Huawei’s new strategy is released, smart car selection is upgraded to “Hongmeng Smart Travel”, and Chinese automobiles usher in a new paradigm

In the arena, when Zhang Wuji is mentioned, everyone's expression changes.

In Jin Yong's writings, Zhang Wuji has mastered the three peerless martial arts skills of "Nine Yang Magic", "Tai Chi Sword" and "Great Shift of the Universe". He can be strong or soft, has deep internal strength and agile moves, making it difficult for him to meet his opponents.

In today's automobile industry, there is also a company with three "unique tricks". This company is Huawei.

The first step is to provide standardized components, such as Huawei's MDC intelligent driving computing platform.

The second solution is Huawei Inside full-stack solution. Provide car companies with full-stack smart driving solutions including smart driving application software, computing platforms, and sensors.

The third trick is Huawei Smart Car Selection. Utilize Huawei's experience in brand channel retail, marketing, and product definition accumulated in the consumer electronics business to help car companies define better products and assist car companies in all aspects of design, experience, and marketing.

These three "tricks", just like Zhang Wuji's three peerless martial arts, give Huawei an advantage in the fierce automobile competition.

AEB is just a small case, a piece of cake. (piece of cake)

On November 9, Huawei officially released a new strategy for smart travel solutions in Shenzhen. Yu Chengdong, Huawei's Managing Director, CEO of Terminal BG, and Chairman of Smart Car Solutions BU, joked at the press conference.

Huawei will take root in core technologies such as smart driving, smart cockpit, and smart driving control, continue to lead the strongest technological innovation in smart cars, and promote the intelligent development of the automotive industry.

Since its release in 2019, HarmonyOS has been following a core concept – providing a unified language for the intelligence and interconnection of different devices.

With the support of distributed capabilities, atomic services and other technologies, HarmonyOS has already realized the collaborative interaction of mobile phones, tablets, computers and other devices, building a new smart ecosystem. Now, this system has also been extended to the car.

Entering the era of software-defined cars, traditional electronic and electrical architectures are no longer able to adapt to today's consumer demands for automotive intelligence . When OEMs develop new functions based on traditional electronic and electrical architectures, it takes a long time and iteration is difficult. Engineers also need to consider various constraints during development and conduct customized development for different models.

Because of this, more and more OEMs are leaning towards the SOA (Service Oriented Architecture) architecture of regional access + central computing. The Huawei IDVP smart car digital platform is just such a set of things.

" Today's cars are actually smart terminals with wheels. " Yu Chengdong said at the press conference.

Huawei's iDVP digital platform can be regarded as the "black land" for realizing software-defined cars. Relying on high-performance cloud computing hardware platform and basic software platform, it greatly improves the development efficiency of smart cars and becomes the "nerve center" of smart cars.

Specifically, Huawei's iDVP digital platform provides three self-developed operating systems for smart cars, including the most well-known HarmonyOS cockpit operating system, VOS responsible for intelligent car control, and AOS responsible for intelligent driving.

Today's article does not discuss interior and exterior design, nor does it cater to traffic topics. Instead, it provides an in-depth explanation of Huawei's smart travel solutions focusing on the smart cockpit, smart network connection, and smart vehicle lighting brought by these three major systems.

Hongmeng, leading the new era of smart cockpits

With the wave of automobile intelligence, the car engine has changed from an additional function to a core function of the car, and the car cockpit has also developed from a mechanical product to an intelligent product. In the future, the use scenarios of cars will also become more enriched and life-oriented.

From this point of view, the smart cockpit operating system has become the key to the independent control of China's automotive supply chain. The in-vehicle operating system is also the key to determining the outcome of the intelligent and connected cockpit. It is one of the core technologies in the second half of China's automotive industry reform. However, although the number of new energy vehicles in my country has exceeded 10 million, the current autonomy rate of vehicle operating systems is still less than 5%.

Under the trend of automobile intelligence, it has become a top priority to accelerate the establishment of a truly car-oriented intelligent cockpit operating system.

Hongmeng Cockpit is the best cockpit entertainment system on the market today.

Regarding this conclusion, consumers who have experienced the AITO Wenjie series models should have no objection.

