

2020 may be the year when the iPad product line "full bloom". First iPad Pro 2020, then iPad Air 4, and iPad 8.

However, the iPad 8 is not as powerful as the Air compared to the previous generation, and the upgrade is more conventional.

The main update is the processor, which has been upgraded from the previous generation A10 Fusion to the A12 Bionic. The chip was first released in the iPhone XS series and iPhone XR, and was the industry's first 7nm chip that year.

According to Apple, the iPad 8 is 2 times faster than mainstream Windows tablets, 3 times faster than Android tablets, and 6 times faster than Chromebooks in performance. However, Apple did not point out the specific models and configurations of the comparison products.

The standard charging head of iPad 8 has also been updated, the socket is Type-C, but the body interface is still Lightning.

In addition, there is no significant difference between iPad 8 and the previous generation. The appearance still uses the design of iPad 7 and also only supports the first-generation Apple Pencil.

As an entry-level product line of iPad, the biggest advantage of iPad 8 is price.

The 32GB wireless LAN model is only 2499 yuan, the cellular network model is 3499 yuan; the 128GB wireless LAN model is 2999 yuan, and the cellular network model is 3999 yuan. Orders will be accepted on September 17th and will be released on September 20th.

According to Apple's words, it is "special ability, exceptional value."

Two new watches, blood oxygen monitoring is here, Apple Watch SE is very good value

In addition to the iPad, the new Apple Watch is also coming, with new colors and new health features as previously predicted.

It is still the taste of Apple. Through the humanistic care that has always been good at, and the personal experience of different people, it moisturizes things silently and shows the power of Apple Watch in health functions.

Apple first talked about watchOS 7's efforts in health functions, such as the previously added sleep monitoring function and hand washing monitoring function. Now Apple Watch can monitor your maximum oxygen uptake, thereby comprehensively testing the user's physical health.

Through the new infrared light sensor and red LED light, Apple Wach Series 6 can now monitor the user’s blood oxygen level and complete a detection cycle within 15 seconds. It can also be tested regularly. The measured user’s blood oxygen level will be Record in the health app.

Under normal circumstances, the human body's blood oxygen saturation is about 98%, and the venous blood oxygen saturation is lower at 75%. When the blood oxygen saturation is low, people will experience symptoms such as shortness of breath, insufficient energy supply, and fatigue. Diseases such as pneumonia and obstructive pulmonary disease may also cause blood oxygen saturation to be low. When blood oxygen saturation is too low, it is best to go to the hospital for further examination.

In fact, the concept of blood oxygen content has been discussed a lot this year. Under the epidemic situation, blood oxygen saturation can be used as an auxiliary detection method for the new crown epidemic to help us understand more cardiopulmonary diseases. This feature of Apple Watch Series 6 can be said to be just right. After all, the current epidemic situation in the world is still severe.

In terms of design, Apple Watch Series 6 brings a new red and blue aluminum alloy version, while adding graphite and gold stainless steel version, the overall becomes more colorful and fashionable.

Apple Watch Series 6 uses a brand new sixth-generation package, built-in S6 chip based on the A13 chip but optimized for watch devices, the performance is increased by 20% compared with the previous generation, and the energy efficiency ratio is also higher.

Because the processor is more power efficient, the all-weather bright screen function has also been enhanced, the screen brightness is increased by 2.5 times when not watching, and Apple Watch Series 6 also has a built-in all-weather altimeter and a built-in U1 chip.

This time the dial function naturally adds new styles, which can display multi-time zone GTM dials, positive timing dials, surf dials, photography dials, and so on. In addition, the dial has gone further in terms of personalization, bringing more styles of digital dials, cooperating with artists to provide more personalized dials, and completely customized Memoji dials.

Apple also added two new single-turn straps for Apple Watch this time. Without any buckle straps, they are completely integrated. They are divided into soft silicone version and woven version, with 7 colors and 9 sizes. The leather magnetic loop strap is back, Nike's collaboration models also add new straps and dials, and the Hermès strap has ushered in an update.

