Starting from 215,900, with the top version priced at 299,900, Xiaomi SU7 is launched as a “price killer”

Xiaomi SU7 made its debut 3 months ago. In these three months, Lei Jun and his first car have become the absolute focus of public opinion in the entire automobile industry.

From conceptual design to technical parameters, every detail of Xiaomi SU7 has been magnified and interpreted. After rounds of analysis, excavation, evaluation, and prediction by the media and analysts, "Stop it, Lei Jun, everything is Geely outside." There are different opinions on whether the main argument is "Mr. Lei" or "Lightning Protection".

The price is always on the way, and Xiaomi is always refuting rumors.

But today, the official price of Xiaomi SU7 is finally out:

  • Xiaomi SU7 standard version is priced at 215,900 yuan and has a CLTC battery life of 700km.
  • Xiaomi SU7 Pro version is priced at 245,900 yuan, has a CLTC battery life of 830km, is equipped with lidar, and supports urban NOA
  • Xiaomi SU7 Max version is priced at 299,900 yuan, has a CLTC range of 800km, dual-motor four-wheel drive, equipped with lidar and urban NOA

In Lei Jun's view, this is a crazy price, and if you buy it, you will make money. But if we calm down the excitement of the press conference and ignore Lei Jun’s infectious accent, the price of Xiaomi SU7 is a very rational figure. In the automotive industry where prices are becoming more and more transparent, it is like being handed out on the roadside. A newspaper is light and silent.

But the content presented in this newspaper was enough to cause a sensation.

The fastest production car under 500,000

Peak performance and ultimate driving experience are our starting points when building cars.

As Lei Jun said, the essence of a good car still comes back to the driving experience.

Judging from various parameters, Xiaomi SU7 has put a lot of effort into it.

Xiaomi SU7 uses dual-motor all-wheel drive with a maximum horsepower of 673PS and a peak torque of 838N·m. Its performance can compete with that of a sports car with a 4.0-liter turbocharged V8 engine.

Even in low temperature weather of -15°C, the SU7 can still reach zero-to-100 acceleration in 3.38 seconds, while the Model 3 Performance dropped to 6.35 seconds.

This is because the car uses innovative low-temperature high-power battery technology, and Lei Jun confidently said: "Winter has almost no impact on the performance of SU7."

The powerful self-developed motor allows Xiaomi SU7 to accelerate from 0-100km/h in 2.78 seconds, which is the leading level in the first echelon of pure electric cars under 500,000 yuan.

The 24 Ji Krypton 001 WE version with four-wheel drive in the same price range is 3.5 seconds, and the Model 3 high-performance version is 3.3 seconds. Even when it comes to mid-to-rear acceleration, SU7 can still show extraordinary strength, with 0-200km/h taking only 10.67 seconds.

SU7 has the lowest drag coefficient among mass-produced cars in the world: 0.195 Cd, which enables its top speed to reach 265km/h and further reduces energy consumption.

Fast acceleration and high top speed, in addition to simply and crudely demonstrating performance, also mean that the car itself has more driving modes to choose from.

Xiaomi SU7 also has many details to help drivers enhance the "driving pleasure" and elevate the car's playability to a new level.

Relying on the higher performance limit, Xiaomi has launched a "custom driving mode", which includes ten adjustments for acceleration, steering, suspension, etc., and some individual items can be adjusted up to 100 levels. According to Xiaomi officials, the combined driving mode can reach up to 16.8 Billions of species.

Among them, the Boost mode can instantly speed up the vehicle and provide excess torque output that lasts for 20 seconds; the ejection start mode can depress both pedals at the same time when starting, and provide an acceleration of 0.95g within 170ms of releasing the brake pedal. .

In addition, Xiaomi has also set up a Sino-German team to jointly create a "sporty sound", which can also bring back a little bit of the feeling of driving a gasoline car on new energy sources. Xiaomi can also turn on the drift mode on the track. Lei Jun said that he even learned it specially and will show everyone his quick drifting skills when he has the opportunity in the future.

In the new energy era, the chassis is still the decisive factor in whether the car is easy to drive. A good chassis can greatly improve the comfort, handling and driving stability of the vehicle.

In addition to providing protection for the above-mentioned extreme scenarios, the chassis system is also useful in most daily scenarios such as commuting to and from get off work.

