The term "cinema-level audio-visual experience" is often used by TV manufacturers to promote their own TVs, trying to prove that the TV experience is good enough, but in fact, everyone knows that in most cases it is just close.
Tens of thousands of TVs have to be benchmarked against tens or even millions of cinema equipment. This in itself is a competition of great power disparity. First of all, the size of the TV screen is too much different.
However, it is not that no manufacturers have made new attempts. "Screen Factory" Samsung launched the 292-inch super-large TV The Wall last year, and this year it has doubled the size by more than three times and officially launched the 1,000-inch large-screen version of The Wall. Wall.
This is really wider than a wall.
Fight the screen like Lego
How did Samsung triple the size in one year?
The reason lies in the assembly process of this giant screen-modularity. This huge TV wall is made up of small screens spliced together. Previously, Samsung’s 146-inch modular TV was composed of 16 small 36.4-inch displays. This time, the number of 1,000-inch giant screens can be imagined.
There are multiple large metal interfaces behind each small screen as a data transmission interface to receive a large amount of display information, and there are buckles around the small screen, so that the screen splicing is tight.
▲ Picture from: JerryRigEverything
Thanks to the micro LED screen technology used by The Wall, this giant screen TV is not only easy to splice, there are almost no seams in the normal TV viewing distance, and there are no black edges.
After the stitching is completed, the 1000-inch The Wall TV looks quite spectacular, and the screen seems to have become a wall.
▲ If you stand very close, you can still see the seams. The seams are not obvious from the viewing distance of the TV.
The micro LED screen is similar to the OLED screen used in mobile phones. Both have self-luminous characteristics, so there is no backlight layer, so you can see that each small screen is actually very thin.
In addition, the micro LED screen is made of inorganic materials, so there will be no burn-in problems like OLED screens, and the service cycle is longer, and it is more suitable for devices with longer replacement cycles such as TVs.
Compared with the previous year's 292 inches, the hardware quality of the 1000-inch version of The Wall TV has also been upgraded. Not only the LED lamp beads are 40% smaller, but also the resolution is increased to 16K (15360 x 2160), and the brightness reaches 1600 nit.
The ability of the micro LED to maintain such a high display quality is related to the large number of LEDs inserted into the screen. Therefore, the heat dissipation pressure of the 1000-inch version of the TV is higher than that of the 146-inch version, and the matching TV case is thicker.
The experience change brought about by the splicing design is huge. From the perspective of use, as long as there is room for the TV cabinet or hanging wall in the home, it can be expanded almost all the time. The size of 65 inches, 100 inches or even larger can be changed later. .
If one of the small screens is damaged, you can contact the manufacturer to replace it. Unlike ordinary TVs, you have to replace the whole one if you want to change or upgrade. The cost difference between the two is obvious.
The same is true when assembling and transporting. The flexible installation method allows it to easily enter elevators and other devices, and most people who have experienced things like moving TV do not want to experience it a second time, especially high-floor residents.
In addition, flexible splicing methods can also bring more forms to large-screen devices, and the micro LED screen can also be bent. Manufacturers and even consumers can better control what this TV looks like.
Samsung stated that "2021 The Wall can be installed in a variety of positions, including concave, convex, ceiling, suspended, inclined, and L-shaped."
Different forms often correspond to different ways of use, and this one thousand-inch giant screen movie is no exception.
Changes are already happening quietly.
Use the screen to change the "movie"
In an official press release, Samsung stated that "2021 The Wall is our most immersive and versatile display to date, allowing companies to fully control the creation of the environment of their dreams."
Film is an area where different environments need to be frequently constructed.
The Korean film company CJ ENM, which participated in the production of the Oscar-winning film "Parasite" earlier, has reached a cooperation with Samsung to build a studio with this giant screen TV.
According to Samsung, the semicircular ring-shaped studio achieved by bending part of the screen can display any desired scenery. For filmmaking, it reduces a lot of setting up and the team’s long-distance travel to scenic spots for real shots, saving a lot of money. Less cost.
