Start a better 2023 with 10 sustainable trends for better life and business | ifanRank

The climate crisis has made extreme weather more frequent, but no one expected that on the first day of 2023, the alarm bells would sound.

On January 1 this year, at least seven European countries recorded record-breaking heat. Climatologists called it "the most extreme event in European climatology". Last year's "global heat" summer also allowed more people to have a more personal experience of the climate crisis.

▲ Picture from Reuters

In addition to the climate, factors such as the energy crisis, economic challenges, and food crisis form a complex environment full of uncertainties, and also force companies and individuals into a difficult mode of "survival".

No matter how difficult the external environment is, we all believe in the power of action.

In the past 2022, we used 45 issues of Feel Good Weekly to introduce 180 innovative practices of sustainable actors in various fields around the world, and how 45 companies drive business development with "benevolence", so that more people can see the way forward Anxiety can be dispelled, and certainty can be created through action.

▲ Picture from Andrea Leopardi@Unsplash

Sustainable development is our common goal, but it requires all fields to reflect on the most suitable realization path, and to find its social value in the normal chaos, so as to find a development direction with long-term value.

As we welcome 2023, we have summarized sustainable development trends in 10 different areas, trying to provide guidance and support for tomorrow's progress.

 Challenge the current situation and transform for good

  Low-carbon transformation triggers a "chain" reaction

♻ Only by designing self-circulation can we truly "perpetually move"

 ‍♀️ Be accessible, but also in style

Green buildings do not "float on the surface"

 Make good use of technology to break the hidden "digital divide"

 Based on the world, think locally

 Women all over the world are moving forward together in the thorns

 Resilient city, act according to the sky

 Business + public welfare, rural revitalization is more sustainable

The world may not be perfect, but there are always people trying to make it better.

 Challenge the current situation and transform for good

▲ Yvon Chouinard, co-founder of Patagonia, pictured from WSJ

Blindly pursuing growth is no longer practical, and rethinking the value that enterprises can bring to society has become the only direction for large companies to seek long-term development.

The most "out of the circle" last year was the outdoor clothing brand Patagonia, which announced that "the earth is our only shareholder now" , and decided to invest the excess profits that will not be reinvested in the future into environmental protection.

Of course, not all companies are as "extreme" as Patagonia, but we can also see that "business for good" is being integrated into the deep management of large companies.

In Alibaba’s first ESG report, Zhang Yong, chairman and CEO of Alibaba, expressed the hope that people will know Ali with two reports in the future:

One is the financial report, and the other is the ESG report. The former shows the health of the business, and the latter sees the sustainability and value of development.

In terms of actions, in addition to elevating ESG to the group strategy, Ali has also established a three-tier sustainable development governance structure within the company, gradually infiltrating the concept into operations.

In addition, since Tencent proposed the sustainable social value innovation strategy upgrade in 2021, Tencent has also promoted internal ESG work from the governance structure, and released an independent ESG report last year.

  Low-carbon transformation triggers a "chain" reaction

▲ Picture from Apple

Whether it is due to the ESG requirements of investors for companies, or the requirements of my country's carbon peak carbon neutrality "1+N" policy system, "carbon reduction" has become a "must-choice topic" for many large companies.

Among the various production links, the carbon emissions generated by the supply chain are often the highest. According to calculations, the emissions from the supply chain can reach more than five times the direct emissions of the company itself.

The overall carbon reduction needs of enterprises will force cooperative suppliers to pay more attention to "green transformation", adopt clean energy, explore intelligent manufacturing, and reduce water consumption.

Apple, which took action on environmental issues earlier, is a typical example.

In 2020, Apple has announced that its global company operations have achieved carbon neutrality. Next, Apple will promote the supply chain and the entire product life cycle to achieve carbon neutrality.

In October last year, Apple launched a new initiative, calling on its global supply chain to address its greenhouse gas emissions in order to fully achieve decarbonization, and said it would assess whether major partners have achieved decarbonization in the production and operations of Apple-related products.

In the long run, the supply chain will consolidate more diverse clean energy solutions, which is also a risk prevention measure under the climate crisis and energy issues.

♻ Only by designing self-circulation can we truly "perpetually move"

▲ Cloudneo running shoes launched by On, pictured from On

Let your own products become the raw materials for your own production, reduce your dependence on external recycled raw materials, and the self-circulation design concept is truly "permanent".

This will require companies to look at every link in the existing production process, and consider whether the product design is suitable for recycling (new raw materials can only be obtained through recycling), possible waste (whether it can be used as raw materials for other products), and recycling work after the product is used. (Whether the service model makes recycling more convenient and motivated).

If you want to "return to the furnace for reuse" with high quality, the product must either use a single type of material, or it must be easy to disassemble and separate for recycling.

Last year, the Swiss sports brand On launched Cloudneo, its first fully recyclable product, which is 100% made of high-performance polyamide materials.

