In 2021 Apple's "Spring Festival Gala" , the iMac changed its design, which means a new starting point for the iMac series. The quality of the mini LED screen on the iPad Pro has confirmed the name of Pro. The spatial accurate positioning technology brought by AirTag is more like preparing for the follow-up AR. Apple TV 4K has a substantial performance upgrade, which brings better picture quality, but it is a pity that it has not been able to enter the ordinary home. As for the purple of the iPhone 12 series, it is really beautiful and beautiful.
In the face of these new hardware products, apart from surprises, I always feel that this year's "good show" has just begun.
iMac is also engaged in the "Renaissance"?
After waiting for ten years, iMac finally changed its design.
It no longer pursues the streamlined design on the back of the previous iMac, and has switched to a "right angle" style, which is similar to the design style of the iPhone 12 and iPad. From round to right angle, this is the change in Apple's design style over the past few years, and it is also the impetus brought by technological innovation.
This "technology" is the M1 chip. Yes, iMac also uses M1. Counting the previous Mac mini, MacBook Air, and MacBook Pro, the M1 Inside Mac series is growing. With reference to iMac, subsequent MacBooks should also use new design elements.
At the same time, the body is no longer a single aluminum alloy color, but is similar to the iMac G3 23 years ago, using colorful colors, and launched 7 models in one breath, with the same thickness of the upper and lower body, there is a kind of super large The number of the iPad has a sense of sight.
Unlike the M1 version of the MacBook Air, the space inside the iMac is fully utilized. There are fans for heat dissipation and a "spatial audio" sound system.
With active cooling, the M1 chip on the iMac should have a better performance release. In theory, it should be similar to the Mac mini and MacBook Pro. Anyway, it is better than the passive cooling MacBook Air.
However, in the arrangement of the product line, the iMac is actually the same entry-level (non-Pro) as the MacBook Air.
iMac has a "beggar" version priced at 9,999 yuan. Compared with the standard version of iMac, it has differences in GPU cores, keyboards, number of ports, maximum supported storage, and colors.
The low-end iMac only offers four colors of blue, green, pink, and silver, with orange, purple and yellow missing.
The low-end version of the iMac M1 chip has only 7 GPU cores, which should be core locked, similar to the low-end version of MacBook Air. And the maximum storage is only supported to 1TB, the standard version is 2TB.
On the input device, the supplied second control keyboard does not have a Touch ID button, but it can be optional with additional money.
The expansion port only has 2 Thunderbolt 3/USB 4 ports, and the standard version has 4 (2 USB 3 and 2 Thunderbolt 3/USB 4).
On the whole, the 9,999 yuan iMac appeared to lower the barriers to entry. The trade-offs in the specifications of the machine actually have little effect on some light users.
In recent years, Apple has increasingly liked to use colorful bodies in non-Pro product lines. iPad Air and iPhone 12 are like this. They are more lively and fresh. The colorful use also makes these technology products more warm.
As for the Pro series, Apple is still restrained and only provides classic colors such as black and silver. Even on the Pro series iPhone, its color scheme is more restrained and wants to give them a sense of technology.
Regardless of how Apple’s product line is expanded, the use of different colors, and no need to remember the specific model of the product, the product level can be judged well. The non-Pro product line with colorful colors is geared to the public, and the single Pro is close to the metal primary The series is geared towards professional users, and it should be a concept followed by all Apple product lines now and in the future.
Then, will the Mac mini have more color schemes in the future?
iPad Pro 12.9 is only one step away from productivity
"Expensiveness is not the iPad's problem, it's my problem."
The iPad Pro equipped with mini LED is finally unveiled. For the technical details of mini LED, please check our previous article , so I won't repeat it here. In short, mini LED has a dynamic range comparable to OLED, as well as super high brightness.
Therefore, the screen quality of the new iPad Pro 12.9 is almost comparable to the Pro Display XDR display at a price of 48,000. From this point of view, even if the iPad Pro sells for tens of thousands, it can still be labeled as "cost-effective".
