Morning Post | National Day holiday 7 on 7 attracts heated discussions / Cook: Apple discount is not to clear inventory / Sprite announces that it will permanently abandon the green bottle

Today, Apple's refreshing special event has begun, and the entire iPhone 13 series can be discounted by 600 yuan.

Friends who want to participate, may wish to take a look at the previous evaluation of Aifaner, and do your homework before buying your hands~

 iPhone 13 Pro Max
 M2 MacBook Pro / MacBook Air
⌚ Apple Watch Series 7

Love Faner Morning Report Read

  • Cook: Discounts are not inventory clearance
  • Sprite announces permanent abandonment of green bottle
  • Daily Fresh Responds to Bankruptcy and Dissolution
  • 7 days off for National Day this year
  • Li Bin said that Weilai will release a mobile phone every year
  • Qudian’s pre-made dishes are still involved in financial lending business
  • Global inflation, Coca-Cola price hike, McDonald's discount
  • Marvel VFX artist: I'm tired of being "pixel-f**ked"
  • Apple stops iOS 15.5 verification
  • Meizu researches folding screen mobile phone
  • BEATS and FUTURA Launch Special Edition Headphones
  • The first Chinese Frisbee League kicks off on August 6
  • Maybelline to close all offline stores in China
  • BAPE CAFE!? The first store in China officially opened in Shanghai
  • Season 6 of 'Rick and Morty' premieres September 4
  • Nolan's new film 'Oppenheimer' released
  • The second part of "Spy Playing Home" will be launched in October

Cook: Discounts are not inventory clearance

Apple released its fiscal third-quarter earnings today.

According to the report, Apple’s third-quarter net revenue was $82.959 billion, an increase of 2% compared with $81.434 billion in the same period last year; net profit was $19.442 billion, a decrease of 11% compared with $21.744 billion in the same period last year.

CEO Tim Cook said in an interview that the company will carefully consider spending decisions amid a slowing economy. It has also been previously reported that Apple will slow spending and hiring of some teams in 2023.

However, Cook also said that both supply and demand in China had improved "significantly" in June: "We had some very strong results during the 618 shopping festival."

In addition, Apple CFO Luca Maestri also said on the conference call that Apple currently has more than 860 million paying users, including Apple Music, Apple TV+, Apple News, iCloud and other services.

Regarding the previous news that "Apple is considering acquiring Netflix", Cook said "does not rule out the possibility of a major acquisition."

At the same time, starting today, Apple's official website has launched a rare 4-day discount promotion season. Cook also said that the discount "has nothing to do with clearing inventory."

Source: Sina Technology & Phoenix Network Technology & IT Home

Sprite announces permanent abandonment of green bottle

Yesterday, Sprite announced that it will drop its iconic green bottle packaging starting August 1.

This is because the current Sprite bottle contains green polyethylene terephthalate (PET), which prevents the bottle from being recycled. So, to reduce plastic waste, Sprite switched to using clear containers.

However, the familiar emerald hue will still be used on the label.

In addition, Sprite has also replaced a new logo before, replacing the original explosion pattern with a simple and generous letter icon.

You can learn more about the environmental efforts of beverage companies here: Green Bottle Sprite officially announced its withdrawal from the world

Daily Fresh Responds to Bankruptcy and Dissolution

On July 28, in response to the news of "bankruptcy and dissolution" on the Internet, Daily Youxian responded: "Under the major goal of achieving profitability, the company has adjusted the pre-positioning business" and "some employees have resigned." The next-day delivery and other businesses will not be affected for the time being.

This means that the fresh food e-commerce platform has abandoned the pre-warehouse model on which it started.

The front-end warehouse model refers to the arrangement of several small warehouses in the urban area with high density, and each warehouse covers three to five kilometers around, so as to achieve the core advantage of delivering goods within 30 minutes every day.

However, under such a mode, the goods are often prepared in advance in the front warehouse for users to purchase, and the fresh food itself has a short shelf life. If the goods circulation efficiency is insufficient, it will lead to a very high rate of cargo damage.

According to a report by Caijing Eleven, Daily Youxian has shut down the speed delivery business in nine cities including Suzhou, Nanjing and Hangzhou within three days from June 30 to July 1. Some users said that at present, the daily Youxian app has been unable to place orders in many cities, and there is no customer service online.

At the same time, Daily Youxian has also initiated large-scale layoffs internally. However, at present, there are still employees who have not received their wages for June and July, and social security and provident funds are also cut off.

Source: Lei Feng.com & 20 Press & Interface News & Sina Technology

7 days off for National Day this year

Mid-Autumn Festival and National Day are the only two holidays in the second half of the year. According to the "Notice on the Arrangement of Some Holidays in 2022", this year's National Day still needs to be rescheduled:

  • Mid-Autumn Festival: 3 days off from September 10th to 12th.
  • National Day: 7 days off from October 1st to 7th. Work on October 8 (Saturday) and October 9 (Sunday).

