In March, when the new phones were released together, Samsung, which had released its annual flagship S21 series early, once again held a global press conference. This conference is not for the flagship, but officially released a number of Galaxy A series models for multiple markets around the world.
Only one model named Galaxy A52 5G was officially put on the official website of Samsung China after the meeting.
When the head of Samsung China launched the A9s and A6s in 2018, he said: "In the Chinese market, only by launching mobile phones that cater to consumer needs can we continue to survive."
In the Chinese market, Samsung mobile phones are a type that has a safe survival and a stable audience, but the market size is not large. To a certain extent, the Galaxy A52 5G also has the meaning of being born for the Chinese market. There is no other meaning, just that. The suffix of 5G reflects China's advanced progress in building 5G.
Samsung Galaxy A52 5G (this 5G is really not saving, because the A52 in some markets not only does not support 5G networks, but also has different screen specifications and other configurations) The front is equipped with a 6.5-inch Super AMOLED display with a resolution of 1080×2400 (FHD+), the highest brightness is 800nit. At the moment when Samsung screens are popular, the front face of Samsung A52 5G is naturally regarded as a "popular face".
The screen is a straight touch screen design. The most prominent highlight in the screen hardware specifications should be the 120Hz screen refresh rate. At present, Samsung has several models that support the 120Hz screen refresh rate. With the latest OneUI 3.1, Samsung's adjustments to high brushes I am already familiar with it, and the sliding interaction of the UI interface has also been optimized for high screen refresh.
The resolution of FHD+ is quite satisfactory, and the default screen display style is quite gorgeous, but high color saturation has always been Samsung's usual style, and the colors are more pleasing to the eye. In addition, users can set it to "Natural" mode or adjust the white balance style according to their own preferences.
The front camera is located at the center of the top of the screen. Such a digging screen has another code name in Samsung's marketing jargon: Infinity-O display. It can be noticed that the aperture of the front camera of the A52 5G is small, and the junction between the camera and the screen is surrounded by a bright edge, and the position of the front camera can still be easily seen when the screen is off.
Since the AMOLED screen is used, the Samsung A52 5G is also equipped with on-screen fingerprint recognition. Although the speed of entry/recognition is average, the position of the fingerprint module under this optical screen is relatively moderate. When the screen is completely closed, you can also directly use the fingerprint recognition to unlock and light up the screen to enter the system. The experience is acceptable.
The official name of the color matching of the version we got this time is "Oxygen Blue", which is the kind of lighter blue, which is obviously designed to cater to young user groups.
If you can say that plastic materials can play tricks, the number of mobile phone manufacturers can be called one, Nokia counts one, and Samsung counts one. Following the S21, this year the Samsung A52 5G also uses a whole plastic backplane on the back of the fuselage. The malleable plastic allows the camera matrix position and the entire backplane to be seamlessly connected.
The surface of this plastic backboard is slightly frosted, providing a delicate touch. It can be judged by the touch feedback from the tap that this backplane is very thin and soft.
The rear four cameras of the Samsung A52 5G consist of a 64-megapixel (IMX682) main camera, a 12-megapixel ultra-wide-angle lens, a 5-megapixel depth-of-field lens (f/2.4), and a 5-megapixel macro lens. The bulge of the camera module is not large, thanks to the integrated plastic backplane, the edge transition of the camera module is very smooth, and it is integrated with the back.
The arrangement of the rear camera module is a bit like the "Olympic Five Rings" setup, with three larger aperture cameras on the left, and a smaller aperture macro camera and LED fill light on the right. The flat surface is not easy to accumulate dust.
The surrounding middle frame also uses plastic material, the color is consistent with the back, and the rounded corners are transitioned to provide a more rounded feel.
The size of the Samsung A52 5G is relatively mainstream. For me, it can still be controlled with one hand, and the grip is fairly solid. Thanks to the large-area plastic material, the weight of the A52 5G is 189g, and the weight is evenly distributed, which makes it lighter in your hand.
In addition to the regular USB-C (USB2.0) interface at the bottom of the fuselage, Samsung A52 5G also retains a 3.5mm headphone jack, and the system has a built-in "radio" application, which can be connected to wired headphones to receive FM signals and listen to the radio. advanced".
Samsung A52 5G has a "water-proof" function, and its dustproof and waterproof rating reaches IP67. Official laboratory test results show that it can be immersed in 1 meter of clean water for 30 minutes without being affected. Although the mobile phone is not covered by water, the A52 5G with IP67 still has a certain "self-protection ability" in the face of accidental splashing or flooding in life.
The hardware configuration is also briefly mentioned here. Samsung A52 5G is equipped with Qualcomm Snapdragon 750G chip, supports 5G dual-mode full Netcom, is equipped with stereo dual speakers, and multi-function NFC (transportation card & Samsung Pay). Built-in 4500 mAh battery, supports 25W fast charging. But the 25W fast charger needs to be purchased separately, and the box is equipped with an ordinary travel charging head.
It’s worth mentioning that when I picked up this mobile phone to use it, it happened that day that I swiped a piece of news that could be considered a heavyweight in the digital field: On April 5, LG Electronics officially announced its withdrawal from the smartphone business. The mobile communications department will no longer produce and sell mobile phones, and the reason is that the department’s performance has been sluggish for a long time and the industry is highly competitive.
For a long time, Samsung and LG have been regarded as representatives of Korean mobile phones in the Chinese market. But in fact, LG has already announced its withdrawal of its mobile phone business from the Chinese market in 2018.
On the other hand, Samsung mobile phones have been occupying a larger share in the global market by virtue of their strong supply chain capabilities and technology research and development capabilities. However, in the face of the more competitive Chinese mobile phone market, Samsung appears to be somewhat powerless. Except for the flagship model that integrates cutting-edge functions, it is difficult to see too many outstanding performance of Samsung models in other price segments. The reason is that in the price range of three to four thousand yuan, many Chinese mobile phone manufacturers have directly come up with flagship-positioned "cost-effective" models.
Therefore, the strategy of catering to the characteristics of consumer groups and keeping part of the functions of mid-range products and flagship products in sync or ahead of the flagship products has become Samsung's strategy in recent years. After the two generations of A-series models have achieved certain results in the domestic market, especially in e-commerce channels, Samsung has once again released the flagship model’s first high refresh rate screen and IP67 dust and water resistance, and 64 million with optical image stabilization. Pixel four cameras are placed on mid-range 5G models.
From this point of view, among Samsung's A-series models released globally, indeed only the A52 5G is suitable for domestic introduction. At present, Samsung Galaxy A52 5G has been launched in China, and two configuration versions are available: 8+128GB is priced at 2,999 yuan; 8+256GB is priced at 3,399 yuan.
It is waterproof and high-brush. Do you think its product power can impress the hearts of young people this year?
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