Opening of the largest Apple Store in Europe: Experience the charm of ancient Rome while experiencing technological products

On May 28th, Apple's newest Apple Store in Rome officially opened. Apple once again teamed up with the famous British architecture firm Foster + Partners to complete the restoration and renovation of Palazzo Marignoli, a magnificent palace in the 19th century, and ushered in the largest Apple Store in Europe-Apple Via del Corso.

▲Picture from: Dezeen.

This historic Palazzo Marignoli (Palazzo Marignoli) in the heart of Rome was once the former residence of Marquis Philippe Marignoli. It was originally built in 1873 by the famous architect Salvatore Bianchi. The architect Giulio Podesti renovated it twice. The renovation of Apple once again showed the world the rich art, history and culture of Rome.

▲ Picture from: Design together

Foster + Partners stated that they hope to highlight the grandeur of the palace and restore its historical features.

Apple Via del Corso is located on the first floor of this palace, and white renovations can be clearly seen on the exterior wall of the building. The whole building is L-shaped, with a large courtyard in the middle for public use. Stefan Behling, partner of Foster + Partners, said:

The courtyard is no longer private, it has become a public space. We refer to the layout of the old monastery and reintroduce trees, so people can come and enjoy this beautiful space.

▲ Picture from: Dezeen

White marble is used throughout the interior of Apple Via del Corso, covering the floor of each room.

▲ Picture from: Dezeen

A long corridor connects the genius bar with the three retail areas, and there is also a hall for offline lectures.

▲ Picture from: Dezeen

▲ Picture from: Dezeen

Foster + Partners paid great attention to details in the restoration process. They not only restored the works created by the Italian artist Afro Basaldella in 1950, but also the works created by Fabio Cipolla in 1900. The large ceiling painting "Dawn" was also restored, which took thousands of hours.

▲ A genius with a hand-painted ceiling, picture from: Dezeen

The restoration of details by Foster + Partners is also reflected in the restoration of the stairs. This monumental staircase dates back to 1888. Each piece of Carrara white marble purchased locally by Foster + Partners from Rome has its own number.

▲ Picture from: Design together

▲ Picture from: Dezeen

The restoration of the Marignoli Palace is not only due to Apple and Foster + Partners, but also to the great efforts made by the city government of Rome and experts in the field of archaeology and fine art landscape.

Do you think this store is a bit like Apple’s Apple Store on the Champs Elysées in Paris? Yes, that’s also the work of Apple and Foster + Partners.

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