The confidence of OPPO Pantanal’s open ecology is the partnership philosophy that has persisted for more than ten years
When technology companies publicize, they always want to be a teacher.
For example, Huawei is a bit like a language teacher, who likes to teach traditional culture, the auspicious beast "Kirin", the beginning of "Hongmeng", and the "Hetu" Luoshu. Apple is a biology teacher transferred to a geography teacher, teaching everyone to recognize cheetahs, jaguars, black leopards and snow leopards, and then taking everyone on a tour of "Yosemite" Park, "El Capitan" and the "Big Sur" coast.
As for OPPO, it is also a bit like a geography teacher. First, the chip project was named "Mariana", which means to dive in and cross the deepest trench; then at this ODC (OPPO Developers Conference), announced the wisdom of the cross The end system "Pantanaal".
ColorOS 13 and Pantanal are inseparable from water
The Pantanal is the largest wetland in the world, located in South America, where 3,500 species of plants, more than 650 species of birds and more than 400 species of fish live. It is also one of the densest ecosystems of flora and fauna in the world. one.
From this, we may have a vague perception that OPPO is going to be an open ecosystem.
▲ Pantanal wetland landscape
Before lifting the veil of the "Pantanar" system, I can also be a language teacher and talk about traditional culture.
On ODC, released together with the "Pantanar" smart cross-end system, there is also a new version of an old friend: ColorOS 13.
The design concept of ColorOS 13 is called "Aquamorphic", which incorporates natural elements at the level of colors, icons, motion effects and wallpapers, including imagery such as the rising and setting of the sun, water ripples, light and shadow flow, and plant growth.
In this design concept, the appearance is "water", and the result is "sheng". The "sheng" here means life and ecology.
In the design of mobile operating systems, we have talked about skeuomorphism or flatness for the past ten years. In addition to the choice of style, designers and product managers often think about the real problems at that time. For example, skeuomorphism is to make the image more vivid and enhance the The speed and intimacy of information acquisition; and flattening is mostly for information noise reduction, reducing visual burden and so on.
▲ ColorOS 13 interface
But if you look at the aquatic design of ColorOS 13, you will find that it cannot be summed up in terms of flatness or skeuomorphism. It seems to have changed, but it seems that the change is not obvious. Some color saturation changes, some nonlinear animation equation adjustments, and some UI changes following the device may make the system more pleasing to the eye or more comfortable.
Why are there such hidden changes?
What OPPO shared with Ai Faner is that the current situation is that the overall user mood is not high. Aquatic Design hopes to use brighter colors, more coherent and smooth interaction and animation to mobilize users' emotions and reduce friction during use.
In the final analysis, the philosophical origin of this idea actually comes from the chapter “Shang Shan Ruo Shui” in the Tao Te Ching:
Goodness is like water. Water is good for all things and does not fight, and it does what everyone hates, so it is almost the Tao. Live in a good place, have a good heart, be kind and benevolent, speak good faith, govern well, do good things, and act good times. The husband only does not fight, so there is no special.
Simply put, the quality of water is altruistic and undisputed.
Of course, water is good at homeopathy, like flowing water, so you can naturally talk about "Pantana" from ColorOS 13.
What is the Pantanal?
As a smart cross-end system hidden in ColorOS 13 and named after wetlands, we naturally understand that it will also have something to do with "water".
The so-called flowing water does not rot, and the pivot of the house does not worm.
We are always talking about a smooth user experience. Before, it meant that the animation of the mobile phone system was smooth, and the scene switching was not stuck. Later, it meant the smooth connection and collaboration between multiple devices, such as the linkage between the watch and the mobile phone, and the lack of communication between the mobile phone and the headset. sense connection, etc.
Now, our requirements for smooth experience may be higher, not only the connection and cooperation of several devices of the same brand should be smooth, but also cross-brand and various types of devices must cooperate, and the best software services must also flow in these devices. , without feeling touch.
Pantanal hopes to provide this kind of flowing cross-end experience. OPPO describes the scene experience that the Pantanal system can achieve:
In travel scenarios, users face different services, which are relatively complex for users.
For example, booking a flight, booking a hotel, taking a taxi to the airport, and some people like to cache videos in advance when flying, these are all done on different applications. It is a relatively fragmented experience for users, and they need to switch by themselves.
