Stepping on the end of October, the Huawei Mate40 series "domestic press conference" arrived as scheduled.
For this press conference, I believe that what everyone is most looking forward to and concerned about is the price of the "Huawei Family Barrel" that was unveiled a week ago.
Here we don’t sell it, let’s start by revealing the National Bank pricing of the Mate40 series.
The maximum price difference of the entire Mate40 series is 9,000 yuan, covering the "Middle Cup", "Big Cup", "Super Big Cup" and Porsche Design Edition. Compared with the price of the overseas version, the price of the Bank of China is about 1,000 to 2,000 yuan cheaper.
Of course, with sharp eyes, you must have found that a member of the "30 Series" was mixed in the form at the end.
In fact, Mate30E Pro has already made a low-key appearance on the official website along with the Mate40 series last week and opened an appointment. Compared with the Mate30 Pro released last fall, Mate30E Pro has replaced the new processor "Kirin 990E". This chip can be understood as the "youth version" of Kirin 990, and the GPU and NPU have shrunk to a certain extent.
In addition to mobile phones, let's look at the prices of new products in the watch and audio camp.
The most powerful Mate series in history is here
In the past 8 years, Huawei has successively launched 10 Mate series models. From the first generation of Mate to the era of 6-inch large screens, to the world's first one-touch fingerprint unlocking on Mate7, to the world's first 16m process technology Soc on Mate8… It can be said that every generation of Mate mobile phones represents It is the freshest technological crystallization of Huawei back then.
▲ Mate series mobile phones of past generations
This generation of Mate40 also incorporates Huawei's current top technology. If the P40 series released in the first half of the year is the "giant" of the Huawei family, then the Mate40 series can be said to be "standing on the shoulders of giants."
The Kirin 9000/9000E chip on Mate40 is the world's first 5G chip with a 5nm process. Unlike the A14 chip, which is the same as the 5nm process, the Kirin 9000 series chip directly integrates the 5G baseband into the chip, and the theoretical energy efficiency ratio will be stronger.
The Kirin 9000 chip integrates more than 15 billion transistors, which is 30% more than that of the A14 processor. According to foreign media GSMaren's report, its GeekBench 5's running score beats Qualcomm Snapdragon 865+, and it has become the strongest chip in the current Android camp without any suspense.
In addition, Yu Chengdong said that the Mate40 series supports a new memory expansion technology, with 8GB of RAM as standard, and the equivalent memory after expansion can reach 10GB; the equivalent memory after 12GB expansion is 14GB.
The Mate40 series combined with AutoNavi Map and the location of Chihiro to launch sub-meter lane navigation for the first time. Currently, only Shenzhen is supported, and other cities are gradually opening up.
It is worth mentioning that the Mate40 series supports four-network coordination, and the peak download speed can reach 5.6 Gbps. This is very fast when transferring large files, a 1GB file only takes about half a minute.
In terms of imaging capabilities, the upgrade of the Mate40 series is also very impressive. Mate40 and Mate40 Pro are equipped with three cameras and a laser focus sensor; Mate40 Pro+ and Mate40 RS Porsche Design Edition are equipped with four cameras and a 3D deep camera.
Among them, we use the most frequently used main camera lens, which uses a 50-megapixel 1/1.28-inch sensor with a maximum aperture of f/1.9. Don't ignore the number "1/1.28". This size is among the best in the sensor of mobile phone lenses. The photosensitive area is 76% larger than Huawei P30 Pro and 297% larger than iPhone 11 Pro Max.
A larger photosensitive area means that more photons can be captured, ensuring sufficient light input, and the experience of low-light photography will be further. In addition, in high-contrast scenes, better dynamic range can also be obtained.
According to Huawei, this sensor also integrates exclusive RYYB super-sensitivity, four-in-one pixel fusion, exclusive full-pixel eight-core focusing, and exclusive 8-channel multispectral technology. In terms of light input, focusing speed, pixel size, etc., it has achieved industry-leading.
In order to expand its imaging capabilities, Huawei and DJI launched the OM4 anti-shake gimbal, which supports proximity pairing, micro movie mode, and AI smart follow-up.
About its photography ability, we have a detailed explanation in the experience evaluation video of Mate40 Pro, click on the video below to watch it.
Prior to this conference, Huawei's consumer business CEO Yu Chengdong revealed that the Mate40 series has a special function. The "baggage" that had been hidden for so long was finally revealed just now.
This special feature is the "digital renminbi wallet". Yu Chengdong said that the Mate 40 series is the world's first mobile phone equipped with a "digital renminbi wallet". Users of the Mate 40 series only need to use their personal mobile phone number to open a digital wallet in the Huawei wallet and be the first to experience the "digital renminbi".
