Mi MIX folding screen is here, starting at 9999 yuan! Lei Jun announced his last venture: building a car!

March 30, 2021 Savior

Mr. Lei's cold came very suddenly. The four-hour conference originally announced was therefore divided into two. The temporary change can be said to have left ZTE and Lenovo next door in their throats-the new product launch conference of the latter two collided with Xiaomi's second "Spring Festival Gala".

Friends who want to see the new products of ZTE and Lenovo's rescuer series can search and follow @爱范儿's Weibo. We will release relevant summary reports later. This article continues yesterday’s new products and continues to watch Xiaomi’s second press conference.

As the saying goes, "The good show is behind." Xiaomi’s second press conference did have a lot to watch. It first announced the new logo designed by the designer Kenya Hara for Xiaomi. Then, Xiaomi brought a series of smart home products, Xiaomi’s first folding screen mobile phone, and the long-lost Xiaomi Notebook Pro.

More importantly, Xiaomi also brought a "new story in spring." What kind of "new Xiaomi" this "new story" will create, let's look down slowly.

Smart home series

We speak according to the order of product release. The first appearance of this conference is the smart home series, which mainly introduces three products, an air conditioner, a sweeping robot, and a high-end humidifier.

1. Mijia Fresh Air Conditioner Premium Edition

Unlike common internal-circulation air conditioners, the Mijia Fresh Air Air Conditioner Premium Edition, as its name suggests, can be used as fresh air and supports automatic temperature adjustment and oxygen exchange.

In appearance, the Mijia Fresh Air Conditioner Premium Edition is similar to the Mijia Air Conditioner Classic. However, a "health screen" design has been added, which can display information such as the status of the filter element and carbon dioxide concentration.

The main highlights of this air conditioner are as follows:

Air conditioner + fresh fan in one, 60 cubic meters of fresh air per hour
1.5 hp, adopting a new level of energy efficiency
3D soft wind system, prevent direct blowing
Full body high temperature self-cleaning
Support UV-C sterilization

In terms of price, the Mijia Fresh Air Conditioner Extreme Edition is 3599 yuan, do you think it smells good?

2. Mijia sweeping and dragging robot Pro

The biggest feature of this sweeping robot is that it has a binocular multi-dimensional and three-dimensional recognition system, which is said to be able to effectively solve the three major problems of wire wrapping, table legs hitting, and carpeting.

The Mijia sweeping robot Pro uses the industry’s first AloT flagship dual processor, which makes it smarter. It can not only recognize obstacles intelligently, but also perform AI scene recognition. It can set different water output and sweep according to different ground materials. Towing the program, efficient cleaning.

The sweeping robot has a large suction power of 4000Pa, a large 5200mAh battery, and a large 550mL dust box. The price is 2,999 yuan, and the initial price is 2,699 yuan.

3. Mijia Pure Smart Humidifier Pro

This is a floor-standing evaporative humidifier with a beautiful appearance. An OLED display is added at the exit. In addition to displaying basic information such as status and humidity, it can also display the amount of water added in real time. This function is quite interesting.

Like the sweeping and mopping robot, the Mijia Pure Smart Humidifier Pro also has the slogan "Solve the three major problems". Its characteristic is direct use of tap water; silent; no water mist, no white powder.

The humidifier has a humidification capacity of 600mL/h, has a 5L large water tank, and triple antibacterial technology, which is not easy to mold and smell. The price is 899 yuan, and the crowdfunding price is 799 yuan.

In addition to the above three smart home products, there are also new products such as Mijia wireless vacuum cleaner, Xiaomi smart door lock 1S, and Mijia direct drive washing and drying integrated machine. Due to time constraints, no introduction was launched at the press conference. If you are interested, you can go directly to the Xiaomi store to search and view.

MIX FOLD, the "Dinghai Shenzhen" in the Xiaomi Armory

Two years later, MIX returned.

