Investment is an enduring topic. Walking into a street cafe, you can always meet one or two community "Buffetts" making bold analysis and predictions on the trend of the stock and gold markets.
If regular stocks, antiques, jewelry, or cryptocurrencies can’t arouse your interest in investing, then you might as well take a look at "Bugatti Veyron", "Disney Castle" or "Millennium Falcon"-don't get me wrong, I said. It's Lego.
A study published in the journal "International Business and Finance Research" pointed out that the market price of Lego toys in the secondary market has increased by at least 11% per year, which is less than the average rate of return of investment methods such as gold, large company stocks, and bonds. To be higher.
Researcher Victoria Dobrynskaya said that this data was obtained through statistics and analysis of the trading and auction information of a total of 2,322 sets of Lego toys from 1987 to 2015. She believes that this is a huge market that will make traditional investors feel unfamiliar.
It’s no secret that the value of limited-edition Lego toys will appreciate. For example, the Millennium Falcon sold in 2007 was priced at US$499, and the transaction price increased by nearly 15 times within a few years of delisting. Until 2017, Lego announced that it would reproduce this For classic works, market prices have gradually returned to reason.
According to the transaction information recorded on the BrickEconomy website, generally a toy will enter a value-added period within 2-3 years after its delisting, and the value will be flat after 5 years.
The extent of Lego value-added is related to the popularity, scarcity of the series and the design of the toy itself. Popular series such as Super Mario, Minecraft, Snoopy and other popular series will maintain an average annual value-added rate of more than 18%.
Of course, as Lego updates a large number of new products every year, there are only a few lucky ones who can maintain value-added after delisting. Most models will still drop prices after delisting and wait for clearance.
Victoria Dobrynskaya gave several reasons in the research report to explain the popularity of Lego in the secondary market. First of all, the number of popular Lego is relatively small, and the number of unopened toys after the suspension of production is even rarer, and the price naturally rises.
Another reason is that people’s nostalgia is at work. Lego toys have a very long history. Children who used to play Lego toys have now grown into adult fans, which gives them the ability to spend a lot of money to buy something that they were obsessed with when they were young. Classic models, such as "Friends" Cafe and "Star Wars" Death Star II.
At this point, investing in Lego sounds like a good idea. It can both entertain yourself and make money, but if you are excited and want to rush into the Lego store to "gold out", Victoria Dobrynskaya still advises you to think twice.
Investment involves risks, and Lego is no exception.
Choosing a Lego toy with room for appreciation is not easier than picking a high-quality stock. From the perspective of market performance, some popular models are often related to famous buildings and well-known IPs, but in the vast ocean of Lego, it is still difficult for you to bet In five years, it will be the Eiffel Tower or Thanos’ gloves that will explode in five years.
Secondly, the storage and transportation costs of Lego are higher than hard currencies such as gold. Some expensive Lego toys are often not small in size. It is not easy for ordinary investors to store and properly store a certain amount of Lego toys for a long time. thing.
At the same time, the appreciation space of Lego toys is not absolute. When Lego decides to reproduce some classic models, it will cause a serious blow to the market price of the old models. Take the classic Taj Mahal as an example. After it went out of print in 2010, the second-hand price once soared to tens of thousands. After a nearly identical re-enactment in 2017, the original high-priced Taj Mahal quickly disappeared from the market.
Most players are well aware that Lego’s plastic blocks will not change over time, and the conventional "older the more fragrant" collection law loses its effect in front of plastic blocks.
Therefore, if you are not a veteran Lego fan, it is not necessarily a sensible act to join the Lego investment army. Love.
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