The BMW 5 Series specially supplied to China looks like a 7 Series

A four-lane wide road divides the Guangzhou Auto Show into two worlds, the old and the new.

The exhibitors in Area A are mainly traditional car companies, while the new car-making forces are concentrated in Area D on the other side. On one side is the world of traditional luxury cars, and on the other side is the experimental field of new brands. There is only a corridor between the two areas to facilitate visitors to visit.

▲The corridor connecting areas A and D, picture from: Electric Planet N

This kind of exhibition hall layout has created a situation where "the heroes in Area D are divided, and Area A unifies the world."

Let’s talk about area D first. The most popular booth at this year's Guangzhou Auto Show is undoubtedly Hongmeng Smart. The three companies of "Wei Xiaoli" are not far behind, and they have all become the traffic controllers of their respective exhibition halls.

In Area A across the road, things are much simpler and more direct – the BMW booth in Hall 4.1 has no rivals at all in Area A. Only BYD upstairs can put some pressure on it. It can be said that BMW has achieved full dominance of traditional luxury cars in Region A.

This is thanks to the new 5 Series.

Big 5 series, small 7 series

As one of the world's most successful luxury brands, BMW once again demonstrated its ability to lead change at the 2023 Guangzhou Auto Show – the new BMW 5 Series long wheelbase version made its world premiere, bringing many unprecedented innovations at this level design.

On the new 5 Series, some iconic designs such as "double kidneys" and "Huo's Corner" have been continued. However, for the BMW brand, "inheritance" and "innovation" are indispensable.

While retaining the iconic design, BMW has used modern modification techniques to create more unique designs.

The new double-kidney grille is almost vertical, and its lines extend to the top of the hood, with concave and convex shapes. The sharp-edged headlights on both sides bring out a slightly rising waistline, preventing the body shape from being too rigid. At the same time, the significantly raised front and window lines bring a stronger sense of weight.

It is not difficult to see that the design ideas of the new 5 Series are highly consistent with the 7 Series.

As a model born in China, BMW has carried out more in-depth and all-round customization of the new 5 Series long wheelbase model this time. It not only lengthened the wheelbase, but also gave it unique styling and color matching.

Long wheelbase models are more distinguished

Standard wheelbase models are more sporty

In terms of size, this generation of 5 Series has a long wheelbase, which once again sets the ceiling for body size in this class. The car is more than 5.1 meters long and the wheelbase exceeds 3.1 meters. Although this size is equivalent to saying goodbye to the three-dimensional garage, it also brings greater room for BMW's cockpit design.

The new 5 Series not only looks closer to the 7 Series in appearance, but its interior design also follows the luxury level of the flagship model.

The integrated floating curved screen, the enveloping interactive light strip, and the bright crystal-textured interior make the visual experience inside the new 5 Series comparable to the luxurious interior of the 7 Series. For the first time, BMW also introduced the "Flowing Gold Decoration Panel". The golden texture is like a river extending on a wooden board. When paired with the golden decoration on the car body, it appropriately embellishes the oriental sophistication.

Modern luxury is not simplicity, but tempered magnificence in meticulous craftsmanship.

The sense of technology and luxury cannot be combined by screens and leather alone. In the final analysis, luxury is about "artistic conception", which is what traditional luxury brands are best at.

Closer to home, the essence of the long wheelbase model is of course its rear row. See this screen? That is the rear entertainment system that came out with the 7 Series. The standard axis version does not have such a configuration.

This 31-inch giant screen has a resolution of up to 8K. It not only supports screen-casting games and video playback, but also introduced the Huawei App Market for the first time. In addition, the long-axis version also adds the star track canopy, rear wireless charging and headrests that were originally exclusive to the 7 Series, and the Bowers & Wilkins surround sound system is also not absent.

The overall improvement in space, function, and texture is even enough for this long-wheelbase model to escape from the 5 Series and become an independent model.

If there is an additional leg rest, it will be even more "7 series".

New energy, new interaction

Walking into Hall 4.2, the first booth on the left is the BMW booth. The first car you can see is a red i5 M60.

Yes, not all of the 5 Series cars on the stand have internal combustion engines, the BMW i5 is here too.

