Morning Post | Tmall cancels the announcement of real-time sales on Double Eleven

Good morning everyone, today is November 12th.

This year, Tmall cancelled the announcement of real-time trading volume on Double Eleven, but still announced the "final record."

Ai Fan Erzao Report Reading

  • Tmall JD Double Eleven results released
  • Tea Yanyue Se closes nearly 20% of its stores in Changsha
  • Universal Music creates NFT band
  • Bandit9 launches futuristic motorcycle
  • Caviar launches Tyrannosaurus custom iPhone 13 Pro
  • Weibo released its third-quarter financial report, with 248 million daily active users
  • Rivian's market value exceeded US$100 billion on the second day of listing, surpassing Ford and GM
  • The first domestically approved Metaverse Industry Association was unveiled
  • Japanese ramen "Tiankai Pin" co-branded with Lecac, launching thick chicken bone ramen shoes
  • Pet care brand "Cature" completes tens of millions of dollars in financing
  • LEGO Launches Star Wars AT-AT Block Set
  • Puma plans to develop biodegradable sports shoes
  • Relax on friday

Tmall JD Double Eleven results released

According to China Business News, at midnight on November 12, 2021, Tmall Double 11’s total transaction rating was 540.3 billion; as of 23:59 on November 11, Jingdong’s cumulative order amount exceeded 349.1 billion, creating a new Record.

In the first hour of sales on Tmall Double 11, the turnover of more than 2,600 brands exceeded the entire day of the first day of last year; as of 23:00 on November 11, the turnover of 698 small and medium-sized brands had achieved a leap from one million to ten million; The 78 brands with a turnover of tens of millions on Double 11 last year have exceeded the 100 million yuan mark this year.

As for, sales of 31 brands exceeded 1 billion, and Apple exceeded 10 billion; sales of 43,276 merchants increased by more than 200% year-on-year, and the number of new small and medium-sized brands increased by more than 4 times year-on-year.

This year, Tmall and both adopted a more low-key approach to the announcement of transaction volume, and also cancelled the release of real-time data.

Tea Yanyue Color closes nearly 20% of its stores in Changsha

According to "Late Finance", Cha Yanyue Se previously announced on the official Weibo that some stores in Changsha will be temporarily closed. Now we see a more specific number-seventy to eighty, accounting for about 18% of Changsha's overall.

This is the third time it has closed stores this year. Judging from the official statement and timeline, every time it can be matched with the new crown epidemic. The first time was the beginning of the year, the second time was at the end of July (the epidemic in Zhangjiajie, Hunan), and the third time was now. Judging from the signs posted on the stores, some store closures will continue until the end of the year.

The repeated epidemics have sharply increased Cha Yan Yue's cash flow pressure. Cha Yanyue Se said that the closure of the store is a result of the "decreased flow of people" under the impact of the epidemic. The company is going to open stores in Liuyang, Zhuzhou and Yueyang around Changsha and expand the Wuhan market. They called it "self-help in the face of the epidemic," through rapid adjustments to "both vitality."

It's not just the beauty of tea, the repeated impacts of the epidemic and the restrictions on travel in many places have affected the entire offline catering industry in China as a whole.

Universal Music creates NFT band

Universal Music's label 10:22PM announced that it will create a new band Kingship. The band members are four NFT virtual apes from Bored Ape Yacht Club, they will become a meta-universe band.

Next, 10:22PM will create a background story for each character, polish the "unique voice", release original music, and finally provide NFT performances to the public to create a "unique music experience."

In addition, the band will also represent a new "NFT ownership field", with two characters in the band currently valued at approximately $120,000. (CNET)

Bandit9 launches futuristic motorcycle

Recently, Bandit9, a motorcycle manufacturer from Vietnam, launched a futuristic motorcycle called Supermarine.

The overall design of Supermarine draws inspiration from the ocean. It uses manta rays and coral reefs that jump out of the sea to create body curves and frames. The frame is made of 7075 aluminum, which is often used in the aerospace industry, which is light and durable.

Supermarine also has cast aluminum alloy wheels, LED screens and other configurations. It is available in Stealth Class and Carbon Class models. The former has a maximum speed of 193 km/h, and the latter has a maximum speed of 210 km/h.

It is reported that Supermarine has not announced specific pricing for the time being, and each Supermarine is customized one-to-one before scheduling. (Hypebeast)

Caviar launches Tyrannosaurus custom iPhone 13 Pro

Recently, the Russian luxury brand Caviar has launched three customized iPhone 13 series models with the theme of "monsters". One of the customized models was inspired by Tyrannosaurus Rex.

The customized iPhone 13 Pro has a Tyrannosaurus head printed on the back cover, made of black PVD-coated titanium alloy. The yellow eyes of Tyrannosaurus rex are made of amber, and there is a tooth in the mouth that is real, made from the fossil fragments of Tyrannosaurus rex teeth 80 million years ago.

It is reported that Caviar will produce a total of 7 Tyrannosaurus rex customized iPhone 13 Pro, the retail price of 1TB version is 8610 US dollars, or about 55017 yuan. (IT House)

Weibo released its third-quarter financial report, with 248 million daily active users

On November 11, Weibo released its financial report for the third quarter of 2021. The financial report showed that Weibo revenue was US$607.4 million, a year-on-year increase of 30%, and advertising revenue reached US$537.6 million, a year-on-year increase of 29%.

