How come the Coca-Cola bottle you are most familiar with “runs naked”? | Feel Good Weekly Newsletter

  • How come the Coca-Cola bottle you are most familiar with "runs naked"?
  • Timberland launches old shoe recycling service, and will make shoes better in the future
  • What can stamps have to do with eggs?
  • This is a piece of spaceflight memories to own
  • Eileen Fisher: It's not easy to achieve sustainability, it's hard to even achieve your own goals

 The sustainable version also reflects the "brand power"

How come the Coca-Cola bottle you are most familiar with "runs naked"?

Some time ago, Coca-Cola launched a "streaking" packaging in South Korea – the curvy Coca-Cola bottle you are familiar with, but without any plastic labels.

The simple red and black cap options are the visual distinction between original and sugar-free flavors.

According to reports, this is a move by Coca-Cola to promote local sustainable development. By removing the label, the processing efficiency of the bottle can be effectively improved.

Apparently, this design has been recognized by the Korean government and has been included in the top three most effective and environmentally friendly projects in 2021.

So, without labels, how can users read product information?

Currently, the solution to this problem is "buy the box".

This unlabeled cola is currently available in packs of 24, with relevant product information provided on the overall packaging.

At the same time, Coca-Cola sees this as an opportunity not only to better recycle packaging, but also to “revive” a bottle design that dates back to 1915.

At the time, the curvilinear design of the bottle was mainly used to help consumers distinguish Coca-Cola from other beverages at once.

And today, it also allows you to recognize Coca-Cola at a glance without the help of a label.

⛰ Designed with recycling and sustainability in mind from the start

Timberland launches old shoe recycling service, and will make shoes better in the future

No matter how durable the "kick is", there will be a day to retire.

Recently, Timberland announced that it has officially launched the first product recycling program "Timberloop" in the US market.

Users can take used Timberland boots or apparel products to the store for recycling, or self-print a free shipping label to send the product back.

By participating in recycling activities, users can get a 10% discount on their next purchase; Timberland will refurbish better-quality products and sell them through the brand's own second-hand product website in the future; as for products in poor condition, then It will be split and recycled by Timberland partner ReCircled.

Recycling footwear products can be difficult, Timberland said, because they are often made up of many different material components, held together by stitching or adhesives, and require a lot of manpower to disassemble and sort. This time the partner is one of the few professional companies that can fulfill their needs.

Because of this, Timberland will introduce more easily recycled footwear products in the future, reducing the number of materials involved in a pair of shoes, and using stitching technology that is easier to disassemble.

The first of its kind, the Timberloop Trekker, will launch in April this year, and is made from recycled materials and designed to make the sole of the shoe easier to disassemble for recycling.

This is a complex design. While the shoe is designed to make the product as durable as possible, it also makes it easier to disassemble at the end of its life cycle.

 Innovation in the details of life

What can stamps have to do with eggs?

Dutch design studio PaperFoam has created an egg packaging design inspired by stamps?

The packaging, called Stamp Egg, has a small safe space for each egg, which can be opened and closed independently, and the joints of each small space can be easily torn apart like postage stamps, making it easy to organize and store.

In addition, the packaging is made of paper foam and is made of starch, cellulose and water. In addition to the low-carbon manufacturing process, it can be recycled directly with paper after use.

Tell a different sustainable product story

This is a piece of spaceflight memories to own

We often introduce a lot of products made of recycled materials, but this time, the recycled materials are a bit special. It used to be a corner of the story of China's aerospace industry.

Recently, the domestic sustainable brand Baopu Regeneration has cooperated with Aerospace Culture and Creative to integrate the material of a "retired" Shenzhou spacecraft into the design of new products.

On September 17, 2021, the Shenzhou 12 manned spacecraft successfully returned. When the Shenzhou spacecraft rushed out of the atmosphere and the huge parachute was in full bloom in the air, our hearts were surging.

So we thought, this is it! We want to bring a parachute that symbolizes protection and hope to you.

Baopu Recycling re-cut and spliced ​​this parachute to create a unique sweater pocket for a sweater made from 25 recycled plastic bottles.

This sweater is priced at 699 yuan, officially released on January 25, and pre-sale has started.

Eileen Fisher: It's not easy to achieve sustainability, it's hard to even achieve your own goals

▲ Eileen Fisher

The fashion brand Eileen Fisher, founded in 1984, has begun to expand in related fields before "sustainable fashion" has become a fashion.

In 2015, the brand announced that it would use 100% sustainable materials by 2020, with associated energy, carbon emissions and recycling targets. After the end of 2020, the brand reviewed the goals and admitted that the company did not achieve 100% of the goals, and also released the 2030 goal plan.

In the 2030 plan, Eileen Fisher set new goals for impact, materials, and climate impact, and intuitively listed the company's current situation, future goals, and plans for the next year.

For example, in terms of materials, brands are currently seeking to use materials that are planted themselves to be more conducive to land restoration and biodiversity, supporting land capture and more carbon;

In the next year, the company will increase the recycling of used clothes by 15% (as the raw material for recycled products), and look for technologies to support the mass production of recycled products; look for recycling technologies and solutions that the company does not currently have the technology to recycle and reuse materials; Recycle more of your own material through R&D.

As for future goals, it is to create a transparent supply chain, strengthen cooperation with suppliers, and cooperate with NGOs to ensure material traceability and reduce reliance on certification; use more recyclable fiber materials; increase manufacturing using recycled materials Products, designed to make them unique new products.

▲ New products made from recycled clothing

With heavy goals in mind, its founder Eileen Fisher announced late last year that he was planning to step down as CEO, and the company was looking for a suitable replacement. Fisher, who is in his 70s, hopes to focus on the design itself and prepares himself for a complete exit from the company.

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