Huawei Tianjin flagship store opens, transforming cultural heritage building into “urban living room”

At Huawei's autumn all-scenario new product launch conference, Huawei announced that it will open new Huawei flagship stores in four cities.

The first one to be unveiled was the Huawei flagship store on Binjiang Road, Tianjin, which had started trial operations on September 19 and officially opened on October 27.

Moreover, the location of this flagship store is also quite special. It is directly located in the Tianjin Transportation Hotel, which has a history of nearly a hundred years.

Renovate the old as before and give the cultural heritage landmark a new lease of life

Huawei Flagship Store Tianjin Binjiang Road Store is located at the intersection of Heping Road and Binjiang Road in Tianjin. It is not only the busiest intersection on Binjiang Road, but also a gathering place for cultural relics protection buildings.

The Traffic Hotel (now known as the Traffic Hotel) at one corner of the intersection was built in 1928. It was invested by Gao Xingqiao, the comprador of the Jingxing Mining Bureau, and Zai Zhen, the Prince of Qingqing. It was designed by the French architect Muller and adopted early modernism. style.

The entire building is made of water, with the ground floor treated as a base, transverse protruding moldings between the first and second floors, longitudinal pilasters from the second to fifth floors, and alternating large and small windows. There is a steel-concrete tray-type balcony under the large window on the fifth floor, equipped with hollow metal guardrails. The top of the fifth floor is made of through-type eaves, and the top of the front facade is built with an octagonal imitation dense eaves tower.

As the largest hotel in Tianjin during the Republic of China, the Traffic Hotel was across the street from the Quanyechang Building, the Huizhong Hotel Building and the Zhejiang Industrial Bank Building. It was named because the building was located in the commercial district of the French Concession in Tianjin and had convenient transportation.

Huawei has chosen to locate its flagship store here, so you can not simply pay the rent and move in directly. After nearly a hundred years of ups and downs, the internal and external facilities of the Transportation Hotel have suffered varying degrees of damage or destruction. According to Ai Faner, as early as 2004, the floors and other facilities inside the Traffic Hotel were demolished, leaving only the exterior walls along the street.

So to a certain extent, Huawei is willing to open a flagship store while retaining the original architectural design, which can be regarded as solving the repair problem of Tianjin Transportation Hotel.

Huawei cooperated with Tianjin Design Institute to renovate the Transportation Hotel while respecting history and maintaining the historical value of the building. To this end, the designer not only consulted a large number of historical blueprints, but also retrieved the original hand-drawn drawings by a French designer in 1927, and decided to restore the era style and architectural memory of the Traffic Hotel by restoring it as it was. .

However, it is not an easy task to restore this nearly century-old heritage building to restore its historical appearance while also making the old building more in line with modern aesthetics and meeting the retail needs of technology companies. Both inside and outside the building, it posed huge challenges to the design team.

The design team first repaired the exterior walls of the Transportation Hotel and restored the disappeared parapets, arcades and other facilities. They also used modern technology and craftsmanship to reproduce the doors, windows and artistic lanterns, using new technologies to give the old building a new look.

The goal of Huawei’s flagship store is to create an urban living room that meets local aesthetics

If the goal of repairing the exterior of the building is to restore the traditional grandeur and style of the past, then for the interior of the building, it is to rejuvenate the cutting-edge and vitality of modern technology. From the outside to the inside, the design team also fully considered the unique historical value and cultural preservation properties of the traffic hotel when repairing the interior of the building, so there was no forced overall reinforcement or structural modification of the building.

On the contrary, Huawei and Tianjin Design Institute chose to spend more time and money, refer to the old blueprints, retain the historical spatial layout of the Traffic Hotel, redesign the diamond-shaped atrium, and use modern advanced means to recreate the historical spatial sequence of a century ago. The feeling of heaviness. Redesigned nine-square grid lighting. It perfectly matches the structure of the primary and secondary beams in the store, maintaining the unique charm of the old building.

