After encountering the chip supply crisis, the voice of Huawei Mate40 on the Internet has been endless. Some people call it the "Kirin Masterpiece", and some say it is Huawei's "last flagship machine."
In addition to "off-site factors," Mate40's own product attributes are also destined to be "born in the spotlight", representing the near-ceiling technology terminals in Huawei mobile phones.
After 8 years and 10 generations of exploration, Huawei launched the highly anticipated Mate40 series tonight.
▲ Historical Mate series
Still familiar face and voice. Tonight's press conference is still hosted by Yu Chengdong, CEO of Huawei Consumer Business. Before the background slogan of "Dare to dream", Yu Chengdong briefly reviewed Huawei's achievements in the past ten years and brought out the protagonist of the conference tonight-the Mate40 series.
In addition to mobile phones, Yu Chengdong also introduced Huawei's first 5-nanometer Kirin 9000 SoC chip, as well as Huawei's new products such as smart watches, glasses, and audio.
The strongest Kirin chip debut
In the past few months, Huawei’s development of the Kirin series of processors has been affected by the US ban, so the first 4-digit Kirin 9000 chip has been a hot topic.
The Kirin 9000 did not disappoint. As the first 5G chip with a 5nm process, the Kirin 9000 uses a combination of an 8-core CPU, a 24-core GPU and an NPU, and integrates up to 15.3 billion transistors. Yu Chengdong said that this number is more processed than the A14 The device is 30% more, there is no doubt that it is a giant SoC.
More advanced process technology brings better energy consumption control. Huawei said that compared with other suppliers, Kirin 9000 CPU, GPU, and NPU have increased performance by 10%, 56%, and 230%, respectively, and improved power efficiency. 25%, 32%, 150%.
The Kirin 9000, which is equipped with the third-generation 5G technology, has also greatly improved in 5G. In the same network environment, the Kirin 9000 is 5 times faster in uplink transmission compared with other companies, and the downlink transmission has also increased by 2 times.
The imaging capability goes further, the Mate40 series is here
"A good horse matches a good saddle." Good chips are naturally used in good products. The first Kirin 9000 product is naturally the Mate40 series.
Mate40 is equipped with a 6.5-inch 2376×1080 resolution flexible OLED screen with 240 touch sampling rate and 90Hz high refresh rate. The biggest highlight is that the Mate series finally used a high refresh rate screen, but the Mate40 series chose a 90 Hz instead of 120 Hz refresh rate to achieve a balance between power consumption and look and feel.
The popular "Oreo" halo camera design of the Mate30 series has been further upgraded on the Mate40. Huawei calls it the "Star Ring Design". Three cameras are symmetrically distributed on the star ring, and the iconic Leica Logo , Is in the center of the star ring like a planet.
The three cameras are the main camera using the 50-megapixel IMX700 RYYB sensor, with a size of 1/1.28 inches, which will bring a better low-light shooting experience; a 16-megapixel ultra-wide-angle lens; and an 8-megapixel telephoto lens. Mate40 has a 5x optical zoom capability, in addition to three cameras, there is also a laser focus module.
The second model, not surprisingly, is the "big cup" model-Mate40 Pro. The appearance design of Mate40 Pro is similar to Mate40, but the function is undoubtedly further.
The screen quality of the Mate40 Pro is the same as that of the Mate40, but the difference is that the screen size of the Mate40 Pro has come to 6.76 inches. The front camera uses a dual-camera digging hole, which is commonly known as the "pill", so it supports the 3D face unlock function.
The rear is still a halo design, which is three-shot like the Mate40, but the specifications are different. The main camera is the 50-megapixel IMX700 RYYB sensor. The other two cameras have been upgraded. One is a 20-megapixel movie lens with excellent anti-wide-angle distortion algorithms. The other is a 12-megapixel periscope telephoto lens with 10x hybrid zoom capability, and finally there is also a laser focus module.
The front and rear dual film cameras also make 240FPS super slow motion possible, which means that creators can create more creative video works in the future.
Mate40 and Mate40 Pro have a total of five colors, and the new secret silver will reflect different colors under different light. There are also regular black and white.
Last year, the green and orange plain leather of Mate30 Pro was very eye-catching. This year Huawei also continued the plain leather material, but the color changed to light green and yellow, which seemed to mean the feeling of summer and autumn.
Mate40 Pro+ debuted as a "super big cup", which is far from Mate40 and Mate40 Pro in terms of body material.
Mate40 Pro+ uses nano-microcrystalline ceramic material, which has a more beautiful gloss in appearance and sapphire-level toughness. In terms of color, Mate 40 Pro+ is relatively small, only black and white are available.
Unsurprisingly, the camera of the Mate40 Pro+ is also a super cup configuration, using a four-camera module. In addition to the standard 50-megapixel main camera of the Mate40 series and the same 20-megapixel ultra-wide-angle film camera as the Pro, the Mate40 Pro also uses a 10x zoom periscope camera and a 3x zoom telephoto camera , Can achieve 20x hybrid zoom and 100x digital zoom.
Mate40 Pro and Mate40 Pro+ also retain the physical volume control buttons, and at the same time support the virtual volume buttons of the Mate30 series on the other side of the fuselage, no matter which control method you prefer.