In terms of specifications, including the 11-inch iPad Pro, the entire series of iPad Pro uses the M1 chip, and from Apple's official website, the core is not locked, and the full blood version.
However, taking the Mac mini as an example, the power consumption of the M1 is about 6.8W when idle, and the peak can reach 39W, but it runs macOS. As for the iPad Pro 12.9 and iPad Pro 11, the two devices running iPadOS, how much performance the M1 can release, and what kind of performance (compared to A12Z), still have to wait for the real machine to get started.
On the official website, Apple also rarely marked "memory" and "battery" in the iPad Pro technical specifications. iPad Pro 11 and iPad Pro 12.9 are the same, and they are more and more like Macs.
After using the M1 chip, in terms of hardware, the iPad Pro and Mac series are almost the same, there is no boundary, but the shape is different. Apple's product line is merging and subdivided, and there is a layer of window paper between them.
Mac with M1 chip can install iOS App. If conversely, what if iOS devices can release restrictions and install desktop apps directly?
It seems that this is the "end game" that Apple wants, using an M1 self-developed ARM chip to completely connect iOS and macOS. As for how to reasonably separate and distribute these two systems, we still have to wait for the WWDC in June. Maybe after June, all the productivity of iPad Pro 12.9 can be stimulated.
In addition, the new iPad Pro 12.9 also quietly changed some details. For example, the mini LED body is slightly thicker (0.5mm more), slightly heavier (41g), and a large 40.88Wh battery is inserted, but it is still Maintained the same 10-hour battery life as the previous generation.
The front camera has been upgraded to a 12-megapixel ultra-wide-angle lens, and the use of machine learning technology can always place you in the center of the screen. At the same time, as the number of people increases, the viewing angle will also expand. The quality and intelligence of the front camera are both Promoted. The ultra-wide-angle front lens is very likely to appear on the new iPhone in September and subsequent iPad series.
The current iPad Pro 12.9 is not completely integrated, but with the new iPadOS. For the discussion of "productivity" and the positioning of the M1 iPad Pro, we will see you after WWDC in June.
AirTag may be just a starting point
Think about it carefully. AirTag is actually quite magical. When you see the iPhone in the video, you can accurately determine the exact location of AirTag in space, and Tom’s trackable spy device in "Mission: Impossible" came to mind.
If you think about it carefully, AirTag is not the kind of product with subversive attributes. It is just a small component. It is unlikely to bring a huge experience improvement to the current Apple ecosystem, and the commercial added value is not high. AirTag using UWB ultra-wideband technology is not an end.
Apple's UWB ultra-wideband chip as early as on the iPhone 11 series has the ability to accurately locate in space. It is the positioning technology for the perception of the environment that AR glasses rely on. Earlier, Apple's patent application for AR glasses stated that it "must be used with the iPhone," and it must also be based on the UWB ultra-wideband chip on the iPhone for precise spatial positioning.
In addition to AR, the spatial positioning of UWB ultra-wideband chips may also be used in HomeKit smart homes to implement a series of scene controls and triggers through precise positioning.
AirTag is hung on the key and placed in the wallet. In fact, these two scenes are not very relevant to our lives. As for other extended gameplay, we may need to explore it by ourselves. 229 yuan is not the price of a Xiaomi bracelet. , Such a comparison, it feels not expensive.
Apple’s "Spring Festival Gala", but it always feels unfinished. The new design style of iMac makes me look forward to the iMac with a larger screen, and also makes me look forward to the shape and specifications of the iMac Pro in the future. So far, the strongest iPad Pro 12.9 was born, making me more and more looking forward to the June WWDC, what kind of iPadOS Apple can bring. The AirTag, which can be accurately positioned in space, makes me want to know what the experience of Apple AR glasses will be.
It's as if the Apple conference this morning was only the first half, and the more exciting ones are still to come.
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