The interior furnishings of the flagship store also incorporate a large number of Tianjin localized elements. The green plant wall in the atrium adopts a centrally symmetrical visual design. The designer cleverly used the difference in brightness and saturation of the colors of different green plants to depict Tianjin on the atrium columns. Haihe River, the "Mother River". The application of large areas of green plants, wood, stones and other elements creates a strong leisure atmosphere and strives to provide consumers with a comfortable experience.

Ai Faner has always believed that stores are the biggest products of technology companies.

It is an obvious conclusion that those manufacturers that need to face consumers directly and are related to retail are paying more and more attention to store design. Compared with the improvement of aesthetics, the core consciousness awakening of manufacturers is to realize that "the relationship between people" is an extremely complex "interaction". For a flagship store, the foundation of its business is to handle the different needs of every user who walks into the store and improve customer satisfaction.

To put it simply, flagship stores are no longer just places to sell products and provide after-sales services, but to evolve into new community centers and social places. In this regard, Rong Tao, director of Huawei's terminal BG retail business department, said: "Huawei hopes to create a ceiling for retail store experience. We continue to provide consumers with the highest quality services, the most technological products, and the warmest peripherals. We hope to use our Leading services connect more consumers.”

In order to present a good community atmosphere, in addition to the traditional sales space, exhibition hall space and maintenance space, the designer also integrated multiple spaces such as coffee area, children's area, art display area, sports and health area, etc., preparing a free space for consumers. An offline space for experience and communication.

It is worth mentioning that Huawei’s Tianjin flagship store currently has the largest and most comprehensive whole-house smart experience area among all Huawei flagship stores. The total area is more than 280 square meters. It is not only decorated with real living rooms, dining rooms, bedrooms, bathrooms, children's rooms, study rooms and other scenes, but also connects smart devices in each area through Huawei gateways, such as smart door locks, air purifiers, and floor sweepers. Robots, etc., thereby realizing intelligent operation of the entire space.

In my mind, the last time I saw such a vast and comprehensive whole-house intelligent experience area was the Ark One Space Intelligent Open Laboratory in Shenzhen. Users can experience an immersive, personalized, and growable full-scenario smart experience at close range here.

In terms of communication and sharing, HUAWEI Talk is a guest sharing event held by Huawei flagship store for all customers. The flagship store provides a comfortable sharing stage for big names in technology, culture, art and other fields. In the future, Huawei Tianjin flagship store It will also link up with Tianjin cultural institutions, such as Tianjin Museum, Tianjin Design Institute, Tianjin Intangible Cultural Heritage Association and other institutions, to jointly organize HUAWEI Talk themed courses to create Tianjin cultural classrooms, allowing traditional culture to stand on the stage, so that the audience can also relax in Under the atmosphere, understand the logic and stories behind products, creations and industries.

Of course, Huawei's flagship store in Tianjin also opened a "Huawei School" lecture, which not only provided interpretation and usage tips for Huawei products, but also provided interesting courses such as sports and health, music games, and traditional culture.

In general, Huawei Tianjin flagship store reorganizes and integrates modern technology with historical space, allowing history to participate in the current and future urban development, integrating modern technology and architectural aesthetics, adding more local characteristics, and embodying history.

It was a landmark before, it is a landmark now

With the passage of time and the development of the times, the contemporary characteristics of ancient buildings may become deserted and lonely because their functions cannot keep up with the times and fall into disrepair.

Fortunately, with the awakening of awareness of the protection of cultural heritage buildings, the entire society has also begun to pay attention to the coordination of historical culture and economic development.

The repair and protection of heritage buildings requires a lot of manpower and material resources. If these costs can be covered through proper management methods and the popularity that gathered here in the past can be restored, it may not be a suitable sustainable development method.

The Tianjin Transportation Hotel, which has been repaired and reopened to the public, will also attract more people to the place due to the opening of the Huawei flagship store. It seems that the building will return to the golden age of the year and allow people to relive the history and culture. Old charm.

In the future, we will also see more and more heritage-protected ancient buildings taking on new vitality due to the introduction of modern technology.

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