The new feature adds a family sharing function. Between family groups, the parent’s Apple Watch can control the children’s watch to set the do not disturb mode when they are in school, as well as track location and restrict access to contacts. Xiaotiancai’s watch does not know if there is any trouble trembling. This feature requires Series 4 or higher and cellular network support. Mainland China will also provide this feature to support China Telecom and China Unicom.

After talking about Apple Watch Series 6, the long-rumored Apple Watch SE has also come. It also uses a full-screen design and S5 chip, which is twice as fast as the entry-level S3 chip and also has cellular network functions. Gyroscope, compass, and altimeter are all available, and it also supports fall detection.

However, Apple Watch SE removes two sensors, so it does not support blood oxygen detection and ECG electrocardiogram. Fortunately, it retains the optical heart rate sensor. In addition, it does not support all-weather bright screen function, only aluminum alloy version. It is a bit surprising that Series 3 will continue to be sold, but the price has been as low as 1499 yuan.

It is worth mentioning that Apple Watch Series 6 has also made some contributions to environmental protection, adopting more environmentally friendly manufacturing processes and materials, but it may cause users to complain that the Apple Watch series will no longer provide USB charging starting this year. Head (including the continued sale of Series 3).

Apple Watch Series 6 National Bank is priced at 3199 yuan (from US$399 for the US version), while the price of Apple Watch SE seems to be very good value, as long as 2199 yuan (from US$279 for the US version), two new watch national versions in September Pre-orders will be opened on the 17th and will be shipped on September 20th.

In addition, Apple has launched the Apple Fitness+ fitness service with a variety of sports training modes, which will be launched at the end of this year, at 9.99 US dollars per month and 79.99 US dollars a year. Currently, it does not support subscriptions in China. New Apple Watch purchases will give you three month.

The press conference finally mentioned that watchOS 7 will start to push the official version tomorrow. Also pushing new systems such as iOS 14 and iPadOS 14.

Apple family bucket named Apple One

In addition, at this press conference, Apple also announced its own "Family Bucket Membership" package, including iCloud, Apple Music, Apple TV+, Apple Arcade, Apple News+ and Apple Fitness+ a total of 6 services.

Apple One provides three different package plans according to the price of the ladder. The first personal package includes iCloud, Apple Music, Apple TV+, Apple Arcade, iCloud space is 50GB, and the subscription fee is $14.95 per month. The second family package is still these 4 services, but the iCloud space has been increased to 200GB at a cost of $19.95 per month.

The last one is the most luxurious Premier package, which adds Apple News+ and Fitness+ to the previous ones. The iCloud space has also increased by 2TB at a cost of $29.95 per month.

Apple One has a 30-day free trial and will be available this fall. However, the service has nothing to do with Chinese users. For example, services like Apple News+ are only open to US users, not in China.

This is a more accurate apple

Although as I said before, there is no iPhone 12 series that is most anticipated, but today's conference is indeed quite satisfactory. It is worthwhile for Apple to hold a separate conference for iPad and Apple Watch.

This is of course because the new iPad Air and Apple Watch SE are really exciting.

The most exciting part of the new iPad Air is the addition of a large number of designs and functions originally belonging to the iPad Pro, such as a full-screen ID design and USB-C interface, and the first release of Apple’s latest A14 chip, although the price has risen by $100, But the reward is clearly worth it. The emergence of Apple Watch SE gave the original Watch series, which was relatively "high and low", a model with nearly complete functions, but the price was reduced to about 2,000 yuan.

It is not difficult to find out that through a more precise "knife technique" this time, Apple has greatly enhanced the product power of new tablets and watches, and the price is also relatively ideal. Of course, operations like omitting the USB charging head also show that Apple is still extremely accurate in cost control.

This is a good signal for all Apple users, which means that we can enjoy a better experience of Apple products and services at a lower price than before.

When a technology company like Apple is willing to increase product power through price and features, instead of just thinking about selling more expensive, I believe the market will give the best answer.

Tell simple and easy-to-read stories. Work email: wanghelong@ifanr.com.

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Ai Faner | Original link · View comments · Sina Weibo