Sora joins the Adobe family bucket! In one sentence, P video has become a “beautiful picture show”

Adobe's "new course" is here: teach you a sentence P video.

Back then, Premiere Pro, the video editing tool in Adobe's family, was a regular guest in college elective courses. For this reason, many students temporarily studied at Station B, and then used it until they quit, forgetting all their knowledge.

You haven’t thrown away the video that has accumulated dust in your favorites. Why not start learning how to command AI to conquer PR now? It’s still too late to go from beginner to proficient.

Change your video with just one sentence, Sora and Pika are at your service

Adobe announced something big yesterday: PR enhanced by generative AI, scheduled to launch this year.

Unfortunately, the specific time has not yet been announced, but the official demonstration already makes people want to get started with the product immediately.

After all, the effect looks so intuitive. By entering text prompts, you can add, change, and delete objects, add secondary shots, and even extend a shot by a few frames.

There aren't enough diamonds traded underground in a gangster movie, making it appear that the crew is poor and the actors are not qualified? It doesn't matter, use the pen tool to select the box, enter the prompt word "A pile of large diamonds on black velvet cloth", and the AI ​​will create something out of nothing.

In the same way, the scenery can also be "unless necessary, don't add substance". It doesn't matter if you add a vase on the table or hang a painting in the study.

In turn, redundant props can be easily deleted, and signs on the wall and bags on the floor disappear with one click. If the microphone or light stand accidentally gets caught in the frame, it can be quickly repaired. Don't choose anywhere, you can save some trouble in field management and post-production.

The actor's makeup can also be the icing on the cake, changing the brand of the watch, adding a tie to the shirt.

Even the length of the video can be changed at will. If the close-up time of the actress is not long enough, then click and drag to the appropriate position at the beginning or end of the clip, and AI can help extend a few frames.

In order to realize these AI functions, Adobe is not only developing its own video models, but also integrating third-party video models in PR, allowing users to freely choose the one with better results.

Runway, Pika, OpenAI's Sora, the most famous hot spots in the AI ​​video track, have all been included in Adobe's cooperation partners.

Judging from the current demonstration, several third-party models have their own strengths. Pika is mainly used to expand videos and make scene transitions smoother.

Sora and Runway are used to generate auxiliary shots for scenes, that is, B-roll, such as "city skyline view in the rain at night" and "driving through the city at night from the driver's view."

Letting AI take care of difficult-to-shoot empty shots can not only improve the rhythm of the entire video, but also serve the story, depicting the protagonist's psychological activities with scenes and emotions.

Of course, if the user no longer wants to use the AI ​​function, the user can also regret it, because the AI ​​material and the original material are independent, and can either be divided on the same timeline, or simply on different timelines.

Although it is just a demonstration, I still want to make people sigh that Adobe is still the same Adobe. It was painful and happy to learn to use PS to pick out hair and PR to pull the speed line. Now everything is becoming fresher and simpler.

The tool becomes its own world in our hands. Whether it is a trash can or a fire hydrant, whether the setting is in the city or in the wild, it is all determined by the script and our imagination.

Let AI’s initiative win users’ loyalty

Adobe's AI series tools are called "Adobe Firefly" and were integrated into PS in May last year. This time it is PR's turn.

The generative AI function of PS is somewhat similar to PR in terms of ideas. It uses text prompts to make it easier to handle some details that humans find troublesome: adding content, removing or replacing part of the image, expanding the image… through text. …

Unconsciously, PS's AI function "generative filling" has been integrated into the workflow of the editorial department.

The video team used it to set the scene. For example, the ornaments under the TV in this picture were all generated by AI, but they blended into the picture naturally. If you don’t deliberately say it, you may not be able to see it. This really saves the cost of props and also saves money. the shooting time.

In the words of the editor of the video team, "It's really easy to use and feels magical."

As a heavy user of Adobe's family bucket, the design team is naturally also actively exploring new toys. Currently, the AI-enhanced PS is more suitable as an assistant.

For example, when removing an object or a character, generative AI is more efficient than PS's original content recognition filling function, and the edge processing is also softer, without distorting the ground.

▲ In order: original image, content recognition filling, and generative AI.

The function of expanding the image is even more useful. Party A often provides some materials that are not of sufficient size. The solution at this time is not to pull @ each other back and forth in the group, but to let AI handle it, which can make the materials more useful.

AI materials similar to PR remain unique and beautiful, and PS’s generative filling and AI are also on a separate layer.

