Redmi conference interpretation: K40 series starting at 1999 yuan, the price of 86-inch TV is too high!

Before preparing a summary article for Redmi's press conference, I was bored and turned to Lu Weibing's Weibo.

It was discovered that since February, the word "ruthless" has appeared no less than 30 times in the pre-heating Weibo about this press conference. "A little bit cruel," almost became President Lu's mantra.

And the press conference tonight is indeed "relentless". Three K40 series mobile phones, two sizes of RedmiBook Pro laptops, and a large Redmi MAX 86″ smart TV, it can be said that all of them are "relentless characters" .

K40 series, all series of cups

There are three K40 series phones released tonight, namely Redmi K40, K40 Pro, and K40 Pro+. The key words of mobile phones can be summarized as the following: design, screen, performance, camera, game.

Let's look at the design first .

In appearance, they adopt the same design scheme, with a middle hole design on the front and a straight screen. The back is designed with a slightly curved surface, and the middle frame also has a curvature, which seems to be a natural transition.

The lens module adopts a stepped scheme. The main camera and the telephoto macro lens are on both sides, and the ultra-wide-angle lens and the microphone are in the middle.

In terms of weight and volume, this generation is also well controlled. All three models are 196g and the thickness is as thin as 7.8mm.

In terms of color matching, K40 provides three color matchings: bright black, sunny snow, and illusion. K40 Pro and K40 Pro+ are Mo Yu, Qingxue and Fantasyland.

The texture of the ink feather color matching is similar to that of Damascus steel knives. Qingxue is very clean and pure white, and the AG glass process also enhances the texture of the back cover. The illusion is based on blue, with rich color changes under different lights and shadows.

▲ Ink feather color matching

Look at the screen again .

Redmi K40, K40 Pro, and K40 Pro+ use the same screen. The parameters of the screen are also very attractive:

  • 6.67 inch straight screen
  • Samsung E4 AMOLED material
  • 2400 x 1080 resolution
  • 120Hz refresh rate, 360Hz touch sampling rate
  • Peak brightness 1300 nit
  • Contrast ratio 5000000:1
  • JNCD≈0.36, dE≈0.35

Redmi bluntly said that the screen used in the K40 series may be the "most expensive straight screen." From the point of view of the parameters, the K40 and the Mi 11 screen stand at the same height. For users who do not like curved screens, the former should be an excellent choice at present.

In addition, this screen of the K40 series supports 360° front and rear dual light perception and 8192 levels of brightness adjustment. It also supports True Tone true color display, Sunshine Screen 3.0, paper eye protection mode, and more.

Then look at performance.

Since the screen did not allow the three products to widen the gap, Redmi is bound to make an article on performance. We try to use a table to summarize the performance differences between Redmi K40, K40 Pro, and K40 Pro+.

The above performance parameters, K40 Pro and K40 Pro+ are basically the same, mainly to distinguish them from K40.

However, Mr. Lu's "knife technique" is not too violent, and the three are still consistent in many hardware configurations. For example, the following:

  • Liquid cooling three-dimensional heat dissipation
  • Dual speakers, support Dolby Atmos
  • Side fingerprint unlock
  • 4520mAh battery, 33W fast charge
  • X axis linear motor
  • Full-featured NFC, infrared remote control

In order to highlight the positioning of the super-large K40 Pro+, Redmi installed a flagship main camera for it. This brings us to the fourth key word of the K40 series: " photographing ".

From the parameter point of view, the front camera, rear ultra-wide and telephoto cameras of the three models are the same, the difference lies in the main wide-angle lens.

Finally, we look at another label: " Games ".

Why is the game attribute of the K40 series very strong? In addition to the powerful chips such as Snapdragon 888 and Snapdragon 870, and the standard liquid-cooled three-dimensional heat dissipation, Redmi has also made a lot of game optimizations for the three models.

For example, all screens in the system support "Super Resolution Touch", which increases the touch partition of the screen from the original resolution to 8 times, which in theory can further enhance the touch experience of the game.

Another example is "one-click game mode" and "three-finger 360Hz at the same time", which are all added or improved functions to enhance the user experience.

