Feel Good Introduction
- KFC launches "Little Green Store" to create a green interactive experience space
- Starbucks completes "Tomorrow Handover", giving out hundreds of thousands of "Tomorrow's Latte"
- China CITIC Bank launches the first bank personal carbon account
- UGG Launches Icon-Impact Eco-Friendly Collection
- Clothing the Gaps: Cultural Icebreakers, T-Shirts Are Awesome
Green changes around you
On Earth Day this year, KFC announced the launch of its first green pioneer store "Little Green Store" in Beijing and Hangzhou.
In the small green store, KFC follows the 4R principles of Reduce, Reuse, Recycle and Replace in overall design, equipment R&D selection and material application.
According to reports, solar panels are installed on the roof of the building of Hangzhou Xiaoludian, which can produce about 10,000 kWh of clean electricity a year for the restaurant to use.
In addition, both restaurants have adopted IoT restaurant intelligent systems based on technologies such as the Internet of Things, big data and artificial intelligence, which are said to reduce energy consumption by about 10% through intelligent energy efficiency management.
In addition to infrastructure, the store also uses new environmentally friendly materials such as secondary recycled energy floors, coffee grounds recycled leather, low-carbon bamboo and solar umbrellas to provide consumers with green elements that can be experienced more intuitively.
Compared with KFC, McDonald's opened the layout of green stores earlier.
McDonald's recently announced that more than 1,300 green restaurants have been certified by LEED (Leadership in Energy and Environmental Design) in China.
McDonald's sought a more standardized solution for stores to achieve LEED certification by adopting LEED Volume certification. This also helps McDonald's become the brand with the largest number of LEED certified stores in the Chinese market.
Did you receive a free latte?
Starbucks completes "Tomorrow Handover", giving out hundreds of thousands of "Tomorrow's Latte"
On April 22, Starbucks announced that the 10-day "Tomorrow Handover" has been successfully completed.
From April 12th, consumers who purchase "GOODGOOD Star Good Food" products through Brown Express or special delivery channels can get a free medium cup of "Tomorrow's Latte" caramel mousse oatmeal latte for use Send it to your WeChat friends. According to the official, hundreds of thousands of "lattes of tomorrow" were given away in this event:
In each gift, with a cup of coffee as a link, the relay of sustainable lifestyle has been completed again and again. And this "tomorrow-related" latte, from the coffee beans and oat milk used in it, to the packaging, from the inside out, carries Starbucks' determination to achieve sustainable development and its good expectations for a greener earth. .
In addition to "GOODGOOD Star Good Food", which has been in its third year, Starbucks is also working in the fields of green planting and fair procurement, green sustainable production and packaging, and new models of green retail.
Previously, Starbucks invested about 1.1 billion yuan to build the "Starbucks China Coffee Innovation Industrial Park" in Kunshan, which is expected to be completed and put into operation next year. The industrial park will introduce advanced roasting equipment to reduce the carbon emissions of coffee roasting.
A "small account book" for a low-carbon lifestyle
China CITIC Bank launches the first bank personal carbon account
Recently, China CITIC Bank announced the launch of the first personal carbon account "CITIC Carbon Account" led by a domestic bank.
Users of China CITIC Bank can view the carbon emission reduction accumulated in personal consumption through the "carbon account".
The data statistical standards for carbon accounts are based on the methods and standards developed under the guidance of the Shanghai Environment and Energy Exchange. At present, statistics have supported scenarios such as electronic credit cards, electronic bills, and online payment. In the future, scenarios such as second-hand recycling and subway travel will be introduced.
In addition to carbon emission reduction statistics, the account also provides functional modules such as carbon value social sharing, low-carbon science popularization, low-carbon knowledge quizzes, and carbon emission calculators.
Previously, Tencent and Shenzhen also launched a "Low-Carbon Planet" applet with similar functions.
After completing the registration, users can use the Tencent bus code, Tencent map to take the bus and subway, or accumulate steps through WeChat sports to obtain the corresponding growth value and carbon points. The points can be exchanged for gifts in the Mini Program store.
Although these products can more or less encourage people to practice and share a low-carbon lifestyle, there are also many limitations in their recordable scope. It is hoped that there will be more convenient products covering a wider range of life in the future.
How to open "CITIC Carbon Account": Download the "Dongka Space" app → click "Join Low Carbon Action" on the home page → open a personal carbon account
A fashionable sustainable turn
Recently, UGG officially released the 2022 spring and summer Icon-Impact environmentally friendly series of shoes.
The collection includes Fluff Yeah Terry Slippers, Fuzz Sugar Terry Slippers, and Fuzz Sugar Terry Crossover Slippers.
The above products are made from responsible wool, low-carbon materials such as TENCEL, a lyocell fiber made from natural wood. The main material of the SugarSole outsole comes from the renewable plant sugar cane.
In addition, UGG also announced that this autumn and winter will use environmentally friendly materials to create the classic style Classic Mini Regenerate.
Clothing the Gaps: Cultural Icebreakers, T-Shirts Are Awesome
The name "Clothing the Gaps" is derived from the Australian government's Aboriginal health initiative "Closing the Gap".
The goal of this initiative is to reduce the life expectancy gap between local Aboriginal and non-Aboriginal people.
"Clothing the Gaps" hopes to support aboriginal culture through the power of clothing and fashion.
At its most basic, Clothing the Gaps' members are mostly Aboriginal, allowing people who understand their own culture to convey their message through design; its local manufacturing has also been certified as ethical clothing in Australia.
In addition, Clothing the Gaps provides additional support for non-Aboriginal consumers as a company that aims to open dialogue on Aboriginal culture.
We often get inquiries like, "I'm not Aboriginal, but I love your products. I want to support Aboriginal people, but I don't want to offend anyone."
To this end, the company has added the label "Ally Friendly" or "Mob Only" on the product page. The former means that non-Aboriginal people can buy to support aboriginal culture, while the latter means that the product is only suitable for aboriginal people to buy and wear.
According to Clothing the Gaps, T-shirts with aboriginal cultural elements are a good icebreaker and bring more attention to the aboriginal people.
When the conversation starts, there must be content.
Therefore, Clothing the Gaps' website is also like a small learning resource library, providing more learning materials about Aboriginal people and providing support for those who are willing to discuss.
In addition to the product itself, Clothing the Gaps will also use the proceeds to initiate and support various Aboriginal activities.
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