If it is said that PR and PS have become more refined and the efficiency has increased by an order of magnitude because of AI, then that is not the case. For example, the pictures generated by AI cannot be disassembled and fine-tuned, and the videos generated by AI are still confusing, which is indescribable. The flavor of AI.

Although many of the generated materials cannot be used directly, AI is enough to bridge some gaps in creation and workflow.

Many tedious, time-consuming and boring tasks, such as cutout, no longer require manual labor. When customers make demands, AI can quickly generate results for reference, reducing communication costs with each other.

Previously, in order to add generative AI functions to PR, Adobe conducted in-depth user group research, hoping to find an answer: How can AI solve their actual work problems?

Adobe found that users have three core demands:

  • AI must be integrated into workflows and the tools they use every day;
  • AI must edit and process content faster while users still have precise control over the content;
  • Users have the right to choose AI and can also use AI models with their own strengths;

Judging from the results of this demonstration, Adobe is indeed based on the needs of users. Even if it is not as stunning as Sora at first glance, it has a strong mass base. For loyal users, it is enough to use only one software to solve problems better and faster. Attractive.

In fact, Adobe has launched more AI models in corners that few people pay attention to.

Firefly Image 2 Vincent diagram model, Firefly vector graphics generation model, Firefly text to template design model… Adobe Illustrator, as a member of the family, has already been exposed to the light of AI.

Many netizens also left messages in Adobe’s YouTube comment area: When will it be AE’s turn?

An established creative company that is self-revolutionary and wants to be a leader in the AI ​​industry

The situation of Adobe in the creative field and Google in the search track are inexplicably similar. They are both waiting for a self-revolution due to the arrival of AI.

Many designers, illustrators, and photographers have a negative attitude towards generative AI. They feel that AI's aesthetics will collapse, infringe on human works, and threaten their jobs.

Meanwhile, Wall Street is not optimistic about Adobe. The market is worried that Adobe's core business will be damaged by AI, and its stock price has fallen by about 20% this year.

Adobe has made its own choice, embracing AI on the one hand, and even actively cooperating with AI startups that are revolutionizing itself.

On the other hand, you stand on the side of the artist, only use authorized materials such as Adobe Stock or materials with expired copyrights for training, and provide a compensation system for Adobe Stock contributors to flaunt your professional ethics.

But Adobe may not be immune.

Some time ago, the media broke the news that some of Adobe's data came from Midjourney. Adobe responded that this part of the material has been strictly reviewed. This time Adobe has reached a cooperation with Sora. However, Sora's training data is also unclear. Even the CTO of OpenAI is not clear about it. He said "I don't know" in a flash, and his on-the-spot reaction was made into an emoticon.

Even if it collects materials from formal channels, the price offered by Adobe is not high. Bloomberg reports that the price of pictures ranges from 6 cents to 16 cents per picture, and the price of videos ranges from US$2.62 to US$7.25 per minute.

When it officially announced the generative AI function of PR this time, Adobe at least made its attitude clear, emphasizing that each video will be marked with a "content tag" to tell you that AI is involved in the video, and even to tell you specifically which model it is.

Controversial voices have always existed, but they cannot stop it. The tools are getting better and faster.

Adobe's entry into generative AI is not very fast, and it is not the first in fields such as pictures and videos. However, its approach is relatively steady and steady, taking the path of incremental innovation. While it directly provides AI functions based on FamilyMart, it also integrates third-party services. .

This approach may be in line with users' intuition. We may not pay for new, replaceable AI products, but we may pay for productivity software that we are used to and that adds AI functions.

From a user's perspective, if PS improves the work efficiency of artists, Meitu Xiuxiu allows mass users to experience the joy of face slimming with one click, and the AI ​​versions of PS and PR empower both industry insiders and amateurs.

But there are also practitioners who have been silently "sacrificed." Several Adobe employees told Business Insider that some artists' jobs have become working for AI and retouching images for AI. Some advertising companies are also reducing the size of their graphic design teams.

Rather than saying that everyone is a creator, it is better to say that everyone is a participant and runner in technology. Writing scripts and making storyboards still require thresholds. How to use AI to generate ideal pictures and videos has given birth to new knowledge.

Coming to the current juncture, the most amazing thing is that companies that serve creativity are also reimagining the creative process and serving users with AI-driven tools without weakening their core advantages. For everyone, even companies in the pre-generative AI era, there is a mountain waiting to be climbed.

It is as sharp as autumn frost and can ward off evil disasters. Work email: [email protected]

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