With the subscription service plan Cyclon, users can replace their shoes with a new pair after wearing them out, and the old shoes will be used to make new Cloudneo raw materials.

Nike's experimental team ISPA has created a detachable running shoe ISPA Link Axis to explore how to combine different materials without using any glue and maintain its durability.

 ‍♀️ Be accessible, but also in style

▲Residents of Hogwijk in the Netherlands, pictured from University Times

Functionality is not enough for barrier-free design. Users value their own feelings, and the design should also be pleasing and stylish, so that users can gain more dignity.

The bright colors of the wheelchair Wheeliy 2.0 designed by the Japanese company Quantum not only make the user happy, but its yellow lines provide intuitive use guidelines.

At the same time, the overall design of the lightweight Wheeliy 2.0 is compact and its lines are full of strength, which is different from the clumsiness of traditional wheelchairs.

The public barrier-free toilet designed by Xiaohongshu and Shaw not only considers the needs of diverse groups, but also integrates the positive emotions brought by the vision into the design.

In the "Dementia Town" in Hogewijk, the Netherlands, the demented elderly don't have to be trapped in a nursing home. They can freely choose to chat with friends or go out to eat out to watch performances, because all the service staff in the town's stores are staffed by medical staff "Act.

▲ Residents of Hogwijk in the Netherlands, pictured from E-flux

Since the quality of life has improved, the proportion of elderly people who need to take psychotropic drugs has also decreased.

Green buildings do not "float on the surface"

▲Quay Quarter Tower, the world's first "recycled" skyscraper, pictured from 3XN

When searching for pictures of "green buildings", the first thing we see are buildings full of green plants. However, in real life, more opportunities to reduce carbon emissions in building construction are actually hidden among the bricks and tiles.

Retrofitting instead of rebuilding is one way.

The Quay Quarter Tower in Sydney, Australia, was built in 1976. When the times required it to have a "new look", the owner made it clear that he hoped to maintain the building structure, only to renovate, not to completely tear down and rebuild.

▲ The renovated Quay Quarter Tower

During the reconstruction of the Danish architectural firm 3XN, 66% of the original building’s column, beam, and slab structure and 95% of the interior walls were retained, which greatly reduced the use of materials and carbon emissions in construction, and also optimized the building’s lighting and shading. , Reduce operating energy consumption and increase the use of space.

▲Quay Quarter Tower renovation process

This large-scale circular design practice has received widespread acclaim from the client and the construction community.

In addition, cement, which single-handedly supports 8% of the world's carbon emissions, has also become a material that start-up companies strive to develop and change.

British start-up Seratech is partly combining carbon dioxide emitted by industry to create "carbon-neutral" concrete .

▲ Carbon-neutral concrete prototype designed by Seratech, pictured from Dezeen

It is not new to use construction waste as raw materials for new bricks, but the production of Gent Waste Brick , a recycled brick jointly designed by British architect Carmody Groarke, only requires a processor the size of a container, which can make very localized use of local waste.

 Make good use of technology to break the hidden "digital divide"

▲ Picture from Apple

Today, when smartphones are relatively popular, more children in rural areas can also connect to the vast world.

However, surveys show that compared with urban minors, rural children use the Internet more for entertainment, are more prone to addiction, and lack awareness of self-protection. In contrast, urban minors use the Internet more to acquire knowledge.

This difference is creating another relatively hidden "digital divide". How to help disadvantaged groups make better use of technology has become a new direction to promote educational equity.

Apple, which has always said that "education is rooted in the company's DNA", has established a multi-dimensional education equity project over the years.

In rural areas, based on the iPad and STEAM education model, Apple creates a more life-like digital learning experience for students, and also invests in digital education training for teachers.

For college students, Apple has supported innovative application design competitions for many years, encouraging college students to use technology to solve social problems.

Starting in 2021, Apple will also extend targeted education to young migrant workers. Through the "Today at Apple Creativity Camp" project, Apple provides more opportunities for young migrant workers who lack opportunities to express themselves to learn more about the art and practice of technology.

 Based on the world, think locally

▲ Picture from Volkan Olmez@Unsplash

The epidemic has made long-distance travel difficult for several years, but it has also given birth to a way of in-depth local travel.

This kind of in-region tour refuses to check in and watch flowers on horseback. "Buy, buy, buy" is not kingly. They usually have more detailed themes, novel route planning, and combine guest sharing to help group members understand from different perspectives. city.

The "Jane's Walk" organized by "Looking at the Small Mountains-Sustainable Cities and Transportation" commemorates the city walk activity initiated by Jane Jacobs, the author of "The Death and Life of Great American Cities", and invites Citizens understand the city's planning.

Jane's Walk will take citizens to learn and observe biodiversity in West Lake, Hangzhou; to see waterfront space planning and Hutong life in Shichahai, Beijing; to explore the composition of communities in Jingtian Park Group, Shenzhen.

imPACKED is a company that advocates sustainable travel. You can follow them to visit waste incineration plants in Guangzhou; organize a group in Shanghai to see second-hand stores and recycling workshops operated with sustainable concepts.

