Feel Good Introduction
- Nike "wait for the wind", the zero-carbon logistics park opens
- Human beings are peaceful and need "bees" to buzz
- Two years, designing environmentally friendly tableware for McDonald's
- Christopher Raeburn: I've seen attitudes change towards sustainable fashion
- Recycled materials make high-end, luxury is still
Nike "wait for the wind", the zero-carbon logistics park opens
For a sneaker brand like Nike, achieving "zero carbon" is something that needs to be worked hard in every link. Environmental protection in a single production link is far from enough for the production system of a sneaker brand. Chang Yuan, Vice President of Operations and Logistics of Nike Greater China, said: "At Nike, 95% of carbon emissions come from the entire supply chain, including raw materials, manufacturing and logistics."
Nike's latest environmental initiatives focus on the often overlooked logistics and transportation links.
Nike's logistics center in Taicang City, Jiangsu Province is their largest warehouse in Asia. It can handle 150 million pieces of goods every year. Every day, countless sneakers are sent from here to different parts of China and even Asia.
This is also the zero-carbon smart logistics park just launched by Nike China. Two wind turbines provide the entire logistics center with 100% coverage of renewable energy power. It not only saves the brand more than three million yuan in electricity bills, but also ensures that every kilowatt-hour of electricity in the Taicang warehouse is "green electricity."
The zero carbon of the Taicang logistics center is reflected in renewable energy, and the wisdom is reflected in the efficient order processing of unmanned warehouses.
Now, the warehouse can store more than 10 million items, and finding a pair of shoes from among the 10 million items may only take a few minutes.
Compared with the original warehouse, the unmanned warehouse in Taicang also saves the energy of electric lights. After all, warehousing for manual sorting needs lighting, and now there is no need for lighting. Bright lights are no longer indicative of factory openings, as new fulfillment centers can already work in the dark.
In the Zero Carbon Smart Logistics Park, single-piece orders on Double Eleven that took more than half a day to complete can now be completed within ten minutes.
It is worth mentioning that the "green electricity" collected by Nike can not only fully support the brand's own use, but also "overflow". In the future, the surplus power collected by the two Nike fans can continue to serve other power consumption scenarios.
Human beings are peaceful and need "bees" to buzz
For most people, the elephant and the farmer represent two cries.
The existence of elephant herds represents "crying from afar". If the wilderness areas where elephants used to live are further encroached and the elephants are not rescued, the number of elephants will decrease. The existence of farmers represents "crying nearby", telling them that the importance of animal protection is too high, because elephants can easily take away a year's harvest from farmers just for a full meal.
When the two cries are superimposed, the human-elephant problem will become more acute. Further development of the two will not be a harmonious coexistence relationship. It's a life-and-death competition, with the elephants continuing to eat the crops and the farmers choosing to poach the elephants together.
Fortunately, besides the crying, there is also the "buzzing" of bees.
In 2002, honey gatherers from the Maasai tribe in Kenya told researchers that elephants had never damaged trees containing beehives. Even elephants don't want to deal with bees, so using the presence of bees to prevent elephant herds from walking into crop fields has become a natural choice for Liberian researchers.
King, director of the Human-Elephant Coexistence Project at Save the Elephants, has been researching the relationship between elephants and bees since 2006. She has also made bee fences – wire fences with honeycombs, and when the elephants try to break through the fence, the bees The elephants will swarm and most of the elephants will be "chased off" by the bees.
It's just that bees can't get along well with humans a lot of the time, so they further launched BuzzBox. This device can make the sound of bees, but without the stinger of bees, and once triggered, it can play the sound "threatening elephants" for 30 seconds.
In Liberia, the buzzing of bees creates a barrier between humans and elephants, allowing the two sides to define each other's boundaries.
Two years, designing environmentally friendly tableware for McDonald's
Almost all disposable utensils are natural enemies of environmental protection.
As a fast food giant, paper trays for McDonald's cones, boxes for chicken nuggets, paper cups for Coca-Cola, paper bags for French fries, etc. are all disposable tableware. While they satisfy diners' mobile consumption, they also mean a huge waste of materials.
Now, McDonald's in France has taken the lead in making a change.
