IKEA crosses over into the fitness industry? This special new series will be available for grabs next month!

As we all know, a treadmill is a multi-functional piece of furniture.

It can be used for running, but it is mostly used to hang clothes.

Seeing that the New Year is coming soon, many hearts are already silently thinking "I must start exercising in 2024", and many treadmills are already waiting in the factory for their new homes in half a month.

Before people take action, IKEA decided to act first and released its first home fitness series "Daljien".

This series, which will be on sale in January 2024 (only available for six months), includes 19 items. It wants to help users build a pleasant "home gym" in a very "IKEA" way, allowing treadmills to be used as clothes drying racks. Seems unimaginative.

To make exercise accessible, the equipment must also be integrated into the home space

We've found that other fitness products are either too big, too gimmicky or too noisy.

They don’t fit into your home space, so you have to hide them under the table or in the utility room.

We want to change that.

said Akanksha Deo, one of the designers responsible for the Daljien collection.

In their view, these are all problems that can be solved through design.

Take this bench, for example. Its design is inspired by traditional gym equipment and its construction is quite sturdy.

Users can not only use it to do a variety of bodyweight exercises, but also use it as a space to store fitness supplies, or even directly use it as a coffee table in the living room.

Many people roll up and store their fitness mats at home. In Daljien, they become two green curved fitness mats of different sizes.

When you need to exercise, it can be used as a fitness mat; when you are not exercising, it is also a good-looking floor mat at home.

As for the classic item in the fitness world, dumbbells have been transformed into pink-green ring-shaped equipment in Daljien, with the tough corners removed, making it softer in feel and vision.

The storage trolley can be easily pushed under the table, allowing for layering while also accommodating "cross-height" items, such as rolled-up fitness mats.

The clothes rack is equipped with two hanging designs, ring and column, giving you more choices for storing items, and the design is also very beautiful.

In addition, this series also includes post-exercise recovery items and environment creation products – massage balls, slippers, bathrobes, air purifiers, Bluetooth speakers, etc.

Everyone can see that IKEA has no intention of competing with super-professional sports equipment. Instead, it wants to use relaxed tones and rounded arcs to integrate sports into the home more seamlessly. As Deo said:

You could say that this collection is the bridge between your home and your sports life.

For many people, this kind of design is not the “icing on the cake” but a “timely help”.

▲The four leading designers of the project

A few years ago, when Deo and other designers visited homes in New York, Chicago, London and Shanghai, they heard many people had this need.

Respondents said that although there may be a gym nearby, the environment in the gym may not necessarily make people feel comfortable.

As a result, people began to want to exercise at home, but encountered many challenges: too little space, lack of motivation, inability to spare time, and the appearance of fitness equipment did not match their homes, etc.

"Home visits" have always been an important means for IKEA to understand consumers. Every year, the team visits thousands of homes to explore different groups' attitudes and views on home and discover people's needs.

As Ingka Creative Director Marcus Engman said , the earliest origins of IKEA's product design mostly come from communication with users.

Sarah Fager, another designer responsible for the Daljien series, said that among the factors that affect user movement, "power" is a core factor.

When they conceived this series, their ultimate goal was to change people's understanding of exercise by integrating fitness equipment into home spaces – since exercise equipment can also be as "everyday" as beautiful household items (Daljien in Sweden (meaning "daily" in Chinese), then we don't need to be too strict with exercise requirements.

It doesn’t have to be running to the gym to lift weights, or running for an hour to be called “exercise/exercise”. Even a few minutes of activity is a rare beginning.

Deo also agrees with Fager, saying that overly stereotyped exercise imagery can make people who want to start exercise feel too stressed:

I think the beauty of this collection is that they make exercise very accessible.

You can define how you want to exercise: It could be dancing with a friend, chasing your kids around the house, exercising for 20 minutes, mopping the floor – anything.

The best thing about this series is that we don’t define what sport is. Only you can define it yourself.

The secret of "This is very IKEA"

Just as more and more people want to move sports into their homes, people's expectations and needs for "home" are constantly changing, and IKEA's products must also expand accordingly.

However, no matter how "out-of-the-box" IKEA's categories are, they still make people feel that "this is very IKEA", and you can even feel a hint of IKEA's "stubbornness" in them.

Just like Daljien, all product and design innovation must ultimately be perfectly "integrated" into the home.

The SYMFONISK Bluetooth speaker series collaborated by IKEA and Sonos is quite representative.

The good sound quality brought by Sonos and the good price of IKEA are not enough. Our products must also have "home value-added".

For example, it must be a table lamp or floor lamp that sounds good and looks good.

Or, it has to be a nice "bedside table" or bookshelf.

If that doesn't work, let's take a step back from practicality and make it a nice-sounding decorative painting (the "painting" color can be changed).

Although these ideas are quite wild, when I think about it, Sonos originally promoted the installation of speakers in multiple spaces in the home, focusing on a linkage experience that can "continue listening" wherever you go. This IKEA design can meet the needs of home furnishings in different situations. Quite reasonable.

In addition to speakers, IKEA’s “Air Purifier Universe” is also exciting.

Recalling the first time I saw them at IKEA, I thought they were stereos, but they turned out to be air purifiers.

This is a coffee table and an air purifier.

Didn’t you expect that this curtain is also an air purifier!

▲ It seems that even the model’s face is full of confusion

In the latest Daljien series, we also see a portable air purifier that can be taken wherever you exercise. When not in use, its design is good enough to be displayed at home.

From a certain perspective, IKEA's pursuit of "Hide the electronic products until you can't even find them" can be said to be an "obsession."

This "added value" is sometimes an excuse for me to convince myself, "This is so practical, I want to buy it." At other times, it also "disenchants" the object.

Whether it is electronic equipment or particularly professional equipment in the gym, through the "hands" of IKEA, they have become part of the home, just like the sofa and coffee table that we are all too familiar with. They are just for our use and are no longer superior. , there is no need to be "supported" or "feared".

These designs seem to remind me in another way: home is your space, everything else is just things, preferably things that make you happy.

You are the real center.

This is really IKEA.

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