Regarding what the "digital renminbi" is and what its advantages are, we have previously introduced in detail in an article . Simply put, it can bring a safer and more convenient mobile payment experience.
For example, when we use Alipay and WeChat to scan QR codes to receive and make payments, we occasionally scratch our heads because of signal problems. The "dual offline payment" of digital renminbi allows both parties to receive and pay to complete offline transactions through the touch of their mobile phones without a signal. On the other hand, digital renminbi supports anonymous transactions and does not need to be tied to a personal bank account. You can pay directly online through your mobile phone number.
In addition to the "digital renminbi wallet", Mate40 is also equipped with a lot of interesting dessert functions, especially the Pro series, with the cooperation of the Kirin 9000 chip and the front-mounted attitude sensor, to achieve a lot of interesting human-computer interaction.
One of the most impressive is the AI gaze perception. When you look at the screen, the screen display will light up. Another example is AI Air Gesture 2.0, which can not only implement hovering and bright screen, interface switching, grab screenshots, air press to answer calls, but also control the pause and fast forward and rewind of Huawei video playback.
In addition, 90Hz high screen refresh, 66W wired fast charging, 50W wireless fast charging and other "difficult to recover once used" functions are also seen on the Mate40 series. However, the related configurations are not consistent between different models. Need to pay attention when purchasing.
It is worth noting that among the "Five Smart Life Scenarios" that Huawei has been promoting, the "Smart Travel" scenario has ushered in an important update. Huawei's HiCar has cooperated with more than 150 cars, and plans to pre-install more than 5 million units in 2021. If you have already bought a car but want to experience Huawei HiCar, you can look forward to the upcoming "Huawei Smart Car Smart Screen". Based on distributed capabilities, applications that support HUAWEI HiCar on Huawei phones can be seamlessly transferred to Huawei's smart car smart screen, and users will also enjoy smart functions such as smooth video calls and full-interface voice control.
Regarding the scene of smart travel, Huawei also launched the "Huawei Smart Car Solution", named "HI", which aims to use Huawei's full-stack smart car solution to in-depth cooperation with car companies in an innovative mode to create a boutique intelligent network connection electric car.
Huawei emphasized at the press conference that this does not mean that it wants to cross-border cars, but to help car companies build good cars. Huawei also stated that its goal is to "create the best automated high-end driving system on Chinese roads."
In addition to the four major scenarios of sports health, smart home, smart office, and audio and video entertainment, there are also product updates such as Watch GT 2 Pro, headset FreeBuds Studio, and audio HUAWEI Sound. We have already talked about the details in our previous tweets. If you are interested, you can click to view it.
How to choose a medium cup, a large cup, and a super large cup?
For the first time this year, Huawei launched the "Super Cup" Mate40 Pro+ in the Mate series. Although this has further enriched the product line, it may be more tangled for consumers to choose. In order to help you clarify your purchase ideas, we took a "magnifying glass" to observe the just released models to see which one is more suitable for you.
Before buying a mobile phone, I think you will probably consider your budget range. For friends with inadequate budgets, Mate30E Pro and Mate40 may not put too much pressure on the wallet.
In fact, the leading advantage of Mate40 lies mainly in the more powerful chip. The capability of Kirin 9000E is still much better than that of 990E. If you are a gamer, then the Mate40 series is your first choice , with a 90Hz refresh rate, coupled with a faster CPU and 22-core GPU, so you can get a more enjoyable gaming experience.
If you don't like to play large games and are more interested in photography, my suggestion is Mate30E Pro. After all, its rear main camera lens is equipped with OIS optical image stabilization, which will obtain a more stable picture when a long exposure is required for night scene shooting. In addition, the parameters of the Mate30E Pro ultra-wide-angle lens are also better than those of the Mate40, not only the aperture is larger, but the pixels are also higher.
It is worth mentioning that, because Mate30E Pro is equipped with a 60Hz display, and the battery capacity is 400mAh more than that of Mate40, the battery life should be better in theory. If you have higher requirements for battery life, then Mate30E Pro may be more suitable for you.
Next, let's take a look at the slightly more expensive Mate40 Pro, Mate40 Pro+, and Porsche Design Edition.
In terms of photography, this generation of Pro is not so "Pro" due to the addition of the "Super Big Cup". It is a pity that the main camera is not equipped with OIS optical image stabilization.
When we tested the Mate40 Pro, the night scene shooting was prone to blurry images due to the long exposure time. It is believed that this situation will be much less on the "super cup" with OIS optical image stabilization in the main camera.
Like when I use my mobile phone to take pictures, I really like the perspective brought by the telephoto lens. Both Mate40 Pro+ and Porsche Design Edition have two telephoto lenses, one is a telephoto lens that supports 3x optical zoom, and the other is a periscope lens that supports 5x optical zoom. A richer focal length can bring a higher degree of photography freedom, and there are fewer restrictions on creation.
