Sony’s new product is a bit easy to use, and myopia users can take good photos without wearing glasses | Feel Good Weekly

Feel Good Introduction

  • Sony launches camera kit for low-vision users
  • Shanghai Disney Resort Receives LEED Platinum Certification
  • Martell helps mangrove ecosystem restoration
  •  Why do so many companies do "good things" but dare not say it?
  • LanzaTech: Make carbon emissions into daily necessities

Sony launches camera kit for low-vision users

The camera launched in 2018 can also usher in a new life.

Sony has announced a camera kit that is more accessible to visually impaired users, including the compact camera DSC-HX99 launched in 2018 and a viewfinder called "Retissa Neoviewer".

Retissa Neoviewer uses retinal projection technology to project viewfinder images onto the user's retina in real-time at nearly 720p resolution and 8-bit color depth.

This low-power laser projection bypasses the focus of the eye, helping users who are nearsighted, farsighted or astigmatism see clear images.

However, the final visual effect of this viewfinder will still vary from person to person. Users can try it out at Sony outlets in Sapporo, Tokyo Ginza, Nagoya, Osaka, and Fukuoka before purchasing.

The accessory was jointly developed by Sony and the Japanese company QD Laser.

The latter has stated that Retissa Neoviewer's technology is not limited to this particular camera, and that other cameras could theoretically use the viewfinder via HDMI.

However, because Retissa Neoviewer is designed according to the standard of DSC-HX99, it is not practical to use it on other cameras.

Hopefully this is the start of a more versatile version from Sony in the future.

Shanghai Disney Resort Receives LEED Platinum Certification

To welcome the annual project "Earth Month", Disney announced that at the beginning of this year, Shanghai Disney Resort obtained the "Leadership in Energy and Environmental Design (LEED)" v4.1 version "Existing Community" platinum certification, becoming the first in the world to obtain the highest level of LEED Certified resort.

LEED is a green building and urban evaluation system widely used in the world.

The resort adheres to its commitment to environmental protection and resource conservation in its daily operations, and continuously optimizes measures from multiple dimensions such as natural systems and ecology, water efficiency, energy and greenhouse gas emissions, materials and resources, and quality of life.

Wishing Star Park in the resort is an example.

Wishing Star Park provides a valuable source of water for the wildlife that inhabits it. In order to ensure the clean and transparent water quality of the park, Shanghai Disney Resort has set up a comprehensive water treatment plant to treat the water of Wishing Star Lake and external rivers. This not only effectively enhances regional biodiversity, but also creates a safe and healthy environment for all tourists.

Martell helps mangrove ecosystem restoration

This March, the cognac brand Martell continued to work on its first sustainable development project in China, "Mangrove Ecosystem Protection".

The project was launched in June 2021. Martell and Conservation International jointly carried out mangrove protection and restoration work on Hailing Island, Yangjiang City, Guangdong Province.

More than a year after the project started, the mangrove saplings planted on Hailing Island have gradually grown into shade, replacing the invasive Spartina alterniflora community, creating a better environment for kingfishers, egrets, blue mussels, mudskippers and other creatures. Foraging and habitat.

As of last October, the project has restored and managed about 1.88 hectares of mangrove wetlands. Wang Xiang, Brand Director of Martell, said:

Martell's brand logo is a golden swallow, and the mangrove forest is an ideal habitat for birds and other animals, including swallows, to provide food sources and migrate for winter.

At the same time, Martell also launched the "Blue Oxygen Knight" for the public.

In addition to popular science knowledge in the mini program, users can also obtain "water droplets" through AR intercommunication, point exchange or step donation, etc., "water" their own mangroves online, and get reward medals.

 Why do so many companies do "good things" but dare not say so?

The term "greenwashing" has become relatively common – referring to corporate organizations claiming to be environmentally friendly, but actually doing the opposite.

This is easy to understand, because "sustainability" has become a new "element" in marketing.

But why do some companies dare not publicize that they have clearly taken actions related to sustainability?

This phenomenon is known as “green hushing”—it refers to the fact that companies do not actively promote their sustainable goals and actions, even if they are very good, because they are afraid of being labeled as “greenwashing”.

Looking at it broadly, some companies mainly consider:

  • If you say you are sustainable, customers will think that the service/product experience provided by these companies will be worse;
  • When the company does not know what level of sustainable action it has to achieve, it will be considered worthy of publicity (doing too little is afraid of being called "greenwashing" by others);
  • The company is worried that after the announcement, consumers will spend more energy to understand this part of the company, and see the "half full glass" (for example, bananas are labeled as "fair trade products", consumers will ask why other fruits Not doing "fair trade"?).

Relevant research reports pointed out that "silent green" will weaken the chain reaction that originally had the industry jointly discussing the possibility of sustainable actions.

Commentators believe that combating "greenwashing" is a good thing, but it cannot be blind – no matter how good the company's behavior and intentions are, it will be attacked.

However, the premise of this problem is that the industry and the public are not clear about the "greenwashing" standard. If sustainable actions are as clear as "product quality", the company will be more confident in its promotion.

To change "silent green", we don't have to step back, but to move forward.

LanzaTech: Make carbon emissions into daily necessities

Clothes, skin care products, fuel, LanzaTech can turn factory exhaust into raw materials for these items.

LanzaTech's partner is a steel mill – after collecting the carbon emissions from the factory, LanzaTech uses a patented microbial fermentation process that uses special bacteria to naturally ferment carbon-rich gas and convert it into liquid ethanol.

We (the technical process) are like a microbrewery, but we ferment carbon monoxide, hydrogen and carbon dioxide.

The ethanol created by LanzaTech will then be provided to cooperative buyers who will convert the ethanol into a variety of products.

LanzaTech's ethanol has been used by Zara and On to make products; German skin care brand Beiersdorf also uses it to make skin creams, and Coty uses it in its fragrance series.

In the future, LanzaTech will also create more chemical raw materials that already have a wide range of commercial application scenarios, and it is expected to be profitable in 2023.

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