Their new tableware is all BPA-free—made from Tritan, a copolyester material. Tritan is often used as a raw material for baby feeding bottles. It is easy to clean, has strong impact resistance, high temperature resistance, good fluidity, does not contain BPA, and has stable chemical properties. The only disadvantage may be that it is relatively expensive.
The new cutlery includes cups, chip boxes, etc., which were designed by McDonald's and Elium Studio in 2 years. In addition to McDonald's iconic colors and designs, the reusable nature of the new cutlery meets today's needs. According to the design team, the characteristics of the new tableware help to maintain the taste and quality of food, and the hardness and transparency are more similar to glass and ceramics.
It has been in research and development, and it was launched today. Everything is still related to the new French regulations. In January of this year, France announced that restaurants with 20 and more seats will need to provide customers with reusable and washable alternatives to serving containers, and McDonald's is on the list.
French President Emmanuel Macron also retweeted a tweet about McDonald's new cutlery, saying: "Anti-waste laws are not just the end of plastic straws, look around you – in France, to reduce waste and change our consumption patterns , everything about us is changing. We are driving global change together, let us change the rules of the game together!"
This story tells us that environmental protection and sustainability require the concept and actions of brands, but also require specific restrictions and norms in laws and regulations.
Christopher Raeburn: I've seen attitudes change towards sustainable fashion
Our parents were a mending generation. They may not have many new clothes at birth. It is not uncommon for them to inherit the clothes of their brothers and sisters and continue to wear them. These clothes are very precious, and if they are torn anywhere, they have to be tidied up again with skillful hands.
Designer Christopher Raeburn, who lives with his parents, also summed up the experience from the life of his parents. In his view, using old materials to revitalize works is a pragmatic design approach that is worth trying on the basis of existing objects.
So Raeburn's design career is somewhat similar to archaeology, they both need to find something of value. It's just that Raeburn needs to redesign these old objects, and finally let these old objects have a new look. Since owning his own studio in 2009, the use design of using old things to make new flowers is what Raeburn insists on.
Such a veteran of the sustainable fashion industry is also the most sensitive to changes in the overall market:
In the past 14 years, I have seen the whole environment change, more and more people have realized the current situation of our living environment, so they also put forward more demands on the brand, all this is completely heavenly ten years ago Night Tale.
When I first started Raeburn, sustainable recycled materials were 30% to 50% more expensive to purchase than industrial materials. Recycled materials are now more affordable, and sometimes even more affordable than new industrial materials.
▲ Coat made of life raft
Despite changing attitudes towards sustainability, only 1% of recycled clothing is currently remade into new clothes, and 65% of new clothes end up in landfill within a year.
In this case, improving the efficiency of recycling and reducing the cost of recycling has become an effective method. They allow old clothes to be recycled better. The opposite case is sneakers. Because of the glue used to make shoes, most sneakers need to be shredded and recycled. These shoes take 50-1000 years to completely decompose in landfills.
Detachable, recyclable, and sustainable are becoming more and more important in this process. Just like Raeburn's latest boots Timberloop EK+ Utility Boot designed for Timberland, the removable inner lining is 100% recycled plastic, and the natural rubber sole can be easily removed, which allows raw materials to enter the recycling process faster.
Perhaps, the fashion industry will be like the digital industry in the future. Some media will score the recyclability of clothing materials, making this a new standard.
Recycled materials make high-end, luxury is still
High-end is often synonymous with luxury and high-end, it means the top materials, the best workmanship, and the highest price.
But who says couture can’t be sustainable?
Luxury accessories brand Oushaba is using recycled e-waste to create couture jewelry. The series is called Connection Salvaged, and the 38-piece series is a combination of e-waste, recycled gold, and precious gems.
Recycled materials are used in Oushaba's design process, and their design is centered on recycling. The brand's mission is to bring new life to those forgotten materials. Therefore, the remaining metal materials in the production process will not be wasted. The gold and silver used by the brand itself are extracted from industrial waste, and the materials used in the packaging can be recycled/recycled.
In addition to the works that are currently sold in the showroom, users can also use their old mobile phones to customize their own high-end jewelry, so that the electronic products that have been with you every day can stay with you in another way.
Oushaba's work is a good example of how even e-waste can become raw material for fine jewelry:
We want to think in a different way, to challenge people's understanding of the definition of waste and luxury. These e-waste components are really beautiful, they have jewel-like colors, shapes and features.
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