Porsche’s all-electric Macan is here. Without a small refrigerator or a big color TV, what can it rely on?

If Germany also has an almanac, January 25, 2024 must be a rare and good day.

On this day, BMW announced the price of the 5 Series, and Porsche, the protagonist of this article, chose this day to bring a pure electric model to the Macan car series that has been best-selling for many years.

As the cheapest Porsche with a starting price, the Macan is likely to be the most visible Porsche model on the road. Its "electric shock" marks the downward expansion of Porsche's pure electric territory.

But in fact, what the pure electric Macan will face will be a massive siege; and the important responsibilities it shoulders even surpass the Porsche brand.

800V dual motors and a small color TV

Let's go over the parameters first.

This time, the pure electric Macan comes in two versions: Macan 4 and Macan Turbo. Both models are equipped with dual permanent magnet motors at the front and rear. Among them, the Macan 4 has 408 horsepower and can accelerate from 0 to 100 kilometers in 5.2 seconds; the Macan Turbo has 639 horsepower and can accelerate from 0 to 100 kilometers in 3.3 seconds.

Porsche also brings active air suspension and rear-wheel steering to the pure electric Macan to improve the comfort and handling of the pure electric Macan.

In terms of battery, all pure electric Macan series are equipped with a 100kWh battery pack as standard. The WLTP cruising ranges of Macan 4 and Macan Turbo are 613km and 591km respectively. A rear-wheel drive version may be launched in the future, and the battery life will reach an exaggerated 784km.

In terms of battery, all pure electric Macan series are equipped with a 100kWh battery pack as standard. The WLTP cruising ranges of Macan 4 and Macan Turbo are 613km and 591km respectively. A rear-wheel drive version may be launched in the future, and the battery life will reach an exaggerated 784km.

At the same time, the pure electric Macan can also split the battery pack into two parts for charging to adapt to the 400V charging pile. At the 400V charging pile, the maximum charging power of the pure electric Macan is 150kW.

In terms of design, from the Taycan to the pure electric Macan, it is not difficult to see that Porsche's pure electric models have a common design language – headlights that are more square and sharp than the fuel models, and a grille with only a hole in the lower half. Simpler through-type taillights. The "tear marks" under the Taycan's headlights have been transformed into split headlights on the pure electric Macan.

However, such as the four-point design in the headlights, the sleek "frog-like" body shape, the sinking arc of the tail, etc., these extremely Porsche-like designs can make people see at a glance that this is a car without a car. Arguably Porsche.

In addition, this design also allows the pure electric Macan to have a drag coefficient of 0.25.

The biggest change to the interior is the passenger screen. Yes, Porsche also has a color TV – although not a big color TV. It is worth mentioning that this passenger screen is optional. If you want a color TV, you have to pay extra.

Other than that, the interior is still very Porsche, without many changes.

Should the design of pure electric vehicles be distinguished from those of fuel vehicles? At this point, different brands operate very differently.

BMW has chosen to continue the tradition. Models such as iX1, iX3, and i3 have all chosen designs similar to their corresponding fuel models, with only adjustments made in details, especially the design of the "double kidney" air intake, which focuses on one ancestor. The method is immutable.

Mercedes-Benz's EQ series uses a new design with a completely different logic from its fuel-powered models. The sleek arched body and highly recognizable front face break through people's perception of traditional Mercedes-Benz.

Porsche has chosen a compromise.

In this era where new energy vehicles are "impacted" by everyone, Porsche seems to have become a model. People argue endlessly about whether a certain model "looks like a Porsche", which in itself is a compliment to Porsche-style design.

Compared with the radicalness of Mercedes-Benz and the conservativeness of BMW, Porsche has neither abandoned tradition nor resisted embracing innovation. This is the essence of Porsche design, which is different but also the same.

Whether the pure electric Macan looks good or not, everyone has a conclusion, but can this design balance the pure electric and heavy design heritage that represents Pioneer? In my opinion, it does.

However, Porsche has not yet announced the price of the pure electric Macan. If you want to know how much it will cost, you have to wait until the Beijing Auto Show in the middle of the year.

The late pure electric Macan encounters a bloody market

In 2019, Porsche put the Mission E concept car into mass production and launched a new car series, Taycan.

The J1 high-performance platform regardless of cost, the world's first 800V platform pure electric model, and the fastest mass-produced electric car in New York as soon as it was released… Taycan has a lot of labels attached to it, plus a smooth design with almost no negative reviews, Porsche The entry into the pure electric field is high-profile and dreamy.