The discussion of taking a break has also been on the hot search again. Why is everyone so unwelcome to take a break? Sanlian Life Weekly pointed out that this can be explained by "loss aversion" in economics.

Loss aversion means that when people face the same amount of gain and loss, the negative effect of the same loss may be twice the positive effect of the same gain. meat."

Therefore, to squeeze out holidays in this way, on the surface, early breaks are also breaks, and evening breaks are also breaks. However, from the perspective of loss aversion, two normal breaks make a "mini-long vacation" that is neither long nor short. In public psychology, losses outweigh gains, and in economics, it is not "economic" either.

In addition, friends who have travel or home arrangements also need to pay attention that during the Mid-Autumn Festival holiday, the expressway will still be charged normally.

Source: Sanlian Life Weekly

Li Bin said that Weilai will release a mobile phone every year

On July 28, Li Bin, the founder of Weilai, responded to Weilai's plans to launch a mobile phone in an interview.

Li Bin said: "The NIO mobile phone thing is advancing", "and it develops a mobile phone every year, just like Apple."

Li Bin has also explained before about Weilai's inter-bank mobile phone business.

He said that this is because there was feedback from Weilai users that they were looking forward to a mobile phone that could better connect with the car.

At the same time, it is also because the current Apple mobile phone is still relatively closed to the automotive industry. For example, NIO's second-generation platform vehicles are equipped with UWB as standard, but Apple does not open the interface to it, making NIO very passive.

Therefore, from the perspective of user interests and experience, NIO will further study mobile phones and car-centric smart terminal devices.

Source: Fast Technology

Qudian’s pre-made dishes are still involved in financial lending business

Previously, Qudian founder Luo Min made a high-profile entry into pre-made dishes by giving high-priced prizes in the live broadcast room, and announced that Qudian pre-made dishes would support 100,000 users to start businesses and open offline stores in the next three years.

Later, Luo Min also said that the store will not charge partners franchise fees and deposits, and partners only need to bear the costs of rent and decoration. However, if "there is not enough money to open a store, we can provide a one-year interest-free loan to our entrepreneurial partners."

According to data from Douyin’s data platform Cicada, on July 17, Luo Min started a 19-hour live broadcast, with fans reaching 5.08 million at one point, but lost more than 200,000 fans after 10 days. On its short video work page, many fans left a message saying that "the pre-made dishes bought on the 17th have not been shipped yet."

Yicai.com pointed out that the play style of Qudian's pre-made dishes has a clear " interesting stage figure " -burning money, subsidies, and interest induction.

Source: First Financial & Morning News

Global inflation, Coca-Cola price hike, McDonald's discount

Global inflationary pressure is inevitably being transmitted downstream, and every consumer will feel greater price pressure – this is the same message conveyed in the earnings reports of several US consumer giants recently.

Coca-Cola's earnings report showed that the company's products increased prices by an average of 5% in the second quarter in response to cost pressures.

McDonald's is also considering maintaining an 8%-9% year-on-year increase due to soaring costs. However, McDonald's also plans to introduce more discounted meals.

Because as inflationary pressures increase, consumers will be forced to "downgrade their consumption" and prefer to choose cheaper food.

As Coca-Cola's CEO warned: "The classic recession pattern is … consumers stop buying high-priced, non-essential items at first, and then start saving money on lower-priced items."

Source: Financial Associated Press

Marvel VFX artist: I'm tired of being "pixel-f**ked"

A special effects worker, Chris Lee, recently published an article disclosing the unpleasant experience of working with Marvel, accusing Marvel of squeezing special effects artists.

Chris Lee said that Marvel often drives down prices in order to keep costs down, resulting in understaffed projects and even a situation where there are only two special effects artists on the entire project.

Another problem with Marvel is that it always asks for big changes in a time-critical situation, and studios that can't deliver on time will be blocked by Marvel.

After all this, the special effects artist bluntly said that he could no longer bear being "pixel-f**ked" by Marvel. "pixel-f**ked" means that customers will be very picky about the effect, even down to every pixel.

But the bigger problem is that customers don't know what they want. So they go on to say, "Can you try this?" "Can you try that?", and the result may be a designer changing everything later in the project.

Therefore, the special effects artist called on companies such as Marvel to make some changes.

On the one hand, Marvel needs to let directors understand the process of special effects production, and not require mature effects to be delivered early in the project.

On the other hand, Marvel can also equip the special effects studio with a director of photography to make the special effects more coordinated with the visual language of the film and reduce the adjustment work in the later stage.