We may provide such an experience through the Pantanal: when you want to travel, you book a ticket that may be earlier the next day, and we can remind you one day in advance whether the alarm clock should be set earlier tomorrow morning. On this basis, when you are going to travel the next day, if it is raining and there is a traffic jam that day, it may remind you whether you should go out earlier today or whether you should take a taxi earlier. Set, do you want to cache in advance. When you arrive at the airport, you will be reminded if you find that the boarding gate has changed. Even the reminder method may not only be through the mobile phone, but also through the headset voice if you wear a headset, so that you may miss more important service reminders. This is an example of a scenario.
From this scene description, we can get a glimpse of many features of the Pantanal, such as the presentation method (entrance) of this system, not necessarily which screen, but the form that best matches the user's current state, which may be an off-screen notification, It may be that there is a card on the desktop specially set up for ubiquitous services, or it may be the voice interaction of a watch or a headset, etc.
To achieve this kind of touch effect, Pantanal needs to have a stronger ability to integrate and perceive user behavior, and follow the user instead of pulling the user to do it.
There are tens of thousands of composite scenarios such as travel in the user's life. These huge composite scenarios are the new challenges faced by the current software system, such as editing documents on a PC at work, and then editing on a tablet after returning home. , how can it be the most smooth?
At the same time, users can use more than ten terminal devices. These devices often use chips with different architectures and different systems. How to coordinate heterogeneous devices and how to naturally connect services are the problems that Pantanal needs to solve.
To a certain extent, we don't have to find out what terminal Pantanal is mounted on, what interface is displayed, and what kind of interaction is used as we do with Android system or Windows system. Because it spans terminals, it connects not only OPPO's equipment and services, but also other manufacturers' equipment and services (provided that these devices and services are connected to Pantanal); people-centered, which can be tangible or intangible; and Interaction patterns change with user behavior.
There are rainy seasons and dry seasons in the Pantanal, flooding in the rainy season and water rising in the dry season, forming a stable flood pulse, allowing water to circulate and ultimately nourish the ecology.
OPPO's Pantanal system provides a similar underlying ecological pulse, allowing services to move with people, and equipment and services that exist around people. It can be mobile phones, tablets, PCs, TVs, and headphones; it can also be refrigerators, washing machines. , sweeping robots or drones, as well as Air Travel, Meituan Takeaway or Tencent Video, when connected to the Pantanal system, you can participate in the ecology and connect more closely with users.
OPPO's Partner Philosophy
In a wasteland, is it difficult to build a town, or is it difficult to build an ecological wetland?
The answer may be that the latter is more difficult.
▲ Biosphere II
In the 1980s, scientists hoped to recreate a "Biosphere II" experimental project in the desert that was independent of the Earth's ecosystem.
The experiment was conducted in a 3.1-acre (12,550-square-meter) glass-and-steel framed glass enclosure, roughly the size of two football fields. In this closed ecosystem, soil, water, air, animals and plants are set up, and a series of habitats are artificially recreated, such as saline-alkali tidal flats, deserts, coral reefs, forests, lakes, subtropical savannah and intensive agriculture; More than 4,000 natural species representing tropical rain forests were selected; a device to create artificial wind and rain was also used, and 8 people were housed in it.
In the end, this experiment, which combined the most advanced technology at the time, ended in failure not long after, and the creatures in "Biosphere II" became extinct on a large scale, and the oxygen content dropped significantly, making it unsuitable for humans and other creatures to survive at all.
This failed experiment has a lot of merit in another dimension, and the biggest contribution is that it convinces mankind that there is only one earth.
Of course, we also understand that ecological construction is an extremely complex project, and that ecology should not be closed, but should be open.
The system software ecology is similar.
Therefore, when we talk about the "Pantanar" system, we can't get around the philosophy of "water conservancy and all things without competition", as well as the business method shown by OPPO in the past.
On the supply chain side, OPPO has a very good reputation. Some supply chain people have previously stated:
We don't have to worry about whether they will pick up the goods, whether they will pay on time, whether they will default. We all focus on how to make product differentiation, how to ensure quality and time to market these really valuable and meaningful things.
