Last September, Carl Pei, the former co-founder of OnePlus Technology, resigned from OnePlus and announced his business. Its entrepreneurial direction has been arousing speculation.
Ai Faner learned that on January 27th, Pei Yu and his team formally announced the creation of Nothing, an innovative technology company in London, England.
Nothing received $7 million in seed financing in December 2020, including some celebrities and investors, such as "Father of the iPod" Tony Fadell, video creator Casey Neistat, Twitch co-founder Kevin Lin, and Reddit founder Steve Huffman and Product Hunt CEO Josh Buckley and others.
Pei Yu said that Nothing will focus on innovative consumer technology products and is committed to removing barriers between people and technology and creating a seamless digital future. He mentioned that advanced technology is beautiful, but for consumers, these convenient technologies should be hidden.
▲Nothing founder Pei Yu Picture from: Forbes
As a start-up company, Nothing moves very fast. Pei Yu revealed that Nothing's first product will be released in the first half of this year. It is still unclear what this product is. According to the information disclosed, Nothing may focus on young people and pay more attention to product design and beauty.
Casey Neistat, one of Nothing’s investors, said, “Consumer technology is a wave of unlimited potential. Nothing will become a leading brand, and I can’t wait to let the world experience its products.” He mentioned art, creativity and Consumer technology will be the key word for Nothing.
Prior to this, the co-founder of OnePlus was the most well-known label on Pei Yu. In 2013, Liu Zuohu and Swedish Chinese Pei Yu founded OnePlus Technology. In the past seven years, Pei Yu helped establish OnePlus' brand in overseas markets and led the mid-end series Nord, which was released by OnePlus in Europe and India this year.
When referring to Nothing, Pei Yu said: "It has been a long time since nothing interesting has happened in the technology field. It's time for a new wind." It seems that after leaving OnePlus, Pei Yu is confident in his new career.
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