Lamborghini’s compromise: the first fully electric model will be launched to promote electrification

Lamborghini has to succumb to the times.

Lamborghini recently announced their electrification plan, which will be carried out in two phases over the next ten years.

  • Launch hybrid versions for all product lines before the end of 2024;
  • Launch the first fully electric model by 2030.

This means that plug-in hybrid versions of the current models Aventador, Huracán and Urus will come out in the next three years, and a limited number of Sián sports cars will also be produced. Before 2030, Lamborghini will launch a new all-electric fourth-generation model.

▲Lamborghini Sián, picture from: Lamborghini

Among the old sports car manufacturers such as Ferrari and Porsche, Lamborghini has the lowest degree of electrification at present. They still insist on using V8 and V12 engines as their main power units, which has won the favor of many car fans.

The reason why Lamborghini has always insisted on using internal combustion engines is out of the pursuit of driving experience. But with the increasingly stringent emission regulations worldwide and the maturity of electric motor technology, Lamborghini seems to be ready to change.

Lamborghini CEO Stephan Winkelmann (Stephan Winkelmann) said when asked about the appeal of electric sports cars to customers:

Of course it is torque and acceleration.

In Lamborghini's view, this is what customers most appreciate, and it is also the most important thing for them.

▲Lamborghini CEO Stephen Winkelman, picture from: CAR Magazine

In fact, Lamborghini's transformation is not only related to the driving experience, but also due to market pressure.

Ferrari (Ferrari) previously announced that its first electric model will be unveiled in 2025, and when other supercar manufacturers such as Aston Martin and Porsche are developing electric supercars, Lamborghini had to act.

The Volkswagen Group, Lamborghini's parent company, said it will spend 16 billion euros on the electrification of traditional cars.

▲ Ferrari plug-in hybrid SF90 Stradale, picture from: Ferrari

In fact, it is no secret that Lamborghini wants to promote electrification.

As early as 2017, Lamborghini launched a pure electric concept car Terzo Millennio. Winkelmann once mentioned that the concept car Terzo Millennio is a technical attempt by Lamborghini.

Technology is developing very fast, and we have to re-adjust everything to meet the needs of ten years later.

▲Lamborghini Terzo Millennio, picture from: Lamborghini

In addition, Stephen Winkelman added:

We are talking about Lamborghini’s largest investment in history… It’s very important to maintain sustainable growth. We have to achieve growth based on the actual conditions of the earth, and at the same time, we have to own a super sports car like our customers dream of. this is very important.

Although Lamborghini no longer insists, but it is still a pursued manufacturer.

Title image from: Wallpaper Abyss

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