Faced with the OnePlus mobile phone, which has been growing in recent years, Hasselblad fully recognizes its development potential and global influence in the high-end market. In addition, the two companies have the same original intention of pursuing the ultimate in products, and both want to move. There is something in the image. The cooperation between OnePlus and Hasselblad is a snap for the two, but it may be breaking news for the industry. After all, OnePlus has improved its product strength in recent years and it is obvious to all. The results of the high-end market have appeared. The imaging system will become the next highly competitive selling point of OnePlus.
In the future, it will be extended to more dimensions. In the future, OnePlus and Hasselblad will jointly define the technical standards for imaging experience, jointly develop innovative imaging technologies, and continue to improve the "OnePlus丨Hasselblad Mobile Imaging System". In this way, the imagination space inside is broader.
In addition to cooperating with Hasselblad, OnePlus will continue to increase investment in imaging, and will invest 1 billion yuan in the future to create the ultimate imaging experience. At present, OnePlus has established four major imaging research centers around the world, and has achieved preliminary technical results, such as a 140- degree ultra-wide matrix camera, a human eye bionic focusing that can achieve 1 millisecond instantaneous focus, and a free-form surface lens that almost eliminates ultra-wide-angle distortion. , There is also an IMX789 sensor that provides a 4K 120- frame video shooting experience. These technologies will be gradually applied on OnePlus phones in the future.
From the beginning of its founding in 2013 , OnePlus' goal has been to be a better Android flagship. It jumped out of the limitation of pure parameter competition at the time, and was more obsessed with design and details than most brands on the market, and almost made hand feel become the key word of the industry with its own efforts, and it became synonymous with OnePlus. However, the lack of success in the product allowed OnePlus to get a ticket to the high-end market.
In the follow-up development, OnePlus has discovered the great value of high refresh rate screens to the user experience improvement with a forward-looking vision, making high-frame screens a new standard for high-end flagship phones, and successfully leading the entire industry into the era of high-frame screens. . At the same time, with the advantages of the 7 Pro screen, OnePlus has achieved a further breakthrough to mainstream consumers and further stabilized the high-end market.
Judging from the information released at the OnePlus Image Communication Conference, the cooperation between OnePlus and Hasselblad is long-term and in-depth. The three-year strategic cooperation will be divided into multiple stages. It will not only stop at the upgrading of the brand style, but will go deep into the joint research and development of innovative technologies.
Just as Liu Zuohu, CEO of OnePlus, said: High-end comes from balance, high-end cannot have shortcomings. The market and users' demand for high-end devices is completely without shortcomings, especially for images, and even needs to be "unique." OnePlus has always focused on user experience and has led the industry in terms of feel and screen. This time, OnePlus also hopes to make the road to hit the top of the domestic online high-end more smooth through the use of video.
In the past few years, OnePlus has become a core brand in the global high-end market. In the high-end machine market divided by Counterpoint , OnePlus has ranked in the top five in developed regions such as North America and Europe. North America is fourth, Western Europe is third, and Eastern Europe. It is the fifth. As the youngest company among the brands on the list, OnePlus has shown great potential, allowing it to gain more opportunities in the future high-end market competition.
Especially through the cooperation with the image legend Hasselblad, OnePlus will inject more high-end genes and enhance the brand's style. At the same time, with the product strength of OnePlus and Hasselblad’s technical experience, OnePlus Image is likely to break through, and even become a leader in the mobile image industry, putting new labels on OnePlus products in addition to design and screens.
If you say that 2019 and 2020 are two years when OnePlus has devoted itself to screen upgrades, then 2021 will be the "year of imaging" of OnePlus. This is not to say that OnePlus was not interested in taking pictures before. After the strategic cooperation with Hasselblad and the announcement of a three- year R&D investment of 1 billion, the imaging capabilities of OnePlus mobile phones will have a qualitative impact on the power of mobile phone products, like the screen upgrade campaign in the previous two years.
As Liu Zuohu said, in 7 years, OnePlus ushered in the turning point of breaking the circle, and the image is the touchstone to test whether OnePlus can become a leader in the high-end market.
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