McLuhan, the most original media theorist of the 20th century, once put forward a point in his book "Understanding Media":
The medium is the extension of people.
The meaning of this sentence is that any medium is nothing more than an extension or extension of human feelings and senses: written and printed media are the extension of human visual ability, broadcasting is the extension of human hearing ability, and television is human. A comprehensive extension of visual, auditory and tactile abilities .
▲ McLuhan’s perspective on television is thought-provoking. Picture from: diygenius
However, with the development of smart hardware and the communications industry, the "extended body" role played by TVs is being replaced by mobile phones and tablets. For many young people, they have not turned on the TV for a long time. Even if I turn on the TV, I use it as an ambient sound, so that my room doesn't appear so empty and the phone-playing person doesn't appear so lonely.
What problem does this reveal? Should contemporary young people use their mobile phones less and go out more?
No, this shows that in the past ten years or so, the TV industry has fallen behind a lot compared with the increasingly new mobile phone industry. Recall that fifteen years ago, no one was lying on the sofa and playing with phones that could only make calls, send text messages, and play snakes. The first thing you can do when you get home is to turn on the TV, then find your favorite channel and enjoy it Leisurely.
▲ TV used to be the "entertainment center" of the family. Picture from: wsj
For a long time in the past, the functions of the TV were very limited. The TV in the eyes of the public is just a screen, and you can only watch TV shows or movies, and nothing else. Therefore, the user's time and attention are divided up by the feature-rich smartphone.
Although TV manufacturers have worked hard to upgrade the picture quality from 720P to 1080P, 2K, 4K and even 8K, they still failed to change the public’s "stereotype", "Why do I spend so much money on a screen? watch TV".
▲ The TV picture quality is leaping, but the attributes have not been updated. Picture from: Captain Gizmo
This is not to say that TV manufacturers are in the wrong direction. Picture quality is indeed a very important quality for TV. The question that manufacturers should focus on is: If the function of the TV is expanded, so that it is no longer just a big screen for watching movies and TV shows?
It is gratifying that some manufacturers are still working in this direction. For example, Huawei named its TV "Smart Screen" in an attempt to give it "wisdom"; TCL launched the "XESS Rotating Smart Screen" with the intention of creating the concept of "AI Big Screen"… Similar actions can be regarded as TV manufacturers' self Seek change.
On October 19, OPPO also launched its large-screen series for the first time- OPPO Smart TV S1 . As the latest member of the smart TV camp, can it bring some splashes to the current large-screen ecology? This is an issue of particular concern to me.
Leapfrog configuration, full of sincerity
In terms of appearance, OPPO Smart TV S1 adopts a "suspension design". The 65-inch screen is supported by thin frames at both ends of the metal base. With the design of narrow bezels, it is visually compact and the screen seems to be suspended in the air .
The TV uses a 4K QLED panel . From the data point of view, it supports 210 partition dynamic backlight, the highest brightness can reach 1500nit; it supports 120Hz refresh rate, NTSC120% ultra-wide color gamut… The configuration looks sincere.
On the base of the TV, the brand logos of OPPO and Dynaudio are printed. Friends who are familiar with audio should not be unfamiliar with this logo. Dynaudio is one of the well-known brands in the Hi-Fi industry, and audio products have always been the talk of enthusiasts.
The audio configuration and tuning of OPPO Smart TV S1 are jointly completed by OPPO and Dynaudio . In fact, even if it is not co-branded with Dynaudio, I have reason to believe in OPPO's acoustic capabilities, after all, it started with audio and video.
This TV is equipped with 18 speakers, which are combined into 5.1.2 channels (center channel + left and right channels + left and right surround + woofer + sky channel), power up to 85W, and supports Dolby Atmos .
▲ "Sky Channel" on the top of the TV
Perhaps OPPO is making TV for the first time and wants to show more sincerity, but the drawback of "crazy stockpiling" is a visual "discount". After all, from the side, this TV is not thin . Fortunately, it does not affect the positive perception.
OPPO not only "stacks" the screen and audio, its core configuration is also very powerful. OPPO Smart TV S1 uses a quad-core Cortex A73 architecture MediaTek MT9950 processor , which belongs to the first echelon level. The storage combination is 8.5GB+128GB , laying the foundation for future large-screen high-performance gameplay.
The middle and lower right side of the back of the TV provides a wealth of interfaces. What makes my eyes bright is that of the 3 HDMI interfaces, 2 of them are HDMI 2.1 interfaces (2 of which support eARC), which supports video transmission rates up to 48Gbps. This means that it can not only transmit 8K video content without pressure , but also can be perfectly adapted to next-generation game consoles such as Xbox Series X, PlayStation 5, and Switch , which is very friendly to gamers.
▲Other interfaces include AV audio and video input (Mini 3in1)*1, Optical*1, network port (LAN)*1, USB 3.0*2, DTMB (analog/digital TV interface)*1
There is also a 2K lift camera at the top of the TV. We will talk about its gameplay later.