Although there are many experimental or unsustainable features on the Taycan, such as the J1 platform being a transitional platform, unsatisfactory battery life, and high price, it is difficult for this coupe to truly represent Porsche in the pure electric market. Territory expansion.

But many people still have longing for Porsche in the pure electric field. People are waiting for Porsche to exert its strength, decentralize technology, and kill all directions.

This wait lasted more than four years.

According to the current model iteration speed of new domestic forces, there may be three iterations in four years.

This is not the plan envisioned by Porsche. In fact, the pure electric Macan is considered a delayed product. This "Porsche hot model" was supposed to be released at the end of 2022 and launched in early 2023. Even though spy photos and road photos have been released, the release time has been postponed to now.

Porsche placed the blame on its parent company Volkswagen. To be precise, it was the Volkswagen CARIAD department responsible for the development of vehicle systems.

If you have a Volkswagen ID. series car owner around you, you might as well ask them what they think of their car's engine. There is a high probability that you will receive keywords such as "crash", "difficult to use", "stuck for no reason", "car internet experience is average", etc. At the same time, there is a chance that you will be cordially greeted by the car owner because of which pot is not turned on and which pot is picked up. .

The software of the pure electric Macan is also responsible for the Volkswagen CARIAD department. Unsurprisingly, CARIAD failed to deliver the work in hand as scheduled, which forced the car to wait until 2024.

But at a time like 2024, the environment faced by the pure electric Macan is also relatively dangerous.

In China, there are too many cars that can compete with the pure electric Macan.

Let’s first look at domestic new energy SUVs. Weilai ES series, Ideal L series, Wenjie M series and other models may become competitors of the pure electric Macan. With battery replacement, color TVs, smart home appliances, and all kinds of martial arts, these models are more suitable The "Chinese Baby Physique" model can obviously provide more to consumers.

In the field of pure electric vehicles, Chinese consumers already have their own set of standard definitions, and SUVs happen to be the main models that domestic brands are most familiar with and are most willing to sacrifice cost and quality.

You might say that the pure electric Macan is different from these models in terms of positioning and size, but don't forget that in the fuel era, the Macan's main competitors were never limited to positioning and size.

Porsche's fellow Germans already have many products in the Chinese market, such as the price-reduced BMW iX, Mercedes-Benz EQE SUV, etc., which can also pose a threat.

However, these pure electric models from Germany are currently not doing well in the Chinese market.

The Mercedes-Benz EQE SUV, with a guide price of 480,000, is currently quoted by dealers at around 350,000, and only 1,371 units were sold in December 2023. For comparison, the Mercedes-Benz fuel SUV GLC, which has a similar actual transaction price, sold 12,300 units in December 2023.

That doesn't bode well for Porsche with the all-electric Macan.

The high premium tags created by German brands in the fuel era have not worked on pure electric models. Under the strategy of paralleling fuel and pure electric models, pure electric models often have higher configurations and more favorable prices, but sales are generally not as good as a fraction of similar fuel products – this is true in both domestic and foreign markets.

The pure electric Macan also needs to face all of this. In the current market that is far from friendly, there is a high probability that it will be difficult to survive alone.

The pure electric Macan is "the hope of the whole village"

But then again, as the pioneering product of the PPE platform, the pure electric Macan is more important to Porsche and the Volkswagen Group than the new car itself.

In the fuel era, if you want to disparage the Macan, the usual method is to call it the "reskinned Audi Q5". After all, the two are on the same platform, and the Q5 appeared much earlier than the Macan. This label should not be too easy to pin.

It is obviously biased to call products on the same platform as shell changes, but according to this logic, the pure electric Macan will become the ancestor of the Audi A6 e-tron, Q6 e-tron and more subsequent new cars on the PPE platform.

The pure electric Macan is the first preview of the Volkswagen Group's high-end models. Through its actual performance, we can also get a glimpse of some features of the PPE platform model in advance.

Behind it stands the Volkswagen Group's high hopes for high-end car series. It is not an exaggeration to say that the pure electric Macan can cross the river by touching it.

After a long wait of 4 years, the pure electric Macan will also take over the empty "brand". The Taycan, which has made a small contribution to the pure electric field, has become the key to the future in Porsche's hands.

It must become a mainstay to carry the future of pure electric Porsche. At this point, the pure electric Macan has no choice.

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