Previously, there was a "16GB iPhone Survival Guide" that was very popular. The author of the article taught you how to use 16GB of local "small pockets" to meet endless needs when the amount of information is exploding.
▲ iPhone SE 16GB. Picture from: Techcrunch.
A few years later, the number "16" was upgraded to "64". Although the iPhone’s capacity has increased by 4 times, it does not seem to bring 4 times the wealth to use, but it is even more stretched.
Is the capacity of mobile phones also "inflated"?
▲ iPhone XS Max 512GB.
Not only the initial capacity of the iPhone has been increased from 16GB to 64GB, but the maximum storage capacity has also been upgraded to 512GB. And the same is true for the Android camp, 512GB storage capacity is considered the basic operation of the flagship.
In recent years, there has been no shortage of mobile phones equipped with a 1TB luxury villa version, which has won a lot of attention. It seems that the storage level of mobile phones is about to reach the threshold of terabytes.
▲ Rendering of iPhone 13 Pro Max.
Taiwan's analysis agency TrendForce has predicted seven trends for the new iPhone (for the time being called iPhone 13), one of which is that the highest capacity of the Pro series will still be 512GB. It is this prediction that has caused heated discussions.
One party thinks that the maximum capacity of 512GB is not enough and needs 1TB. The other party said that the 64GB (128GB) is not full, and the large-capacity iPhone is unnecessary.
"512GB can't hold my music"
To be honest, when many people say that the 512GB capacity is not enough, I also wonder what they have stored in their phones.
After all, in my case, dual holding a 64GB iPhone and 256GB Android, probably used 200GB of local storage, of which the Android device also stored a few videos. It is still a bit challenging to store up to 512GB in its current state.
But for some professional users or special needs, 512GB is really small.
The upper limit of the new iPad Pro's capacity has been increased to 2TB, and the iPhone with the same suffix Pro and with professional recording performance still stays at 512GB, which is a bit less extreme and professional.
▲ iPad Pro 12.9 focused on productivity
"If the maximum capacity of the iPhone 13 Pro Max is still 512GB, I don't plan to spend money to upgrade from the iPhone 11 Pro Max 512GB." This is the opinion of a user in the Macrumors forum.
iPhone can now shoot 4K 60fps video and ProRAW format photos. The former can take up 0.5GB in one minute, while the latter may be around 25MB. For some creators, a 512GB iPhone may be full of materials for a project.
In addition to these professional users, some ordinary users also yearn for the super-capacity iPhone.
I like to store all my photos locally, have a lot of lossless music and I like to be offline, and I don’t like to clean up album videos regularly. The above three situations can summarize the needs of ordinary users for large-capacity iPhones.
On the other hand, the iPhone’s capacity is doubling continuously, and the small capacity is not enough. There are also certain objective factors.
Mobile Internet content is booming. A few years ago, 720P was considered high-definition, but now it is everywhere in 2K and 4K. A few years ago, a few hundred megabytes of mobile games were considered large-scale productions, but nowadays there are just a few update packages for any mobile game. GB, the capacity is naturally not enough.
Senser Tower counted the changes in the capacity of the top ten apps downloaded by the App Store in the US, which has increased by a factor of four in five years on average, from 550MB in 2016 to 2.2GB now, not counting the cache capacity generated by apps.
A familiar example in China is "Small and Beautiful". If you include "Documents and Data", it easily occupies 10GB of capacity.
"With clouds, who needs large capacity?"
On the contrary, I think that the large capacity is not very useful, mostly because of iCloud cloud storage.
"My 64GB iPhone only used 38GB, but I used 2TB iCloud." Local storage plus iCloud is the choice of many iPhone users.
At the same time, when they express that they do not need large-capacity local storage, they are often paying for iCloud or other cloud services.
In order to cope with too many apps occupying local storage, Apple designed the "uninstall unused apps" function for iOS. It can automatically remove unused apps, but it will keep the "documents and data", which can be restored when it needs to be reinstalled.
The function of "uninstall unused apps" is a great survival weapon for the 64GB iPhone. "The smart uninstall function makes the phone look like it has unlimited storage space", which is the compliment of small-capacity iPhone users.
The theoretical maximum download rate under the 5G network has actually exceeded the current storage write speed. In this case, the experience of retrieving data from the cloud and reading data from the local is not much different.
Not to mention, there is a higher risk of data in local storage. In case the iPhone is lost, photos, videos, and songs will become "clouds".
In addition, in terms of consumer psychology, the existence of the 1TB iPhone will also satisfy some consumers' psychology of "buying the largest, best, and highest price". If it is not shy in the pocket, you and I will choose the best iPhone, which does not mean that you and I can use up the 512GB, 1TB super capacity.
The previous version of JMGO R1 has a 1TB storage capacity. Its 1TB capacity is achieved through two 512GB flash memories. The purpose is to meet the needs of TNT GO to achieve mobile office needs. The price is set at 8848 yuan.
Pushing forward one more year, the 2019 Samsung Galaxy S10+ also has a 1TB storage version, but it is more pure, with a built-in Samsung 1TB eUFS2.1 flash memory, which is priced at 10,000 yuan.
Compared with JMGO R1's splicing solution, Samsung is closer to "dazzling technology", perhaps due to cost factors, the subsequent Samsung flagship machine has never launched a 1TB version.
However, the large-capacity UFS storage technology has not stagnated. Last year, Samsung and Kioxia both released UFS 3.1 1TB storage products, and they are now in production. But so far, the Android camp that uses UFS3.1 storage has not produced a product with a 1TB storage capacity.
On the contrary, manufacturers began to turn to larger capacity memory, increasing to 18GB in one breath, the purpose is to provide a better multi-tasking experience and reduce the phenomenon of killing the background.
▲ Tencent ROG gaming phone 5 with 18GB storage
In addition to increasing the memory capacity of hard cores, some manufacturers are also focusing on memory technology. For example, OPPO has introduced a "memory expansion" solution, which can use a part of the storage space as memory to alleviate the demand for large memory.
From this point of view, even if the supply chain can mass produce 1TB capacity storage, from the perspective of the manufacturer, investing in high-cost capacity storage to produce ultra-high price products may not have good results.
The demand for 1TB capacity comes from the needs of a small number of professional users on the one hand, and the vanity of a small number of consumers on the other. It is difficult to bring large-scale bills, not to mention that the current 512GB iPhone has exceeded 10,000 yuan. The pricing of 1TB capacity is hard to imagine.
In addition, after years of market education, users gradually rely on iCloud and are accustomed to uploading data to the cloud. At the same time, with the advent of the 5G era, network speed is no longer a bottleneck that hinders the cloud storage experience, and large-capacity "offline" demand has gradually become a niche choice.
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