McDonald’s opened 800 “green restaurants”, would you check in? | Feel Good Weekly

The world may not be perfect, but someone is always trying to make it better.

Hello, everyone is welcome to open the Feel Good Weekly Report, which is a brand-new column for us to focus on sustainable lifestyles.

Who says environmental protection means sacrificing product experience? Who said that to do something good for society must be "powered by love"?

Every week, we will bring you N new cool poses to open a sustainable lifestyle through "Friends·Meaning", hoping to bring you some inspiration and inspiration.

And "Friends · Business Opportunities" will focus on one company every week to explore the possibility of "business for good".

Enjoy!

  • McDonald’s 800th green restaurant, what's so interesting?
  • After 70 years, how did China eliminate malaria?
  • Archaeopteryx made the first "offcuts" trench coat
  • Huh? Why would anyone plant flowers at the bus stop?
  • innocent Drinks: Juice famous by the hat?

McDonald's has opened 800 "green restaurants", will you "check in"?

Compared with the paper straws that everyone loves to discuss (tu) and discuss (cao), green stores are much more low-key.

No, McDonald's has opened 800 LEED-certified "green stores" in the Mainland. Have you heard of them?

McDonald's 800th green store is located in Wenzhou, Zhejiang.

Here, the seats are made of recycled marine plastic;

And the following decorations are made from the "funny baby elephant" made from Happy Paradise meal toys;

The sunshade screen used in the store not only comes from its own solar panels, but also automatically adjusts according to the degree of light; the lighting system also has the ability to self-adjust;

The relatively "secret" "green" lies in the variety of recyclable, zero-volatile decorative materials used in the store: recyclable pure aluminum for ceilings, wood grain panels on walls, and beautiful rock panels. The ceramic tiles are also secondary tiles purchased within 100 kilometers of the shop.

Although not every green store has so many fun and sustainable highlights, McDonald's has given full play to its scale advantages in terms of its expansion speed.

Today, McDonald's is the brand with the most LEED-certified restaurants in the Asia-Pacific region.

Speaking of LEED-certified restaurants, there is another domestic store that deserves attention, that is, Starbucks Select Shanghai Bakery, which is the first restaurant in the Mainland to obtain LEED platinum certification.

As for the restaurant Xin Lijun Hey Tea, it also ushered in its first LEED certified store in December 2020, located in Shenzhen Coastal City.

Sustainable optimization and transformation from all aspects has long become a compulsory course for brands. As Zhang Jiayin, CEO of McDonald's China, said:

Sustainable development is a topic related to the future of young people. We have found that young people are paying more and more attention to sustainable development. Whether companies practice green concepts has also become a factor for young people to consider when choosing a brand.

70 years of hard work, China eliminated malaria

"Buzzing", the chasing of mosquitoes is not only annoying, it also once meant serious illness.

"Malaria" is an infectious disease mainly spread by mosquitoes. Symptoms include fever, chills, exhaustion, and vomiting. In severe cases, it can lead to death.

From 30 million cases in the 1940s to 0 cases today, China took 70 years to eliminate malaria and obtained the World Health Organization's national malaria-free certification.

This means that China has met the requirement of "interruption nationwide for at least three consecutive years, and the country has established a fully operational monitoring and response system that can prevent the recurrence of local transmission."

The WHO introduced in the announcement that there are many innovations in China's response to malaria:

In 1976, China launched the "523 Project", gathering more than 500 scientists from 60 institutions to study the treatment of malaria.

In the 1970s, the team discovered "artemisinin", which is still the most effective antimalarial drug today. Chinese professor Tu Youyou also won the 2015 Nobel Prize in Physiology or Medicine for his contributions to the discovery of artemisinin.

▲ Tu Youyou won the Nobel Prize

In the 1980s, China began large-scale testing of the use of drug-impregnated mosquito nets, which greatly reduced the incidence of malaria.

In recent years, China has also implemented a "1-3-7" surveillance strategy, that is, pathology reports within one day, case review and circulation adjustment within three days, and epidemic spot investigation and disposal within seven days.

Now, although there are no reported cases of malaria in the country, controlling imported cases is still a continuous work.

It is not easy to eliminate a disease, but it is not impossible. In 2019, there are still 229 million cases of malaria worldwide, resulting in 409,000 deaths. WHO Director-General Dr. Tedros said:

With this announcement, China has joined more and more countries, demonstrating to the world that a malaria-free future is a viable goal.

Archaeopteryx launched the first windbreaker made of “offcuts''

Archaeopteryx (ARC'TERYX) recently launched its new Rebird STOWE windbreaker.

This windbreaker is a rare "colorful" product under the brand, because it is a combination of the "offcuts" of the classic SQUAMISH windbreaker.