Based on Huawei's long-term research results in the field of human factors interaction and its valuable experience in the field of flagship smart terminal experience design, Huawei has successfully enabled consumers to naturally use Hongmeng Smart Cockpit as long as they know how to use mobile phones .

In order for users to feel the superiority of Hongmeng Cockpit as soon as they get started, the key is to achieve a smoothness that is much better than others.

Hongmeng Cockpit continues HarmonyOS's "naturally smooth" ultimate performance and smooth experience on mobile terminals. It adopts intelligent background management and memory allocation VIP scheduling scheme to achieve smooth operation, smooth interface switching, frame loss rate, response delay and other performance. All are better than the industry average.

At the same time, through 3D simulated motion effects, light and shadow reflection, icon micro-motion effects, ambient lighting and other details, it not only makes the vehicle status clear at a glance, but also greatly enhances the driving pleasure.

On the other hand, the desktop of the Hongmeng cockpit has an interface and interaction method that are familiar to Huawei end users, allowing for quick start-up. At the same time, it is customized based on human factors research on driving scenarios, and the text, icons, virtual button sizes, etc. are carefully designed. , prioritize functions, and make the information architecture clear and concise.

Let me ask you, who wouldn’t be confused after using such a car phone that is as easy to use as a mobile phone?

Another feature of Hongmeng cockpit is that it has a complete ecological system .

During the HarmonyOS 3 period, Huawei took the lead in breaking down the barriers between mobile phones and cars, bringing super desktop functions to cars. Like the smart screen super desktop, applications on the user's mobile phone will be automatically synchronized to the car, greatly enriching the application ecosystem on the car.

At the hardware level, today's Hongmeng cockpit is already a powerful smart terminal that can connect and utilize existing smart terminals such as mobile phones, watches, tablets, computers, headphones, etc. around the user to form a more powerful smart travel super terminal. .

Specific to functions, Hongmeng cockpit can not only realize the seamless flow of mobile phone maps, music, and video calls, but also rely on the super desktop to control applications on the mobile phone through the voice system, or smart devices at home, greatly expanding the usage scenarios.

With the addition of HarmonyOS 4, the Hongmeng cockpit has also received a comprehensive upgrade, enabling a collaborative experience for multiple people and multiple devices .

Taking the Super Desktop as an example, with the support of Hongmeng 4, users can use the controller to play mobile games in the cockpit, or even control the drone through the central control screen, and share a wider scenery with their family in the car. Not only that, with the ultra-low latency of the multi-screen sharing function, Hongmeng cockpit achieves smooth linkage between multiple people and multiple devices.

This kind of synergy between multiple devices elevates the cockpit experience to a new level.

As consumers, we can immediately feel the convenience brought by software-defined cars after getting in the car, but what we don’t know is that the Hongmeng cockpit has also benefited the OEMs a lot.

For the cockpit system of modern cars, continuous iterative upgrades are indispensable. However, it is still difficult for some models in the industry to achieve a true sense of "common use and always new". The main reason is that the smart cockpit software is subject to bug fixes, application software upgrades, UI/UX optimization and other reasons, resulting in an unstable upgrade cycle.

From the perspective of a car company, each release requires a complete and smooth set of integration, testing, release, and filing. A full-time maintenance team needs to be maintained, and the investment threshold is high.

Long life cycle management is the advantage of HarmonyOS. The HarmonyOS vehicle operating system clearly layers the interaction interface between the underlying firmware, upper-layer applications and the operating system, manages the communication interface through a unified interface language, and realizes the decomposition of the application layer and system layer. coupling.

On the other hand, through the Internet of Vehicles 2.0 service in Huawei's smart travel solution, OEMs can obtain vehicle-level OTA capabilities, covering more than 30 smart components from smart driving to vehicle control, from power to chassis.

In this way, the emergence of Huawei's smart travel solutions will fully enable OEMs to continue iterating smart cockpits at lower costs and shorter R&D cycles, so that they can be used frequently and constantly updated .

HUAWEI ADS 2.0 opens a new era of intelligent driving

In April this year, Huawei further improved the AITO M5 product matrix and launched the AITO M5 high-end intelligent driving version.

As you can tell from the name, "intelligent driving" has become the most important label for new cars.