More Chris Lee disclosures on this can be found here: https://www.vulture.com/article/a-vfx-artist-on-what-its-like-working-for-marvel.html

Apple stops iOS 15.5 verification

After releasing the official version of iOS 15.6 last week, Apple stopped the verification of iOS 15.5 yesterday, and users who updated to iOS 15.6 can no longer downgrade to iOS 15.5.

It is reported that iOS 15.6 fixes the problem that the device keeps displaying "storage space is full" when there is still storage space, and also fixes the problem of the sudden restoration of the Safari browser tab.

However, this also means that users who update to the latest iOS system will not be able to restore through downgrades if they encounter major vulnerabilities. Of course, this is also the reason why Apple will wait a little longer before closing the verification channel of the old version of the iOS system.

Source: IT House

Meizu researches folding screen mobile phone

Yesterday, the product manager of Meizu 19 released the fourth discussion of the "19 Manager" plan, summed up the three mainstream forms currently on the market, and asked respondents which folding screen form they would prefer to try. The difference is:

The solution of "horizontal inward folding" can realize dual internal and external screens, expand the screen to obtain a larger view of the screen, and the price is about 10,000 yuan;

"Horizontal outward folding" can bring an experience close to a candy bar phone when folded, but the screen is easy to wear and the price is around 10,000 yuan;

"Vertical Inward Folding" can maintain a stylish appearance while being lightweight and portable, and the price is around 7,000 yuan.

This action means that Meizu is likely to be trying to launch the first folding screen phone.

At present, in terms of the global market, the Samsung Galaxy Z Flip3 (vertically folded inward) has the largest shipments. At the same time, Apple was also revealed to be testing a 9-inch folding screen device, which is expected to be released in 2025.

Source: Digital Tail & IT House

BEATS and FUTURA Launch Special Edition Headphones

Beats has teamed up with design company FUTURALABORATORIES to launch a special edition Beats Studio Buds.

The special edition earphone case and earphones are printed with FUTURA's signature "Atom" motif, with active noise cancellation and a battery life of up to 8 hours.

Meanwhile, pioneering graffiti artist FUTURA has created a special playlist on Apple Music to share his inspirational tracks.

The Beats Studio Buds – Futura Laboratorie Special Edition will be available for pre-orders in the Beats limited-time store applet on August 2, priced at 1099 yuan.

The first Chinese Frisbee League kicks off on August 6

Yesterday, the Social and Sports Center of the State General Administration of Sports announced the competition rules for the first Chinese Frisbee League (Shaanxi·Xi'an Station) .

The competition will start on August 6. Each team can register 14 to 28 athletes, and the participants should be over 14 years old.

Among them, there must be no less than 7 male and female athletes, and the gender ratio of the same competitive team is uniformly 4:3.

The first team will receive a bonus of 25,000 yuan. At the same time, all participating teams will also receive a bonus. The registration fee is 200 yuan per person.

Maybelline to close all offline stores in China

Recently, Maybelline New York announced that it will close 80 shopping mall stores across the country, leaving only Watsons counters offline.

Maybelline New York has begun a gradual strategic transformation of traditional offline channels since 2020. In October 2020, Maybelline has withdrawn from department stores and supermarkets. The closure of all offline stores this time can be seen as a comprehensive retreat from offline channels.

In this year's "618" promotion, Maybelline also fell into the top ten in the Tmall beauty category. Under the attack of high-end cosmetics and emerging domestic brands, popular makeup is facing the problem of weak growth.

Source: Brand Digital Read

BAPE CAFE!? The first store in China officially opened in Shanghai

A BATHING APE's coffee lifestyle brand BAPE CAFE! China's first store was officially unveiled in Shanghai recently.

The store is located in Taikoo Li, Qiantan, and uses a multi-purpose camper to create an open space. The all-metal silver dining car body is covered with LINE CAMO patterns, serving coffee and desserts.

The rest area is covered with wooden furniture from BAPE HOME and equipped with street-style ABC camouflage totems to create a space atmosphere.

Source: Hypebeast

Next, let's take a look at what new movies to look forward to recently~

Season 6 of 'Rick and Morty' premieres September 4

Recently, the sci-fi animation "Rick and Morty" announced that it will usher in its sixth season on September 4. The official announcement poster shows the "six pack abs" in a playful manner. No other information has been disclosed yet.

Nolan's new film 'Oppenheimer' released

Click on the picture to jump to view the preview

The story focuses on Robert Oppenheimer, the "father of the atomic bomb" played by Cillian Murphy.

The film has an ultra-luxurious cast, including Cillian Murphy, Emily Blunt, Matt Damon, Robert Downey Jr., Florence Pugh, Rami Malek, Ben Safdie, Josh Hartnett and more.

The new film is expected to be released in 2023.

The second part of "Spy Playing Home" will be launched in October

The play tells the story of three spies who concealed their true identities from each other and formed a temporary family in the era of intelligence warfare, shouldering the heavy responsibility of maintaining world peace.

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