The use of high-quality movies for setting scenes has almost become one of the emerging standards in the film industry. Disney also adopted a similar approach when filming "The Manroda," rather than just relying on green screen plus post-production technology.
▲ The sky is actually a screen, can you see it?
And this studio built of screens will not have the problem of moiré patterns at all, that is, there will be no color high-frequency stripes when the human eye is looking directly at or shooting with a machine.
The screen has an excellent advantage in the richness of display content. The physical shooting is often affected by factors such as weather. The perfect environment and scenery are not controllable. With the screen, all this is not a problem. The director wants the "perfect moment" The screen can be displayed.
Actors also don't have to perform against the green screen "no object" and force themselves into the state. When the behind-the-scenes shooting of "The Avengers" was released, many viewers said that "the special effects are removed, and the actor looks like a lunatic, and it hurts."
▲ Doctor Strange without special effects
In the medium and long-distance shooting, using the screen to set up the scene is indeed a good solution, which saves money and time, and also helps the actors to better enter the state.
Speaking of this, we have to mention immersive viewing, immersive exhibitions and other new consumption methods that use screens as the main carrier.
The micro LED screen used by The Wall itself can be bent, coupled with modular splicing, it is not difficult to create a ring or box-shaped "immersive theater" around the audience.
▲ You thought that when you arrived in Africa, it was actually just an immersive space composed of screens. Picture from: Illuminarium
The writer A Cheng once wrote in "Common Sense and General Knowledge":
Movies are the most powerful hypnotic art. It combines all the artistic methods that humans have accumulated so hard to show them in a dark room. The cinema is born to imitate the treatment room of a hypnotist.
The Wall, which aims to simulate the environment, can further this immersion and make the "dream" of the movie more real.
In fact, Sony, as another manufacturer mastering micro LED technology, is also trying to explore giant screen theaters. The Crystal theater that it showed in 2019, like Samsung, adopted modular technology and adopted high-quality micro LED screens. Build a theater.
▲ Any changeable immersive bar
The problem that cannot be solved for the time being is the cost. The manufacturing of micro LED screens requires a large number of LEDs to be stuffed into the screen through mass transfer technology. Large-scale equipment can even reach millions of pieces, and the production yield may be reduced.
From this perspective, Samsung's use of modular design is not only its own advantages, but cost is also an important consideration.
According to ELLE reports, the price of a 36.4 small-screen panel is about US$20,000, while the 146-inch The Wall TV is made up of 16 small screens and sells for more than US$320,000.
When the micro LED technology matures and the cost is gradually reduced, our way of watching movies may be changed forever. The screen is no longer the subject of people's attention, but a huge semi-circular or even ring-shaped screen, which is truly immersive. View the movie in its environment.
The characteristics of bending and seamless splicing allow TVs to appear in many different forms, play a role in movies and other fields, and change the mode of consumption and production.
New scene needs new content
The seamless splicing feature of The Wall allows it to be arranged in a variety of forms, suspended from the ceiling, arranged in a semicircular ring, and arranged obliquely around pillars, which allows it to be integrated into homes, shopping malls and even more environments.
In order to make the best use of this screen, new content formats and even interactive methods are extremely important.
The immersive entertainment project mentioned above not only uses the screen to simulate the environment, but also adds many sensors to detect people's movement status. As people move, the content displayed on the screen will change accordingly, such as walking to the audio space under the tree. The system will automatically play the birdsong.
▲Picture from: Illuminarium
The premise of ever-lasting immersive entertainment projects is that the content is always new. Only with rounds of updates can the audience continue to participate and the project can continue to operate profitably and healthily.
The seamlessly spliced screen can be hung in the retail store of a shopping mall in the form of a window, which looks like a product poster, but if it is limited to this, the value of this screen will be greatly reduced.
▲ The screen integrated into the environment should be a window of information
Whether the shopping mall’s immersive screen can become an interactive center for people’s shopping, through this window, people can learn more product-related information, even combined with unmanned shopping, is its core value.
The new content carrier has arrived. The scene of The Wall TV blending into various environments looks like a scene in a science fiction movie, but to make this future a reality, new content and even interactive methods are still needed as filling.
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