The AITO M5 Smart Driving Edition has upgraded intelligent driving perception hardware such as lidar, millimeter-wave radar, and high-definition cameras. It is first equipped with the HUAWEI ADS 2.0 high-end intelligent driving system that does not rely on high-precision maps, allowing Huawei to boldly call out "dual The slogan of "Smart Ceiling".

HUAWEI ADS 2.0 high-end intelligent driving system, in the integrated sensing BEV (Bird Eye View) network, can identify many marked whitelist obstacles, such as cars, people and other objects.

Of course, there are far more obstacles on the road than just vehicles and pedestrians. Water horses, mounds of soil, large pieces of gravel, and even trees falling in the middle of the road are all typical "smart driving killers."

For these unlabeled irregular obstacles, HUAWEI ADS 2.0 has another trump card – GOD (General Obstacle Detection) network.

The addition of GOD gives HUAWEI ADS 2.0 powerful recognition and processing capabilities. The universal obstacle recognition rate reaches 99%, the recognition types are more refined, and the categories are unlimited. It can also recognize a variety of objects outside the universal obstacle whitelist. , featuring the theme "I don't know who you are, but I know you're blocking my way."

HUAWEI ADS 2.0 does not rely on high-precision maps and is inseparable from Huawei's RCR (Road Cognition & Reasoning, road topology reasoning network) network 2.0 capabilities.

RCR Network 2.0 realizes the matching of navigation maps and the real world and the reasoning of complex environments. The sensing area reaches 2.5 football fields, and the road topology is generated in real time, truly "understanding the road."

Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ​​training cluster, with more than 10 million kilometers of deep learning every day, and continues to optimize and iterate intelligent driving algorithms and scene strategies. Huawei said that as of September 2023, the MPI (Miles Per Intervention, average takeover mileage) of long-distance NCA pilots is as high as 200km, and the success rate of urban elevated inbound and outbound transfers is as high as 99%, with a reliability level comparable to that of "veteran drivers."

In terms of active safety, HUAWEI ADS 2.0 has the industry's first omnidirectional anti-collision system, which adds lateral and rear active obstacle avoidance on the basis of forward active safety.

When a vehicle merges into the left or right lane in human driving mode, and there are vehicles approaching from the side, front or rear, and there is a risk of collision, the system can use universal obstacles as road boundaries and automatically trigger emergency direction intervention when necessary. , to avoid accidents.

In low-speed vehicle maneuvering scenarios, HUAWEI ADS 2.0 expands the AEB active emergency braking function in the active safety system to accurately identify front and rear obstacles and automatically apply emergency braking when the vehicle encounters a risk of collision, ensuring users' safety when driving at low speeds. Even the car rolling collision scene is covered.

At last night's press conference, Yu Chengdong also brought "the most powerful" smart parking to the new model Zhijie S7.

Based on the multi-sensor sensing capabilities of HUAWEI ADS 2.0, vehicles can realize "park when visible", covering more than 160 parking scenarios. The vehicle can not only automatically park into a memory parking space, but also independently find other parking spaces when the parking space is occupied. When parking, the driver's hands and feet are freed throughout the process.

Yu Chengdong even proudly said at the press conference that this is only a small part of the capabilities of HUAWEI ADS 2.0. "There will be many functions waiting for you in the future."

In light and shadow, open up a new realm of intelligent interaction

When I released the M5, I defined it by the standard of a million-dollar luxury car. Today, the M7 will bring you a standard that exceeds the experience of a million-dollar luxury car.

At the 2022 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong introduced the Wenjie M7 that was about to be released at that time. These remarks attracted ridicule from another car company CEO present. He said: "When Lao Yu talks about the third car, let's see what adjectives he uses."

Yu Chengdong gave his answer this year: tens of millions.

This is the best SUV you can buy under 10 million yuan.

In Yu Chengdong’s eyes, the Wenjie M9 “will definitely become the leading model in the Wenjie series.” Judging from the current information, the HUAWEI XPIXEL megapixel smart headlight of Wenjie M9 is undoubtedly the most worth talking about.

With millions of high-pixels and self-developed algorithms, Wenjie M9 can express its driving intentions through a changing smart light blanket. For example, when meeting cars at night, Wenjie M9 will project an intelligent light blanket that is as wide as the vehicle to alert oncoming cars from the opposite direction or from the side.