In addition, the TV is equipped with a new ColorOS TV system. After a few days of experience, I didn't find any bugs. The smoothness and aesthetics made it look like a new system. It is worth mentioning that there are no advertisements when the TV is turned on . I hope this advantage can be maintained.
The audio-visual experience is satisfactory
After watching the appearance, let's take a look at how its audio-visual capabilities perform.
For the general public, when buying a TV, the first consideration is its picture quality. After all, in current usage habits, we turn on the TV to enjoy its excellent audio-visual experience.
OPPO Smart TV S1 uses a 65-inch 4K QLED screen. 4K is easy to understand, that is, 4096×2160 resolution. Its theoretical resolution is four times that of 1080P. So what does QLED mean? In fact, it is in two directions with OLED display technology. On the basis of retaining the advantages of OLED, it solves the risk of "burning screen" .
However, QLED is a self-luminous display technology. Because the technology is not mature enough, it belongs to "laboratory technology." QLED TVs on the market only add a quantum dot film to the LCD TV backlight to improve the display effect, and they are not really QLED, as is the OPPO Smart TV S1.
But in terms of display effect, this TV is already comparable to OLED TVs. The dynamic backlight with 210 partitions makes it easy to display scenes with large light ratios. The dark part gives me the illusion of OLED. And its brightness is higher than that of most OELD TVs. The conventional brightness is 650nit and the highest is 1500nit , which means that you can see the TV content clearly during the day without drawing the curtains .
In terms of color performance, the color transition of the OPPO Smart TV S1 is very natural, thanks to the NTSC 120% ultra-wide character gamut , and the 10-bit color depth ensures the smooth transition of the image gradation.
In my opinion, the color reproduction power of a TV can be spied through the skin color of the characters. I played several popular movies and TV shows on Youku TV. The skin color of the characters is quite pleasing and closer to reality.
The 120Hz refresh rate is also a highlight of this screen . In addition, it also supports VRR 48Hz-120Hz variable refresh rate, which means that different game screens can be flexibly adapted. Through MEMC motion compensation, this TV can automatically optimize the frame of low frame rate movies to 120Hz, making the dynamic picture smoother.
But as I wrote in another article: TV picture quality is not only determined by the quality of the panel, but also depends on the optimization of the software.
OPPO Smart TV S1 has also worked hard on optimization. Contains 5 algorithms for dynamic image processing, color management, sharpness, contrast, and sharpness. Among them, the definition algorithm will improve and optimize the low-resolution content, up to a level close to 4K. The film source optimization algorithm can restore the color gamut of the film source, optimize the dark field details of the picture, and enhance the sense of hierarchy of the picture.
▲ 720P film source optimization effect
Whether these software-level algorithms are powerful is more important in my opinion. Because the video sources we usually watch are relatively small in true 4K content, I am more concerned about whether the TV can optimize the picture quality to the best level.
I used the USB flash drive to play the "Game of Thrones" I downloaded, and the video resolution was 1280×720. It can be seen that the restoration of the skin color of the characters is very good, natural and true. The textures on the clothes and the patterns on the rings are very sharp and clear. It is worth noting that this is only a 720P film source , it is not easy to optimize to such a clear.
"Game of Thrones" is a TV series with many dark field scenes. OPPO Smart TV S1 can still show as much information as possible while maintaining a sense of atmosphere when performing dark scenes.
In this kind of complex light scene, relying on 210 zone backlight and Super HDR technology , the picture with this kind of complex light ratio can still show remarkable effects.
Regarding the screen, there is also a dessert function, which is " Ambient Light Adaptive ", which adjusts the display brightness of the TV according to the illuminance of the environment, which is more eye-friendly. In addition, it has passed the TÜV Rheinland low blue light certification, which is a step further on the road to eye protection.
In addition to excellent picture quality, its sound effects are also commendable .
When watching a movie, I obviously feel that the sound field is very wide . When I experienced the Honor Smart Screen X65 with 14 speakers before, I was deeply impressed with its wide sound field. The OPPO Smart TV S1 with 18 speakers surprised me again.
For example, in the movie "Aquaman", the sound of the waves or the battle scenes, TV can well create a sense of presence , as if the real waves are flowing and hitting in front of them.
It is worth noting that the OPPO Smart TV S1 directly "exposed" the two low frequency units on the back of the TV, thereby obtaining a more powerful and intuitive bass effect.
The 5.1.2 channel, combined with Dolby Atmos technology, can create a three-dimensional surround sound effect with a more obvious sense of orientation, which can better let people have a sense of substitution for the film and television plot.
However, due to the relatively large sound field, when listening to popular music, there will be a problem that the human voice is not prominent enough. When listening to pure music, the audio performance of the OPPO Smart TV S1 is not bad, and the instrument separation is better. Although it is not a sense of image formation, it should be regarded as more ear-catching in the TV camp.
Don’t just think of it as a TV
In addition to the excellent audio-visual experience, what else can we see on the OPPO Smart TV S1?