From BMW's perspective, the biggest highlight of the new generation 5 Series is that it brings both fuel and pure electric models. This means that the 3 Series, 5 Series, and 7 Series, three four-door sedans with different positioning, all have their own pure electric models. electrical products.

The BMW i5 adopts the fifth-generation BMW eDrive electric drive technology and BMW's latest charging technology, such as battery preheating management, and supports high-power charging, with a maximum charging power of more than 200kW.

If you are after power, BMW has also introduced the M model for the first time – i5 M60. Press the Sport Boost button on the steering wheel and the output torque of the dual motors will instantly increase to 820N·m, propelling this 5-meter-long car. It reaches 100km/h in 3.8 seconds.

Although it's not particularly eye-catching, it finally catches up with the big army.

On the other hand, BMW plans to establish an independent charging system. Although the BMW brand has now accessed more than 58,000 public charging piles across the country, all of them are third-party charging piles. Since BMW wants to focus on pure electric luxury, it cannot make sense that it does not have its own charging network.

In fact, the BMW supercharging charging station project was launched in August this year. According to BMW's plan, about 50 supercharging stations will be built within the year, covering 9 cities including Guangzhou. The charging piles can support up to 600kW high-voltage charging stations. Power charging.

Today, the all-new BMW 5 Series is powered by gasoline and electricity. On the one hand, it realizes the electrification of all BMW mainstream models. On the other hand, it has become the latest example of BMW's future travel vision with breakthrough innovations in the field of digital intelligence.

Gao Xiang, President and CEO of BMW Group Greater China, said at the press conference that digitalization is another keyword for this round of changes in the new BMW 5 Series.

Since its birth in 1972, the BMW 5 Series has sold more than 10 million vehicles worldwide. It has been passed down and made breakthroughs from generation to generation, and is known as the world's most successful mid-to-large luxury executive car.

The first-generation 5 Series used the most advanced computer technology at the time to perform occupant safety simulation calculations; the fourth-generation 5 Series was the world's first mass-produced car with a suspension made entirely of aluminum alloy light metal; the fifth-generation 5 Series The G60 5 Series is the first model of the BMW brand to be equipped with a HUD; and in the eighth generation, the latest generation of the G60 5 Series, BMW has brought "automatic lane changing function with line of sight confirmation".

Ever since we got our driver's license, we have known that we need to look at the rearview mirror before merging and turning, and now it has become a conditioned reflex. BMW believes that this is the best way to confirm lane changes – while ensuring safe lane changes, it also eliminates the step of turning on the lights to confirm.

Specifically, when the vehicle is performing automatic assisted driving on a highway or a closed road at a speed of 60km/h-180km/h, the vehicle will continue to track the driver's eyes and head movements. When the driver is required to confirm a lane change, the driver only needs to glance at the rearview mirror as usual to change lanes.

It can be said that BMW has evolved from "hitting wherever you point it" to "hitting wherever you look."

Is it a 5 series?

"No department" means "no" in Cantonese and has the same pronunciation as "5 series". On the eve of the Guangzhou Auto Show, BMW also shot a creative advertisement that played on this homophone.

⬆ Click to watch creative ads ⬆

Not only that, the new 5 Series also dominated the front page of Guangzhou Daily on the first day of the Guangzhou Auto Show, even the Canton Tower. BMW uses its strong financial resources to tell us that as long as it is used in the right place, hard and wide can be unobtrusive.

▲Picture from: Weibo @13|Jason

In fact, the BMW 5 Series has already been deeply integrated into the city of Guangzhou.

In April 1994, the BMW Group officially entered the Chinese mainland market. As the first batch of third-generation BMW 5 Series (E34) imported into the country landed at Tianjin Port, the BMW brand's journey in China began.

As the BMW Group's most successful model in China, the BMW 5 Series has won the favor of more than 2 million Chinese customers.

Gao Xiang said that over the years, the cumulative sales of the BMW 5 Series in mainland China have exceeded 2 million units, making it the best-selling model of the BMW brand in China. Guangdong, which is at the forefront of reform and opening up, has always been an important market for the 5 Series. In the past two years, Guangdong has still been the province with the highest sales volume of the BMW 5 Series.

For more than 30 years, the BMW 5 Series has witnessed the take-off of the Greater Bay Area and has grown with generations of car owners. Today, while inheriting classics, this veteran has also brought unprecedented innovation.

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