At the press conference, Redmi also introduced two accessories to improve the gaming experience of the K40 series. One is the "Big Devil Shoulder Button" and the other is the "Frozen Gaming Back Clip".

Overall, although the K40 is a middle cup, the starting point is not low. On the basis of the former, K40 Pro and K40 Pro+ stack materials to a higher level. The difference between the two is mainly focused on the level of photography.

RedmiBook Pro, moving towards professional level

Nearly two years after the first RedmiBook was released, Redmi launched the Pro series for the first time, with 14-inch and 15.6-inch options .

In appearance , the A and C sides of RedmiBook Pro use aviation-grade aluminum alloy materials and ceramic sandblasting metal anodizing process. The CNC integrated molding process also enhances the strength of the fuselage structure.

The rotating shaft adopts an integrated design, and the gap is smaller. In addition, it is still a full-screen design, using a large-size touchpad, and the power button supports fingerprint recognition.

Whether it's a mobile phone or a computer, Redmi attaches great importance to the screen this time. In addition, the screen quality of 15.6-inch is stronger than that of 14-inch.

In terms of performance , both models support Bluetooth 5.1 and Wi-Fi 6, and both are equipped with 16GB DDR4 3200MHz memory and 512GB PCIe bus solid state drives.

However, 15.6-inch is based on the intel TGL-H35 platform, which is a standard pressure processor. The 14-inch version is the intel TGL-U platform, which is a low-voltage processor, mainly mobile and portable.

On the interface , the two models are consistent:

  • USB-C interface x1
  • USB-C form Thunderbolt 4 interface x1
  • USB 2.0 interface x1
  • USB 3.2 interface x1
  • HDMI 1.4 port x1
  • 3.5mm audio interface x1

The keyboards of both models use a 0.3mm hyperboloid groove design with a 1.5mm keystroke and three-level adjustable backlight.

It is worth mentioning that both models have added Xiao Ai physical keys. This is also the first time that Xiao Ai has been built into the notebook side.

In addition, the new MIUI+ supports the smart interconnection of notebooks and mobile phones. Operations such as notification relay, application relay, text and picture relay can be realized. There is no need for the Internet between the notebook and the mobile phone, and files can also be transferred between each other.

"Young people's first super-sized TV" is here

The protagonist to be introduced at the end, from a physical level, should be the most "heavy."

It is the Redmi MAX 86″ smart TV. As the second super-large screen product of the Redmi MAX series, the sincerity of this TV is still very full. The most direct manifestation is the price: 7,999 yuan .

Let's take a brief look at its configuration:

  • 86-inch 4K LCD screen
  • DCI-P3 92% wide color gamut coverage
  • 10bit color depth, color standard dE2
  • 120Hz high refresh rate, support MEMC
  • Supports Dolby Vision, HDR10+, HDR10 and HLG
  • MTK 9650 chip, the same as the Mi TV Master
  • Contains an HDMI 2.1 interface
  • 2+32GB storage combination
  • The first undisturbed office mode

In addition, Redmi said that although the size of this TV is very large, because of the self-developed corner-cutting design on the packaging, in actual tests, it can pass most of the elevators in the community , which solves the pain points in the delivery and installation of the super-large screen.

The price of "Three Musketeers" is a bit cruel

After introducing the three main protagonists tonight, it's time to reveal the price.

There are three models in the K40 series, with different storage combinations. Among them, K40 provides four storage combinations, K40 Pro has three, and K40 Pro+ only has one option. Their prices are as follows:

RedmiBook Pro is also pursuing performance and continues to adhere to the price/performance ratio. The 14-inch model starts at 4499 yuan, and the 15-inch model starts at 4999 yuan .

The price of the Redmi MAX 86″ smart TV has already been mentioned above, and the price of RMB 7,999 is still “relentless” . In TVs over 85 inches, this price is attractive enough.

We will stop here for the introduction of Redmi's new product launch. Regarding the actual performance of K40 series phones, RedmiBook Pro and Redmi MAX 86″ smart TVs, please look forward to the hands-on experience of Aifaner later.

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Ai Faner | Original link · View comments · Sina Weibo