The original MIX brought a "full screen", MIX Alpha brought a "surround screen", and the new MIX FOLD opened Alpha's "surround screen", just like opening a new chapter in the MIX series.

MIX FOLD adopts a folding screen form, which is the industry's more mature "in-folding" solution. The large internal screen uses an 8.01-inch 2K AMOLED screen (resolution 2480×1860, PPI 387), 4:3 ratio , And there is no digging. This screen also supports Dolby Vision and HDR 10+, DCI-P3 wide color gamut, and a maximum brightness of 600nit. The external screen is equipped with a 6.52-inch 90Hz AMOLED full screen, which also supports Dolby Vision.

The screen after MIX FOLD is opened is bigger than iPad mini, its frame has 4 speakers, and it has been tuned by Harman Kardon like the Mi 11 series. The hinge of the folding part has a life span of 200,000 times while reducing the weight by 27%.

MIX FOLD is equipped with Qualcomm Snapdragon 888 flagship processor, built-in 5020mAh lithium battery, and supports 67W wired charging, which can be fully charged in 37 minutes. On the lens, MIX FOLD is equipped with three lenses, the main camera is 100 million pixels HM2 (daily 9-in-1), 123° 13 million pixel ultra-wide-angle lens and a 30x 8 million pixel telephoto lens.

In the large-screen operation, MIUI has also made some optimizations for MIX FOLD, such as three-finger horizontal sliding, you can enter the PC landscape mode, similar to the PC operation. In addition, it also supports split-screen browsing, and freely drag and drop pictures, text, and file sharing across APPs, which is a bit of MIUI for Pad.

If Mi 11 Pro and Mi 11 Ultra are conventional weapons in the "Journey to the West" Middle East Sea Dragon Palace weapons arsenal, then MIX should be the "Dinghai Shenzhen". This also means that MIX has many unique "features of tomorrow."

The first is the " liquid lens " that is released during the warm-up phase.

To put it simply, the liquid lens of Xiaomi MIX mainly uses bionics and uses a lens-like structure instead of traditional lenses. Under the high-precision drive of the motor, the spherical shape can be accurately changed, so that the focus coverage is larger. The focal lens is fused together, and a single lens takes into account both macro and telephoto functions.

The second is the " surging C1 " within MIX.

This "surging" core is the ISP (Image Signal Processor) customized by Xiaomi for MIX FOLD, the Surging C1. This also means that Xiaomi MIX FOLD is currently the first smartphone with an independent ISP. An independent ISP can share the processor's image processing pressure. The "dual core" combination of SoC + ISP is somewhat similar to the current mainstream mirrorless cameras.

In the camera, the ISP almost plays the role of the brain, while controlling the components, it also corrects and optimizes the image. The surging C1 built in Mi MIX FOLD, combined with self-developed algorithms, can perform 3A processing more refined and advanced, that is, faster focusing speed, more accurate white balance, and more accurate exposure strategy.

To say that yesterday’s Xiaomi 11 Pro and Xiaomi 11 Ultra took out the technology of the bottom of the Xiaomi box, then the re-launch of MIX FOLD should be to sacrifice all of Xiaomi’s "black technology".

There are three versions of MIX FOLD, the prices are:

12GB + 256GB is priced at 9999 yuan;
12GB + 512GB is priced at 10999 yuan;
Three-dimensional ceramic imitation Kevlar texture special edition 16GB + 512GB is priced at 12,999 yuan.

Buying MIX FOLD at the same time also supports exclusive services such as personal reception, exclusive maintenance, and exclusive discounts.

Mi Notebook Pro, the upgrade is back

RedmiBook Pro released last month, the main selling points are screen quality and CNC technology. The core selling point of the Mi Notebook Pro that was unveiled today is the same.

The Mi Notebook Pro 15 uses an ultra-narrow 16:10 OLED screen. The luminescent material is the latest generation of E4 material with a peak brightness of 600 nit and supports DC dimming.