As a strategic product of OPPO IoT , whether this TV can be interconnected with other OPPO smart hardware, or whether it can supplement functions that other hardware products do not have, is also a question worthy of attention.
At the system level, OPPO Smart TV S1 is equipped with a new ColorOS TV system . The UI design is remarkable, the interaction is also in line with the operation logic, and the difficulty of getting started is very low.
I think a very important point for a smart TV is whether it can provide users with enough resources . Based on the Dangbei market , the ColorOS TV system integrates the content of the four major video platforms (Youku, Tencent, iQiyi, and Mango). Almost all of the popular movies and TV shows can be found on these platforms. Of course, you can also download other software through the software market, such as bilibili, Huya gaming and other software, to get more video resources.
In terms of hardware interconnection capabilities, the ColorOS TV system has varying degrees of adaptation to mobile phones, watches, and even headphones . For example, the mobile phone can be turned into a remote control to interact with the TV; the mobile phone can take real-time screenshots to share the wonderful pictures on the TV; when the TV enters text, the mobile phone keyboard can be used for auxiliary input; when the mobile phone calls, the TV volume is automatically reduced. If your mobile phone and TV are logged in to the same account, you can also choose to upload the photos and videos of your mobile phone to the family cloud album and view them on the TV.
▲ Mobile phone acts as a remote control
For smart TV users, sometimes they like to project the screen content of the mobile phone to the TV. Especially when you show PPT during a meeting, or show photos and videos on your phone to friends, you will use the screen projection function. OPPO Smart TV S1 In addition to the common "mirror mirroring", there are three ways to play.
The first is to optimize the experience on the "OPPP Projection Assistant", which supports small window projection, interest screen projection (the phone screen is off, and the projection will not be terminated), and privacy protection (shielding the notification bar and not displaying WeChat messages). The latter two are very helpful for improving the experience. If you are a screencaster, you should have a deep understanding.
The other two gameplay methods are "NFC One Touch Flash Cast" and "Four Channel Cast Screen". The former means that when an OPPO phone with NFC function touches the NFC sticker that comes with the standard configuration, you can quickly trigger the screen projection (other brand phones do not support). The latter is more interesting and supports simultaneous screen projection of four mobile phones. For example, when playing games, you can cast your phone to the TV with your friends, making it easier to observe the map, the battle situation, and so on.
In addition to the adaptation of the mobile phone layer, the OPPO Watch can also be transformed into a remote control, which also supports the functions of "call perception" and "sleep perception". When there is an incoming call on the watch, the volume is automatically turned down; when it detects that you are asleep, the TV will automatically stop the screen.
In addition, some models of OPPO Bluetooth headsets can also be quickly paired with the TV, support in-ear detection, put on and play, and take off and stop. In this way, when family members are resting, they can watch TV with their headphones on without disturbing them.
It is worth mentioning that the OPPO Smart TV S1 is the first TV to support video calls with the little genius children’s watch . It supports voice arousal and face tracking and positioning. Parents can also check the child’s real-time location on the TV to protect the child’s safety.
It is conceivable that when the elders at home miss their children, they can initiate video calls directly through the TV, reducing the cost of learning and communication.
In addition, the ColorOS TV system also supports the WeChat video quick screen projection function . During a WeChat video call, the OPPO mobile phone can call the hardware capabilities of the OPPO TV to make a large-screen video call, and transfer the call scene from the mobile phone to the large-screen terminal, further liberating User hands.
This camera can also be used in AI fitness personal training , through AI to detect and correct actions, and intelligently generate personalized fitness programs.
In terms of human-computer interaction, OPPO Smart TV S1 comes with Breeno intelligent voice assistant , which can control the TV through voice, such as playing a certain movie, how many minutes to fast forward, etc. When searching video content, you can directly voice input, which is more convenient and quicker than typing. It may also be to control the smart home, such as open air, closed lighting. In addition, it can also query for information, such as asking today weather, Wikipedia and other inquiries.
Its price of 7,999 yuan is also sufficient to prove OPPO's ambition to fully develop the IoT field.
As OPPO's first flagship TV, the completion of OPPO Smart TV S1 exceeded my previous expectations. It has achieved the forefront of this price range in the basic configuration of audio and video. In addition, through its own understanding of users and intelligent interconnection, OPPO has given this TV a more worthwhile possibility to explore. In many scenarios, OPPO Smart TV S1 has more uses and value than traditional TVs.
In recent years, "new generation" mobile phone brands such as Xiaomi, Redmi, Honor, OnePlus, and OPPO have entered the TV industry. This is bound to stimulate and promote the TV industry toward a smarter and more imaginative direction. For consumers, the more "spoilers" in the market, the more room we have to choose from.
From another perspective, OPPO Smart TV S1, like smart TVs such as smart screens and rotating screens, is actively exploring ways to transform TV's role. It is time for us to look at TV with a more open mind. When it is more than just a screen where you can watch TV series, what else can it do?
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