Although the raw materials are recycled, Archaeopteryx stated that the quality of Rebird STOWE is still online, which can cope with various outdoor weather and resist breeze and light rain.

Rebird STOWE is actually the first product of the sustainable project Rebird launched by Archaeopteryx.

Under the Rebird project, the brand will not only launch recycling products similar to those mentioned above, but will also optimize the overall service system of transformation, recycling and maintenance.

At present, Archaeopteryx is also launching the "Second-hand Clothing Trading Service" in the United States and Canada to support the recycling of customers' old clothing and sell it on the official Archaeopteryx resale website after restoration.

Why would anyone plant flowers at the bus stop?

If it is troublesome to reclaim new land to grow plants, can we add green plants to our original buildings?

Recently, the tops of some bus stops in the British city of Leicester have become "little flower beds."

The Leicester government and agency Clear Channel recently began to replace 30 bus stations with new "living roofs", planting wild flowers and sedum plants that bees like to increase their nectar sources for bees living in the city.

This kind of roof is not only good for bees, but also serves as a green plant to absorb dust and store rainwater.

Coincidentally, the Dutch city of Utrecht also cooperated with Clear Channel in 2019, turning the tops of 316 bus stations into “little flower beds”.

Due to climate change, intensive agricultural production, and the abuse of pesticides, pollinators such as bees and butterflies are facing survival crisis or even extinction.

If the situation continues to deteriorate, those living things that rely on bees for pollination, such as coffee, apples, tomatoes and other agricultural products, will even fail.

▲One of the stories in "Black Mirror" tells the world after the extinction of bees, humans created bee robots

In 2018, the representatives of the United Nations General Assembly unanimously agreed to declare May 20 as World Bee Day to raise people's awareness of bee protection.

As individuals, how can we participate?

The United Nations recommends that we can all grow more native plants with different flowering periods; reduce the use of pesticides, fungicides or herbicides in our gardens; protect wild beehives as much as possible; buy raw honey from local farmers; put a bowl of water outdoors for The bees create a bee spring.

innocent Drinks: Juice famous by the hat?

Innocent Drinks from the UK is probably the most story-telling juice brand.

In 1998, three Cambridge graduates brought home-made smoothies to the music festival to sell, and placed two buckets in front of the stall, one with "Yes" and the other with "No", for customers who bought their smoothies Come to vote-"Should we quit our job to make smoothies?"

The ending is of course the "Yes" barrel won.

▲ The three founders of innocent

Since 2003, innocent has cooperated with the British non-profit organization "Age UK" to donate money to the elderly in need.

Although it is a routine operation of "buy a bottle and donate £0.5", innocent has thought of a way to actively engage the public, consumers and charity organizations:

Innocent first collected small hats woven with wool from the society and put them on the juice. Later, when a customer buys these juices with small caps, the company will donate to "Age UK".

In 17 years, innocent has received more than 9 million small hats and raised more than 2.5 million pounds for "Age UK".

After entering the Chinese market in 2020, innocent also introduced the "Big Love Cap" project. For every bottle of juice with a hat sold, innocent donates one yuan to children in need.

▲ The hat smoothie that was put on the box horse last year

On the public account "innocent innocent and ignorant meeting", the brand will share hat knitting tutorials from time to time, and announce the address for receiving hats and accept small hats sent by the public.

In addition, innocent will donate 10% of its income to charities every year, and continue to optimize the purchase of fruit raw materials, bottle design and production, and supply chain to reduce the impact on the environment and society.

However, it was the way they introduced these jobs that stood out in particular.

Take fruit purchasing as an example.

Their strawberries are "strawberries that drink less water"-they are not as hungry as normal berries, which means that our farmers in Spain can save a lot of water.

Their apples come from "an orchard that will build a five-star hotel for bees"-planting wild flowers in the orchard to find a better way to deworm.

Although innocent has now introduced its star product "smoothie" into the Chinese market, and named it "Innocent Fresh Fruit", its price of 19.9 yuan/bottle/250ml is still relatively high. It's hard for a few people to start.

However, if you encounter it in the supermarket, you might as well pick up the smoothie, because the above story is too interesting  .

You drank the innocent fresh fruit, but missed the garbage collection time. You can only leave this empty bottle, give it a name, share secrets with it, put it on the head of the bed, and dream with it. The next morning, you threw it into the recyclable bin. After all, it knew too much.

Innocent’s brand personality is so interesting that people sometimes forget that it had already been acquired 90% of the shares by Coca-Cola in 2013.

#Welcome to follow Aifaner's official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible.

Ai Faner | Original link · View comments · Sina Weibo