Wenjie M9 can have stunning headlights, which is inseparable from Huawei's long-term accumulation in the field of light applications.

What is little known is that Huawei has been researching in the field of optical technology for 25 years and has ranked first in the world for 14 consecutive years. Its research directions cover the application of key technologies such as laser light sources, space optics, and optical algorithms. Specifically, Huawei's smart car lighting solutions mainly include AR-HUD, smart car lights, light field screens and other products.

Let’s talk one by one. The first is Huawei AR-HUD, an augmented reality head-up display solution.

According to industry third-party statistics, the domestic passenger car HUD assembly rate is accelerating, and AR-HUD is experiencing a blowout growth. At the same time, the HUD assembly rate of leading car companies has increased, with flagship models becoming standard equipment.

AR-HUD, with its "look up and see" first-screen perspective in the car, allows traditional instrument display content such as vehicle speed, vehicle status, and warning information to be projected directly in front of the driver, avoiding blind driving caused by lowering the head and information conversion. or distraction risks to make driving safer.

On the other hand, AR-HUD covers more lanes with its larger format. With real-time and high-precision composition algorithms, AR-HUD can carry things that traditional instruments cannot support, such as lane-level navigation, digital elves, and even reversing images. and other innovative applications that meet the demands of emerging consumers.

Based on long-term research and investment, Huawei has overcome many key technical problems and achieved initial results in a HUD technology prototype based on HOE holographic technology and optical waveguide technology, which was successfully unveiled at this year's Shanghai Auto Show.

Followed by Huawei smart car lights.

Huawei's smart car lighting solution mainly provides megapixel modules, LDM drivers (Light Driver Module) and HCM controllers (Headlamp Control Module). With high optical efficiency, high-definition lenses and high-pixel chips, it not only makes the projected image clearer, but also enables precise control of dual lights with 2.6 million ultra-high pixels.

Specific to functions, Huawei’s smart car lights mainly address the needs that three types of users are most concerned about: lighting safety, driving interaction, and entertainment.

With the development of automobile electronics and intelligence, automobile lighting systems are also constantly upgraded. What can be seen is that future headlights will not be limited to simple lighting. As smart cars further explore user needs, headlights will also become a bridge for communication between the inside and outside of the car window.

Finally, there is Huawei’s light field screen solution.

Cars are the third space, occupying more and more time in people's daily lives, and the demand for in-car entertainment is also increasing. However, due to the small space in the car, existing car screens cannot truly achieve in-car cinematic effects. Watching the screen at close range for a long time can easily lead to motion sickness, visual fatigue and myopia.

The light field screen brought by Huawei's smart car light uses original light field engine technology to break through the physical space limitations in the car and achieve 3-meter long-distance imaging and a 40-inch ultra-large format. Compared with existing traditional solutions, the light field screen’s unique depth of field, anti-motion sickness, and eye-relaxing value features bring a brand new visual experience.

Although it sounds incredible, in fact, Huawei's light field screen has obtained test certification from SGS and the Winning Bidding Institute, and is the only gold standard product in the world with SGS automotive display motion sickness certification.

Perhaps, we can see the implementation of this product on the Wenjie M9 released in December.

Twist Chinese cars into a hemp rope

Smart car selection mode is equivalent to the exclusive version, Pro Plus version and Ultra version of HI mode.

Now Huawei has also upgraded its smart car selection mode to "Hongmeng Smart Travel". Yu Chengdong on the stage looked extremely proud of this.

We are committed to openness and win-win cooperation with car companies, and unite with China's automotive industry partners to reach the peak of the era of smart electric vehicles.

Huawei has been working hard in the field of communication technology for more than 30 years and has accumulated rich industry experience. There is no doubt about this. In the past ten years or so, Huawei has entered the field of consumer electronics and has built a solid foundation in product quality control, after-sales service and brand marketing.

Today, Huawei has fully empowered its partners with its core technologies and rich experience, giving birth to two brand-new business cards: AITO and LUXEED. Behind these two brands is Huawei's technology's ambitious goal of promoting the rapid growth of China's new energy vehicle industry.

It can be said that Huawei’s smart travel strategy is the best practice for the deep integration of the information industry and the automotive industry.

Anyone with wheels is interested and welcome to communicate. Email: [email protected]

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