So for friends who like photography, Mate40 Pro+ must be more fragrant than Mate40 Pro. According to Huawei, its Kirin 9000 chip can be guaranteed to be used for 36 months without freezing. If you don’t change your phone frequently, I suggest you don’t "get it off", and you can reach the "big cup" in one step.
There is one more thing to remind you about the screen. As we all know, at the same resolution, the "diamond arrangement" screen has a better look and feel than the "Zhou Dongyu arrangement" experience.
It is said that the screens of Mate40 are "Dongyu Zhou arrangement", and Mate40 Pro is a mixture of "Dongyu Zhou arrangement" and "Diamond arrangement". The 8+256G version we got, the screen is "diamond arrangement", but it is not clear whether it is divided according to the storage combination or randomly.
The screens of Mate40 Pro+ and Porsche Design Edition are basically "diamond arrangement" at present. So if you are extremely demanding on the screen quality, then consider buying a large-capacity version of Mate40 Pro, or Mate40 Pro+ is safer.
▲The screen of “diamond arrangement''
So who is Mate40 Pro suitable for? In my opinion, if you do not have a strong demand for mobile photography, or do not understand the camera parameters in the above table, then there is no need to buy a super cup.
After all, the difference between the two is mainly the rear lens, which is the same in terms of screen and processor. And Mate40 Pro is 18g lighter than the "super big cup" . Those who are very sensitive to weight should choose Mate40 Pro + carefully . The weight of 230g will undoubtedly increase the burden on your little finger.
If you have a sufficient budget and want to have a more recognizable and individual appearance, then the Porsche Design Edition will be the best choice. In addition, the "Collector's Edition" has an extra temperature sensor with a measuring range of minus 20 degrees to minus 100 degrees. This seems to be quite useful in the post-epidemic era. For example, when the press conference entered the venue today, several security check areas used the Mate40 RS Porsche Design Collection Edition to measure the temperature of the audience.
In general, the Mate40 series of mobile phones can be regarded as the most superior machine in the Android camp. Although there are no conspicuous parameters such as 120Hz, 120W charging power, there are no obvious shortcomings, and it can be said to be very balanced.
Together, you can
In my impression, Yu Chengdong, CEO of Huawei's consumer business, is very calm and optimistic every time he develops a conference. But this press conference was a bit more generous and exciting.
In this press conference, Yu Chengdong mentioned the "Populus euphratica spirit" three times , including the design of Huawei Mate40 series of Populus euphratica colors, the launch of the "I have a piece of Populus euphratica forest" charity project, and the summary speech of the press conference.
In fact, at the press conference, when Yu Chengdong said that the color names of the plain leather version of the Mate40 series were "Summer Populus" and "Autumn Populus", I wondered why I borrowed the figurative "Hu Yang" The expression. In this press conference, Yu Chengdong further enriched the meaning of "Populus" to Huawei.
Populus euphratica is a very vigorous plant. It can often take deep roots in barren deserts and grow wildly until it is immortal for a thousand years. This characteristic makes Populus euphratica a very advantageous plant in sand control.
In this context, Huawei launched the "I have a piece of Populus euphratica | Gansu" charity project. Huawei mobile phone users can participate through the wallet application, and people from all walks of life can also participate through Huawei's official website.
To put it simply, this project aims to call on everyone to plant Populus euphratica trees online to contribute to environmental protection and realize the vision of returning sand to forests.
It is understood that there are two ways for users to plant Populus euphratica. One is to donate a certain amount of steps to receive Populus euphratica. The second is to donate 70 yuan directly to get an exclusive Populus tree. At the same time, you can customize the nameplate with less than 16 characters to hang on the exclusive Populus euphratica tree, and then witness the growth of Populus euphratica through a small program.
Of course, if you are interested in this project, you can continue to donate and plant more Populus euphratica trees to make the "single fire" of Populus euphratica brighter.
In fact, Populus euphratica is not only a small expert in desert prevention, but also its vigorous and tenacious vitality has been praised by scholars and writers. The writer Azi once described the spirit of Populus euphratica in "Born as Populus euphratica":
Life is like Populus euphratica and will not die for thousands of years. Death is like Populus euphratica, it will not fall for a thousand years. Like Populus, immortal for thousands of years.
This Populus euphratica spirit of smiling at suffering and not afraid of suffering has been inspiring people to work hard and live hard for thousands of years. This inspiring force will also inspire Huawei to break through the shackles and move forward.
Just as Yu Chengdong said at the end of the press conference: "No matter how difficult the situation is, our business must continue." "Together, it's fine."
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