Although the itinerary code is now offline and travel is more convenient, these new urban roaming will still be an entry point for in-depth exploration of young people who are curious about the city and "nearby".

 Women all over the world are moving forward together in the thorns

▲ "Time" magazine selected Iranian women as "Heroes of the Year", pictured from "Time"

2022 has provided many reasons for women around the world to be angry and desperate – the "Roe v. Wade case" in the United States was overturned , the 22-year-old Iranian woman Amini was killed for violating the "Hijab Law", and serious gender-based violence in the country. But at the same time, we also see women's continuous efforts to fight for equality.

In China, the "Health Code" allows most people to learn how to use the mini-program, and the public welfare organization "Yuanzhong" took this opportunity to create the first "Domestic Violence Help" mini-program in China (search for "Domestic Violence Help" on WeChat). Provide victimized women with the lowest possible threshold and quickest ways to seek help.

At the same time, "female" has also become a hot topic in 2022 books, creating more perspectives for discussion and thinking.

In Douban's "2022 Books of the Year" list, we saw "Invisible Women" and "Due Rights" that analyzed gender discrimination with daily examples; the novels "My Fragrance" and "Snow Like Mountains" wrote Women's life experience; "Ashikaga Girls' Serial Disappearance Case" records the whole story of Japanese investigative reporter Kiyomizu Kiyoshi's pursuit of the girl's disappearance; Communication, facing the cognitive contradictions and confusions that women encounter in their growth.

On the green field, the Manchester City women's football team announced that they will abandon the white shorts in the team uniform. The athletes no longer need to worry about the psychological pressure caused by menstrual dirty pants; this year's World Cup, we also saw the first batch of female referees to enforce the men's football team .

In addition to his daily research, British physicist Jess Wade has written more than 1,750 entries on Wikipedia, recording women and minority scientists who should have been known.

▲ Physicist Jess Wade, pictured from People

At the commercial level, more and more brands are also "rebuilding" women's products.

Lululemon has launched a series of running shoes for women, abandoning the common practice of transforming men's shoe lasts in the shoe industry, and designing and developing them from scratch based on women's data; Billie's, a DTC razor brand, also opposes selling "body hair shame" to women, advocating body hair Just like clothing, hair, and makeup, it's just a style choice.

In 2023, women around the world will continue to forge ahead amid thorns and struggle for change.

 Resilient city, act according to the sky

▲ Picture from Reuters

Last summer, the extremely hot weather sounded the alarm to cities around the world, indicating that we will face more unpredictable "unusual" weather in the future.

In order to cope with this new climate normal, cities must not only respond quickly to crises, but also establish longer-term response plans.

Last year, we saw the use of a new type of cooling coating in Los Angeles, USA, on community roads that lack green shade.

The Spanish city of Seville went back to history and got inspiration from the ancient "Kanat" technology to build pipes at the bottom and walls of the building to inject water to achieve cooling.

Now, the forestry departments of major cities in the United States are also re-examining the varieties of trees planted in cities to choose plants that are more suitable for climate challenges.

This year, I believe we will see more response measures from cities around the world. At the same time, more rapid and accurate assessment and communication of the impact of extreme weather on the human body will also become a focus.

Recently, the Chinese Academy of Social Sciences issued the "Report on Climate Change (2022): Policies and Practices for Implementing the "Double Carbon" Goal" and pointed out that in addition to building a relevant climate risk early warning and assessment system, it is also necessary to establish a high temperature and human health early warning platform and Intersectoral Adaptation Action Pilot—Identify climate-sensitive diseases and vulnerable groups, assess the impact of high temperature events on the human body, and improve the accuracy, advanceness, and pertinence of early warnings.

 Business + public welfare, rural revitalization is more sustainable

Compared with the "targeted poverty alleviation" in the past, "rural revitalization" requires social enterprises to have a deeper and multi-dimensional understanding and assistance to the countryside, and it is also forcing enterprises to innovate in social responsibility work – to develop with business logic Public welfare, injecting sustainable vitality into the countryside.

Alibaba's "Hot Land Plan 2022" leverages the strength of its comprehensive platform to revitalize industries (to complete digital transformation for enterprises and provide brand marketing support for rural areas), revitalize talents (cultivate local anchors and digital talents, etc.) and revitalize technology (select rural technical officers) , according to the specific conditions of the village to explore the appropriate technology application) three aspects.

ByteDance took advantage of social media to promote rural cultural and tourism resources 6 billion times through platforms such as Douyin and Toutiao in the past two years, helped sell 340 million yuan of cultural and tourism products, and trained 170,000 new media talents for rural areas.

Sustainability is our common goal, but it requires all fields to reflect on the most suitable realization path.
No matter what industry we are in, we all have the opportunity to change and create.
Act now!
The world may not be perfect, but there are always people trying to make it better.

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