Radically changing market rankings
▲Data from: IDC
Let’s take the market data released by IDC as a cross-section. In 2019, 2020, and now in the second quarter of 2021, Lenovo is firmly ranked No. 1 in the global PC market. The top five are Lenovo, HP, Dell, Apple, Acer.
The mobile phone market is different. The ranking of shipments is changing drastically. Looking at the same time span, Huawei has a very strong position in China in 2019 and 2020, with shipments close to 40%.
Domestic mobile phone manufacturers have more autonomy and faster iteration
Although the term "wintel alliance" is becoming rarer now, Microsoft and Intel still have strong control over the entire PC market. The core operating system and Soc are not under the control of PC manufacturers, and the innovations they can make are limited.
The mobile phone manufacturers are different. Google's domestic influence is average. Coupled with the open source feature of Android, domestic manufacturers such as Xiaomi and OPPO all use their own customized Android systems. Services like app stores in China are all mobile phones. Vendor operations.
Fierce competition has also prompted mobile phone manufacturers to iterate quickly, and they have even come to the front of Google. In 2016, Xiaomi released the original MIX and proposed a full-screen concept.
After the mobile phone industry has fully adopted a full-screen design, mobile phone manufacturers have also gone faster in system customization, and soon launched the corresponding touch interactive gestures, and Google did not add global gesture operations until Android 10 in 2019.
In an interview with the Android development team by foreign media 9To5Google, it was mentioned that the gestures of Android 10 were affected by other mobile phone manufacturers and were forced to accelerate the development.
As for chips, although mainstream mobile phone manufacturers are using Qualcomm's Snapdragon chips, MediaTek, Samsung, and Huawei all have self-developed chips, and even Google's self-developed Tenor chips have also joined recently. They are not entirely exclusive.
Although Google and Qualcomm have a core position in the mobile phone market, their control is still inferior to the "wintel alliance". In order to obtain the newly emerging market vacancy, mobile phone manufacturers must naturally increase their investment in new technologies and even products, especially Domestic mobile phone manufacturers.
In the past two years, a breakthrough in a key component will cause mobile phone manufacturers to follow up. After Qualcomm QC fast charge in 2013, each company began to bet on fast charge and continued to follow up.
The realization path has become high-voltage low-current and low-voltage high-current, and the charging power is constantly improving. Now a flagship does not have a 60W fast charge, and I am embarrassed to say that it is a flagship, and 120W fast charging is becoming more common.
The same goes for high-swipe screens. At first, everyone was 60Hz, but after the 90Hz screen was used in OnePlus, other companies kept betting, and even 165Hz appeared.
▲ The Red Devils 6 Pro screen supports 165Hz refresh rate
Of course, because the software ecosystem does not support higher refresh rates very well, most mainstream flagships now choose 120Hz refresh rate.
Fast charging, high refresh rate, folding screens, and even the current under-screen cameras were not perfect at first, and as mobile phone manufacturers continue to iterate technology, they also subtly "educate" consumers.
In this process, mobile phone manufacturers continue to increase their market share and gain profits.
Mobile phone manufacturers are getting more and more volume, what are the benefits for you and me?
Having said so much, you may be wondering what use this is for ordinary people.
Comparing the PC market in previous years, the most obvious benefit is that you and I have more choices. Each has its own preference for lightness, photography, and battery life. People can also choose according to their own preference.
Turnip greens, all have love.
▲ Mi 11 ultra weighs 234g
Similarly, in the past few years, many people ridiculed the slow iteration of PC upgrades and the squeezing of toothpaste. This is rarely seen in the mobile phone market. In the past two years, Xiaomi, Huawei, OPPO, and vivo have launched a number of flagships almost every year.
Two flagship models a year, equipped with different chips and innovative technologies, is a common occurrence. For example, the Mi 11 ultra will be more image-oriented, while Mi MIX 4 brings a more integrated appearance through the under-screen camera. design.
While getting more choices, it also brings better products.
More importantly, the fierce competition among mobile phone manufacturers has also affected other fields. In the case of weak growth in the mobile phone market
The successful experience in the mobile phone field has also been brought to other products. The telescopic camera was originally just an episode in the development of the full screen of mobile phones, but now it has become a common design for smart TVs.
The narrow bezel design that accompanied the emergence of full screens has also expanded from Dell to more manufacturers. Huawei is one of the earliest mobile phone manufacturers that used narrow bezel technology in notebook computers.
At the recent Xiaomi press conference, Xiaomi, which emphasized cost-effectiveness, further lowered the price of OLED TVs. The price of 77-inch OLED TVs was pulled below 20,000 yuan.
Xiaomi’s pursuit of cost-effectiveness has also indirectly affected other manufacturers. Many of the 5000 yuan notebooks are now equipped with 2K screens, and the color gamut has also been upgraded from 45% NTSC to 72% or even a wider 100% sRGB color gamut.
Giving consumers more choices is the value of competition, isn't it?
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