The notebook's screen-to-body ratio reaches 93%, with 261 PPI (3.5K screen). Xiaomi claims that each screen of its notebook has been precisely adjusted one by one and has a unique number.

In terms of appearance, the design without Logo on the A side of the Mi Notebook has come to an end. The Mi Notebook Pro’s A side is printed with Mi’s new Logo. I don’t know if this change will persuade some users.

However, the brand-new mold, CNC integrated precision carving process, 6-series aviation-grade aluminum alloy, and 170 super-fine ceramic sandblasting make the craftsmanship and texture of the Mi Notebook Pro a lot better than the previous generation.

In addition to the screen and craftsmanship, the configuration of the Mi Notebook Pro 15 is also impressive. The CPU is the eleventh generation i5-11300H standard pressure processor (also i7 version), with NVIDIA MX450 discrete graphics optional.

Other highlights of Mi Notebook Pro 15 are as follows, so I won’t introduce them one by one:

15.9 mm slim body
Dual USB-C Thunderbolt 4 ports
Support PCIe 4.0 and 100W second charge
Support WiFi-6
Intel Evo platform certification
Three-level backlit keyboard
Power fingerprint combo
MIUI+ cross-screen interaction
Xiao Ai Classmate Office Mode

Mi Notebook Pro 15 has three configurations:

i5 + 16GB + 512GB SSD + set display 6499 yuan
i5 + 16GB + 512GB SSD + independent display 6999 yuan
i7 + 16GB + 512GB SSD + independent display 7999 yuan

In addition, there is an AMD Ryzen version, which will be available in May.

In addition to the 15-inch version, the 14-inch Mi Notebook Pro was briefly introduced at the press conference. The main difference between the two is the screen, and the other parameters are basically the same.

The Mi Notebook Pro 14 is equipped with a 2.5K, 120Hz LCD screen. There are also three configurations:

i5 + 16GB + 512GB SSD + set display 5299 yuan
i5 + 16GB + 512GB SSD + independent display 5999 yuan
i7 + 16GB + 512GB SSD + independent display 6999 yuan

Sitting in the “car'' to see Xiaomi's next ten years

In ten years, Xiaomi has gradually grown from an Android customized system to a Fortune 500 company. Its products are no longer limited to MIUI and Xiaomi phones, but cover all aspects of our lives.

Standing at the "crossroads" of ten years, on the one hand, Xiaomi used the Android machine emperor Xiaomi 11 Pro, the Android light Xiaomi 11 Ultra and the brand new MIX to draw an end to the previous decade of strides. On the other hand, these three new flagships are just like the three keys in "Ready Player One", use them to open the next "ten years" level, to create your own "oasis", to create a "new Xiaomi" .

The "new story" in "New Xiaomi" is "Xiaomi Smart Electric Vehicle".

A long time ago, Lei Jun visited Musk twice. This should be the earliest contact between Xiaomi and the "smart electric car." With the passage of time, Xiaomi did not seriously study the electric vehicle industry until January 15, 2021. In the end, it was Xiaomi fans’ support for "Xiaomi Cars" and they always believed that Xiaomi could succeed. In addition, Xiaomi has now accumulated 108 billion yuan in cash reserves, which also gives Lei Jun a lot of confidence.

The Xiaomi smart electric vehicle project will be formally established in April, and Xiaomi will establish a wholly-owned subsidiary to be responsible for the electric vehicle business. The initial investment is 10 billion yuan, and the follow-up will invest 10 billion US dollars within 10 years, and all the funds are Xiaomi does not accept any external funds and is led by Lei Jun himself.

Lei Jun: "This is the last major entrepreneurial project in my life. I am willing to bet on all the reputation of my life and go all out to make Xiaomi cars!"

The two-day Xiaomi-style "Spring Festival Gala" finally came to an end. Finally, after listening to President Lei’s peak speech in recent years, I think maybe one day in the future, there will be many Xiaomi electric cars on the road. Are you in front of the screen going to support Lei Jun's last entrepreneurial venture with actions?