It is worth mentioning that the charging efficiency of the Mate40 Pro series has been increased to 66W wired fast charging, and both charging and battery life have better cold resistance performance in low temperature environments, which is good news for users in the north.
In terms of price, the three new Mate40 series machines have not announced their domestic prices. Their foreign prices are as follows:
- Mate40: starting at 899 euros
- Mate40 Pro: starting at 1199 Euros
- Mate40 Pro+: starting at 1399 euros
Porsche Design, luxury continues
As the top product in the Huawei Mate40 series, the Huawei Mate40 RS Porsche Design Edition, the design language on the back is obviously different from the normal version.
Mate40 RS is already the sixth luxury mobile phone launched by Huawei and Porsche Design. In fact, each of the past models will spend some thought on photography or the backing process to highlight its "speciality."
The most eye-catching feature of this generation of Mate40 RS is the octagonal camera module, which is clearly different from the normal version of the "halo" design. Huawei Mate40 RS is equipped with 5 cameras on the rear, supporting 20x hybrid zoom and 100x digital zoom, and supports dual 100° super wide-angle shooting before and after.
There are two Porsche Design editions released this time, one is Mate40 RS Porsche Design, and the other is Mate40 RS Porsche Design Collector's Edition. There are only two colors of black and white.
What's interesting is that the Collector's Edition has an additional infrared temperature measurement function, which can be measured from minus 20 degrees to 100 degrees. In the post-epidemic era, this seems to have a special purpose.
In the process of the back shell, Mate40 RS chose high-strength nano-crystalline ceramic materials. The lines of laser engraving and matt processing, combined with the overlapping of the light and shadow of the ceramic matt and bright surface, give the back cover a three-dimensional visual effect.
In terms of price, Huawei Mate40 RS starts at 2295 euros, and it is estimated that the domestic price is also expensive. After all, the short film displayed at the press conference is called "smart luxury."
In addition to mobile phones, Huawei Watch GT2 Porsche Design was also released at the same time. Compared with other members of the Watch GT series, the Watch GT2 Porsche Design has a higher-end material design. Such as sapphire glass surface, precision ceramic back case, all-titanium watch body, titanium watchband and so on. The price of 695 euros makes it a luxury in the smart watch industry.
Audio product line ushered in an update
In addition to the Mate series of mobile phones, Huawei's audio product line also ushered in an update at this conference.
Let us first talk about the new product line Huawei FreeBuds Studio. This is a head-mounted noise reduction headset. Huawei claims that its dynamic noise reduction technology allows it to accurately identify and judge changes in the external sound field environment, and automatically switch between three highly adaptive noise reduction modes: mild, balanced, and deep .
For example, when you are in a quiet office, the headset will automatically turn on mild noise reduction; when sitting in a coffee shop, the headset will automatically switch to balanced noise reduction; and when you step into a high-noise environment such as the subway, the headset will turn on deep noise reduction .
The sound quality aspect may be the aspect worth paying attention to for Huawei FreeBuds Studio. Yu Chengdong stated that "Huawei FreeBuds Studio restructures the listening experience of headphones, allowing consumers around the world to rediscover the beauty of music."
It is understood that Huawei FreeBuds Studio uses HiFi-grade acoustic devices and has 4 layers of 40mm composite diaphragms, which makes the sound unit's frequency response range wider and more sensitive, and can cover the high frequency and wide sound range of 4Hz-48kHz.
In addition, Huawei FreeBuds Studio supports the simultaneous connection of two devices across systems, and is compatible with dual connection of smart devices between Android, iOS, and Windows systems.
Huawei FreeBuds Studio is priced at 299 euros. For the specific sound performance, please follow Ai Faner's hands-on evaluation later.
In addition to new headsets, Huawei has also launched a new generation of Huawei smart glasses, also co-branded with GENTLE MONSTER, which are divided into sunglasses and optical models.
Compared with the previous generation, the area of the speaker diaphragm of the new smart glasses is increased to 128 square millimeters, which theoretically has better sound quality than the previous generation. The new inverse sound field acoustic system can reduce the leakage of sound by up to 12dB.
In addition to co-branding with GENTLE MONSTER, Huawei once again teamed up with Deware to launch HUAWEI Sound, which is a bit like the Huawei HomePod mini. In fact, it is a reduced version of Huawei Sound X.
However, it still has the four-speaker acoustic design of Dewar in its small size, and supports 360° surround sound field. The price is 199 Euros abroad.
Huawei, moving forward
Tonight’s press conference ended with the song "Dream it possible", echoing the opening "Dare to dream".
Ten years ago, Huawei had only 1 million mobile phone users worldwide. Ten years later, in 2020, Huawei has more than 1 billion connected devices worldwide. Among them, 700 million are Huawei smartphones.
These 10 years have been a decade of self-reliance and a decade of suffering for Huawei. Under the "chip crisis", how Huawei will maintain its competitiveness in the future remains to be verified.
At the end of the press conference, Yu Chengdong said "thanks" three times and bowed twice. The phrase "Leap further ahead" is not elegant in accent, but it symbolizes the determination and courage of Huawei people to "step forward".
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