The first is the suspension. Xiaomi SU7 uses a front double ball joint double wishbone + rear five-link independent suspension, and uses all-aluminum suspension links. This combination can control the wheels more effectively and provide a good hardware foundation for good control.

Secondly, Xiaomi SU7 is equipped with a closed air spring system jointly developed with Top Group and a CDC damping variable shock absorber provided by ZF. The closed air spring system has an adjustment speed 100 times faster than the traditional open system. %.

A car that can not only run fast, but also brake can be driven with peace of mind. The SU7's braking distance from 100 kilometers only requires 33.3 meters. According to the braking distance of mainstream models in the current market: 40 meters is considered passing, and 38 meters is considered acceptable. OK, 36 meters is considered excellent, and 34 meters is a result that can be used as a highlight.

Relying on Brembo four-piston fixed calipers, Boshi's DTB intelligent decoupling, ESP. 10.0 body stabilization and other braking systems, the distance can be controlled within 34 meters.

Tires are the only part of the vehicle that is in contact with the ground. Therefore, a vehicle's dynamic performance, endurance, comfort, etc. are also closely related to the wheels and tires.

The Xiaomi Automobile team customized four wheel designs and tire combinations for SU7 from more than 5,000 design drafts:

  • 19-inch low-wind-resistance wheels + Michelin low-rolling-resistance tires increase the CLTC cruising range of the Xiaomi Mi SU7 standard version to 700km, while the Xiaomi SU7 Max has also reached an ultra-long cruising range of 810km, which is suitable for users who need long battery life.
  • 19-inch sports wheels + Bridgestone TURANZA 6 tires can provide drivers with a sporty and comfortable experience.
  • The 20-inch "Plum Blossom Wheels" + Michelin Pilot Sport EV tires have very little tire noise due to the silent cotton inside. They are tires specially developed by Michelin for high-end electric vehicles, providing a sporty, comfortable and quiet driving experience while driving.
  • 21-inch sports wheels + Pirelli P ZERO fifth-generation tires have very strong grip, and the market reference price is about 10,000 yuan. Suitable for users who pursue sports control.

In the three months since the last press conference, Xiaomi has optimized the entire energy replenishment system.

The 871V silicon carbide high-voltage platform can charge the vehicle for 510km in 15 minutes and 220km in 5 minutes.

The 486V full-range silicon carbide platform can charge SU7 for 350km in 15 minutes and 138km in 5 minutes.

When the vehicle is fully charged, the SU7 Max has a CLTC cruising range of up to 810km;

The CLTC cruising range of the SU7 standard version can also reach 700km.

Lei Jun said that a four-wheel drive performance car like this, which can accelerate in more than 2 seconds and has a range of more than 800 kilometers,

In the Chinese market, Xiaomi SU7 is the only one.

Overall, Xiaomi's first car is a performance coupe with extremely competitive overall performance. We also look forward to the performance of SU7 in the market in the future.

However, Xiaomi, which was the latest to enter the new energy track, did not choose SUV and MPV models that are relatively less competitive and more popular with domestic users. Instead, it added sedan models that are "the most fiercely competitive" from the beginning. Judging from the overall market environment, this is not a "smart" choice in any case.

As for why Xiaomi chose a sedan for its first car, Lei Jun also had his own considerations in previous interviews. He believes that among all models, the driving experience of sedans is relatively good. In addition, there are not as many traditional large families as before. It is suitable for one person to drive while also taking into account the two-person world of modern small families.

The car race track is indeed very competitive, but the largest market is also here. It is at the cusp of the era of oil-electricity handover. In the market for traditional oil vehicles, there will still be a lot of users who will choose new energy cars. From the monthly sales It can be seen from the very good "34C" (BMW 3 Series, Audi A4L, Mercedes-Benz C-Class).

Among new energy models of the same level, compared with the already successful Model 3 and the promising Jikrypton 007, Xiaomi SU7 is still a very competitive car in terms of driving experience. In the pursuit of intelligence and integration Today, the SU7 retains many elements of traditional oil trucks, such as physical buttons; there are also many designs that break through tradition: a large 56-inch HUD head-up display, a flip-up instrument screen, and active side support for the seat.

