Netflix continues its campaign towards the correct use of the platform by its users through specific policies against VPNs and account sharing . The company, which now has more than 200 million users worldwide, is strongly committed to reducing improper access to its digital content which is very often done by some people. In fact, in order to save on subscription fees, it is not uncommon for the same account to be shared among many friends.
Access with the now banned VPN on Netflix
Netflix has been involved in VPN access control for many years now (it was around 2015 when it first started this restrictive path). The reason behind this choice is related to the rights to view many contents that the platform shares. Some of these are only available for certain countries, such as the United States, and therefore cannot be used by users from other countries . However, as is often the case, there are customers who bypass these restrictions by making use of VPNs .
A VPN is a virtual network that can be established from the point of our connection to another point on the network. If the VPN server is located in another country it will mean that we will have a direct connection in that country and we will appear to be connected with an IP address of the server to which we are connected. Therefore, VPNs are often used to disguise themselves in the network by tunneling to other countries and then use addresses of the final countries.
Clearly it is easy to understand that if the use of content is on a regional basis, access is likely to be controlled by means of IP addresses. But if the address is disguised via VPN, this type of control no longer has the ability to correctly distinguish the geographical areas of users. This is why Netflix first started blocking the use of VPNs, but some users had bypassed the control by using residential IP addresses .
And here the company has also moved on this front, going to block all those services that offer residential IP addresses. As a result, many users have complained that they receive a message from Netflix blocking some content even if they were not using a VPN. The suggestion is to contact your Internet Service Provider to verify that you are not unintentionally using a proxy or a VPN.
More controls coming soon for account sharing
Alongside the restrictions on the use of the VPN, additional controls on the shared use of accounts seem to be on the way even if there are no explicit confirmations in any of the sites of the Netflix network. In fact, sharing the password is absolutely common but how far is it possible to do it?
The tests they have now begun to conduct are related to the account verification activity to counteract improper use of the platform. In the case of sharing the password, in fact, Netflix will send verification messages to the associated devices. If the check is not carried out within a certain period of time, the lock will automatically be triggered. The goal is to ensure use only for people who are able to properly share the account. However, nothing is certain yet and the test seems to be conducted only on a small number of users.