Spotify launches its first hardware product: “Car Thing” arrives, the smart display to put in the car to comfortably listen to your favorite music. The goal of the Swedish company is to facilitate the experience of listening to music in the car, allowing the traveler to take advantage of all the services and comforts of Spotify. You don't need a car that supports systems like Android Auto or Apple CarPlay: you just need a car stereo that can be connected to your smartphone.
A swipe or rotation is all it takes to change song , artist or playlist and enjoy the ride while Car Thing thinks about the soundtrack. The display provides all the information about the current song or the search results, allowing the user to easily navigate between them. New market for Spotify? Of course not: the company ensures that the focus will remain on music streaming.
Car Thing: What is Spotify's device
A touch screen display, a “back” button and a round knob: that's all you need to listen to music in the car. Spotify has just announced the initial distribution of Car Thing, the first hardware device produced for the world's best-known music streaming platform . The device connects to the mobile phone and connects to the radio to play the chosen songs, making it easier to select songs while on the go. Car Thing, in fact, can be attached to the CD player, the dashboard or the air vents, so that it is always in a comfortable and clearly visible position for the driver.
The setup of the device is very simple and fast: after connecting it to the power socket of the machine, it will be sufficient to connect it via Bluetooth to the phone where the Spotify app is installed. The smartphone, in turn, connects to the radio via Bluetooth, AUX or USB, to allow Car Thing to manage the songs being played. The maximum of comfort, however, is given by the voice assistant Hey Spotify , which allows you to use voice commands and leave your hands completely free. The device also has 4 other physical buttons that manage access to customized quick access functions. With just one click it is therefore possible to access previously selected playlists, songs or artists.
Car Thing has a 4-inch screen on which to view the current playlist or song, and at the widest point, at the knob, it has a depth of just over 1 cm. Are you ready to buy it already? Unfortunately we have to stop you. First of all, to be able to use it, you need to have a Spotify Premium account and not just a basic one. The device is also available only in the United States and can be purchased by invitation only . The cost is $ 80 (about 67 euros), but there is no date for the official release on the market yet.
The Spotify phenomenon
The most used music streaming service in the world was born in 2006 in Stockholm by Daniel Ek and Martin Lorentzon, already founders of Stardoll and Tradedoubler. Initially available only in Sweden, in 2009 Spotify reaches the United Kingdom and makes free registration “free”: previously, in fact, it was only available by invitation. Over the following years the service is made available in most countries (in Italy it arrived in 2013).
Spotify currently offers around 70 million songs, and its repertoire is constantly growing . Premium users alone are more than 133 million, making it the most used music streaming service in the world. Spotify is integrated with the main applications and social networks, allowing users to share songs and playlists with their friends and followers, and more. The platform was the first to deal with music as a "social", creating a unique product tailored to users.
The Spotify article presents Car Thing, the device for listening to music in the car comes from Tech CuE | Close-up Engineering .