Qualcomm showed off a concept car at CES, and the future cockpit looks like this

Rather than saying that CES (International Consumer Electronics Show) in recent years has become more and more like a car show, it is better to say that cars are more and more like electronic products that can move on their own, especially after electrification, battery, motor, electronic control and cockpit The connection between them is smoother and closer, and the cockpit is becoming more and more important in terms of selling points.

By the end of 2023, blockbuster new cars will basically have smart cockpit chips updated to Qualcomm Snapdragon 8295. Models like the new Mercedes-Benz E-Class, which are not very intelligent, even use the Snapdragon 8295 chip as their main selling point. publicity. But Qualcomm is obviously not providing a chip to automobile companies. It not only occupies a mainstream position in the field of mobile phones, especially flagship phones, but also has its own place in front and behind the scenes of the automobile field.

CES in recent years has also been a stage for Qualcomm to showcase its new progress in the automotive field. This time in the Qualcomm exhibition area, a digital chassis concept car was displayed. From this concept car, we can get a glimpse of what the future car cockpit will look like.

The first is naturally the coupling of AI and automotive intelligence, the first theme of this year’s CES: generative AI applied to automobiles.

Last October, at the Qualcomm Snapdragon 8 Gen3 launch conference, some mobile phone manufacturers demonstrated the scenario of running large models on the mobile phone terminal. Later, many car manufacturers also announced the use of self-developed large models at new car launches to provide generation style AI functions and experience.

Qualcomm uses three groups of characters (young couples who rent a car to travel, working parents who use their cars as mobile offices and often pick up and drop off their children, and fleet drivers who are responsible for courier packages while spending their free time in the car) to demonstrate the edge side (non-networked) What generative AI can do:

  • Travel Guide – Use digital assistants to help plan your trip. Reduce time and complexity and let digital assistants conduct search research based on users’ travel preferences.
  • User Guide – No more opening a paper vehicle owner’s manual and reading hundreds of pages to find answers to your car questions, like how to install a car seat, or how to change a tire. Generative AI-powered user guide provides access to an electronic user manual that provides all the details users are looking for. The AI ​​assistant reads out the details and displays them on the car's display.
  • Predictive Maintenance – Curious what the warning light on the dashboard means? Ask the digital assistant and it will not only tell you what the warning light means, but it will also help you find the nearest dealer to go to for repairs and even help you schedule an appointment.
  • Cockpit control and universal voice inquiry – Users who focus on the road and driving can ask the virtual assistant to increase the cabin temperature or ask the virtual assistant what the weather will be like next week. Conversational virtual assistants enable a hands-free experience, bringing a new level of comfort, convenience and safety to travel.

The so-called Qualcomm Snapdragon digital territory actually has little to do with the real automotive territory. Instead, it consists of the Snapdragon Automotive Connected Platform (including the Snapdragon Automotive 5G Platform, C-V2X Chip, Wi-Fi Chip, etc.), the Snapdragon Cockpit Platform ( Snapdragon 8155 is the third generation, Snapdragon 8295 is the fourth generation), intelligent driving platform, and Snapdragon car-to-cloud service.

In fact, with the rapid development of cockpit chip computing power, the cockpit platform and the intelligent driving platform can be integrated into one platform, namely the Snapdragon Ride Flex cabin-driving convergence platform, which supports mixed-critical workloads across heterogeneous computing resources with a single chip. The SoC also supports digital cockpit, ADAS assisted driving and AD autonomous driving functions.

There are so many platforms for digital chassis, but the most intuitive one is actually the cockpit, from which we can get a glimpse of the future.

Although it is a concept car, we have seen this kind of integrated Dalian screen in some production cars. For example, the just-released Geely Galaxy E8 is equipped with a 45-inch screen.

However, the screen is just a form. What Qualcomm really wants to show is the operational interaction, information generation and consumption forms in the future cockpit. From the actual car, we can see that there are very few buttons and knobs in the car. Whether in terms of interaction convenience, AI adaptability, or safety, voice interaction is a better solution for future cockpit interaction.

In fact, since the surge of new energy vehicles in China in the second half of 2023, not only has the power form of the car been revolutionized, but the driving style of the car and the cockpit entertainment experience have also changed. More and more screens, more and more Fewer buttons, smarter and smarter voice assistants, and large AI models that are gradually being used in cars are all reshaping the new form of cars.

In the plastic greenhouse of fate, every cabbage that has been sprayed with too many pesticides once had a dream of becoming a pollution-free organic vegetable.

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