Feel Good Introduction
- It is the most livable city in the world in 2022!
- They brought me flowers after my dog died
- Heatwaves also deserve a "name"
- Museums can also become "urban living rooms"
- Alter Eco: Sustainable chocolate requires more than "environmentally friendly packaging"
This year's ranking of the world's most livable cities has begun to return to the "normal" before the epidemic.
Recently, the Economist Intelligence Unit (EIU) released the "2022 Global Livable Cities Ranking".
The list is scored in terms of culture & environment, medical services, education, stability and infrastructure.
After three years, Vienna, the capital of Austria, once again won the top spot on the list, with a score of 99.1 out of 100.
Denmark's Copenhagen, Switzerland's Zurich, Canada's Calgary and Vancouver ranked 2-5 in turn.
The top ten of the list are basically European cities and Canadian cities, the only exceptions are Melbourne, Australia and Osaka, Japan, which are tied for tenth.
Over the past two years, the EIU's global liveability rankings have been largely affected by the new crown epidemic, and some epidemic prevention measures have affected the scores of global cities in terms of culture, education and medical services.
However, in our recent survey, we found that the ranking index has returned to normal, because the relevant restrictions have been lifted in many countries.
Recently, pet food & supplies company Chewy has caused a lot of discussion on Twitter.
The origin is that a user named Anna Brose shared that after her dog died, she contacted Chewy to return a package of unopened dog food.
As a result, Chewy agreed to give her a full refund and suggested she donate the bag of dog food to a local rescue. It didn't take long for her to receive flowers from Chewy, along with a handwritten card from a staff member who communicated with her.
The release of this tweet attracted a large number of netizens to share their stories with Chewy.
Some netizens working in animal rescue stations said that people often donated Chewy's dog food and daily necessities to them, and told them that it was Chewy's suggestion.
Another user said that after his dog died, Chewy sent him a hand-painted portrait of the dog. Since then, the portrait has been placed next to the dog's ashes.
Chewy's head of customer service told Business Insider that the company's team is staffed with people who can draw, and that "being present at important times in our customers' lives with pets is at the heart of our company DNA."
In addition to appearing in sad moments, Chewy also appears in happy moments.
A netizen's dog's name is "Princess Leia (Princess Leia)" (also the name of an important character in "Star Wars"), and then Chewy sent it to the dog on "Star Wars Day (May 4)" The hand-painted portrait was written, and the card read – "may the 4th be with you."
Heatwaves also deserve a "name"
Typhoon naming has helped the public better focus and remember their impact, and now is the time to name heatwaves.
Extreme heatwaves are seen as "silent killers" and can kill up to five million people worldwide each year.
Seville in Spain will be the first city to name a heatwave starting this summer. Meanwhile, Seville has also devised a classification system for heat waves.
Unlike the typhoon classification system, the classification of heat waves is not based solely on meteorological conditions, but more related to the impact on public health.
According to reports, even a heat wave of the same degree, occurring at different times of the year and in different regions, will change its impact on people's lives.
▲ In Seville on June 11 this year, the temperature has reached as high as 47 ℃
As one of the hottest cities in Spain, Seville now has a well-established heat intervention mechanism, and now people are trying to match the heat wave system with different measures, considering when to open public swimming pools, water parks, cooling stations, or It's about advising the public (drinking a certain amount of water, keeping children indoors) and caring for the most vulnerable orphans and widows.
On the basis of this system, naming can be said to be a very important "PR element".
(naming) is a big retail brand-style move to convey the gravity of the situation, to get people's attention.
Next, Sevilla will name the heatwave upside down starting with the "Z", choosing easy-to-remember but relatively uncommon names, separated by male and female names – Zoe, Yago, Xenia, Wenceslao and Vega.
As the climate changes, many fear that heatwaves will be more frequent and intense in the future.
If the project in Seville runs smoothly, it may become a reference case for other cities to learn in the future.
A museum is not just a space for collecting and displaying exhibits.
For the city where it is located, the museum itself is an exhibit, a platform, and a symbol, which embodies the nostalgia of the common people and interprets the past and future of a culture.
When designing the Shunchang Museum, the Institute of Architectural Design and Research of Zhejiang University tried to make it into a local "urban living room" by taking advantage of the particularity of the location and nature of the building.
The core of the museum is a hollow structure that contains a landscaped public plaza.
The place is lively with skateboarders, street performers and dance groups. It provides a place for the daily activities and cultural activities of the citizens, which in turn enriches the life of the citizens.
At the same time, the architectural team also left the original trees and transplanted them into the middle of the urban living room, becoming the focus of the space and increasing the sense of intimacy.
The big tree is also a sign of the memory of the place. The changes in the external environment bring new opportunities for urban life. The civic activities have changed due to the existence of the building, but the past events of the small town under the big tree are still talked about.
On the museum, there is also a "City Balcony" that connects the citizens with the beautiful scenery of the mountain city.
Now some chocolate brands on the market just use some new packaging materials, and they will hype their "environmental protection" credits.
But that's not enough.
Alter Eco, which was founded in 1998, also started using compostable packaging in 2013, but it did much more than that.
The chocolate industry has long had a serious slave problem.
On cocoa farms in Ghana and Côte d'Ivoire, the West African countries that supply most of the world's cocoa, more than 2.3 million children are victims of modern slavery.
Therefore, the fundamental philosophy of Alter Eco since its inception has been to refuse to purchase raw materials involving slavery.
According to the official website, Alter Eco will pay cooperative farmers 30% more than the fair trade minimum.
Later, Alter Eco determined that the bulk of the company's carbon emissions came from cocoa farming and logistics.
As a result, the company began to invest in "regenerative agriculture" to improve the soil health of the cooperative farms and protect local water resources and biodiversity.
Since the cultivation of regenerative agriculture takes time to invest and achieve, companies are also planting trees and investing in clean energy off-farm.
As for logistics, Alter Eco began to minimize air transport and began to look for new logistics centers to serve countries away from the original logistics centers.
For the sustainable actions of commercial brands, the best is to closely fit the company's industrial chain itself, and the better the concerns.
Sustainability can only be truly sustainable if it can "add value" to the value chain (though possibly in the long term).
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