As of the end of the third quarter, Weibo had 573 million monthly active users, and 94% of the monthly active users came from mobile terminals; daily active users reached 248 million, and the number of daily active users increased by 23 million year-on-year.

Weibo stated that in the second half of 2021, government departments have stepped up their efforts to regulate the Internet industry, especially for content related to the entertainment industry. In the face of these new regulations, Weibo has maintained close communication with government departments and adjusted its products and operation strategies in a timely manner.

Weibo CEO Wang Gaofei said: "In the third quarter, Weibo focused on enhancing the fan reach of bloggers' content and the construction of user relationships in terms of product functions, which further enhanced the consumption and sociality of users in the information flow."

Rivian's market value exceeded US$100 billion on the second day of listing, surpassing Ford and GM

The share price of Rivian, an electric vehicle start-up company, continued to rise on the second day of its listing. As of the close of trading, Rivian's share price was reported at $122.99, with a market value of $104.8 billion, which has surpassed Ford and General Motors.

As of the end of the transaction on November 11, General Motors had a market value of 89.8 billion U.S. dollars, while Ford had a market value of 78.1 billion U.S. dollars.

Amazon plans to use Rivian vehicles in its delivery fleet and has ordered 100,000 vehicles for delivery by 2030. (Sina Technology)

The first domestically approved Metaverse Industry Association was unveiled

Yesterday, the China Mobile Communications Federation Metaverse Industry Committee held an unveiling ceremony, and officially released the new book "Metaverse" co-authored by Yu Jianing and He Chao. The Metaverse Industry Committee was approved to be established on October 15th. It is the first domestically approved Metaverse Industry Association and is committed to promoting the healthy and sustainable development of the Metaverse industry.

The Metaverse Industry Committee proposed that Metaverse is the third generation of the Internet, and it is also a new highland for global innovation and competition. As an integrated body of cutting-edge digital technology, Meta Universe is applied to various operating scenarios of the whole society to achieve high-quality development of the digital economy, which will open up a new space in the digital world of mankind. (Shanghai Securities News)

Japanese ramen "Tiankai Pin" co-branded with Lecac, launching thick chicken bone ramen shoes

To celebrate its 50th anniversary, the Japanese ramen chain "Tianxiapin" has collaborated with the French sports brand Lecac to launch a limited edition commemorative sneaker "LCS R800 Z1 TI" inspired by the color of ramen. This cooperation also coincides with the 30th anniversary of the advent of the LCS R series, a representative shoe of Lecarc.

The two brands that seem to be out of reach have become associated because of the "chicken"-Lecarc's classic rooster logo and "Tianxiapin"'s signature chicken bone ramen "coincidentally". In terms of design and color matching, the colors of green onion, dried bamboo shoots, chicken, and soup base are divided into blocks and integrated into the shoe body. The shoelaces represent noodles, and the red sole represents the ramen bowl.

The shoe box is also carefully designed. The "tomorrow will be waiting for you" at the bottom of the ramen bowl has become "I look forward to you wearing it tomorrow" on the shoe box. This shoe will go on sale in Japan on November 10. (Yahoo)

Pet care brand "Cature" completes tens of millions of dollars in financing

On November 10, the professional pet care brand "Cature" announced that it has received tens of millions of dollars in financing. This round of financing will be mainly used to increase product development iterations, integrate supply chains, build expert sales teams, and expand markets.

Established in 2017, the brand's products cover all-scenario pet care categories, including oral cavity, eyes and ears, skin, insect repellent, environmental disinfection and emotional comfort. The brand established the first domestic pet POCT (point-of-care test), and the test results of pets can be quickly obtained through urine and feces. In addition, Shell also has a fully automated own factory of more than 4,000 square meters.

In terms of going overseas, Shell’s products currently cover 52 countries and regions around the world, including Canada, Australia, South Korea, Thailand, and more than 25,000 pet hospital stores and supermarkets offline. (Brand Planet)

LEGO Launches Star Wars AT-AT Block Set

Recently, Lego brought the Star Wars AT-AT (All Terrain Armored Transport) block box set for Star Wars fans, which will be on sale on November 26, priced at $800.

As the latest member of the LEGO Star Wars Ultimate Collector Series, this module consists of 6785 parts. The overall height of the model is about 62 cm and the length is about 68 cm. The head and legs of the model can be rotated and adjusted. The interior can accommodate up to 40 Lego figures, 4 anti-gravity locomotives and E-Web burst blaster.

This box set is also equipped with 9 Star Wars Lego characters, namely: Veers, Luke Skywalker, Snowtrooper, Commander, 4 Snowtroopers and 2 AT-AT pilots. (Hypebeast)

Puma plans to develop biodegradable sports shoes

Recently, Puma announced the launch of a circular pilot project to develop a biodegradable version of RE:SUEDE for its classic sports shoes SUEDE.

The degradable footwear will be made of sustainable materials, including Zeology tanned suede, biodegradable thermoplastic elastomer TPE and hemp fiber.

Starting in January 2022, 500 German trial users will conduct a six-month durability test. After the 6-month wearing experiment is over, these shoes will be returned to Puma through the recycling infrastructure and undergo industrial biodegradation to determine whether they can produce Class A compost for use in agriculture. (Business wire)

In theaters this week

The picture is from Unsplash by Jackie Zhao

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