Building goodwill actually takes time and cost.
▲ OPPO's first mobile phone, the iconic design is the smiley face on the back cover
2011 was a watershed in the transformation from feature phones to smartphones. At this time, the management of OPPO agreed that the transformation from feature phones to smart phones needed to be completed quickly , so they made a decisive decision and cut off all feature phone businesses.
At that time, OPPO feature phones had a lot of inventory and had already placed a lot of material orders with suppliers.
Although it is under enormous pressure, OPPO has spent more than one billion yuan to subsidize the supply chain so that the supply chain does not suffer. This time the strong man broke his wrist, leaving two valuable treasures for OPPO: one is the trust in the supply chain; the other is the sense of smell of the wave of change.
In essence, the phrase "short account period, fast payment, and trustworthiness" in the mouth of the supply chain is actually the thinking of "mutual benefit and win-win" in the values of duty.
Going back to the construction of an open ecosystem called "Pantanar", it is actually a question of whether OPPO can have ecological partners and whether partners can benefit.
Pantanal and ecological partners, need each other
In the history of business, we have seen too many stories similar to the 18-way princes crusade against Dong Zhuo and finally broke up with their own hearts and minds.
Why did it say that the painful lesson of turning a functional machine into a smart machine also left OPPO with two valuable treasures? Because Pantanal is their embodiment: a positive response to technological changes, industrial changes; and the practice of partner philosophy once again.
As a development ecosystem and a system that will be open sourced, Pantanal not only wants to solve the problems faced by users, but also wants to solve the problems faced by ecological partners.
As two sides of the same coin, users are tossing and turning between devices and services. In fact, it is more difficult for devices and services to reach users.
Industry insiders have revealed that in 2015, the cost of a single customer acquisition for a leading Internet company was about 100 yuan, and the current cost is 5.7 times that of that year. Not only is the cost of acquiring customers high, it is difficult to acquire customers, and it is also difficult to retain users.
As developers, multiple systems and multiple devices undoubtedly increase development costs, and they need a low-code, multi-terminal deployment development environment. Therefore, from the perspective of equipment and service providers, as well as developers, there is a strong need to accurately reach users, expand customer base, and simplify the development environment.
As an underlying cross-end system, Pantanal's essential role is to coordinate the interests of users, service providers & equipment vendors, and developers. Only when all three parties benefit, the alliance will not break, and partners will join hands.
The participants in a zero-sum game seem to be stuck in a quagmire and cannot escape, and there is no winner in the war of attrition in the end. On the contrary, OPPO likes to mention win-win, multi-win, and even "not only win".
Therefore, we have seen that OPPO and its partners have already started to act: last week, OPPO, SAIC Group, and SAIC Zeroshock announced the establishment of a joint laboratory and released a user-centric vehicle – machine cross-end integration solution – Ecological Domain .
This solution integrates the core capabilities of Pantanal's smart cross-end system and SAIC Galaxy's full-stack platform, and realizes the system integration, resource sharing and data mutual trust between the mobile phone and the automobile super terminal.
Another notable cooperation is the strategic cooperation between OPPO and Hisense and other TV manufacturers. From the perspective of the TV market, OPPO and Hisense are actually competitors. From the traditional logic, Hisense is an established manufacturer, and OPPO is a new TV army. , the two are called zero-sum games in saturated competition, but the emergence of Pantanal can turn opponents into partners.
There are more than these two cases of similar cooperation. At the press conference, there are already many partners and cooperative universities of Pantanal, and this number will be more in the future.
At this point, we can stand on a more macro level, outside the system itself, from the corporate management philosophy, as well as the actual actions of the company to predict the ecological trend of the Pantanal system.
In short, the ecological construction must introduce external partners. If Android does not have the support of hardware manufacturers, and the App Store of iOS does not have developer support, then these two systems will inevitably wither.
Whether it can obtain long-term support from partners is actually not only about the product technology form of the ecosystem itself, but also about the goodwill of the company and the business philosophy of the company, and this happens to be the unique competitiveness that OPPO has been building for the past ten years. .
Finally, we can see that the philosophy of water conserving all things without contention has become the design concept of ColorOS and the ecological principle of Pantanal in a silent way in addition to business.
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