It is not difficult to find from these details that Xiaomi attaches great importance to the driving experience of SU7, and the sum of these details is the important competitiveness of SU7 in the future.

Moreover, Xiaomi SU7 is still capable of fighting. Last year, 146 million mobile phones were sold globally, ranking third in the world for 14 consecutive quarters. The number of users of Xiaomi mobile phones and Xiaomi tablets reached 641 million worldwide, which laid a good foundation for the future development of Xiaomi Motors.

Shouting "Entire Ecology for People, Cars and Homes"

To be honest, it was the first time I heard that Apple had stopped making cars. I was very, very shocked. If I were Tim Cook, I would never do this.

Lei Jun, who has always been known as "Rebus", recently became "Ray Cook" himself, saying that Apple's decision to abandon the car-building project was a mistake. He believes that from a strategic perspective, cars are an indispensable link in the ecological closed loop. This is true for Apple and Xiaomi.

Entering Xiaomi SU7, the first thing you see is a surprisingly rendered SU7 model. The car model status will also be synchronized with the vehicle status in real time. Click on the corresponding point on the car model to perform quick operations. The whole process is smooth and smooth. With one shot, the experience is comparable to that of Huawei Hongmeng cockpit and Meizu Flyme Auto.

When it comes to making cars and machines, it turns out that those who make mobile phones are better at it.

A delicate and smooth car-machine experience is inseparable from the collaboration of software and hardware. All Xiaomi SU7 series are equipped with the 8295 flagship chip platform as standard, which works with the excellent heterogeneous compatibility of Xiaomi ThePaper OS to achieve precise scheduling of hardware resources. Lei Jun said that what he likes most about the SU7 is the central control screen. It is "super large" and "very fine", which is his evaluation of this screen.

If you are a Xiaomi mobile phone user, if you look closely at the screen, you will find that the UI design of Xiaomi SU7 is in the same vein as MIUI.

As an ecological technology manufacturer, Xiaomi's Pengpai Smart Cockpit regards mobile phones and tablets as part of the cockpit from the beginning of the design, and implements a multi-terminal integrated native design. When the car owner's mobile phone or Pad with the same account enters the car, it can connect to the central control screen without any sense, and automatically complete a series of complex steps such as identification, security authentication, and connection. At this time, the unified design avoids a sense of fragmentation when using it.

Of course, what is more important is the integration of the bottom layer of the system, which must be unified not only visually, but also in interaction.

Thanks to the opening up of the system framework layer, we can directly call the mobile phone image on the large central control screen of SU7, or fix the mobile phone application on the central control screen in the form of a window card, completely integrating with the car.

▲ On the far right is the Xiaohongshu App fixed in the car.

Behind the front seats, the Xiaomi Pascal Smart Cockpit also supports the mounting of two more Xiaomi Pad 6S Pro 12.4 as rear expansion screens. After the tablet is connected, it will automatically switch to the car control desktop, which can not only synchronize navigation information, but also allow passengers to adjust air conditioning, seat heating, full car music and other functions.

In addition, Xiaomi's self-developed "MiLM-1.3B" terminal-side large model was launched on SU7 for the first time. Xiaomi said that all links of Xiao Ai on SU7 have been upgraded with the support of the large model, which can not only realize Wensheng diagram, but also It can integrate the car's position, direction, vision and other information to understand the real world like a human.

But for ordinary users, the most practical thing is to use it to control the smart home at home. After all, Xiaomi, which has even bought cars and boasts "a complete ecology for people, cars and homes", will not let you go, a potential customer of "Mi series family bucket".

"Choosing a smart electric car is essentially choosing the strength of smart technology. You have to believe that this brand has enough capabilities to continue to do a good job in smart technology," Lei Jun said. "From this perspective, Xiaomi is definitely One of the best car manufacturers in the world."

If you still can't put down your iPhone, there's no problem. Lei Jun has prepared Plan B for you. Xiaomi Pascal Smart Cockpit supports access to wireless CarPlay, and the rear bracket is compatible with iPad. Passengers can control the car in the rear through the Xiaomi Auto Expansion Screen App.

In addition to smart cockpit, smart driving is also an important step taken by Xiaomi.

