Samsung co-branded Starbucks, and the protective cases of mobile phones and headphones must also be coffee-flavored
White mug, dark green Siren, brown coffee liquid and classic style latte art covered on top. This seemingly "unremarkable" Starbucks coffee hides a mystery. This is actually the latest series of co-branded products launched by South Korea's Starbucks and Samsung.
▲ Picture from: Starbucks
The joint product between Samsung and South Korea's Starbucks is a series of protective cases for the Galaxy S22 series and Galaxy Buds headphones. There are two protective cases for the Galaxy S22 Ultra and one for each of the Galaxy S22 and Galaxy S22+. .
▲ Picture from: Starbucks
There are also two earphone cases for the Samsung Galaxy Buds 2, Buds Live and Buds Pro wireless earphones. Each design has strong Starbucks elements, such as Starbucks' iconic green and Siren logo, as well as the earphone shell of the Lahua coffee style, which is like drinking coffee when holding the earphones, "injecting energy" into the body .
▲ Picture from: Starbucks
This design that combines the wristband of the phone case with the Starbucks receipt is also ingenious. Not only is the serial number of the receipt matching the model of the mobile phone with S-22, but the first meal on the receipt is AMERICANO (American coffee), which also fits the habit of Koreans drinking coffee (after all, the jokes on the Internet all say "Korea. What flows in human veins is ice American style").
▲ Picture from: Starbucks
Although the joint name between Samsung and South Korea's Starbucks is a bit sudden, it is not particularly unexpected. After all, both of them are famous "joint madmen".
Just a few months ago, Samsung and Pokemon (Pokemon) came together for a second time, putting the headphone compartment into the Pokeball protective case. The Samsung Galaxy Z series of folding screen phones and fashion brand Thom Browne have also been popular for several times.
▲ Picture from: NotebookCheck
As for Starbucks, all kinds of joint names are continuous, from cute cartoon characters LINE FRIENDS, Kakao Friends to idol girl group BLACKPINK, to sports brands such as FILA, there are countless fields and brands that have been jointly signed over the years.
However, most of the products launched in these cooperations are mugs, accompanying cups or satchels, etc. Digital accessories such as mobile phone cases are rare. It's not the first time Starbucks has put its logo on a phone case, though.
▲ Picture from: Starbucks
In February 2022, Starbucks Korea cooperated with technology accessories brand CASETiFY to launch several mobile phone cases for the iPhone 13 series. The style of collage design and the design of the mobile phone case as the body of a Starbucks paper cup are also quite interesting.
▲ Picture from: NAVER
The cross-border cooperation between mobile phone brands and coffee brands is bold and novel, and it just happens to combine Koreans, or things that many modern people can't live without – mobile phones and coffee, adding a different kind of fun to this joint name. .
▲ Picture from: NAVER
These co-branded protective cases have been on sale from June 28 on Starbucks Korea’s official website and Starbucks stores on NAVER, with prices ranging from 39,000 won (about 202 yuan) to 60,000 won (about 312 yuan). However, they seem to be products that are only available in Korea, and even if they are tempting, they are not easy to own.
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