At the end of last year, Xiaomi Automotive Technology Conference released for the first time the technical architecture including leading algorithms such as road large models, super-occupancy network and zoom BEV, and also confirmed the launch of end-to-end large model technology.

In terms of hardware, Xiaomi Smart Driving system is divided into two sets of solutions, namely Xiaomi Smart Driving Pro and Xiaomi Smart Driving Max. Both solutions use the NVIDIA Orin computing platform, and the entire series comes standard with intelligent assisted driving functions. However, it should be noted that only the Max version is equipped with lidar.

Xiaomi said that SU7 is currently able to achieve extremely narrow parking spaces with 5 cm accuracy and valet parking at 23km/h cruise. The urban NOA function will start user testing in April, be opened in 10 cities in May, and finally be launched in August. Open nationwide.

Xiaomi is more powerful than you think

The day before the official release of Xiaomi SU7, Lei Jun previewed the powerful battery life of Xiaomi SU7 on Weibo. He said that the standard model equipped with 19-inch low wind resistance tires and Michelin low rolling resistance tires has a starting range of 700 kilometers, both of which are 19-inch tires. In the case of wheels, the battery life of the Xiaomi SU7 standard version even exceeds that of the Tesla Model 3 long-range version.

It is Xiaomi's usual tactic to use entry-level products to beat the opponent's high-end products.

Even more exaggerated is the Xiaomi SU7 Max. This car has become the only pure electric model in China that can accelerate from 0 to 100 mph in 2 seconds and have a CLTC range of 800 kilometers.

Moreover, Lei Jun also said that the long battery life of Xiaomi SU7 is not only reflected in the data. When it is fully charged and starts continuous driving on the highway in Guangdong, the standard version of Xiaomi SU7 achieved a battery life of 495km at an average speed of 97.7km/h. , the average power consumption is only 15kWh.

For SU7 to have industry-leading battery life, Xiaomi alone is certainly not enough.

This afternoon, CATL published an article titled "Welcome New Students" before the official release of Xiaomi SU7, announcing the Shenxing battery all-in-one series and the Kirin battery all-in-one series, and stated that the first commercial models will be officially announced today.

Xiaomi is not mentioned at all, but Xiaomi is everywhere. The co-author of the title welcomes not his own "new classmates", but Xiaoai classmates.

Specifically, the Shenxing battery all-purpose series has taken a step further in terms of battery life, with a volume group efficiency of 77.8%, an energy density increase of more than 10%, and a CLTC endurance of more than 800km; the Kirin battery all-purpose series focuses on performance and battery power reserve More than 1,000 horsepower, and the heat dissipation area has also been increased by 4 times.

The launch of CATL's new product on Xiaomi SU7 not only made a business, but also reflected their trust in Xiaomi. On the other hand, the rumor that "it is difficult and slow for Xiaomi, a new car manufacturer, to get goods" is also self-evident. After all, as a Tier 1 supplier, it is impossible for CATL, which is deeply involved in price cuts, not to pay attention to the health of its OEMs.

In fact, Xiaomi’s layout on the supply side started many years ago.

Since its establishment in 2017, Xiaomi Industrial Investment has invested in a total of 110 chip semiconductor and electronics-related companies, including optoelectronic chips, automotive chips, semiconductor manufacturing equipment and other fields.

Not only that, starting from 2021, Xiaomi has invested in more than 10 automotive and upstream companies in the fields of power batteries and autonomous driving. Whether it is Black Sesame Intelligence, which has penetrated into the underlying car-grade autonomous driving computing chips, or the autonomous driving company DeepMotion, or Hesai, the leading domestic lidar company, Xiaomi has quietly stepped in.

In short, Xiaomi's current investment in the automotive field has fully covered suppliers of key sensors, automatic parking, and three-electric systems. A complete and huge automotive supply chain has long been in Lei Jun's hands. He confidently said before the release of Xiaomi SU7:

Recently, many friends have asked, the current industry competition is very fierce, is Xiaomi Motors confident in opening up the market? Of course we are confident, because we are Xiaomi Motors and we are fully prepared.

Lei Jun is betting on his dignity for the last time to start a business. It is impossible to fight an unprepared battle. He is full of confidence in the Xiaomi SU7 worth 215,900 yuan.

*Xiao Fanbo also contributed to this article.

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